New publication The Race to enter the motor sport landscape

A new motor sport media entity is to launch ahead of the 2020 season, Motorsport Broadcasting can reveal.

Earlier this week, @wearetherace appeared on Twitter, stating that the outlet would soon be operating, followed shortly be the creation of pages across Facebook and Instagram.

Investigation by Motorsport Broadcasting shows that the concept has been in development for several months. ‘The Race Media Limited‘ was officially created on September 30th, 2019, with Darren Cox listed on Companies House as company director.

Heavily involved with eSports in recent years, Cox has been in and around the motor sport industry for over twenty years. I understand that Andrew van de Burgt is heavily involved in the project, having left Autosport as Editor-in-Chief at the end of September.

The publication has signed up former MCN journalist Simon Patterson to cover the MotoGP action on two wheels, whilst several former Autosport journalists are expected to also be joining The Race, with official announcements due shortly.

Comparisons between The Race and traditional motor sport website, such as Autosport and MCN only go so far though. I understand that The Race is following The Athletic‘s path, with long-form content.

The Athletic, which focusses on a variety of sports, launched in 2016, moving into the UK-space last Summer. However, it is unknown as of writing if The Race will be subscription only, like The Athletic.


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