Scheduling: The 2019 British Grand Prix / New York City E-Prix

Formula 1 heads home to Silverstone for the British Grand Prix!

For the first time this season, the race airs live on free-to-air television, with Channel 4 airing live coverage of the Grand Prix. Both Channel 4 and Sky have an ensemble cast on offer for the weekend.

No restrictions in place for Channel 4
Steve Jones continues to front Channel 4’s presentation team, with Eddie Jordan, Mark Webber and David Coulthard alongside him. Lee McKenzie will be roving the pit lane, as well as providing paddock interviews, whilst Coulthard will also be alongside Ben Edwards in the commentary box.

It is worth noting that the restrictions in place for Channel 4’s highlights programming are lifted for the British Grand Prix weekend, meaning that the structure of Channel 4’s coverage will remain similar to last season.

Simon Lazenby fronts Sky’s offering, with analysts including Martin Brundle, Jenson Button and Damon Hill providing analysis. Brundle is alongside David Croft on commentary, whilst Ted Kravitz is also back with his Notebook output.

As-is now tradition for Silverstone, Sky’s F1 Show airs on Thursday afternoon, but this year the show airs live from Club corner due to the renovations currently taking place on the main start-finish straight.

The change means that there is no Welcome to the Weekend on Thursday, as The F1 Show effectively moves from Saturday into its time slot. Welcome to the Weekend moves to Wednesday under the title of Welcome to Silverstone.

As noted recently, Sky Sports have gone the extra mile in the run-up to Silverstone. During the Silverstone weekend, a special documentary will air focusing on Sir Frank Williams’ fifty years in Formula 1. The documentary premieres following the Formula Two feature race on Saturday.

In addition, Sky are also continuing with their live coverage throughout the Friday lunch break, meaning that they are live from Silverstone from 09:30 to 17:00 on Friday, a set-up this site has advocated for a long time.

Meanwhile, Channel 4 is airing a special interview segment, with Mercedes boss Toto Wolff interviewing England’s football manager Gareth Southgate. The film first airs on Friday after the second practice session.

Over on 5 Live, Jack Nicholls’ commitments with Formula E mean that Formula Two commentator Alex Jacques is his super-sub for the whole of the Silverstone weekend.

Cricket World Cup set to throw a spanner in the works
There is plenty going on from both broadcasters to make Silverstone feel like a special weekend. However, the Grand Prix faces stiff competition from both the Wimbledon finals, and the Cricket World Cup final.

The Cricket World Cup final is interesting, because Sky Sports have announced that they will make the final free-to-air if England make it. And who holds the free-to-air highlights rights for the Cricket World Cup? Channel 4….

Various media outlets are reporting that Channel 4 and Sky are in talks, in the event that England make the final. Either the Grand Prix will need to be moved to More 4 or, the Cricket World Cup final will need to air on More 4 during the Grand Prix.

If England made the final and I was a betting man, I would place good money on both the F1 build-up and post-race analysis moving to More 4. Nothing is confirmed, and will not be confirmed until Thursday 11th July, when England’s semi-final takes place.

Elsewhere…
The 2018-19 Formula E season comes to its conclusion with a double-header in New York, as Jean-Eric Vergne looks set to clinch his second championship. Both races air live across BBC’s Red Button, Eurosport 2 and BT Sport 2.

Prior to the big weekend, Sky Sports F1 are airing live coverage from the Goodwood Festival of Speed. The channel usually covers two-hours of live action, but has expanded the live amount this year to three hours. The action airs this Sunday (7th July) from 14:00.

With Formula 1, MotoGP, Formula E, IndyCar, the W Series, and much, much more motor sport coming up throughout July, there is plenty on offer to whet the appetite.

Channel 4 F1
Sessions
12/07 – 09:55 to 11:50 – Practice 1
12/07 – 13:55 to 15:35 – Practice 2
13/07 – 10:55 to 12:25 – Practice 3
13/07 – 12:55 to 15:50 – Qualifying
14/07 – 12:55 13:10 to 16:45 17:30 – Race

Supplementary Programming
12/07 – 15:35 to 16:00 – Wolff meets Southgate

Sky Sports F1
Sessions
12/07 – 09:30 to 17:30
=> 09:30 – F1: Practice 1 (also Sky Sports Main Event from 09:45)
=> 11:55 – F2: Practice (also Sky Sports Main Event)
=> 12:45 – Paddock (also Sky Sports Main Event)
=> 13:45 – F1: Practice 2 (also Sky Sports Main Event)
=> 15:55 – F2: Qualifying
=> 16:30 – The Story so Far
=> 17:00 – F3: Qualifying Tape-Delay
13/07 – 10:30 to 12:30 (also Sky Sports Main Event)
=> 10:30 – Practice 3
=> 12:10 – Paddock Walkabout
13/07 – 13:00 to 15:35 – Qualifying (also Sky One and Sky Sports Main Event)
=> 13:00 – Pre-Show
=> 13:55 – Qualifying
14/07 – 12:30 to 17:30 – Race
=> 12:30 – Pit Lane Live
=> 13:30 – On the Grid
=> 14:05 – Race (also Sky Sports Main Event)
=> 16:00 – Paddock Live
=> 17:00 – Notebook

Supplementary Programming
07/07 – 14:00 to 17:00 – Goodwood Festival of Speed
10/07 – 18:30 to 19:00 – Welcome to Silverstone
11/07 – 14:00 to 14:30 – Drivers’ Press Conference
11/07 – 16:30 to 17:30 – The F1 Show
12/07 – 16:30 to 17:00 – The Story so Far
13/07 – 17:00 to 18:00 – Sir Frank: 50 Years in F1
17/07 – 20:30 to 21:00 – F1 Midweek Debrief

BBC Radio F1
All sessions are available live on BBC’s F1 website
11/07 – 21:00 to 22:00 – Preview (BBC Radio 5 Live)
12/07 – 09:55 to 11:35 – Practice 1 (BBC Radio 5 Live Sports Extra)
12/07 – 13:55 to 15:35 – Practice 2 (BBC Radio 5 Live Sports Extra)
13/07 – 10:55 to 12:05 – Practice 3 (BBC Radio 5 Live Sports Extra)
13/07 – 13:55 to 15:05 – Qualifying (BBC Radio 5 Live Sports Extra)
14/07 – 14:00 to 16:30 – Race Updates (BBC Radio 5 Live)

Formula E – New York City (race 1)
Also airs live on YouTube
12/07 – 20:45 to 21:30 – Shakedown (BT Sport 2)
13/07 – 12:15 to 13:30 – Practice 1 (BT Sport 2)
13/07 – 14:45 to 15:45 – Practice 2 (BT Sport 2)
13/07 – 16:30 to 18:00 – Qualifying (BT Sport 2 and Eurosport 2)
13/07 – 20:30 to 22:30 – Race: World Feed
=> live on BBC’s digital platforms
=> live on BT Sport 2
=> live on Eurosport 2 from 21:00 to 22:00

Formula E – New York City (race 2)
Also airs live on YouTube
14/07 – 13:45 to 15:00 – Practice (BT Sport 2)
14/07 – 16:30 to 18:00 – Qualifying (BT Sport 2 and Eurosport 2)
14/07 – 20:30 to 22:30 – Race: World Feed
=> live on BBC’s digital platforms
=> live on BT Sport 2
=> live on Eurosport 2 from 21:00 to 22:00

Euroformula – Red Bull Ring (BT Sport/ESPN)
Also airs live on YouTube
13/07 – 14:30 to 15:45 – Race 1
14/07 – 12:00 to 13:00 – Race 2

Formula Two – Britain (Sky Sports F1)
12/07 – 11:55 to 12:45 – Practice (also Sky Sports Main Event)
12/07 – 15:50 to 16:30 – Qualifying
13/07 – 15:35 to 16:50 – Race 1
14/07 – 09:50 to 10:50 – Race 2

Formula Three – Britain (Sky Sports F1)
12/07 – 17:00 to 17:30 – Qualifying Tape-Delay
13/07 – 09:20 to 10:10 – Race 1
14/07 – 08:30 to 09:20 – Race 2

IndyCar Series – Toronto (Sky Sports F1)
13/07 – 19:00 to 20:30 – Qualifying
14/07 – 20:00 to 23:00 – Race

International GT Open – Red Bull Ring (BT Sport/ESPN)
Also airs live on YouTube
13/07 – 15:45 to 17:15 – Race 1
14/07 – 13:00 to 14:30 – Race 2

Jaguar I-Pace eTrophy Series – New York City (BT Sport 2)
13/07 – 13:30 to 14:15 – Qualifying 1
13/07 – 18:45 to 20:00 – Race 1
14/07 – 12:55 to 13:40 – Qualifying 2
14/07 – 18:45 to 20:00 – Race 2

Porsche Supercup – Britain (Sky Sports F1)
14/07 – 11:10 to 11:50 – Race

World Superbikes – Laguna Seca
Also airs live on World Superbikes‘ Video Pass (£)
13/07 – 18:45 to 19:45 – Qualifying (Eurosport 2)
13/07 – 22:00 to 23:15 – Race 1 (Eurosport 2)
14/07 – 18:45 to 19:45 – Qualifying Race (Eurosport 2)
14/07 – 22:00 to 23:15 – Race 2 (Eurosport 2)
17/07 – 20:00 to 21:00 – Highlights (ITV4)

As always, coverage plans are subject to change back, so check back here for further adjustments.

Update on July 11th – England are in the Cricket World Cup final, having beaten Australia. Free-to-air coverge will now air live on Channel 4, but will switch to More 4 during the Grand Prix.

In my view, Channel 4 have made the right call here. England were last in the CWC final in 1992, whereas the British Grand Prix is a yearly event, so the decision to move some of the build-up and the reaction of the F1 to More 4 is a no brainer. Of course, the F1 is going to be squeezed massively on Sunday, but that is FOM’s fault on the scheduling front and not Channel 4’s or Sky’s.

Elsewhere, Claire Cottingham has confirmed that she will be part of Channel 4’s coverage this weekend, and likewise Alex Brundle has announced that he will be alongside Alex Jacques on Formula Two commentary for the feature race.

Update on July 12th – Interestingly, perhaps contractually, F1’s build-up and post-race show is not airing on More 4. Instead, Channel 4 have trimmed their F1 programming by an hour, with 15 minutes cut from the build-up and 45 minutes cut from the post-race analysis, leaving a total length of 3 hours and 35 minutes.

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News round up: Sky F1 to air special Williams documentary; Formula E wins award for TV product

In the latest Motorsport Broadcasting round-up, Sky Sports ramp up preparations for their British Grand Prix coverage, whilst Formula E have won an award focussing on their television offering.

ICYMI: Round-Up #2 (May 28th): F1’s US audience figures increase; Formula E hits the big screen

ICYMI: Round-Up #1 (May 13th): Turner returns to F1 fold; F1 adjusts OTT pricing; Barrat joins Formula E’s TV team

Formula 1

  • Mercedes boss Toto Wolff has confirmed that the team will feature in the Netflix’s second season of Drive to Survive, having played no part in season one. Speaking to Motorsport.com, Wolff said that Netflix will film with the team at one race this year, which will “probably be Hockenheim.”
  • Ahead of the British Grand Prix next month, Sky Sports F1 have been busy filming different features.
    • Damon Hill and Johnny Herbert have been revisiting the 1995 British Grand Prix in Sky’s own cinema. Herbert won the race after Hill collided with Michael Schumacher in the closing stages.
    • A documentary celebrating Frank Williams’ fifty years in Formula 1 will premiere following the Silverstone qualifying session. The documentary features current Sky analyst and Williams Heritage driver Karun Chandhok driving the Brabham BT26, which was entered in 1969 by Williams as a privateer. Piers Courage raced the car to second place in the 1969 Monaco Grand Prix, their first ever podium.
  • F1’s in-house digital team have filmed two excellent pieces of content in recent weeks.
    • The team gave fans a peek behind the scenes with McLaren during the Monaco qualifying session.
  • F1’s in-house digital team is now also producing the content for Formula Two and Formula Three across social media, which explains the recent surge in video content across both of those championships.
  • To help with Formula Two’s growth, Formula 1 has launched an official podcast for their feeder series. Following in the footsteps of Beyond the Grid which launched a year ago, the Road to F1 podcast sees Alex Jacques and Rosanna Tennant interview the stars of Formula Two on their way to F1.
  • W Series commentator Claire Cottingham substituted for Jennie Gow during 5 Live’s coverage of the Austrian Grand Prix. Gow will be back in pit lane for 5 Live at Silverstone.
  • Recent audience figures in the Netherlands make for interesting reading. Live coverage airs on pay-TV outlet Ziggo Sport, and according to audience agency SKO
    • The Monaco Grand Prix averaged 547k (34.3%) for the pre-race build-up, 1.24m (46.1%) for the race itself and 637k (22.8%) for the post-race analysis.
    • In comparison, coverage of the French Grand Prix averaged 396k (26.5%), 824k (40.9%) and 357k (19.8%) respectively.
    • Max Verstappen’s dramatic victory in Austria averaged 479k (29.1%), 1.20m (49.5%) and 878k (36.9%).
    • France rated lower across all metrics. Austria rated lower than Monaco for both the pre-race build-up and race, noticeably closing the gap for the latter. Amazingly, Verstappen’s victory meant that the post-race segment for Austria rated higher than the French Grand Prix itself!
  • ESPN in the US continue to tout their own F1 audience figures. Live coverage of the Canadian Grand Prix attracted 1.1 million viewers on ABC, an increase of 17 percent on last year’s figure.

Formula E

  • Formula E TV won the ‘Best in Sports Media’ prize in 2019 Sports Business Awards. Formula E fought off competition from the likes of BBC Sport and the PGA European Tour to win the category.
    • The SBA said that Formula E’s television content “creates jeopardy, develops character and narrative throughout, uses technology and innovation to create a point of differentiation, and educates consumers about electric mobility while giving global manufacturers a platform to test and develop road-relevant technologies.”
  • The BBC’s technology programme Click went to Berlin at the end of May to find out more about the innovations driving the electric series (link).
  • On the social media side, Formula E’s team have been busy linking the championship in with popular culture. Heading into the Bern E-Prix, Formula E put their own spin on Crash Team Racing across their social channels.

Elsewhere…

  • IndyStar posted in the run up to the Indianapolis 500 an excellent behind the scenes look at NBC’s IndyCar coverage. The article is well worth a read, even if a little late noting on my behalf.
  • According to Adam Stern of the Sports Business Journal, an audience of 1.10 million viewers watched the IndyCar Grand Prix at Road America on NBC in the US, their highest IndyCar audience on record outside of the Indianapolis 500.
  • The remainder of the 2019 VLN Series will air live on Lets Go Racing’s YouTube channel. The channel, which also airs the Japanese Super Formula championship, was founded following the demise of Nismo TV at the end of last season.
  • Fans of the British Superbike championship in the US and Canada can now watch the championship live via MotorTrend On Demand platform.
  • A trailer for the new Ford versus Ferrari film was released last month ahead of its theatrical release in November. The film, which starts Matt Damon and Christian Bale, focuses on Ford’s attempts to beat Ferrari in the run up to the 1966 24 Hours of Le Mans. For UK readers, the film will premiere under the title of Le Mans ’66.
  • The Le Mans Esports Series generated some big numbers across digital media during the 24 Hours of Le Mans weekend. Ben Rossiter-Turner, the Managing Director of Virtually Entertained, gave readers a behind the scenes look at the series on his LinkedIn page.
  • In today’s unusual mention, Channel 4 Weather is now sponsored by W Series.

Spot any stories making the rounds worth mentioning? Drop a line in the comments section.

Scheduling: The 2019 French Grand Prix / Bern E-Prix

Paul Ricard in France plays host to round eight of the 2019 Formula One season, as the championship begins to hurdle towards the Summer break.

The main change to Sky’s schedule is the extension of Welcome to the Weekend to an hour, giving the team further opportunity to discuss events last time out in Canada.

Paddock Walkout is also absent, as Karun Chandhok is not with Sky in France. The plan was always for Chandhok to do many, but not all races with Sky this season, so his absense is not a surprise.

Despite no Porsche Supercup action in France, the gap between the Formula Two support race and the Grand Prix on Sunday remains long. Instead, VIP and Renault parade laps fill the gap for fans in Paul Ricard.

Elsewhere, qualifying for Formula Three airs on a slight tape-delay on Sky F1 on Friday. The channel is also joining coverage of IndyCar on Sunday later than their American colleagues. NBC’s broadcast starts at 12:00 EST / 17:00 UK, with Sky’s simulcast starting at 17:30. The first half hour for UK viewers will air on the Red Button. The race itself begins at 17:40 UK time.

Channel 4’s F1 offering sees the return of Mark Webber and Billy Monger to their line-up, the pair joining Ben Edwards, David Coulthard and Steve Jones out in France.

Further afield, Formula E heads to Bern in Switzerland for the first time, as Dario Franchitti returns to the team after his Indianapolis 500 commitments last month. The BBC’s live airing is only available via their website and Connected TV, with the first Red Button airing not until 04:00 on Sunday morning.

Channel 4 F1
22/06 – 18:30 to 20:00 – Qualifying Highlights
23/06 – 19:00 to 21:00 – Race Highlights

Sky Sports F1
Sessions
21/06 – 09:45 to 11:50 – Practice 1
21/06 – 13:45 to 15:45 – Practice 2
22/06 – 10:45 to 12:10 – Practice 3
22/06 – 13:00 to 15:35 – Qualifying
=> 13:00 – Pre-Show
=> 13:55 – Qualifying
23/06 – 12:30 to 17:30 – Race
=> 12:30 – Pit Lane Live
=> 13:30 – On the Grid (also Sky Sports Main Event)
=> 14:05 – Race (also Sky Sports Main Event)
=> 16:00 – Paddock Live
=> 17:00 – Notebook

Supplementary Programming
20/06 – 14:00 to 14:30 – Drivers’ Press Conference
20/06 – 17:00 to 18:00 – Welcome to the Weekend
21/06 – 16:30 to 17:00 – The Story so Far
22/06 – 16:45 to 17:15 – The F1 Show
26/06 – 20:30 to 21:00 – F1 Midweek Debrief

BBC Radio F1
All sessions are available live on BBC’s F1 website
21/06 – 21:30 to 22:00 – Preview (BBC Radio 5 Live)
22/06 – 14:00 to 15:05 – Qualifying (BBC Radio 5 Live)
23/06 – 14:00 to 16:00 – Race (BBC Radio 5 Live)

Formula E – Bern
Also airs live on YouTube
21/06 – 14:15 to 15:00 – Shakedown (BT Sport/ESPN)
22/06 – 07:45 to 09:00 – Practice 1 (BT Sport/ESPN)
22/06 – 10:15 to 12:00 – Practice 2 (BT Sport/ESPN)
22/06 – 12:15 to 13:45 – Qualifying (BT Sport/ESPN)
22/06 – 16:30 to 18:30 – Race: World Feed
=> live on BBC’s website and Connected TV
=> live on Quest
=> live on BT Sport/ESPN
=> live on Eurosport 2

Formula Two – France (Sky Sports F1)
21/06 – 11:50 to 12:40 – Practice
21/06 – 15:50 to 16:25 – Qualifying
22/06 – 15:35 to 16:45 – Race 1
23/06 – 10:15 to 11:15 – Race 2

Formula Three – France (Sky Sports F1)
21/06 – 17:00 to 17:30 – Qualifying Tape-Delay
22/06 – 09:30 to 10:15 – Race 1
23/06 – 08:55 to 09:40 – Race 2

IndyCar Series – Road America
22/06 – 21:00 to 22:30 – Qualifying (Sky Sports F1)
23/06 – 17:00 to 17:30 – Build-Up (Sky Sports F1 Red Button)
23/06 – 17:30 to 20:00 – Race (Sky Sports F1)

World Superbikes – Misano
Also airs live on World Superbikes’ Video Pass (£)
21/06 – 09:25 to 10:25 – Practice (Eurosport 2)
22/06 – 09:30 to 14:15 – Qualifying and Race 1 (Eurosport 2)
23/06 – 09:30 to 15:20 – Support and Race 2 (Eurosport 2)
26/06 – 20:00 to 21:00 – Highlights (ITV4)

World Touring Car Cup – Nurburgring
21/06 – 16:15 to 17:15 – Race 1 (Eurosport 2)
22/06 – 10:00 to 11:00 – Race 2 (Eurosport)

This article will be amended if schedules change.

Updared on June 21st.

Strong social media growth for Formula E as Hamilton continues F1 onslaught

Motorsport Broadcasting has tracked the social media figures for a range of stakeholders over the past five years.

In the latest analytical piece, we look at Formula E’s growth across social media, Lewis Hamilton’s gargantuan reach, and how Twitter is fast becoming an archaic platform.

As always, this site uses publicly available data to piece the jigsaw together, such as the number of followers.

Whilst the figures presented do not give a reliable indicator as to the engagement per series, the figures do give an idea as to whether a championship or team is attracting a new audience, which is critical for the growth of the sport moving forward.

Championships
This site tracks the social media fortunes of thirteen different championships at a variety of levels. The list ranges from the likes of Formula 1 and MotoGP on a global level, down to the domestic championships, such as the British Superbikes series and the British Touring Car Championship.

As each entity operates at a different level, expecting the same amount of growth from all of them is unrealistic.

The series on the move from a percentage perspective is Formula E, having grown its social media following by 160 percent since the middle of 2018. From 893,000 followers last Summer, the championship now has 2.33 million followers, a staggering growth for the electric series.

However, analysis of the underlying figures raises some suspicions as to whether Formula E’s growth is all natural. Whilst their Twitter reach has stalled, their Facebook following has jumped significantly from 497,000 likes last Summer to 1.60 million likes currently, an unusual rise considering that growth was slow for the first half of 2018.

In comparison, Formula E’s Instagram growth is more natural: 217,000 likes in May 2018 to 361,000 likes in December 2018, and now 544,000 likes, with the percentage increases modest along the way.

The other big mover is Formula Two, whose social media following has increased by 65 percent in the past year. However, the raw volumes are low, as Formula Two’s portfolio of channels increased from 215,000 followers to 355,000 followers in the past year, Instagram contributing most to the gain.

MotoGP and Formula 1 continue to lead the way. Between December 2018 and now, MotoGP’s portfolio has increased by 1.12 million fans, with F1 jumping by 2.36 million fans. F1’s growth has actually slowed compared to last year, a legacy of how F1 playing catch-up on social media after years of neglect from Formula 1’s owners.

Formula 1’s presence on Netflix, with Drive to Survive, should help the figures grow, but to what effect is difficult to say. Although the Netflix documentary launched to a huge buzz within F1 circles during March, the impact it has may serve as an undercurrent to these statistics throughout the remainder of 2019 as non-F1 fans find the series, rather than present a ‘big bang’ effect immediately.

In addition to Netflix, F1 has made significant movements on the social media front in recent years, so any movement will be down to a multitude of reasons for them. The series has experienced a good first half of 2019 on Instagram, with F1’s number of followers increasing by 24.6 percent, from 5.60 million fans to 6.97 million fans.

An extra emphasis on Instagram helped the World Rally Championship in the first half of 2019. Their following on the platform increased from 734,000 fans to 996,000 fans, representing a larger than usual jump at 35.7 percent, and helping the series to a 9.8 percent increase overall across the main social media platforms.

F1’s teams
The same core principles apply when analysing Formula 1’s ten teams: Instagram growing, Twitter slowing and Facebook holding the core of the audience. However, Instagram is making serious inroads on Facebook on this front, and again is the place for stakeholders to direct their resources.

F1 and F1.5 gap is prevalent across social media, although McLaren joins the top three teams, with the remaining six teams forming F1.5. The story remains the same as before, as Red Bull continues to close the gap on Mercedes.

Between July 2018 and now, Red Bull’s following increased by 1.99 million fans, with Mercedes’ increasing by 1.50 million followers. Mercedes’ following continues to reach the edge, with McLaren recording a larger gain.

Red Bull continues to seize the initiative on Facebook. The Milton Keynes based team increased their following by 835,000 likes in the past year, compared with an average increase across the grid of just 135,000 likes. Mercedes have failed to improve their Facebook reach in nearly three years (stagnating at around 11 million followers), with Racing Point further down the grid also struggling.

Mercedes, Red Bull and Ferrari remain in close formation on Twitter with Ferrari having the edge, but Instagram is where all teams have seen their reach increase significantly. Since July 2018, McLaren’s audience on the image sharing platform has increased by over one million fans, with the other three big teams following behind.

The Netflix effect appears to have had, at headline level, a positive impact for Renault and Haas. Helped by the arrival of Daniel Ricciardo, Renault’s following has increased from 3.66 million followers last Summer to 4.27 million followers currently, a strong increase considering their growth figures had slowed somewhat up until that point.

Being a newer team means that the full impact of Haas’ increase is not apparent in raw volume, but a percentage jump of 39 percent cannot be overlooked. The increase helped them claw over the one million figure as well, just ahead of the now defunct Manor outfit at the time of their administration.

Outside of Haas and Renault, there are no other unusual increases. There may have been minor bumps due to Netflix, but nothing significant in the grand scheme of things.

F1’s drivers
Standing far above everyone is Lewis Hamilton, with 21.20 million followers across Facebook, Twitter, and Instagram, a gulf that increases by the day.

The combined following of the next nine drivers, from Ricciardo on 4.83 million followers down to Carlos Sainz on 1.33 million followers, is 21.48 million. In other words, nine smaller F1 drivers equals one Lewis Hamilton from a social media perspective!

Hamilton’s following on Facebook and Twitter have stalled, however his reach on Instagram has almost doubled since last Summer, moving from 6.89 million followers to 11.50 million followers, cementing his place at the top of the Grand Prix tree.

Behind Hamilton, Verstappen and Ricciardo made respectable increases, but further down the pecking order there are three success stories.

Despite being in only his second season, Charles Leclerc is already the sixth popular F1 driver on social media, and rising, with an increase of over a million followers in the past year, helped by his move to Ferrari and an ever-increasing Instagram presence.

The aura around Kimi Raikkonen has resulted in him becoming the fourth most popular driver on Instagram, despite having zero presence elsewhere on social media. Elsewhere, Lando Norris’ following is increasing rapidly across all social media platforms, as Norris’ following cross cuts both F1 and eSports.

As new drivers enter the sport, it is interesting to note how the skew for each driver moves increasingly towards Instagram and away from Facebook and Twitter. For example, 50.8 percent of Nico Hulkenberg’s following comes from Twitter, compared with 13.8 percent for Charles Leclerc. In contrast, 37.0 percent for Hulkenberg is Instagram related, versus 78.9 percent for Leclerc.

The younger drivers are far more likely to build a platform on Instagram in 2019, whereas the 2009 to 2014 generation of drivers focused far more on Twitter at that time, hence the wildly different skews.

If you manage any championship on social media, Instagram is the place to divert your resources. Facebook is still growing from a motor sport perspective, and remains by far the biggest social media platform, but has now fallen Instagram in terms of growth.

Facebook is better for long form content with Instagram primarily intended for short-form videos. Twitter is great for your existing audience, but not great if you want to hook new fans in, as the figures throughout this article demonstrate.

What content across social media has made your eye-brows raise recently? Have your say in the comments below.

News round-up: F1’s US audience figures increase; Formula E hits the big screen

In the latest Motorsport Broadcasting round-up, it is good news for Formula 1 in the US, whilst Formula E hits the big screen at the Cannes Film Festival.

ICYMI: Round-Up #1 (May 13th): Turner returns to F1 fold; F1 adjusts OTT pricing; Barrat joins Formula E’s TV team

Formula 1

  • Good news for F1 on the US audience front, with ESPN reporting double-digit growth year-on-year. The first five races (excluding Monaco) have averaged 564,000 viewers on ESPN compared with 442,000 viewers last year. ESPN also tout the strong growth in the coveted Adult 18-34 demographic, increasing 107 percent year-on-year.

Formula E

  • A new feature-length documentary covering the 2017-18 season premiered at Cannes Film Festival last week. Fisher Stevens, Malcolm Venville and Leonardo di Caprio produced ‘And We Go Green‘, which goes behind the scenes during Jean-Eric Vergne’s championship winning season. LBI Entertainment are handing distribution rights for the documentary.
  • With Dario Franchitti over at Indianapolis, Tom Blomqvist and Nick Heidfeld joined Jack Nicholls and Bob Varsha on commentary duty during the Berlin E-Prix weekend. Blomqvist was alongside Nicholls for practice and qualifying, with Heidfeld joining Nicholls for the race.

MotoGP

  • Quest have changed the time slot of their MotoGP highlights programming. The first three races aired in an 18:00 and 23:00 time slot on Monday evenings, effectively splitting the audience.
    • Viewing figures have not been good. Their 18:00 showing for Austin made BARB’s consolidated top 15 with 196,000 viewers, all other airings have failed to make Quest’s top 15, averaging around 150,000 viewers or below.
    • From Jerez onwards, Quest reduced the two airings to one, airing at 22:00 only on Monday evenings. Current schedules for Mugello suggest that the one airing strategy will continue moving forward.
  • Suzi Perry is back in the BT Sport hotseat for Mugello, after a recent bout of illness.

W Series

  • Speaking to this site following Zolder, Whisper Films stated that their production team during the Hockenheim and Zolder weekends consisted of 34 people. The split was exactly 50/50, with 17 women and 17 men. The production house says that this covers both permanent staff and freelancers.
    • The figures cover the live World Feed production, as well as highlights
    • The figures also include those working on a documentary that Whisper are producing covering W Series’ inaugural season
  • Speaking to RaceFans, series organisers noted that over 400,000 viewers watched the first race in the UK on Channel 4 from Hockenheim. CEO Catherine Bond-Muir told the site “Even [on] Channel 4 we absolutely knocked out of the park the internal audience estimates.”
  • NBC in America has picked up highlights of the series. The broadcaster will air a one-hour highlights show of each race on their NBCSN channel (including commercials).

IndyCar Series

  • The first Indianapolis 500 to air on NBC drew the 500’s highest audience since 2016. According to Adam Stern of the Sports Business Journal, the race drew 5.4 million viewers across TV and digital. The race recorded a 86 overnight rating (excluding digital), also the highest since 2016.
  • Ahead of his Indianapolis 500 commentary debut, NBC lead commentator Leigh Diffey spoke to Phillip Bupp at Awful Announcing about his journey to date (link).

Elsewhere…

  • Eurosport have picked up the rights to MotoAmerica highlights in the UK. The one-hour highlights programme began airing last Saturday.
  • Motorsport Network have announced that their new feature length film Heroes will premiere in the run-up to the British Grand Prix. The trailer, which features swathes of archive F1 footage, was unveiled last week. Manish Pandey, one of the men behind the Senna movie, is director and writer for Heroes.
  • It is worth mentioning changes within the Sky Sports hierarchy in the UK. Sky have promoted Barney Francis into the role of Chief Executive of Future Sport, with Rob Webster succeeding Francis as Managing Director of Sky Sports UK.
  • Down under in Australia, the Sydney Morning Herald report that Foxtel, which is owned by News Corporation and Telstra, is struggling against the rise of streaming platforms. The paper reports that “non marquee” sport, including motor racing, are under threat.
  • ESPN in the US featured Billy Monger’s remarkable story in their weekly E:60 magazine programme. The show featured his story last Sunday (ESPN’s Vimeo account have uploaded a preview clip).
  • The BBC have written a fantastic piece looking at Katherine Legge’s battles in motor sport, which is worth a read.

Spot any stories making the rounds worth mentioning? Drop a line in the comments section.