The Canadian Grand Prix averaged under two million viewers in the United Kingdom this past Sunday, overnight viewing figures show.
Live coverage of the race, simulcast across Sky Sports F1 and Sky Sports 2, averaged 962k (5.2%) from 18:00 to 21:30, representing Sky’s highest audience of the season. The audience was split 704k (3.8%) versus 259k (1.4%) across the two channels. The combined audience is up on last year’s average audience of 853k (4.0%). Sky simulcast last year’s programme across the dedicated F1 channel and Sky Sports 1, so the year-on-year comparison is like for like.
Sky’s coverage peaked with 1.47m (7.0%) at 20:30, representing a slight increase on the peak audience in 2016 of 1.41m (6.3%). It is Sky’s highest average audience for the Montreal round of the championship since they started covering the sport in 2012, so they should be relatively happy with audience numbers (although the peak is down 300k on 2012).
Channel 4 aired their highlights from 22:30 to 00:35, to an average audience of just 970k (11.6%), down 25.3 percent on 2016’s average of 1.30m (15.3%), which aired in a slightly later slot. Yesterday’s scheduling was poor, with a 15-minute filler repeat of Gogglebox preceding the highlights and averaging just 549k (3.3%). It is Channel 4’s second lowest highlights audience yet, only ahead of last years’ United States Grand Prix.
Channel 4’s peak audience was lower than Sky’s, hitting a high of 1.33m, down around 387k year-on-year. The numbers recorded by the free-to-air broadcaster are poor, one of the many reasons why races such as Canada, USA and Mexico should air live on free-to-air television to reach the highest possible audience – not just in the UK but all over Europe. F1 going out in the graveyard slot does not do the sport any good in the long-term.
The combined audience of 1.93 million viewers is down on last year’s audience of 2.15 million viewers; with the combined peak audience of 2.80 million viewers representing a similar drop year-on-year, down from 3.13 million viewers. Both represent record lows for Canada.
The pattern for qualifying was identical to that described above: Sky Sports increasing, Channel 4 decreasing, although on this occasion Channel 4 aired their highlights programme later than in 2016.
Live coverage of qualifying on Sky Sports F1 averaged 342k (2.2%) from 17:00 to 19:40, an increase on last year’s average audience of 285k (1.8%). The competition year-on-year was broadly similar with tough international football action in both years. Last year saw the opening weekend of Euro 2016, whilst qualifying this year clashed with England vs Scotland.
A later time slot affected highlights on Channel 4. Airing from 22:30 to 23:55, their highlights averaged 879k (7.6%), a drop on last year’s audience of 1.22m (8.0%) which aired half an hour earlier.
The combined average audience of 1.22 million viewers is down 19 percent on last year’s audience of 1.51 million viewers.
The 2016 Canadian Grand Prix ratings report can be found here.