The 2014 Putrajaya ePrix race day will be streamed live online, it has been announced on the Formula E website today.
Live streaming of practice, qualifying and the race itself will be available via the official Formula E website and via their iOS and Android app. Not all countries will get every session streamed live. It appears the UK audience will only be able to watch practice live on the series website, with the other sessions not being streamed live.
This follows on from yesterday’s news that Formula E have teamed up with cloud-based global video distribution and monetisation network Rightster. Rightster will manage Formula E’s online portfolio, including their YouTube channel. Notably, Formula E appears to care about its younger audience, as the aim is to “attract a younger audience specifically between the ages of 16 and 24”, something specifically noted by Ali Russell, Formula E’s Director of Media.
Patrick Walker, Chief Commercial Officer at Rightster, also said “Rightster has a proven track record in growing YouTube channels globally and we’re thrilled to be chosen as a partner for this exciting new sport. Given Formula E want to target a younger audience, YouTube is the perfect platform to achieve it. The Championship has already received a huge positive response on social media from younger generations and we look forward to applying our expertise to further deepen this engagement over the coming months.”