Yes, I did just write that title. According to Broadcast, McLaren have launched an animation unit with ‘Tooned’, a CGI series debuting on Sky Sports F1 this Sunday. The CGI series will feature the voices of Lewis Hamilton, Jenson Button and comedian Alexander Armstrong.
Furthermore, Marketing Magazine says each episode is three minutes long, with twelve episodes in total. Either way, I expect it to be either funny or cringeworthy (or I am just not in the age bracket that the animations will be aimed at).
With relation to the CGI’s, Ron Dennis said that “Tooned is the result of extensive market research carried out by McLaren, which John [Allert], our Group Brand Director, and I then analysed carefully together. It’s an exciting and creative concept that addresses the insights gleaned from our research in a very innovative way”, adding that the animations would create a more “demographically accessible ‘face’ for McLaren”.
The animations are a joint venture between McLaren Animations and Oscar award winning animation studio Framestore.
Motorsport Broadcasting 