The Twitter Outlook

As I noted in last week’s debut blog for The Twitter Outlook, I shall be keeping an eye on the F1 drivers and teams Twitter pages over the forthcoming months, noting the biggest increases and smallest increases, as well as a top 10 list for drivers and teams.

Drivers – The Top 10
01 – 924,908 – Jenson Button (McLaren)
02 – 786,750 – Lewis Hamilton (McLaren)
03 – 465,148 – Fernando Alonso (Ferrari)
04 – 396,429 – Bruno Senna (Williams)
05 – 320,846 – Mark Webber (Red Bull)
06 – 184,362 – Sergio Perez (Sauber)
07 – 147,418 – Nico Rosberg (Mercedes)
08 – 142,257 – Heikki Kovalainen (Caterham)
09 – 141,951 – Pastor Maldonaldo (Williams)
10 – 123,817 – Pedro de la Rosa (HRT)

Drivers – Biggest Increases
01 – 26,579 – Fernando Alonso
02 – 8,335 – Lewis Hamilton
03 – 6,561 – Jenson Button
04 – 6,431 – Bruno Senna
05 – 5,288 – Felipe Massa

Drivers – Smallest Increases
01 – 358 – Charles Pic
02 – 433 – Timo Glock
03 – 463 – Jean-Eric Vergne
04 – 734 – Heikki Kovalainen
05 – 779 – Nico Hulkenberg

The Top 10 in the Drivers chart is the same as last week, but it looks like Pastor Maldonaldo will move up into 8th past Heikki Kovalainen, the latter only recording an increase of 734 followers in the past week, the fourth lowest of the pack. Unsurprisingly, Fernando Alonso and Felipe Massa also made heavy gains, Alonso made a gain of 26 thousand, and may break the 500 thousand follower barrier this weekend with it being the Spanish Grand Prix. Bruno Senna is also set to break the 400 thousand follower barrier, becoming only the fourth F1 personality to do so.

Teams – The Top 10
01 – 260,259 – Ferrari
02 – 183,034 – McLaren
03 – 124,282 – Mercedes
04 – 107,703 – Red Bull
05 – 102,196 – Lotus
06 – 71,331 – Caterham
07 – 62,731 – Marussia
08 – 61,048 – Force India
09 – 55,177 – Williams
10 – 49,091 – Sauber

Teams – Biggest Increases
01 – 3,925 – Ferrari
02 – 1,767 – McLaren
03 – 1,671 – Red Bull

Teams – Smallest Increases
01 – 289 – Marussia
02 – 319 – Williams
03 – 420 – Toro Rosso

In the teams list, the biggest and smallest gains are exactly where you expect them to be, so no big surprises here.

Driver and Team statistics as of Monday 7th May 2012.

Villeneuve to join Sky Sports F1 for Canada; Hill extends deal

Jacques Villeneuve is to join the Sky Sports F1 team as a pundit for the Canadian Grand Prix, it has been announced. The announcement was made here via their Twitter account. A good move by them as it is likely to be one of only two races this season where the Sky Sports viewership will end up higher than the BBC Sport viewership, with their highlights show not going out until 22:30.

Meanwhile, it is being reported by Bryon Young of the Daily Mirror that Damon Hill has signed on to do a further four races with Sky Sports F1. His original contract had him down to do ten races this season.

blackcircles.com to sponsor Sky Sports F1’s coverage

The tyre company blackcircles.com have announced that they are to sponsor Sky Sports F1’s coverage. The article on their official website goes onto say that their sponsorship will feature “in opening/closing credits and a lot of on-air promotions”.

Eagle-eyed viewers will have spotted their sponsorship during The F1 Show on May 4th at the start and the end of the show, as well as during commercials with break bumpers. Voice overs are provided by legendary commentator Murray Walker. Their trailer can be found here. While Santander will continue to sponsor Sky Sports F1’s main Formula 1 programme, blackcircles.com will sponsor their supplementary programming on the channel, including The F1 Show, F1 Fast Track and the Season Reviews.

blackcircles.com joins Texaco, Sony and Shell, amongst others to sponsor Formula 1 coverage in the United Kingdom.

Just a thought…

So ten years ago, I decided, for whatever reason, to record every single race from the 2002 Formula One season on ITV1. Obviously before the season started I didn’t know that it was going to be a Ferrari walkover, but as a Schumacher fan, I didn’t mind too much.

Unfortunately, since them, the vast majority of material has been recorded over. What does remain however, is the post-race footage from the following two races (it would have been three, except the Canada disk appears to not be working!). I thought it would be an idea to note down what was featured in those three post-races, how long each ‘feature/interview’ was and add up the times for each post-race. The results, are unsurprising in that the amount of airtime in 2012 has increased dramatically compared to 2002, but in any case it is still interesting to see how little post-race analysis ITV F1 viewers got in 2002. From the end of the podium onwards:

2002 German Grand Prix
– commercial
– results caption (27 seconds)
– press conference (2 minutes, 39 seconds)*
– commercial
– Ted Kravitz talks to Patrick Head (1 minute, 6 seconds)
– analysis (1 minute, 18 seconds)
– web chat caption (12 seconds)
– analysis (1 minute, 2 seconds)
– Hungary preview (30 seconds)
– outro (37 seconds)
= 7 minutes, 51 seconds total

* ITV didn’t show 3rd place man Ralf Schumacher talking

2002 Italian Grand Prix
– commercial
– results caption (~25 seconds)
– Jim Rosenthal interviews Guenther Steiner (1 minute, 38 seconds)
– press conference (3 minutes, 41 seconds)*
– commercial
– analysis (1 minute, 35 seconds)
– e-mails to the studio (42 seconds)
– USA preview (1 minute, 37 seconds)
– outro (39 seconds)
= 10 minutes, 17 seconds total

* ITV cut off halfway through 3rd place man Eddie Irvine

One could argue that the low air time minutage after the race is due to the dwindling ratings as viewers tuned out because of Michael Schumacher’s dominance. I’m not sure though, as the pre-show increased from in length from 1997 to 2002, from 40 minutes to 55 minutes. In a sense, this is lopsided badly, 60 minutes for the pre-show but only 20 minutes for the post-race show. The times above compare to 90 minutes Sky give for the pre-show currently (60 minutes for BBC), with about 105 minutes for the post-race when both sides are live.

This weekend, at the Spanish Grand Prix, we’ll be getting similar again with both BBC and Sky Sports live, more coverage than ever before being the end result. Shows how much F1 coverage has increased in quality and quantity over the past 10 years…

Sky Sports F1 to screen Thursday Press Conference live on channel

From this weekend, Sky Sports F1 will be screening the Thursday press conferences live on their channel. For the first four races, the press conference were only uploaded to the Sky Sports website, but it seems that it shall be airing live at 14:00 on Thursday with repeats later that day.

UPDATE: I wrote the above last night when I first spotted it. Having checked the website and Sky Sports F1’s Twitter, it turns out that the press conference was not uploaded to the website for Australia and Malaysia, but was uploaded for the last two rounds in China and Bahrain. I assume they’ve brought in a few hits to the website, hence why they’ve decided to put it on the channel. A good move, in my opinion, as live action is always better than repeats. As it turns out, all that would have been on air tomorrow at 14:00 was the ‘Your Home of Formula One’ rolling loop, so it was a no brainer.