Scheduling: The 2020 Belgian Grand Prix

Six down, eleven to go…

The legendary Spa-Francorchamps circuit in Belgium plays host to round seven of the 2020 Formula One season, and the start of the third triple header.

The big news from a UK perspective is that Channel 4 are back in the paddock on foreign soil, with Steve Jones and David Coulthard reporting on-location throughout the weekend.

Most of Sky’s coverage from Spa also airs on Sky Sports Main Event, including four out of the five F1 sessions.

Elsewhere, a packed weekend of sport across ITV’s portfolio of channels means that the latest British Touring Car Championship round from Knockhill airs live on ITV2.

The start of the Tour de France occupies ITV4, with horse racing coverage on ITV3, meaning ITV2 is the next best thing for BTCC. As usual, ITV have opted to show repeats on their main channel, in this instance an old Bond film and a Marple repeat.

Speedway returns to BT Sport this weekend, with the start of the Grand Prix season. The season starts with a double-header event in Poland.

Although the Belgium weekend promises to be action filled, there will also be an air of poignancy over the Spa paddock, as we remember Anthoine Hubert, one year on from the accident that claimed his life.

Channel 4 F1
29/08 – 18:30 to 20:00 – Qualifying Highlights
30/08 – 18:30 to 21:00 – Race Highlights

Sky Sports F1
Sessions
28/08 – 09:30 to 11:50 (also Sky Sports Main Event)
=> 09:30 – Welcome to the Weekend
=> 10:00 – Practice 1
28/08 – 13:45 to 15:45 – Practice 2 (also Sky Sports Main Event)
29/08 – 10:45 to 12:10 – Practice 3
29/08 – 13:00 to 15:35 – Qualifying (also Sky Sports Main Event)
30/08 – 12:30 to 17:00 – Race
=> 12:30 – Grand Prix Sunday (also Sky Sports Main Event)
=> 14:05 – Race (also Sky Sports Main Event)
=> 16:00 – Chequered Flag

Supplementary Programming
29/08 – 16:30 to 17:00 – The Story so Far
02/09 – 21:00 to 21:30 – Midweek Debrief

BBC Radio F1
All sessions are available live on BBC’s F1 website
28/08 – 09:55 to 11:55 – Practice 1 (BBC Radio 5 Live Sports Extra)
28/08 – 13:55 to 15:35 – Practice 2 (BBC Radio 5 Live Sports Extra)
28/08 – 21:00 to 22:00 – Preview (BBC Radio 5 Live)
29/08 – 10:55 to 12:05 – Practice 3 (BBC Radio 5 Live Sports Extra)
29/08 – 13:55 to 15:05 – Qualifying (BBC Radio 5 Live Sports Extra)
29/08 – 14:30 to 15:05 – Qualifying (BBC Radio 5 Live)
30/08 – 14:00 to 16:00 – Race (BBC Radio 5 Live)

British Touring Car Championship – Knockhill (ITV2)
30/08 – 10:40 to 17:50 – Races

Formula Two – Austria (Sky Sports F1)
28/08 – 11:50 to 12:45 – Practice
28/08 – 15:55 to 16:30 – Qualifying
29/08 – 15:35 to 16:55 – Race 1 (also Sky Sports Main Event)
30/08 – 10:00 to 11:05 – Race 2 (also Sky Sports Main Event)

Formula Three – Austria (Sky Sports F1)
28/08 – 08:30 to 09:20 – Practice (also Sky Sports Main Event)
28/08 – 13:00 to 13:45 – Qualifying
29/08 – 09:20 to 10:10 – Race 1
30/08 – 08:35 to 09:35 – Race 2

IndyCar Series – Gateway (Sky Sports F1)
29/08 – 20:00 to 23:00 – Race 1
30/08 – 20:00 to 23:00 – Race 2

Porsche Supercup – Spain (Sky Sports F1)
30/08 – 11:20 to 12:05 – Race (also Sky Sports Main Event)

Speedway Grand Prix – Poland
28/08 – 17:30 to 21:15 – Races – Round 1 (BT Sport 1)
29/08 – 17:45 to 21:15 – Races – Round 2 (BT Sport 2)

Virgin Australia Supercars – Townsville (BT Sport 2)
Also airs live on SuperView (£)
29/08 – 06:30 to 08:00 – Race 1
30/08 – 04:15 to 05:30 – Race 2

World Superbikes – Aragon
Also airs live on World Superbikes’ Video Pass (£)
28/08 – 09:30 to 10:30 – Practice 1 (Eurosport 2)
28/08 – 13:55 to 15:35 – Practice 2 (Eurosport 2)
29/08 – 09:45 to 12:00 – Qualifying (Eurosport 2)
29/08 – 12:30 to 15:00 – Race 1 (Eurosport 2)
30/08 – 09:45 to 15:00 – Support and Race 2 (Eurosport 2)
01/09 – 20:00 to 21:00 – Highlights (ITV4)

If schedules change, this post will be amended.


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News round-up: Study published into “excessive alcohol advertisements” during F1 races; Alonso docuseries to premiere in September

In the round-up, a leading university has published findings looking at alcoholic content during F1 broadcasts, whilst two big documentaries are hitting the airwaves this September…

Where possible, Motorsport Broadcasting endeavours to link directly to the original source instead of linking to a third-party site that may have misinterpreted the original headline.

The round-up gives a bite sized view of the latest news making the waves, as well as interesting snippets that I have picked up along the way.

All the round-ups to date are located here, and as always, all feedback on the site, positive and negative, is more than welcome.

Formula 1

  • The University of Nottingham has published a paper looking at advertising of alcoholic products during Formula 1 coverage on Channel 4.
    • Unsurprisingly their research, which focuses on the 2018 season, finds that young people “are being exposed to excessive alcohol advertisements during televised sporting events,” which they believe could lead to increased consumption for children.
    • The research shows that F1 is heavily reliant on brands such as Heineken and Johnnie Walker, with 56 percent of Channel 4’s F1 broadcasts containing some form of alcoholic content during one-minute intervals of race footage.
    • “Our study clearly shows that alcohol content was highly prevalent throughout the 2018 F1 Championship broadcasts,” study author Dr Alex Barker said. “This is worrying given the young viewers this branded content would have reached.”
    • “Previous research has already shown that advertising of this kind can lead to alcohol consumption in young people, and this is one of many sporting events that uses advertising in this way. We would urge Ofcom to consider the implications of this, and whether restrictions need to be put on this kind of advertising.”
  • For those not watching, Formula Two’s World Feed has featured a raft of commentators this season.
    • Alex Brundle (Austria, Britain, and Spain), Matt Gallagher (Styria), Alice Powell (Hungary) and Peter Windsor (70th Anniversary) have all stepped into the hot seat alongside lead commentator Alex Jacques.
  • Viewing figures for the feeder series have surged in the UK since the start of the 2020 season according to consolidated audience data from BARB for the TV set.
    • At its peak, an average audience of 177,000 viewers watched the Formula Two feature race during the British Grand Prix weekend on Sky Sports F1, a significant increase on the equivalent race last year which failed to make Sky F1’s top 15.
    • More recently, 141,000 viewers watched the feature race during the 70th Anniversary weekend. The sprint race on Sunday morning failed to make Sky F1’s top 15 however, this a likely result of the audience being split across Sky’s F1 channel and Sky Sports Main Event.
  • Formula 1 is to live stream coverage of the Eifel Grand Prix on YouTube across several territories this October.
    • All three practice sessions, qualifying and the race itself will air live on the platform in Germany, Switzerland, Netherlands, Belgium, Norway, Sweden, and Denmark. The deal is in addition to their existing rights deals in place within those territories.
    • F1 says the partnership is an opportunity “to give back to those fans” who would have attended the Nürburgring round, but cannot due to the COVID-19 pandemic.
    • Tomos Grace, YouTube’s Head of Sport in the EMEA territories, said “70% of Formula 1’s YouTube audience is under the age of 35. Sports broadcasters and organisers increasingly recognise YouTube’s ability to reach these new audiences and generate incremental revenue.”
  • The long-awaited documentary series focusing on seventy years of Formula 1 will premiere from September 12th, as first reported by RaceFans in Summer 2019.
    • Race to Perfection will air exclusively for UK fans on Sky and Now TV, with the series also being made available to TV channels and streaming services worldwide via NBCUniversal Global Distribution, although further concrete details are unavailable – including whether it will be available to subscribers of F1 TV.
    • The series interviewed over 40 of F1’s biggest names, with new archive footage contained within the seven episodes. Full synopsis details are available on the Sky F1 website.
  • A recent survey on F1 Fan Voice has hinted at some documentaries that F1 are looking to produce in the forthcoming months and years.
    • The choices on offer include an origin style series based off Netflix’s Drive to Survive; a ‘Last Dance‘ style series focusing on the 2021 season; and a Bernie Ecclestone biopic.
  • F1 has extended their rights deal with AMC Network in Czech Republic and Slovakia to broadcast the sport until the end of 2023.
    • The action will remain on Sport1 and Sport2, with every session covered live. In addition, fans will be able to access F1 TV Pro for the first time, the platform launching in those territories prior to the 2021 season.

Elsewhere…

  • A five-part documentary following two-time Formula 1 champion Fernando Alonso premieres on Amazon Prime across 240 territories on September 25th.
    • The series, produced by Madrid company The Mediapro Studio, sees the team follow Alonso as he embarks on the Indianapolis 500, Le Mans 24 Hours and the Dakar Rally.
    • “Fernando has been one more challenge in my career, a commitment with myself and with the public to show the work, the sacrifice and the high requirement that implies competition at the first worldwide level, as none of this never transcends beyond the circuits,” Alonso said. “Only two companies with the experience of The Mediapro Studio and Amazon Prime Video could make it possible with a powerful storytelling and global reach.”
  • Formula E has launched a talent call aimed at 18 to 24-year olds to join their presentation team for season seven.
    • The series will whittle candidates down to four finalised, who will “be assigned experienced mentors and receive professional media training,” with the winner joining the team from the season opener in Santiago in January.
    • The competition, open to residents of the UK, Germany, and France, closes on 12th September.
  • Meanwhile, the electric series will air live on free-to-air television in Germany for season seven on SAT. 1, taking advantage of F1’s recent decision to move to pay television in the territory.
  • Stateside, MotoGP debuted on NBC to 527,000 viewers on Sunday 19th July, beating both IndyCar races that weekend.
    • The two IndyCar races that weekend aired live in primetime, but on NBC’s sister station NBCSN, to an audience of 356,000 viewers and 334,000 viewers.
    • Things have improved for IndyCar recently, with live coverage of Indianapolis 500 qualifying on NBC averaging 824,000 viewers and 933,000 viewers this past weekend, beating the Spanish Grand Prix on ESPN earlier that morning.
  • BT Sport are continuing to cover MotoGP from Triumph’s HQ in Hinckley. Keep an eye on Motorsport Broadcasting over the coming weeks for behind the scenes content from Triumph…

If you have spotted anything else making the rounds that I have yet to mention on this site, drop a line in the comments section below.


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Dramatic British Grand Prix conclusion watched by over four million viewers in UK

A peak audience of over 4 million viewers watched Lewis Hamilton win the British Grand Prix, which concluded in dramatic style yesterday afternoon, overnight viewing figures show.

All overnight viewing figures exclude people watching in pubs and bars, as well as those watching via on demand platforms, such as Now TV and All 4.

Although Motorsport Broadcasting no longer has access to audience data, the headline figures are in the public domain, allowing us to glean how the landscape looks. The sources for the figures are at the foot of this article.

UK viewing figures
Comparisons year-on-year are difficult to the differing factors surrounding each race, which we need to account for.

Last year’s race clashed with the Cricket World Cup final featuring England and New Zealand, as well as the Wimbledon final, both taking a bite out of the F1 audience.

Naturally, that meant more people watching around the television set, whereas the COVID-19 pandemic means that this year’s race fell during the Summer holidays, a period where fewer people are watching TV.

Channel 4’s coverage of the race itself, including a short portion of the build-up and immediate post-race reaction, averaged around 2.3 million viewers (25% audience share) from 13:45 to 16:15.

The free-to-air broadcaster says that the audience share for younger viewers was 20%, the biggest share in that time slot. Their coverage peaked with three million viewers, an increase on last year’s figure of around 200,000 viewers.

Live coverage across Sky Sports F1 and Sky Sports Main Event averaged a further 1.1 million viewers from 14:05 to 16:00, significantly higher than last year’s audience for the pay TV platform. Last year’s coverage on Sky Sports F1 peaked with around 900,000 viewers.

When accounting for Sky One, it is likely that Sky’s coverage in total peaked with around 1.3 to 1.4 million viewers, a sizeable year-on-year increase.

All of this means that, in total, a peak audience of over four million viewers watched the closing stages of the Grand Prix, a jump compared to last year’s figure of 3.7 million viewers, and bringing the peak back closer to the 2016 to 2018 audience figures.

Based on the (albeit limited) evidence we have, the strong suggestion is that Sky’s audience figures have increased compared to 2019, which is good news for the sport for the whole, although perhaps not good news for those hoping that F1 returns to free-to-air television in the UK.

Viewing figures across Europe dip as Summer hits
Despite Mercedes’ continued domination, there is little sign that audiences have tuned out in significant numbers when comparing the figures for key territories to the season opening Austrian Grand Prix, however there are some noteworthy dips.

Not in a title winning car? Not a problem in the Netherlands, where audiences continue to tune in for Max Verstappen. According to SKO, a massive audience of 1.43 million viewers (58.6%) watched the Grand Prix from 15:05 to 16:58.

The race, which was in-line with the season opener, saw 1.07 million viewers (44.2%) watch via the dedicated F1 channel, with a further 351,000 viewers (14.4%) watching via Ziggo Sport’s generalised offering.

Viewing figures did dip more in Germany and Austria, however. Motosport.com reports that 4.81 million viewers (30.8%) watched the race across RTL and Sky, compared with 5.09 million viewers (31.6%) for the season opener.

An audience of 4.28 million viewers (27.4%) watched RTL’s free-to-air offering, with a further 530,000 viewers (3.4%) watching Sky’s race coverage. Bearing in mind that Sky are the exclusive supplier for F1 fans in Germany as of 2021, it shows just how many fans F1 could lose in Germany if not many of them make the transition to pay TV.

Over in Austria, an audience of 550,000 viewers (39%) watched ORF’s offering, a decrease on their Austrian Grand Prix audience of 609,000 viewers (46%). Canal+’s offering for fans in France also dropped by a similar amount.

One country that did increase their audience compared to the season opener was Spain. An audience of 183,000 viewers (1.7%) watched Movistar’s coverage according to Formula TV, compared to a figure of 104,000 viewers (0.9%) from one month ago.

Sources for UK portion of article: Channel 4 Press, Liam Hamilton. US audience figures will be added once available.


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Analysis: How F1’s return to action fared around the world

A peak audience of close to four million viewers watched Formula 1’s return to action in the UK, overnight viewing figures suggest.

Highlights of the opening round of the season aired on Channel 4 from 18:30 to 21:00, averaging 1.6 million viewers according to industry expert Liam Hamilton on Twitter, making it the most watched programme outside of BBC One and ITV on Sunday.

The free-to-air offering peaked with 2.3 million viewers. That, combined with an average audience of 1.5 million viewers for Sky Sports F1’s coverage of the race itself from 14:05 to 16:00, meant that a peak audience of near to four million viewers sampled F1’s return on Sunday afternoon.

Both figures are in line with what F1 has broadly averaged during the past few seasons, with Sky’s figures a little higher than expected given the Premier League competition on Sky’s other sports channels.

Down under in Australia, a further 111,000 viewers heard Sky’s Formula 1 commentary via Fox Sports late on Sunday evening, according to Australian website TV Tonight.

Netherlands and Germany shine…
In Netherlands, an average audience of 1.44 million viewers (52.3% audience share) watched from 15:05 to 16:58 across Ziggo Sports and Ziggo Sport Select, according to ratings bureaux SKO.

The ‘Select’ channel, which airs Ziggo Sport’s main attractions, averaged 426,000 viewers (15.5%), with the dedicated F1 channel averaging a further 1.01 million viewers (36.8%).

Interest in Formula 1 has soared in the Netherlands in the past few years, thanks to the rise of Max Verstappen, although the number from this past weekend looks to be slightly higher than in previous years.

Over in Germany, an audience of 4.48 million viewers (28.0%) watched Sebastian Vettel’s poor performance on RTL, as they begin their final year broadcasting F1, before an exclusive deal  between F1 and Sky Deutschland kicks into effect next year. The race peaked with 5.15 million viewers.

Quotenmeter says that RTL’s figure is up slightly on the equivalent 2019 figure of 4.36 million viewers (28.6%).

Suffice to say that, as poor as Vettel has been in the past twelve months, Germany’s interest in F1 has held up remarkably. Time will tell if interest will hold when F1 moves behind a pay wall…

For now, Sky Deutschland and RTL both air F1 live in Germany, however no audience figures for the former for Austria are currently available.

Over the border in Austria, ORF’s live free-to-air coverage of the race itself from 15:05 to 16:55 averaged 609,000 viewers (46.0%), as they head into a shared partnership with ServusTV beginning next season.

ORF says that their coverage from the Red Bull Ring reached 1.91 million viewers across the whole weekend.

Stateside, ESPN’s coverage averaged a strong 752,000 viewers from 09:05, peaking with 890,000 viewers as the race concluded, the highest ever for the event, and an increase of 16 percent year-on-year.

…but a poor showing in Spain
In Italy, audience figures were like that seen in the UK.

Live coverage across Sky Sport F1 and Sky Sport Uno averaged 1.32 million viewers (11.3%) from 15:10, with 1.34 million viewers (10.9%) watching delayed coverage of the Grand Prix on Sky’s free-to-air channel TV8. Both shows peaked with just over two million viewers.

Further down Europe, the picture for Formula 1 in Spain looks bleak.

According to Formula TV, An audience of just 104,000 viewers (0.9%) watched live coverage of the race on Movistar’s F1 channel, a dismal figure for a country that once watched in their millions during Fernando Alonso’s heyday.

F1 has fallen out of the public consciousness in Spain, and McLaren’s Carlos Sainz is not recording on their radar, yet. The announcement that Alonso will return to F1 next season with Renault should give F1’s popularity in Spain a much-needed boost.

To put the Spanish figure into perspective, Polish journalist Mariusz Wójcicki reports that live coverage of the Grand Prix averaged 214,000 viewers in Poland.

Whilst the Polish figure is, understandably, down year-on-year with no Robert Kubica on the grid, it does put into perspective the alarmingly low figure in Spain.

Over in France, 1.06 million viewers watched F1’s return to action on Canal+, which they say is a record for Austria since they first began airing F1.

Days of large audience figures are over
Two figures stand out positively for me.

The first is in Netherlands. The raw audience is nothing to shout above in the grand scheme of things, but when you consider that only 17.5 million people live there, it is important, and shows how much Max Verstappen is cutting through the public eye.

Germany also stands out, because it is the last bastion that falls by the wayside, whenever the 2020 season draws to a close. An average audience of over four million viewers may halve overnight.

Across the above ten territories, an average audience of around 14.5 to 16.5 million viewers watched the Grand Prix on television. I have been generous and rounded that up slightly to account for missing data points.

At its peak, that figure will be higher, and then the reach figures that F1 announces in press even higher than that. There will be additional public data available, it is just a matter of trying to find it in the depths of the internet.

The 2020 average television figure will again be down on yesteryear because of F1’s transition towards pay TV. So, where have the viewers gone?

Some will be watching online via one of the respective broadcasters’ over-the-top platforms, others will have migrated to F1’s over-the-top platform, both of which will take up a larger percentage than in previous years.

We cannot quantify the volumes involved, because the relevant parties choose not to disclose these figures publicly, meaning the picture is incomplete. It is highly unlikely that all the lapsed television fans have migrated, however.

Nevertheless, the above offers a snapshot as to how F1 is performing across Europe. The overriding message is that in many territories around Europe, the days of Formula 1 achieving viewing figures of 4, 5, 6, or even 7 million viewers for its live airing, are over.

Updated on July 8th to account for US audience figures.


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Over 200,000 viewers watch F1’s Virtual Bahrain Grand Prix across Sky Sports

A massive audience of over 200,000 viewers watched a special F1 Esports event on Sky Sports, consolidated viewing figures from BARB show.

With no action taking place on the circuit within the near future, organisations in the Esports arena have taken advantage by holding their own replacement races.

F1 opted to run a Virtual Bahrain Grand Prix using their F1 2019 video game, featuring McLaren’s Lando Norris, Williams driver Nicholas Latifi and a range of celebrities, including singer Liam Payne and Olympian Sir Chris Hoy.

The action aired live across three Sky Sports channels to an audience of 208,200 viewers from 20:00 to 21:30 on Sunday 22nd March via the TV set.

82,900 viewers watched on Sky Sports Main Event, with 82,600 viewers watching on the F1 channel, and a further 42,700 viewers watching on Sky Sports Mix.* The event was the most watched programme on those three channels for the week commencing 16th March.

To put that figure into comparison, last year’s running of the Indianapolis 500 averaged 172,000 viewers exclusively on Sky Sports F1, which in itself was a record high, whilst the Esports figure comfortably beats any Formula Two or Formula Three race that Sky has aired.

It is possible that the audience figures are some of the highest ever for an Esports event on UK television, but Motorsport Broadcasting is unable to confirm that as of writing.

This is in addition to the online average audience reported by Echarts of 279,000 viewers worldwide across Facebook, YouTube and Twitch.

The Virtual Vietnam Grand Prix is set to air live across Sky’s outlets and social media again this Sunday from 20:00.

* Technical Note: Logs on the BARB website shows the description for the Sky Sports Main Event and Sky Sports Mix as ‘Sky Sports News’ and ‘NBA’ respectively. However, Motorsport Broadcasting can confirm that the underlying figures are for the F1 Esports event.


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