News round-up: F1 to remain on ESPN in US; Eurosport UK to air British Speedway

In the latest Motorsport Broadcasting round-up, ESPN extends their relationship with F1 stateside, whilst British Speedway finds itself with a new home in the UK…

The round-up gives a bite sized view of the latest news making the waves, as well as interesting snippets that I have picked up along the way.

ICYMI: Round-Up #6 (October 15th): New Brabham film released; MotoGP moves towards HDR resolution

ICYMI: Round-Up #5 (September 12th): Bratches set to exit F1 role; Eurosport executive joins Formula E

ICYMI: Round-Up #4 (July 23rd): New Formula Two documentary coming soon; Facebook touts MotoGP success

ICYMI: Round-Up #3 (July 1st): Sky F1 to air special Williams documentary; Formula E wins award for TV product

Site update
Some of you may remember the site update I posted at the end of September, with details on a major change for me (not for the site). The good news: I moved into my own house in the middle of October! So far, I am pleased to say that everything has gone according to plan, with no hitches.

Of course, that does mean I have spent less time on the site front in recent weeks, a situation I expect to continue until the festive period before the usual New Year cycle kicks in.

In the meantime, I hope you enjoyed the guest articles from Jack Ainslie and Nigel Chiu focusing on IndyCar and World RX respectively, giving a different perspective on motor sport broadcasting. A huge thanks to both Jack and Nigel for their contributions in recent weeks.

If anyone else is interesting in writing a guest article over the next few months, please drop me a line, all ideas are welcome.

Formula 1

  • ESPN have retained the rights to broadcast F1 in the US through to the end of 2022 in a new three-year deal. The broadcaster will again simulcast Sky Sports’ UK offering commercial free, covering every F1 session as well as F2, F3 and the Porsche Supercup.
    • Despite earlier suggestions that NBC were interested in reclaiming the rights they lost back in 2017, I understand that NBC and F1 were some distance apart from both a financial and forward-thinking perspective.
    • F1’s US audience figures have increased significantly since ESPN came on-board, increasing by 24 percent since NBC’s final season in 2017.
  • Netflix’s Drive to Survive, which returns for season two in early-2020 has undoubtedly helped the surge in interest stateside.
    • The increased interest also applies to Mexico where circuit organisers say has caused an increase in the number of women attending the Mexico race.
    • Speaking to RaceFans, Mexico’s race promoter Alejandro Soberon said “We noticed that we have like a 30 percent increase in interest [from] women. We have tested and it’s related directly related to the Netflix series. And they answer and they comment and at least in Mexico, it was wildly successful.”
  • By far the biggest story in terms of column inches surrounded a new graphic which debuted at the Japanese Grand Prix showing the condition of each tyre. The graphic depicted the condition in intervals of ten, in percentage form from 100% (full grip) to 0% (no grip).
    • However, the graphic came under heavy criticism, with Pirelli’s Mario Isola calling the graphic “misleading“, and that they are not supplying F1 with the data.
    • It did not take F1 to respond, issuing a press release just an hour before the Mexican Grand Prix, with a full explainer of what the ‘improved’ graphic contained.
      • In their explainer, F1 noted that the graphic, powered by AWS, uses several public sources, such as live timing data, live telemetry data, tyre compound and stint length to build the overall picture.
    • RaceFans have a detailed article on F1’s thinking on the graphics front, featuring comment from Dean Locke, who is F1’s Director of Broadcasting and Media.
  • Leeds Crown Court have jailed a man for 18 months after he threatened to shoot BBC F1 commentator Jack Nicholls and journalist Clive Myrie.
    • Ian Hargreaves, 66, sent threatening messages about both Nicholls and Myrie through the BBC’s online complaints form.
    • Writing on Twitter, Nicholls said “Some people really don’t like my commentary. A huge thanks to the BBC who have been amazing throughout.”
  • Good news for fans of the official F1 season reviews: Duke Video have confirmed that the 2019 season review is reverting to the 2017 format after heavy criticism of the 2018 review.
    • As in 2017 and before, additional content will supplement the feature-length four-hour review.
  • The F1 team performed what was a herculean effort to get operations back up and running following Typhoon Hagibis ready for race day at the Japanese Grand Prix.
    • Motorsport.com interviewed Andrew James, who works as F1 centre’s technical director to get the inside story.
  • F1 came away as winners from the Broadcast Tech Awards, winning ‘Best 360 / VR Production’ award.

Formula E

  • As first revealed by e-racing365, Bob Varsha will not be part of the Formula E commentary booth for the upcoming season, which begins on Friday 22nd November in Saudi Arabia. Jack Nicholls and Dario Franchitti remain with the team on commentary.
  • I am expecting Formula E to announce this week the destination of several television deals for season six, including their UK free-to-air partner.
    • Last season, the championship aired across the BBC, Quest, Eurosport and BT Sport. The Eurosport arrangement is a two-year agreement that started last season, but the status of the other three are unknown as of writing.

Meanwhile on two-wheels…

  • A new MotoGP television graphic debuted during the Japanese Grand Prix weekend. First focusing on Yamaha rider Maverick Vinales, the graphic shows the heart rate of a rider during the heat of the action.
    • In the example Vinales tweeted, his heart rate is at a rather calm 112 beats per minute.
  • Eurosport in the UK have secured the rights to British Speedway until the end of the 2024 season.
    • British Speedway for many years aired live on Sky Sports, gaining a passionate following, but since 2017 has aired to a smaller audience on BT Sport.
    • The move to Eurosport, along with free-to-air highlights on Quest and DMAX, will help revitalise speedway in the UK, which has been on the decline in recent times.

See anything else worth mentioning on the news front? Drop a line in the comments section below.


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F1 to stream Mexican Grand Prix on Twitch in selected territories

Formula 1 has announced that it is to stream the 2019 Mexican Grand Prix on Twitch in selected territories.

The weekend will air live and free on the streaming platform in Germany, Luxembourg, Switzerland, Denmark, Norway, and Sweden in addition to F1’s usual offering.

However, the World Feed will come with an additional layer in the form of interactivity and gaming elements. An influencer will “co-stream” each session, with German influencer PietSmiet getting in on the act in Germany, Switzerland, and Luxembourg.

In addition, F1 will ask fans to predict the performance of drivers during 10-minute segments which they say will provide an “interactive gaming element to the broadcast.”

Frank Arthofer, F1’s Director of Licencing said “Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience; they are a perfect partner for us to be working with on this project.”

Farhan Ahmed, Twitch’s Strategic Partnerships Manager added “We’re thrilled to partner with Formula 1 to bring exciting motor racing content to our community in a way that’s unique, shared, and interactive.”

“It’s a pleasure to work with a partner who embraces our community experience, creating something truly exciting, enhanced through co-streaming and extensions.”

> Insight: The over-the-top challenge facing motor sport

Formula 1 meets Voltage, sort of
Influencers? Tick. Live action? Tick. High-profile motor sport? Tick.

To regular readers that all sounds very familiar considering it was just under a year ago that Formula E announced their attempt to enter the influencer space in the form of Voltage.

Formula E entered a partnership with YouTube and GOAT Agency, with the likes of KSI appearing on Voltage from YouTube’s Space Station.

A trailblazer maybe, but Formula E axed Voltage after just six races (although there is some speculation making the rounds that Voltage may be returning for the upcoming season in a different format, we shall see).

The electric series clearly struggled to get the traction they were looking for with Voltage for a myriad of reasons, and made the decision to stop the experiment early on.

Considering Formula E’s Voltage failure, it makes sense for F1 to do a one-off experiment to begin with on Twitch, seeing what works with the possibility of expanding further into 2020.

It is the first time a major motor racing championship (outside of E-Sports) has streamed live on Twitch, although the geo-blocking in place will restrict the amount of people F1 can reach.

Twitch has made the waves in recent months from an F1 perspective with both Lando Norris and Max Verstappen regularly streaming on the platform.

Norris’ Twitch following has tripled since July, moving from 46,000 followers to 143,000 followers, the growth helped by his and Verstappen’s victory in iRacing’s Spa 24 Hours earlier this year.

Clearly F1 has recognised the obvious overlap and is now making in-roads into that area.

There is a good chance that Norris’ typical Twitch viewer does not consume traditional methods of television viewing, hence why F1 wants to experiment with live streaming on Twitch.

Influencers is less of an issue here for me than it was with Formula E: fans watching F1 on Twitch will have specifically chosen to watch it via that platform, whereas some fans watching FE’s Voltage on YouTube had no other choice of platform to watch it on.

Although YouTube is more popular than Twitch on the whole, the opposite is true from a live-streaming perspective, with Twitch outstripping YouTube massively, no doubt influencing F1’s decision making (and may also explain where Formula E went wrong with Voltage).

The move says a lot about F1’s and Twitch’s strategy moving forward. F1 wants a younger audience, Twitch wants to move beyond its roots.

Both brands are at cross-roads in their journey, which is why it is a perfect partnership for the two.


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News round-up: New Brabham film released; MotoGP moves towards HDR resolution

In the latest Motorsport Broadcasting round-up, information of a new film focusing on Sir Jack Brabham, and MotoGP moves towards HDR…

The round-up gives a bite sized view of the latest news making the waves, as well as interesting snippets that I have picked up along the way.

ICYMI: Round-Up #5 (September 12th): Bratches set to exit F1 role; Eurosport executive joins Formula E

ICYMI: Round-Up #4 (July 23rd): New Formula Two documentary coming soon; Facebook touts MotoGP success

ICYMI: Round-Up #3 (July 1st): Sky F1 to air special Williams documentary; Formula E wins award for TV product

ICYMI: Round-Up #2 (May 28th): F1’s US audience figures increase; Formula E hits the big screen

Formula 1

  • Transmission Films have released a trailer for a new film looking at the life of Sir Jack Brabham.
    • The film highlights Jack’s story to a new generation, with snippets from John Surtees, Sir Stirling Moss and Sir Jackie Stewart.
    • In development since 2013, there are two versions of the film: a 84-minute theatrical version out now in Australia, and a 52-minute television version to be released in 2020.
  • McLaren’s Carlos Sainz has criticised Formula 1’s television direction, believing that the midfield runners get little attention on the main F1 World Feed.
    • Speaking to Motorsport.com in response to criticism of F1’s Singapore Grand Prix direction, Sainz said “Many midfield drivers have complained about it. It’s not only me. I was talking to a few of them the other day, we can clearly see a few battles they are missing.”
    • “It’s something I’ve been very critical about and something I think every midfield driver has been critical about because we feel like the fans are missing out on a lot of battles in the midfield, many of them you don’t get at the front.”
  • F1 has announced a partnership with youth brand Complex. The partnership sees F1 team up with US rapper A$AP Ferg in a five-part series called The Pit.
    • Ferg learns more about Formula 1 in the series, with segments featuring Carlos Sainz, Lando Norris, Daniel Ricciardo and Kimi Raikkonen.
    • “We want to showcase Formula 1 in a different way, and getting A$AP Ferg’s unique perspective on the sport with some of the world’s best drivers is a brilliant way to immerse new fans into the sport,” explains Ellie Norman, F1’s Director of Marketing and Communications.
    • “Securing a partnership with Complex ensures we are talking to a new audience in a way that’s right for them and we are really excited to see how the series progresses.”
    • The first video is available to view on Facebook here.
  • The contract to produce Channel 4’s Formula 1 coverage in 2020 has gone out to tender.
    • In the tender document, Channel 4 stated that they will only consider proposals “from companies with extensive experience of production in the motor sport arena.”
    • The first stage closed to prospective applicants on Friday 4th October, with a final decision expected by the end of November.
  • Over in the US, ESPN continues to reach excellent audience figures for their F1 coverage.
    • An audience of 574,000 viewers watched the Singapore Grand Prix on ESPN2, an increase of 20 percent year-on-year, and the largest for the Singapore round on record.
    • 12 of the 15 races up until Singapore have recorded year-on-year increases, the season as a whole averaging 659,000 viewers across ESPN’s portfolio of channels.

MotoGP

  • Dorna have appointed Audio-Technica as their official Microphone Services Solutions Provider. The two parties began roll out at the start of the European season in May following a successful period of testing.
    • The solution comprises of “265 Audio-Technica microphones, headsets and monitoring solutions including 53 track feed microphones, 76 interview and ENG camera microphones, as well as Audio-Technica System 10 2.4GHz wireless microphone solutions for 16 roving ENG cameras.”
    • “Working with Dorna at the actual live MotoGP races around the world is a great extension to our research laboratory, and further demonstrates Audio-Technica’s commitment to sports audio broadcasting,” said Kazuhiro Onizuka, Audio-Technica’s Head of Global Engineering.
  • BT Sport filmed a special feed of this year’s British Grand Prix in 4K HDR (high dynamic range) and HD HDR resolution, whilst Sony filmed snippets from the Italian Grand Prix in 8K HDR resolution. Both were showcased to audiences at the International Broadcasting Convention last month.

Electric racing

  • A cumulative television audience of over 411 million viewers watched the 2018-19 Formula E season, according to figures published by the championship. The figure is an increase of 24 percent year-on-year.
    • As a result, an average of 32 million viewers watched each race in 2018-19, compared with 28 million viewers for the 2017-18 season, an increase of 14 percent.
    • The reason the cumulative increase is larger is because the 2018-19 season had one more race than 2017-18 (13 compared with 12), skewing the cumulative metrics.
    • It is unclear whether the figures Formula E have cited only account for the race broadcast, or whether it includes other media, such as news snippets.
  • Formula E also touted a growth of 61 percent year-on-year in the video space, whilst 72 percent of their followers are under 35. Unsurprisingly, Formula E’s social media experiment, Voltage, was absent from their media release.
  • Extreme E is teaming up with Paramax Films and Titan Cinema to bring the off-road series to the silver screen in a Giant Screen / IMAX project. Extreme E is giving filmmakers behind the scenes access the teams, drivers, and locations throughout Extreme E’s conquest.
  • FOX Sports Asia is to air Extreme E live across Southeast Asia from series launch in February 2021.
    • “[The deal] represents a huge commitment from a leading sports media company and ensures we will be able to bring top-tier coverage of the series to millions of households across Southeast Asia,” explained Ali Russell, Extreme E’s Chief Marketing Officer.

See anything else worth mentioning on the news front? Drop a line in the comments section below.


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Sky Sports happy with “extraordinary” F1 relationship

Sky Sports are happy with their “extraordinary relationship” with Formula 1, in the face of suggestions that the relationship had ‘strained’ because of the recent launch of F1 TV.

The pay-TV broadcaster, who have been covering the sport since 2012, signed a deal at the start of 2016 to cover F1 on an exclusively live basis from 2019 through to 2024.

Since 2016, Liberty Media have bought Formula 1 from previous owners CVC and have made major hurdles in the digital space, including launching their own over-the-top service.

Liberty aims to make F1 TV available in as many territories as possible, however, Sky’s F1 deal (which pre-dates Liberty’s involvement in F1) currently prevents the premium tier from launching in the UK, a source of frustration for some UK fans.

For Liberty, this is an obstacle as it restricts the growth of F1 TV, given the historical popularity of the sport in the UK.

Speaking at the Black Book Motorsport Forum in London last month, Sky’s Head of Formula 1 Scott Young denied suggestions that the relationship between F1 and Sky had become ‘strained’ in recent times.

“The relationship hasn’t improved because they have not strained,” Young said. “We have an extraordinary relationship with every aspect within Formula 1, including the 10 teams and the 20 drivers. And without that relationship we can’t create a narrative.”

> Insight: The over-the-top challenge facing motor sport

Young addressed how fans, past and future, are consuming sport, noting that this forms part of the conversation Sky are having with stakeholders across the sporting landscape.

“We have an ongoing relationship and dialogue with Formula One about that [the consumption of F1],” he added.

“We have the same challenge in every sport. Technology is making it easier for fans to pick up a device, jump onto many different platforms and experience sport in a particular way.”

“The challenge we’ve now got, and the art of doing it right, is how do you direct an audience that is your foundation base, and then direct an incoming audience that wants to consume it differently and wants to enjoy an entertaining product.”

Have Sky bought “salt or pepper” for 2021 onwards?
The contracts that broadcasters sign in the motor sport space is unique, in that the sporting and technical regulations are subject to change or any time, which could have an adverse effect on the racing.

With stadium-based sports, the regulations are unlikely to change drastically year-on-year. However, F1 is set to undergo a radical change in 2021 which comes for Sky in year three of a six-year contract.

Although he is comfortable with Sky’s overall dialogue with F1, Young believes that Formula 1 could involve a broader set of stakeholders when making decisions about the sport’s future.

“I think Formula 1 could probably use the benefit of a number of people and organisations they have in the paddock and as partners to help them develop the business. Whether it’s necessarily us having a deeper role as a business in Formula 1, I think we’re quite comfortable where we are.”

“I do think Formula 1 probably need to draw on some of the experience that people have around when making some future decisions,” Young told the Black Book audience.

“We’re halfway through our rights period and we’re not too sure what we bought for 2021 onwards.”

“We know that the sport is going to either change, or drastically change, depending on which press release you should read, but we don’t know whether we’ve actually bought salt or pepper come halfway through our deal which is quite interesting when you think of an acquisition you’ve made.”

Young also talked briefly about the day-to-day contact between Sky and F1.

“There’s a daily dialogue that goes back and forth between Sky Sports Formula 1 and the team at Biggin Hill, at a granular level of making television, and the team at St James’s Market on an executive level,” he said.

“As I said before we’ve got a great relationship with F1. Whenever they call us seeking content that they like, we always share it. They’re always very good in providing us content or footage that we need to produce our story.”


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The over-the-top challenge facing motor sport

Over-the-top broadcasting. It is a phrase many visitors to this site will have seen referenced repeatedly, and it is only going to become more prominent as time progresses.

What it means is relatively simple: to deliver a service direct to the customer watching at home, rather than through a third-party satellite television channel or cable platform.

In the modern media landscape that poses many questions as to what the right or wrong approach is to take, if there is such a simple answer.

Motor sport faces a major challenge in not only understanding the landscape, but also exploiting it, satisfying stakeholders, and most importantly broadening the reach of the sport in the process.

An upward struggle
Whether it is MotoGP, World Rally Championship or Supercars over in Australia, most of motor racing’s big entities have an over-the-top platform now of some nature. All vary to different degrees, and hold a different level of importance for each series.

Late to the game and trying to catch up on the digital front, Formula 1’s over-the-top platform went live in May 2018 with F1 TV. However, the platform struggled on the technical front, with a variety of teething problems, leading to suggestions that the platform launched too early.

Speaking in front of industry experts at the Black Book Motorsport Forum, their Director of Marketing and Communications Ellie Norman was unashamed to admit that it has not been the smoothest of starts for F1 in the OTT world.

“It’s been a bumpy ride, I would suggest that we definitely launched F1 TV too soon,” Norman says.

Norman points to a ‘growth hacker’ mentality that F1 now has, the organisation unafraid to try things out to see what works, and what does not, even if it backfires.

“Working within digital is a really different space to working in broadcast, and often you are always in beta mode. But one thing I think we’ve done is, we’ve listened to the fans, and responded quickly by refunding them,” Norman told the audience.

“Twelve months on, the product is more stable, and I think it’s in a much better place now with the fan input, seeing how users engage with it, use it, and what they want for it. And that has been invaluable.”

The battle between pay-TV and OTT
But F1’s roadblocks on the over-the-top front expand far beyond the first twelve months.

Whilst most of the world can access F1 TV’s basic offering, many countries, including the UK, cannot access F1 TV’s premium tier. The only way UK fans can access the live race action is via Sky Sports, thanks to an agreement signed between Sky and ex-F1 supremo Bernie Ecclestone back in 2016.

For many, this is a source of frustration, with some fans feeling locked out of live F1 for the foreseeable. For F1, and sport in general, the balance is ‘delicate’ between over-the-top and pay television.

Over-the-top pricing
A snapshot for UK fans

MotoGP (live) – £177.26
WRC (live) – £79.76
WEC (live) – £38.99
Supercars (live) – £32.98
F1 TV (archive and non-live) – £19.99

Pricing per year.
WEC covers 2019/20 season.
WEC excludes Le Mans.

Do motor sport brands throw live content onto their over-the-top platform, allowing them to target a different audience directly, but potentially miss a key revenue stream?

Or, do the brands air their content live on pay television, helping the bank balance, but not their reach?

Gernot Bauer, Eurosport’s incoming Head of Motorsport, puts it bluntly. “As a broadcaster, I won’t pay a lot of money if every federation has a competing product because it puts so much challenge on us as a broadcaster.”

For broadcasters such as Eurosport and Sky, the emergence of a new over-the-top platform could cause their audience figures, and therefore revenue streams, to fall.

Having invested £1 billion over six years, unlocking F1 TV in the UK would cause consternation between F1 and Sky.

“Our investment is significant as one of the one of the investments that underpins F1, as all our rights do in every sport,” explained Scott Young, Sky’s Head of F1.

“I think that’s one of the differences between an OTT platform right now and major sporting broadcasters, like Sky and Eurosport, that actually invest a large amount of money that goes into those sports of which they need to help fund the teams to compete.”

Young denied suggestions that Sky’s relationship with F1 had become ‘strained’ because of F1 TV, but warned of the consequences if the balance between pay and over-the-top changed too quickly.

“There’s an ecosystem in there that is quite delicate, and if you unravel it too quickly it can have some lasting effects,” he said.

The NASCAR approach
The World Endurance Championship and World Rally Championship are examples of series that are nicely suited to the modern OTT way.

Both are long in duration, meaning that they can play out live in their entirety on OTT, without interruption from other sports on linear television.

Not every championship uses their over-the-top offering for live action though (for contractual or strategic reasons), which leads to the question of just how valuable OTT is without much live content to bring the viewer in.

“As each racing series creates their own OTT product it forces us, and them, to rethink that philosophy,” Bauer says.

“What is OTT, are you an alternative broadcaster for life? Are you a video on demand for archive material, or are you an app where you combine everything from Instagram to Twitter and so on? There is not one answer.”

For NASCAR, the situation is tricky, as all their premium-tier live content is exclusive to Fox and NBC in the US through until 2024, meaning that the series has no choice but to get creative with their domestic OTT offering.

NASCAR owns the Fans Choice platform and the RaceView service, but neither offer fans domestically live coverage of NASCAR races (overseas fans have access to Trackpass which offers live coverage).

“If we’re doing OTT, then it’s got to be driver lifestyle content, or it’s got to be some of our other series that we broadcast internationally,” explains Jill Gregory, NASCAR’s Executive Vice President and Chief Marketing Officer.

“I think as we look to the new media landscape, as everybody is today, we’re trying to decide what is the right mix.”

“We need to think about what goes on to traditional broadcasting, and what do you keep out for either your own OTT product, or even partnerships with social media platforms, the Amazon’s, and the Hulu’s.”

“For us, it’s about knowing where the fans want their NASCAR content and maximizing our exposure,” Gregory concluded.

2019 WEC - 6 Hours of Silverstone - OB Truck.jpg
Inside the World Endurance Championship OB truck at the 6 Hours of Silverstone, WEC one of the many tackling the OTT hurdle head on.

Second screen “has become first screen”
Of course, the likes of Sky, Fox and NBC have their own over-the-top platforms.

In the case of Sky, Now TV is becoming a more prominent player for cord-cutters due to its lower entry price. As Young alluded to however, Sky “need to do a better job” of promoting their other services to audiences.

That job is becoming increasingly important because, as Motorsport Broadcasting pointed out last month, research from UK’s communications body Ofcom shows that traditional viewing is falling quicker than ever before, with around half of UK homes now subscribing to at least one streaming service.

“You don’t need to be at home in front of your TV anymore [to consume sport]. Many people still think that way but they are not acting this way,” Bauer told the audience.

“I am constantly on my phone, watching on my phone on my iPad, on my laptop. I consume not the whole race anymore but certain bits of highlights, and that is interesting to me as it helps smaller federations to get a direct engagement with the fans.”

Young added that Sky’s current F1 audience is viewing other streams alongside the main F1 channel. In his opinion, the second screen “has become first screen.”

“We’re seeing a lot of data now on people actually not only watching data channels but watching other streams, watching our highlights, watching social feeds come through whilst they’re actually watching the live race.”

“And that to me is an amazing opportunity that we’re focused on tapping into.”

For broadcasters and championships alike, it is a constant battle to try to not only retain existing audiences, but to bring in a new, younger audience. That battle will only intensify over the forthcoming years.

Is over-the-top going to become the long-term destination for F1 and motor sport, replacing pay television for the next generation, or can the two entities coexist side-by-side? Could free-to-air television even make a resurgence?

Only time will tell.


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