Channel 4 have today launched their brand new Formula 1 website. The new website contains video content, news articles alongside blogs from the likes of Jolyon Palmer.
Whilst the site does not have a mass of content on there, it clearly is suited to the 21st century. Anyone expecting it to have the depth and breadth of the BBC’s offering in 2009 will be disappointed, but in the time frame, I think they have done a great job getting the site off the ground. Initial impressions are positive, and the advert that is on there is not obtrusive in the slightest.
I’m a fan of the automatically generated Twitter section at the foot of the homepage, as it encourages others to head onto their Twitter feed and look at the other picture content. The website will only feel busier as the weekend progresses. I’m certainly liking the look and feel of it, so all in all a great starting point going forward.
Something that might concern people is that there doesn’t seem to be hints yet of any interactivity, specifically surrounding the extra feeds that BBC offered online and via the Red Button service. How any live content will be integrated into the above, if at all, we don’t know.