Formula One Management (FOM) are to live stream London’s F1 street demonstration online, the Commercial Rights Holder has confirmed.
The demonstration will be streamed on the Formula 1 website and their YouTube channel. The event, which takes place on Wednesday evening (12th July) from 18:00 to 21:00 UK time, will also be broadcast live across Sky Sports’ portfolio of channels.
It is the first broadcast of this magnitude that FOM, now under the control of Liberty Media, have streamed online. The event is taking place at London’s Trafalgar Square. Jennie Gow, Jake Humphrey, Martin Brundle, David Coulthard, Eddie Jordan, Natalie Pinkham, Rochelle Humes and Sam Power forms the extensive presentation line up. The event will feature “appearances from Formula 1 stars and legends as well as a number of celebrity guests.”
Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “F1 Live London is the most striking example yet of Formula 1’s evolution this year. We feel there is no better way to celebrate the exciting season we have had so far than to have this landmark event in London on the eve of the British Grand Prix. This is all about giving our fans the opportunity to get closer to the teams, cars and drivers they love.”
Mayor of London, Sadiq Khan, said: “F1 Live London is a brilliant opportunity to show young people in our city that learning about science and engineering can provide them with fantastic careers, and can be great fun. It will also bring fans of all ages and backgrounds together to celebrate a sport they are passionate about and in which Britain is a world leader.”