Villeneuve to join Sky Sports F1 for Canada; Hill extends deal

Jacques Villeneuve is to join the Sky Sports F1 team as a pundit for the Canadian Grand Prix, it has been announced. The announcement was made here via their Twitter account. A good move by them as it is likely to be one of only two races this season where the Sky Sports viewership will end up higher than the BBC Sport viewership, with their highlights show not going out until 22:30.

Meanwhile, it is being reported by Bryon Young of the Daily Mirror that Damon Hill has signed on to do a further four races with Sky Sports F1. His original contract had him down to do ten races this season.

blackcircles.com to sponsor Sky Sports F1’s coverage

The tyre company blackcircles.com have announced that they are to sponsor Sky Sports F1’s coverage. The article on their official website goes onto say that their sponsorship will feature “in opening/closing credits and a lot of on-air promotions”.

Eagle-eyed viewers will have spotted their sponsorship during The F1 Show on May 4th at the start and the end of the show, as well as during commercials with break bumpers. Voice overs are provided by legendary commentator Murray Walker. Their trailer can be found here. While Santander will continue to sponsor Sky Sports F1’s main Formula 1 programme, blackcircles.com will sponsor their supplementary programming on the channel, including The F1 Show, F1 Fast Track and the Season Reviews.

blackcircles.com joins Texaco, Sony and Shell, amongst others to sponsor Formula 1 coverage in the United Kingdom.

Just a thought…

So ten years ago, I decided, for whatever reason, to record every single race from the 2002 Formula One season on ITV1. Obviously before the season started I didn’t know that it was going to be a Ferrari walkover, but as a Schumacher fan, I didn’t mind too much.

Unfortunately, since them, the vast majority of material has been recorded over. What does remain however, is the post-race footage from the following two races (it would have been three, except the Canada disk appears to not be working!). I thought it would be an idea to note down what was featured in those three post-races, how long each ‘feature/interview’ was and add up the times for each post-race. The results, are unsurprising in that the amount of airtime in 2012 has increased dramatically compared to 2002, but in any case it is still interesting to see how little post-race analysis ITV F1 viewers got in 2002. From the end of the podium onwards:

2002 German Grand Prix
– commercial
– results caption (27 seconds)
– press conference (2 minutes, 39 seconds)*
– commercial
– Ted Kravitz talks to Patrick Head (1 minute, 6 seconds)
– analysis (1 minute, 18 seconds)
– web chat caption (12 seconds)
– analysis (1 minute, 2 seconds)
– Hungary preview (30 seconds)
– outro (37 seconds)
= 7 minutes, 51 seconds total

* ITV didn’t show 3rd place man Ralf Schumacher talking

2002 Italian Grand Prix
– commercial
– results caption (~25 seconds)
– Jim Rosenthal interviews Guenther Steiner (1 minute, 38 seconds)
– press conference (3 minutes, 41 seconds)*
– commercial
– analysis (1 minute, 35 seconds)
– e-mails to the studio (42 seconds)
– USA preview (1 minute, 37 seconds)
– outro (39 seconds)
= 10 minutes, 17 seconds total

* ITV cut off halfway through 3rd place man Eddie Irvine

One could argue that the low air time minutage after the race is due to the dwindling ratings as viewers tuned out because of Michael Schumacher’s dominance. I’m not sure though, as the pre-show increased from in length from 1997 to 2002, from 40 minutes to 55 minutes. In a sense, this is lopsided badly, 60 minutes for the pre-show but only 20 minutes for the post-race show. The times above compare to 90 minutes Sky give for the pre-show currently (60 minutes for BBC), with about 105 minutes for the post-race when both sides are live.

This weekend, at the Spanish Grand Prix, we’ll be getting similar again with both BBC and Sky Sports live, more coverage than ever before being the end result. Shows how much F1 coverage has increased in quality and quantity over the past 10 years…

Sky Sports F1 to screen Thursday Press Conference live on channel

From this weekend, Sky Sports F1 will be screening the Thursday press conferences live on their channel. For the first four races, the press conference were only uploaded to the Sky Sports website, but it seems that it shall be airing live at 14:00 on Thursday with repeats later that day.

UPDATE: I wrote the above last night when I first spotted it. Having checked the website and Sky Sports F1’s Twitter, it turns out that the press conference was not uploaded to the website for Australia and Malaysia, but was uploaded for the last two rounds in China and Bahrain. I assume they’ve brought in a few hits to the website, hence why they’ve decided to put it on the channel. A good move, in my opinion, as live action is always better than repeats. As it turns out, all that would have been on air tomorrow at 14:00 was the ‘Your Home of Formula One’ rolling loop, so it was a no brainer.

Sky Sports F1 – Top 10 ratings (week ending 29th April, 2012)

From BARB, a day later than usual due to the Bank Holiday:

1 – 74k – The F1 Show (Friday, 20:00)
2 – 28k – Fast Track (Tuesday, 21:01)
3 – 23k – 2002 Season Review: Part 4 (Sunday, 21:00)
4 – 16k – Live IndyCar Series (Sunday, 16:00)
5 – 15k – 2002 Season Review: Part 1 (Thursday, 21:00)
6 – 14k – The F1 Show (Friday, 22:10)
7 – 12k – 2002 Season Review: Part 2 (Saturday, 21:00)
8 – 12k – F1 Legends (Sunday, 19:00)
9 – 12k – Bahrain Grand Prix Highlights (Monday, 16:31)
10 – 11k – The F1 Show (Sunday, 19:30)

The 20th April edition of The F1 Show had the highest individual rating since the Australian Grand Prix edition, so a good rating for that. Below that, everything is under 30 thousand viewers. Disappointing for the Live IndyCars, albeit it was moved at late notice, so it is not as bad as what it seems.

No GP2 in there though for it’s standalone weekend at Bahrain, all under 11 thousand viewers. One thing I noticed in the Spanish Grand Prix adverts was how they were promoting the whole weekend, but they failed to even note GP2 or GP3. It’s no wonder they are doing poor if they fail to promote them in adverts.