Typically, sporting events take place in confined spaces, such as football, tennis, and cricket. Motor racing in unique in its nature, it is unlike any other sport. Vehicles, on both two and four wheels, race around a large perimeter under timed conditions in the name of sport.
The latter is a greater logistical challenge than the former, on all fronts, including broadcasting the event.
In stadium-based sports, it is near impossible for the television director to miss the key action. The trajectory of the football determines what the director does next, a rule that applies for every single football match irrespective of whether it is the biggest game in the world, or the local Sunday league game down the road.
When you break it down like that, directing the UEFA Champions League final between Liverpool and Real Madrid is no different to directing the League 2 play-off final between Exeter and Coventry (notwithstanding the commercial requirements for both events). Both contain largely the same parameters.
A freelancer could direct a football match one week and a three-hour tennis game the next, without having specialist knowledge of either event.
In contrast, motor racing requires cameras at every corner to track the cars or bikes around the circuit. A director needs specialist knowledge of the track, the series, and the battles likely to emerge, which is an attribute you are unlikely to learn overnight.
“With motor sport, once you’ve gone around one corner, the cameras have got to be ready to pick up on the next corner, and so on,” explains Richard Coventry, who is British Superbikes’ television director.
“If someone makes a mistake, or goes to the wrong bike, then we’ve got to correct it and pick up further down the line. Motor sport is more difficult I would say to cover than field sport, although on a football match you can have upwards of twenty cameras, but you wouldn’t use them all in the same way.”
“In football, you could stay on the same shot for three or four minutes, it’s impossible to do that at a motor racing circuit unless you place a camera high-up at Knockhill!”
From local hosts to centralisation
Formula 1 races were produced by the local television broadcaster of the time up until the mid-2000’s.
The BBC directed the British Grand Prix until 1996, with ITV taking over from 1997. The direction varied dramatically from race to race. ITV were ahead of its time, others focused on the home town stars further down the field, and some simply struggled to cope with the ever-changing F1 world.

Standards improved as Formula One Management wrestled control away from local broadcasters, giving fans a consistent view of the product throughout the year. The Japanese Grand Prix was the penultimate race to fall out of local control, Fuji Television last produced the race in 2011. One race though has remained with the local broadcaster: the prestigious Monaco Grand Prix.
Tele Monte Carlo continues to produce the Monaco round of the championship, meaning that the level of expertise on-hand is lower than at the other twenty races in the calendar. This has always been an issue but has become exasperated in recent years as FOM have centralised production.
Is it no coincidence that some consider Monaco to be one of the worst races in the calendar for action? Without turning this into a piece about the racing: yes, Monaco does not feature as much overtaking as other races on the calendar, due to the nature of the street circuit, which has been the case for years.
But, when fans have called as race ‘boring’, you need to ask what draws them to that conclusion. Formula 1 attracts in excess 50 million viewers worldwide per race, all of them watching the same World Feed. Fans can only judge the race based upon the angles the producer chooses to air.
We assume that the production team have chosen the best angles, based on the expertise of those around them. Most of the time, FOM does the job well, because they have the experts there. TMC however do not cover the sport throughout the year in the same way FOM does, and therefore do not have as many experts on-hand.
For all the criticism I do give FOM, their direction generally feels well-defined, whereas TMC’s product throughout the years during the Monaco Grand Prix weekend is rough around the edges.
On their Fan Voice site (login required), FOM have outlined how the split between them and TMC works. TMC are responsible for “directing the world feed, choosing where the cameras and microphones are, selecting which subject to follow, doing all the replays.”
In turn, FOM are responsible for “onboard cameras and all [of the] trackside infrastructure are our bag, as is all the official timing, the graphics.” The site also talks about the barriers this presents, such as the inevitable language barrier.
The Monaco problem
The problems for TMC encompass the entire weekend. Starting with practice and qualifying, TMC missed crucial laps, with Daniel Ricciardo’s initial lap record omitted from the World Feed, commentators having to refer to the timing screens to try to build the excitement level.
Following qualifying, it was clear where the two main storylines sat heading into the race. The first: would Ricciardo hold on to claim the victory that slipped away from him in 2016; and secondly, how far would Ricciardo’s team-mate Max Verstappen climb through the field?
From the very first lap, the trajectory of the direction went south. The timing graphics displayed a yellow flag symbol, indicating danger, following a collision between a Force India car and Toro Rosso driver Brendon Hartley.

The symbol remained on-screen for the duration of the first lap, but TMC did not switch away from the leading contingent (although team radio from Hartley was played into coverage). At any other event, FOM would have jumped on-board with Hartley to show the viewers the extent of the damage, but not here. TMC’s World Feed output also did not capture the damage initially, FOM choosing to show this footage on its pit lane channel following its absence from the main feed.
It felt like the director was reluctant to switch attention away from the front-runners and towards Verstappen, failing to capture his moves on Ericsson and Hartley live. The on-screen timing graphics falling over at several points during the Grand Prix did not help, although it is unclear whether the blame here lies with FOM or TMC. But either way, it added to the poor presentation of the race, as a fan, I found it frankly frustrating to watch.
The timing pages should guide the production team towards the next on-track action, but TMC were seemingly not using this as a basis, something that became increasingly apparent in the latter stages as they failed to show how the likes of Esteban Ocon closed on the front-runners with relative ease. TMC failed to portray the sense of jeopardy that Monaco is meant to present.
On a brighter note, TMC were on-board Charles Leclerc’s Sauber as his brakes failed, smashing into Hartley’s Toro Rosso; whilst the introduction of a camera angle towards the end of the tunnel provided fantastic shots throughout the race weekend.
However, the ‘now available for live’ camera on the inside of Loews hairpin, was poor. The actual camera angle is good, but in the context of the camera angles before and after, switching from a camera angle with a car predominately in shot, to another predominately on advertising was jarring.
A good motor racing director can turn an average race into something watchable and engaging. A bad director on the other hand can persuade viewers to turn off an average race, and there is no doubt in my mind that TMC leans into the latter category.
Compared with motor racing, there are less variables with directing a football or tennis game, which makes the job of directing a motor race more critical than other sporting events.
If Liberty Media wants Monaco to receive a better rapport from fans watching the show, one step it desperately needs to take is to wrestle control off TMC, and to bring control of the Monaco World Feed in-house.