Live coverage of a dramatic Monaco Grand Prix, followed by an equally dramatic Indianapolis 500, saw audience figures surge across Sky Sports on Sunday afternoon, overnight data released by the broadcaster shows.
Sky covered the Indianapolis 500 across their dedicated F1 channel and Sky Sports Arena. Coverage on Sky Sports Action aired from 15:45 to 21:30, with Sky Sports F1 joining in progress following the conclusion of their Monaco Grand Prix coverage at 18:10.
An average of 231,000 viewers watched Sky’s coverage, as Marcus Ericsson battled Pato O’Ward for victory. Coverage peaked with a sizeable 372,000 viewers, both easily the highest IndyCar audience on record in the modern era in the UK.
The famous race, which marked its 106th running last Sunday, has enjoyed a renaissance in the UK over the past few years, since Fernando Alonso made the jump stateside to race in 2017. This year’s figure continues that trend.
Sky’s F1 audiences continue to rise
IndyCar’s rise in the UK has been helped by the halo effect surrounding Sky’s F1 coverage.
Sky’s F1 audience figures have continued to rise in 2022 against last year’s high, and against the tidal wave of declining linear audience figures, despite there being no British drivers currently in championship attention.
Both the Monaco Grand Prix race and qualifying recorded their highest ever figures for Sky last weekend, as viewers watched Red Bull’s Sergio Perez win the dramatic Grand Prix.
The race, which aired in full on Sky Sports F1 and partially on Sky Sports Main Event, averaged 2.01 million viewers, the first European race to average over 2 million viewers. Coverage of the race peaked with 2.25 million viewers.
24 hours earlier, an average of 1.03 million viewers watched Charles Leclerc take pole in qualifying, with the session peaking with 1.17 million viewers.
Although the figures are not publicly available, it is likely that Sky’s live pay-TV offering comfortably beat Channel 4’s free-to-air highlights coverage, continuing the swing away from free-to-air and towards pay-TV for F1.
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