The magic 2019 numbers

2019 has been another busy year for Motorsport Broadcasting, the first year under the new branding, with fans from nearly 200 countries accessing the site this year.

But why have visitors headed to the site this year? We dive into the stats to see if we can identify any trends…

As Motorsport Broadcasting has grown since its inception, the demographics and location of those visiting the site has changed slightly too.

Top 10 Countries – Percentage of all hits
01 – 71.3 percent (2018: 76.4) – United Kingdom
02 – 7.0 percent (2018: 6.0) – United States
03 – 2.5 percent (2018: 2.0) – Australia
04 – 2.0 percent (2018: 2.1) – Ireland
05 – 1.7 percent (2018: 1.5) – Canada
06 – 1.5 percent (2018: 1.1) – Netherlands
07 – 1.1 percent (2018: 1.3) – Germany
08 – 1.1 percent (2018: 0.8) – Spain
09 – 0.9 percent (2018: 0.9) – France
10 – 0.8 percent (2018: 0.7) – Italy

An interesting top ten, with some noticeable shifts. From a proportion perspective, the UK has dropped to its lowest level. For me, that is a good thing as it means the site is reaching a wider base abroad. In contrast, 7 percent of readers now come from the USA, the largest ever amount, with Australia also returning to their 2016 high.

The US increase is two-fold in my view: Netflix’s Drive to Survive helping to increase interest stateside, as well as the fact that ESPN take Sky Sports F1’s full-length coverage, meaning that the Sky F1 analysis that I publish is not just relevant to UK readers anymore, but also increasingly to readers overseas.

Outside of the top 10 sit Portugal, South Africa, and Finland, all clustered around 0.5 percent. South Africa is on the rise, having accounted for just 0.09 percent of the readership in 2013 and 0.33 percent in 2016. Hello to everyone from South Africa reading this piece!

Top 5 Referring Websites
01 – 66.8 percent (2018: 77.9) – Search engines
02 – 22.6 percent (2018: 15.3) – Twitter
03 – 3.5 percent (2018: 1.5) – Facebook
04 – 1.3 percent (2018: 2.1) – Reddit
05 – 1.2 percent (2018: n/a) – Autosport Forums

A few things here which buck the trend. Twitter rises to its highest referral rate ever, Facebook climbs back to equal its 2016 high, but Reddit falls for the third year running to its lowest level since 2013. The reason this is odd is because the Formula 1 sub-reddit has grown massively since 2016, so you would expect the number of referrals to at least be stable, if not increase further.

Irritatingly, WordPress does not break down the referrers by article, so it is impossible to say what made the most noise on Twitter (although the top 10 articles of the year post, coming up next week, gives a big clue…).

Top 10 Search Queries
01 – motorsport broadcasting
02 – where is martin brundle
03 – martin brundle missing
04 – motorsport broadcasting blog
05 – martin brundle
06 – f1 broadcasting
07 – channel 4 f1 coverage 2019
08 – where is martin brundle this week
09 – f1 broadcasting blog
10 – why is martin brundle not at f1 today

He is at home. Probably.

Many people consider Martin Brundle an integral part of Sky’s Formula 1 offering, and the top 10 search queries to this site during 2019 make that abundantly clear once again. The first non-F1 related entry comes in fourteenth position with ‘wrc 2019 tv coverage uk’, as fans wondered which UK station the World Rally Championship would end up this season.

2019 was another intriguing year on the broadcasting front, and 2020 promises more of the same.

Statistics compiled and correct as of December 15th, 2019.


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