Tracking the social media fortune of motor sports leading championships

Motor sport has successfully navigated the COVID-19 pandemic, with leading championships managing to put together championship seasons throughout turbulent times.

Off the track, each individual series has fought for the attention of viewers around the world, some more successful in others.

Across social media, the battle for followers has intensified, with real-world championships turning to eSports to try to hook the next generation of fans.

This writer has followed the battle every step of the way, and can now present a deep-dive into each series, including who is hot, and who is not…

Methodology

Since March 2017, Motorsport Broadcasting has collected and analysed metrics on 14 of the world’s leading motor sport series, dissecting their performance across the leading social media platforms.

The data gives us a greater insight on which championships are increasing their social media following the most comparatively speaking against their rivals, and which entities risk slipping out of the limelight in the years ahead.

The metrics focus on the number of followers for each series, across Facebook, Twitter, and Instagram, aggregating these totals together to form a wider view, as this is easily accessible data within the public domain.

The championships covered are:

British Superbikes
British Touring Car Championship
Formula E
Formula 1
Formula Two
IndyCar Series
MotoGP
NASCAR
Roborace
W Series*
World Endurance Championship
World Rally Championship
World Rallycross*
World Superbikes
World Touring Car Championship

* Added in September 2019

By analysing international and domestic series within the same time series, we can see what the natural ‘floor’ is, and whether any international championships are performing worse than anticipated against their rivals.

As thus, the surprise is not when the British Superbikes or British Touring Car Championships are at the back of the pack, but rather when someone else is.

By comparing multiple data points, we can analyse how much a championship has grown over a given period, ranking this data to see which series is the best and worst performer within the data set (1st means fastest growth of the championships tracked within the period, 15th means slowest growth).

The methodology is imperfect, but helps us identify how championships are performing over a longer period against their rivals in the marketplace.

Formula Two and W Series rises show benefits of current F1 support package

The chart above shows how Formula 1, Formula Two and the W Series have performed in direct comparison to their rivals recently.

As expected, Formula 1 has led the way, only briefly dipping behind their nearest rival twice. Formula E overtook F1 in the back end of 2018, with MotoGP doing the same two years later.

More interestingly is the consistent rise of Formula Two since Liberty Media purchased F1 and their subsidiary organisations.

In early 2017, Formula Two was lacklustre in the social media space, ranking 13th (and last) in the series that Motorsport Broadcasting is tracking. To put it simply, Formula Two was growing slower in terms of raw volume than its key rivals.

Since then, Formula Two’s reach on social media has risen faster than its rivals: gradually increasing to 8th in July 2018 and 3rd in Autumn 2019 and 2020 respectively.

Formula Two’s rise has not matched the dazzling heights it saw last year (a statistic supported by Sky’s UK audience figures for the series year-on-year), however we can attribute this to the poor calendar format as opposed to any misstep on the social media front.

Social media figures have grown for the leading feeder series by 748% in the past four years: from 156,000 followers in May 2017 to 1.33 million followers at the end of October, a massive achievement.

It shows not only how well Liberty Media have treated the series across their platforms, but also how much of an afterthought Bernie Ecclestone’s F1 treated the feeder championships.

Motorsport Broadcasting has not tracked Formula Three’s figures, but expect a similar pattern to have emerged in that space.

Pleasingly, the W Series is also performing well on social media, rising at a faster rate than some of their bigger rivals this season, including F2, as the chart shows.

The championship has doubled their following in the six months to October: rising from 165,000 followers to 331,000 followers. The total volumes are still small, but there is reason to be hopeful that W Series is about to break out on social media.

An expanded calendar, to give the championship more ‘growth opportunities’ would help in that regard as we head into 2022.

Formula E and IndyCar’s stats show mixed results

While Formula Two and W Series have generally seen a positive swing in momentum, Formula E and IndyCar have experienced turbulence in recent years.

IndyCar’s social media movement has fluctuated in recent years, with a strong 2017 and 2018 followed by a sharp slump in 2019, possibly influenced by Fernando Alonso’s first Indianapolis 500 appearance in 2017.

The series recovered throughout the pandemic, but failed to reach their earlier heights, in comparison to its rivals at least.

Whereas international championships such as MotoGP and F1 have increased their calendar length, IndyCar’s typical season lasts six months, the season beginning in March and finishing in September.

The result, from a social media perspective, has been a much sharper ‘off-season decline’ compared to their rivals, thanks to the length of their off-season. There is some evidence in the data that a long off-season hurts IndyCar to gain momentum at the start of the following season.

IndyCar’s trough came at the start of the pandemic, a surprising statistic considering how successful their eSports Series was in attracting attention, with McLaren F1 driver Lando Norris to the party. Evidently, Norris’s appearance in the video world had little impact on IndyCar overall.

Formula E’s trajectory is well supported by their decline in audience figures through the pandemic. At one point, in late 2018 at the start of the Gen2, Formula E was growing faster than most of their rivals, but has since slipped down the order. Although Formula E retains a higher reach (for now), the likes of Formula Two are currently growing at a faster rate than the electric series.

Reigning champion Antonio Felix da Costa acknowledged in an interview with The Race recently that the series has “took a few punches” recently, something that the championship needs to rectify heading into season 8.

World Superbikes performs well

The leading two-wheel championships have generally performed well in recent years. MotoGP sits behind Formula 1 as expected; however, the bigger surprise is World Superbikes.

Despite Jonathan Rea’s dominance from 2015 to 2020, the series has always been there or there abouts, consistently in the top six for social media growth since the start of 2019.

2021 has built on the strong foundations, with Rea’s time at the top of the series halted, for now at least, by Turkish rider Toprak Razgatlioglu, helping push World Superbikes into a top three spot for social media growth, only behind F1 and MotoGP.

MotoGP will be hoping that the impact of their new Amazon Prime documentary series, alongside the rest of their product offering, will help not only their social media offering, but also the broadcasters too.

“We’re not the target of these new products,” Manel Arroyo, MotoGP’s Managing Director told me earlier this year. “The purpose is to bring in a new audience of people that are normally visiting different platforms.”

“And then, they find these kind of products and documentaries, discovering us in the process. Our main target with our platforms is to create new audiences and to bring these audiences to our broadcasters, whether in Spain, Italy, Germany, UK, everywhere.”

“It’s not just about social media growth, but looking at how we deliver the growth as well to our broadcasters.”

Another consistent performer is the World Rally Championship, with the All Live platform helping. However, a poor Summer saw the series drop to 7th in the social media standings, its lowest ranking in three years.

The overall picture

What does this mean when all the data points are crunched together into one chart?

Highlighted are some of the series with the biggest fluctuations referenced in this article.

IndyCar’s standing has not necessarily declined from 2017 to 2021, but what has happened is that both it, and Formula E, have encountered competition from what an unlikely source in Formula Two.

This makes it more difficult for both IndyCar and Formula E to stand out from the crowd, with Formula Two now on the social scene. 2022 is critical for the latter, who have now fallen behind the likes of the World Endurance Championship on social media.

Overall, it shows just how important it is to have momentum on track, and how that then translates into the social media metrics.

Statistics last updated on October 31st, 2021.

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Who’s hot, who’s not? Reviewing 2020’s social media metrics

Each race weekend, teams, drivers and riders battle for points and prizes, with the aim of reaching the top of the mountain in their respective series.

Underpinning each entity is a social media team. For the likes of Formula 1 or MotoGP, the social media team may be a genuine business unit. For smaller championships, it may be a single person running the show.

The objective in all cases remains the same: to drive engagement on their social media channels, turning casual fans into passionate fans which, hopefully for the entity in question, turns into a profit further down the line when the fan begins to purchase their products.

Motorsport Broadcasting is an independent website without big backers, and therefore relies on trackable information already in the public domain, such as the number of followers across Facebook, Twitter, and Instagram.

Whilst this may not show who has engaged with individual posts, what it does help to show is who is attracting a newer, fresher fanbase to their platform, therefore becoming more marketable to their team or stakeholders around them or, alternatively, who is struggling to hit the mark.

A note of caution on Facebook: the platform is removing the ability to ‘like’ pages, instead only allowing users to ‘follow’ pages. Facebook notes that the update will “simplify the way people connect with their favourite Pages.”

“Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base,” Facebook adds. This does mean some figures in this piece have increased slightly more than previously.

Championships

Motorsport Broadcasting compares social media data from 15 different championships, from Formula 1 to the new W Series. 2020 was disruptive for those hoping to grow their following, with most series inactive from March to July.

Some ventured down the Esports route to keep fans engaged during last year’s lockdown before the action restarted. Two championships suffered the most because of COVID: the electric Formula E series and the W Series.

Formula E hosted their final 6 races across 9 days in August, whilst W Series cancelled their second season owing to the pandemic.

Nevertheless, the W Series increased its following from 110,000 fans to 154,000 fans, the series no doubt hoping to capitalise on their presence during F1 weekends in 2021. Meanwhile, Formula E’s portfolio grew from 2.44 million fans to 2.63 million fans across 2020, an increase of just 7.7%.

After a period in 2018 where Formula E’s following was rising sharply, the electric series has seen its growth stall in comparison to other series. Whilst COVID has halted any momentum the series had; the reality is that Formula E’s social media platforms have been struggling since early 2019.

In April 2019, 2.19 million fans hooked onto their platforms, meaning that Formula E has only gained half a million fans on social media across the past 22 months.

Whilst Formula E’s slowdown is somewhat explainable, IndyCar’s stagnation cannot. The American series grew its following by just 20,000 fans during 2020, despite holding an Esports series which garnered worldwide attention, followed by a successful 14 race calendar.

Formula 2 continued its social media rise during 2020, doubling its reach from 536,000 followers to an excellent 1.12 million followers.

With Mick Schumacher and Callum Ilott both moving on, however, it is difficult to envisage Formula 2 continuing such strong growth during 2021.

Something that, in my view, will likely play against Formula 2 this season is the new championship structure, as the feeder series alternates its slot on the F1 calendar with Formula 3.

If Formula 2 continues to grow strongly during 2021, then it is possible F2 could overtake IndyCar in the social media pecking order later this year.

Out in front, F1 and MotoGP continued to surge unaffected by COVID during 2020, both quickly heading towards 30 million followers across Facebook, Twitter and Instagram combined.

F1 teams

1st on track, and 1st in the socials. 2020 was a success on and off track for Mercedes, as they continued to increase their lead over Red Bull in the social media stakes.

Mercedes’ advantage on social media is reflective of their openness across their social media platforms.

Despite Lewis Hamilton and Valtteri Bottas being their main players on-track, it is technical director James Allison who plays a key role in Mercedes’ digital output. Allison explains in clear detail the design decisions that his team make during each Grand Prix season, helping put Mercedes a step ahead of the rest both on and off-track.

Whilst Red Bull’s portfolio is still growing strong, arguably the Milton Keynes outfit has slipped back in recent times – a slip that we can trace back to Daniel Ricciardo’s departure at the end of 2018.

Statistics compiled by Motorsport Broadcasting show that Red Bull consistently recorded the strongest growth of any F1 team between 2015 and 2018, but has now not only slipped behind Mercedes, but also Ferrari and McLaren.

And, despite Ricciardo not being in a race winning car at Renault / Alpine, his growth on social media during 2020 was still bigger than his former team-mate Max Verstappen (see the chart below), showing how popular he is amongst the motor sport fan base.

Has Red Bull’s revolving second seat turned potential new fans off the team? Of course, we should note that Red Bull still has a combined 18 million followers across the three major social media platforms, an excellent number and only behind the black cars.

Red Bull’s figures will be one to watch this season as Sergio Perez brings his Mexican contingent with him from Racing Point, now rebranded as Aston Martin.

Fuelled by Perez’s shock win in Bahrain, Aston Martin ended up best of the rest on social media in 2020, meaning that they are highly likely to overtake both AlphaTauri and Williams in total followers as 2021 gets underway.

Both Ferrari and McLaren maintained strong growth despite their on-track misfortune in recent years (although the latter is now firmly on the road to recovery), showing how important it is to have a strong brand name behind you during tough times.

F1 drivers

If social media was a championship, then Hamilton, Ricciardo and McLaren’s Lando Norris were 2020’s winners.

The gulf between Hamilton and the rest of the F1 continues to get larger and larger, as Hamilton’s activism off the circuit cuts through to a wider audience that transcends the sporting world.

Hamilton’s combined social media following of 33 million fans is over 4 times the next best in F1, with Ricciardo in 2nd on a combined 7.56 million followers. On Instagram alone, Hamilton has 21.6 million followers, the highest for any motor sport driver by some margin.

Behind Hamilton and Ricciardo, 2020 was the year of the Twitchers, with Norris, Max Verstappen, Charles Leclerc, and George Russell all reaping the rewards, building a strong following during the first lockdown in spring.

Norris attracted further attention during the lockdown by participating in IndyCar’s iRacing Challenge, even if it did not necessarily help the latter in the social media standings.

Russell’s growth was one of the strongest during 2020. Helped by his Mercedes drive in Sakhir, his following surged from 551,000 fans at the end of 2019 to 2.55 million fans across the three main social platforms, a rise of 362% in 14 months!

To put that into context, current Mercedes driver Valtteri Bottas grew his following by just 841,000 fans, considerably lower than his Twitch counterparts, including Alex Albon. If this was a qualifying session, both Bottas and Albon would be out in Q2.

The figures show how important the UK territory is to Formula 1, with 3 of the top 6 ‘growers’ during 2020 consisting of the British contingent.

In addition to the Grand Prix field, Motorsport Broadcasting also tracked Mick Schumacher’s following through his second season in Formula 2.

Schumacher’s growth across the year is remarkable for a driver who was, at that point, in the feeder series, reflecting the name and the weight that he carries on his shoulders with him into F1.

The 2021 season, for both MotoGP and F1, begins on Sunday 28th March, with live coverage of F1 testing beginning of Friday 12th March.

Coverage of testing for UK viewers airs live on Sky Sports F1, with coverage also available via F1 TV Pro for those territories with access to the series.

All the figures above compare the number of followers across Facebook, Twitter and Instagram between November 29th, 2019 and January 30th, 2021, therefore encompassing the whole of the 2020 motor racing season.

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How Motorsport Broadcasting has covered F1’s transformation under Chase Carey

Last week, Liberty Media announced that Stefano Domenicali would be succeeding Chase Carey as Chairman of Formula 1.

The news, first revealed by RaceFans, is not a huge surprise given rumours about Carey’s replacement were swirling for a while (even if Domenicali himself was not publicly linked). Nevertheless, the announcement means that Carey will depart his role at the end of 2020, ending a near four-year tenure.

Carey’s tenure began in January 2017, when Liberty Media completed their acquisition of Formula 1 from CVC Capital Partners. In that time, Liberty Media have overhauled the sport in many different areas.

Here, we look back at some of the key broadcasting moves from across the past four years, as covered by Motorsport Broadcasting…

Before Liberty – Although Liberty have made huge strides in recent times, we cannot thank them for everything.

For example, Formula 1 launched their social media platforms in 2014 and 2015, whilst preparation for F1’s over-the-top platform began in the ‘Bernie age’ as well, with rumblings around an app featuring on-boards from every car swirling in October 2016.

So, whilst Liberty under Carey did oversee the eventual execution of the likes of F1 TV, some work in the background did pre-date them.

March 2017 – One of Liberty’s first actions was to encourage teams and drivers to exploit social media. To begin with, Liberty gave teams and drivers flexibility to upload short form videos to their social channels. Boy, we really have come a long way in three and a half years, have we not?

finally we are allowed to film in the garage 👌🏻 #liberty pic.twitter.com/09I0FPUrq1

— Nico Rosberg (@nico_rosberg) March 1, 2017

June 2017 – Whilst Carey could (and did) change many aspects of Formula 1, one aspect they could not change was Sky Sports’ UK deal to broadcast F1 exclusively live from 2019 to 2024. In Liberty’s first public comment on the matter, then-Managing Director for Commercial Operations, Sean Bratches said that Liberty intended to ‘honour and respect’ the Sky deal.

On all fronts, the genie is out of the bottle. There will be bad moves; there will be experiments that fall flat on their face, by both the teams and Liberty Media. Now is the perfect time for mistakes to happen when fans are generally accepting that change is happening, and are prepared to accept that there will be early bumps in the road. You would rather make mistakes now when these forms of communication are niche for Formula 1, working to establish common ground, themes and decision-making as the season progresses. I would much rather see risk taking over the next few races instead of an organisation that is clearly relaxing or unable to adjust, as was clearly the case with FOM in previous years. – Me writing in March 2017

July 2017 – Arguably Liberty’s first statement of intent, hosting a live event in the centre of London on a Wednesday evening, prior to the British Grand Prix.

Well received by fans, the likes of Jake Humphrey, David Coulthard and Martin Brundle hosted the event. Liberty has tailored follow up events to the respective follow audiences, and to date there has not been a repeat of the London iteration… yet.

November 2017 – Who knew a logo could prove to be so controversial? If ever there was an instance where Liberty was spot on, and the fans were wrong, it was here.

Fans online panned the new Formula 1 logo, including myself. I admit, I was wrong. The reaction was a little over-the-top. And speaking of OTT, that was where F1 was heading next, as Liberty concluded year one in charge of F1. For them, it was about laying the foundations for the future: kick start future initiatives (Esports), whilst also strengthening every area of the business, which they seen as flailing under Bernie.

February 2018 – The official announcement from F1 that they were heading into the OTT space. Joining F1’s in-house team? None other than ex-NBC F1 colleagues Will Buxton and Jason Swales. The platform, which launched behind schedule in May, gave select territories access to the live action across a multitude of feeds.

A cheaper tier gave fans worldwide (including the UK) access to a wealth of archive material, F1 also taking the opportunity in recent years to stream classic races on YouTube. Not everything was straightforward: US broadcaster NBC cited the launch of F1 TV as a key factor for them dropping out of the sport at the end of 2016.

March 2018 – A new graphics set, a new weekend schedule, and a new theme greeted fans watching F1’s coverage of the Australian Grand Prix. Brian Tyler’s F1 theme is brilliantly awesome, inspiring many different renditions.

Some of the early mooted changes, such as a mid-race highlights package, never really came to fruition (other than Heineken’s floating stars, which I want to forget about). F1 canned other ideas, such as mini-sectors during qualifying, the previous year.

August 2018 – Liberty continued making moves across their social media output, bringing fans closer to the sport. From a broadcasting perspective however, not much gets better than seeing how F1 operates inside the gallery in the heat of the moment.

The team released a fantastic video (below) showing how they handled Sebastian Vettel crashing out from the German Grand Prix, which this site dissected in detail. For anyone who inspires to get into motor sport broadcasting, the video remains a must watch.

Year two really built on Liberty Media’s research from year one, the sport expanding into new areas of growth, such as podcasting. The sport also began to pay more attention to Formula Two and Formula Three, both of which have become far more integrated with F1 in recent times.

Under Liberty’s watch, F1 has given some new voices a go behind the microphone on commentary, with the likes of WTF1’s Matt Gallagher benefiting as a result.

February 2019 – Live testing! Yes, F1 aired the entirety of the first test live in 2019 on their over-the-top platform in selected territories, with Sky Sports taking each afternoon live as well. Fans enjoyed F1’s offering, and coverage returned earlier this year, with both of the three day tests airing live.

Also launching prior to the 2019 season was Netflix’s Drive to Survive, which has helped bring the sport to a new, younger audience.

October 2019 – F1 began to live stream races on platforms such as Twitch, with the Mexican Grand Prix airing live on the platform in selected territories. In a fortnight from now, the Eifel Grand Prix will air live on YouTube for fans in Germany, Switzerland, Netherlands, Belgium, Norway, Sweden, and Denmark.

January 2020 – First revealed by this site the previous July, a new documentary series focusing on Formula Two premiered on F1 TV. The tragic death of Anthoine Hubert shone a different light on the documentary, as fans witnessed events through the eyes of his rivals, and friends, at the time.

COVID-19 pandemic – The COVID pandemic has meant that many of F1’s plans for their 70th anniversary year have not gone as anticipated. A documentary series produced by Sky in collaboration with F1 celebrating the seventy years premiered earlier this month. Other developments concern F1 in the UK and Germany: with F1 TV Pro mooted to launch in the UK next season, whilst F1 in Germany will move behind a pay wall.

Overall, there have been more up’s than down’s when you look at the broadcasting and social media picture in totality for F1 at the end of Carey’s regime compared to where they were at the end of 2016.

As Dieter Rencken on RaceFans recently highlighted, however, the incoming Domenicali has many waves to battle through over the forthcoming months and years.

The COVID-19 pandemic is not over, and many broadcasters may seek to reduce their investment in F1 at rights renewals stage, although F1’s recent deal with Sky in Germany should give Liberty confidence that the news may not be all bad.

Then, there is F1 TV, and continuing to monetise that, whilst ensuring that the technical issues that have plagued the platform since launch do not continue.

Of course, the above achievements do not cover all avenues, merely a reflection of how Motorsport Broadcasting has covered recent events.

What do you think is F1’s biggest improvement, or misstep, on the broadcasting and social media front in recent years? Have your say in the comments below.

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News round-up: Study published into “excessive alcohol advertisements” during F1 races; Alonso docuseries to premiere in September

In the round-up, a leading university has published findings looking at alcoholic content during F1 broadcasts, whilst two big documentaries are hitting the airwaves this September…

Where possible, Motorsport Broadcasting endeavours to link directly to the original source instead of linking to a third-party site that may have misinterpreted the original headline.

The round-up gives a bite sized view of the latest news making the waves, as well as interesting snippets that I have picked up along the way.

All the round-ups to date are located here, and as always, all feedback on the site, positive and negative, is more than welcome.

Formula 1

The University of Nottingham has published a paper looking at advertising of alcoholic products during Formula 1 coverage on Channel 4.
- Unsurprisingly their research, which focuses on the 2018 season, finds that young people “are being exposed to excessive alcohol advertisements during televised sporting events,” which they believe could lead to increased consumption for children.
- The research shows that F1 is heavily reliant on brands such as Heineken and Johnnie Walker, with 56 percent of Channel 4’s F1 broadcasts containing some form of alcoholic content during one-minute intervals of race footage.
- “Our study clearly shows that alcohol content was highly prevalent throughout the 2018 F1 Championship broadcasts,” study author Dr Alex Barker said. “This is worrying given the young viewers this branded content would have reached.”
- “Previous research has already shown that advertising of this kind can lead to alcohol consumption in young people, and this is one of many sporting events that uses advertising in this way. We would urge Ofcom to consider the implications of this, and whether restrictions need to be put on this kind of advertising.”
For those not watching, Formula Two’s World Feed has featured a raft of commentators this season.
- Alex Brundle (Austria, Britain, and Spain), Matt Gallagher (Styria), Alice Powell (Hungary) and Peter Windsor (70th Anniversary) have all stepped into the hot seat alongside lead commentator Alex Jacques.
Viewing figures for the feeder series have surged in the UK since the start of the 2020 season according to consolidated audience data from BARB for the TV set.
- At its peak, an average audience of 177,000 viewers watched the Formula Two feature race during the British Grand Prix weekend on Sky Sports F1, a significant increase on the equivalent race last year which failed to make Sky F1’s top 15.
- More recently, 141,000 viewers watched the feature race during the 70th Anniversary weekend. The sprint race on Sunday morning failed to make Sky F1’s top 15 however, this a likely result of the audience being split across Sky’s F1 channel and Sky Sports Main Event.
Formula 1 is to live stream coverage of the Eifel Grand Prix on YouTube across several territories this October.
- All three practice sessions, qualifying and the race itself will air live on the platform in Germany, Switzerland, Netherlands, Belgium, Norway, Sweden, and Denmark. The deal is in addition to their existing rights deals in place within those territories.
- F1 says the partnership is an opportunity “to give back to those fans” who would have attended the Nürburgring round, but cannot due to the COVID-19 pandemic.
- Tomos Grace, YouTube’s Head of Sport in the EMEA territories, said “70% of Formula 1’s YouTube audience is under the age of 35. Sports broadcasters and organisers increasingly recognise YouTube’s ability to reach these new audiences and generate incremental revenue.”
The long-awaited documentary series focusing on seventy years of Formula 1 will premiere from September 12th, as first reported by RaceFans in Summer 2019.
- Race to Perfection will air exclusively for UK fans on Sky and Now TV, with the series also being made available to TV channels and streaming services worldwide via NBCUniversal Global Distribution, although further concrete details are unavailable – including whether it will be available to subscribers of F1 TV.
- The series interviewed over 40 of F1’s biggest names, with new archive footage contained within the seven episodes. Full synopsis details are available on the Sky F1 website.
A recent survey on F1 Fan Voice has hinted at some documentaries that F1 are looking to produce in the forthcoming months and years.
- The choices on offer include an origin style series based off Netflix’s Drive to Survive; a ‘Last Dance‘ style series focusing on the 2021 season; and a Bernie Ecclestone biopic.
F1 has extended their rights deal with AMC Network in Czech Republic and Slovakia to broadcast the sport until the end of 2023.
- The action will remain on Sport1 and Sport2, with every session covered live. In addition, fans will be able to access F1 TV Pro for the first time, the platform launching in those territories prior to the 2021 season.

Elsewhere…

A five-part documentary following two-time Formula 1 champion Fernando Alonso premieres on Amazon Prime across 240 territories on September 25th.
- The series, produced by Madrid company The Mediapro Studio, sees the team follow Alonso as he embarks on the Indianapolis 500, Le Mans 24 Hours and the Dakar Rally.
- “Fernando has been one more challenge in my career, a commitment with myself and with the public to show the work, the sacrifice and the high requirement that implies competition at the first worldwide level, as none of this never transcends beyond the circuits,” Alonso said. “Only two companies with the experience of The Mediapro Studio and Amazon Prime Video could make it possible with a powerful storytelling and global reach.”
Formula E has launched a talent call aimed at 18 to 24-year olds to join their presentation team for season seven.
- The series will whittle candidates down to four finalised, who will “be assigned experienced mentors and receive professional media training,” with the winner joining the team from the season opener in Santiago in January.
- The competition, open to residents of the UK, Germany, and France, closes on 12th September.
Meanwhile, the electric series will air live on free-to-air television in Germany for season seven on SAT. 1, taking advantage of F1’s recent decision to move to pay television in the territory.
Stateside, MotoGP debuted on NBC to 527,000 viewers on Sunday 19th July, beating both IndyCar races that weekend.
- The two IndyCar races that weekend aired live in primetime, but on NBC’s sister station NBCSN, to an audience of 356,000 viewers and 334,000 viewers.
- Things have improved for IndyCar recently, with live coverage of Indianapolis 500 qualifying on NBC averaging 824,000 viewers and 933,000 viewers this past weekend, beating the Spanish Grand Prix on ESPN earlier that morning.
BT Sport are continuing to cover MotoGP from Triumph’s HQ in Hinckley. Keep an eye on Motorsport Broadcasting over the coming weeks for behind the scenes content from Triumph…

If you have spotted anything else making the rounds that I have yet to mention on this site, drop a line in the comments section below.

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Esports shine during motor racing’s real-world break

In a guest article for Motorsport Broadcasting, Andrew Young looks at the virtual motor sport scene, after a flurry of events since the cancellation of real-world activities.

In keeping with Motorsport Broadcasting ethos of looking objectively at the broadcasting element of motorsport, I thought we would take some time to look at the virtual replacement and the offerings so far.

It has become increasingly confusing to know what to watch, when and why, as all things Esports and gaming floods the motor sport world during the COVID-19 pandemic.

A history lesson…
Competitive, online racing is not new, and in fact has been around for over 20 years away from the eyes of the wider racing community. Take for instance, Grand Prix Legends, a fiercely difficult game released in 1998 which, internet permitting, you could race others around the world.

Widely considered the first adapters to the online gaming world, Live for Speed followed in 2003, with semi-professional races largely for the German community. The game provided the platform for the first-ever Intel Racing Tour offline series, a collaboration between BMW and Intel during their participation in F1 in 2007.

The biggest platforms, rFactor and iRacing, hit the market in 2005 and 2008 respectively, changing the game. rFactor 2, Assetto Corsa and RaceRoom all followed, with the specific purpose of racing online against others, unlike games that provided accessibility on consoles or computer-controlled competitors (AI), such as TOCA, F1 and Gran Turismo.

Sim competitions are as old as the games itself. Formula Sim Racing, running on rFactor 2 nowadays, crowned their first champion back in 2001, whilst iRacing organisers kickstarted their own World Championship in 2010.

Drivers form teams to help each other set cars up, or indeed run in endurance races where they can swap drivers. Some will simply be engineers, monitoring the rest of the race to decide on strategy and help the drivers or team do the best they can. At the highest level, it is as every bit as professional as the real world it has run in parallel with for so long.

Although some way behind the likes of Fortnite, League of Legends and Counter-Strike: Global Offensive in the popularity stakes, online racing has gained momentum in recent years, thanks to an increase in broadcast quality led by the likes of the Gran Turismo Tour, helping bring sim racing into the mainstream fold.

Getting a group of people together to put on a race from a single venue is one thing, and as shiny and impressive as that may sound, COVID-19 has taken the organisation involved to another level. The pandemic has forced organisers to live stream competitions with racers from across the world. A very big challenge, but for some, the norm…

With COVID-19 forcing the cancellation of real-world races, the pandemic is forcing fans and championships alike to delve deeper into this virtual world.

The Race gets off the line on top
First out of the blocks was new publication The Race. The outlet, backed by Torque Esports, reacted to the cancellation of the Australian Grand Prix by getting sim and real-world racers together on rFactor 2 (rF2).

So many real-world drivers and teams are familiar with the feel of rF2 (as used by teams) meaning that this was a wise choice by Torque. BBC’s 5 Live F1 commentary duo Jack Nicholls and Jolyon Palmer flew straight in from Melbourne to add star quality to the broadcast and, despite commentating from “a stranger’s bedroom,” sounded as though they were on 5 Live.

The entry list pulled in Max Verstappen, Juan Pablo Montoya and Jimmy Broadbent and the race coverage felt professional, with fantastic GFX and replays. Readers not versed in sim racing may wonder why I added ‘Jimmer’ to that list, but with 425,000 followers on YouTube, Jimmy is probably the most famous sim racer out there.

His numbers are staggering considering he only has made 1,500 videos, but Jimmy broadcasts fantastically well, which is the appeal of his channel in high-stake situations. His channel also offers a unique behind the scenes look, which Nicki Thiim and now famously Lando Norris both replicate. The ‘bloke in shed’ vibe gives Broadbent fantastic appeal and a second screen option which can be hugely addictive to watch.

While The Race totally nailed their first offering, Veloce Esports in comparison stumbled. The group replicated what so many people outside of sim racing believe sim racing to be, mates having a laugh with no care for professionalism.

This should have been the stream for F1 fans, but with the first 30 minutes littered with connection, sound, and picture issues, it was very much a miss. They may have had the numbers, thanks to Norris, Broadbent and randomly Thibaut Courtois (Real Madrid footballer), and because they chose to use F1 (the business connections placed them on the F1 channels), but it was a mess.

We can excuse Veloce, while many of their individual athletes stream their online battles, this was a separate undertaking, but they did not have the equipment to cope and their ‘in-house’ presenting team struggled.

On the same weekend as all the above, iRacing eSports Network ran one of their special events ’12 hours of Sebring’ – a full replication of the famous event, a precursor to the actual race happening the weekend after.

iRacing broadcasts are stunning to watch, with immersive cameras, replays and GFX. At times however, the commentary suffers from inferior quality and, at high octane moments, a lack of discipline as to who reacts and leads the moment. Such is the number of events they do, and the commentators they have, the quality varies.

F1 joins the party with ‘Virtual Grand Prix’
One week later, IMSA streamed their Super Saturday offering, with the Radio Show Limited (better known as Radio Le Mans) commentary team at their disposal, a clear step up from previously. Having BMW Motorsport heavily promote and support it with real engineers working with real drivers helped a lot. The event was exclusive to IMSA competitors, which helped the immersion.

The Race stepped up as well. A studio to show Nicholls’ and Palmer’s faces made it feel super slick and additional real-world drivers took part. Oddly, Verstappen withdrew late on, and a lack of buzz meant that audience figures were down, even if the product was more refined.

Nicholls also popped up again on F1’s official first attempt at filling the void, with their Virtual Grand Prix, partnering Alex Jacques on commentary. Veloce’s event preceded F1’s, in the same way Formula Two precedes F1 in real-life: same track, bigger stars.

The quality of racing in the Virtual Grand Prix fell into two camps: entertaining, or a joke. To take online racing seriously you first need the participants to take it seriously and Johnny Herbert cutting the first corner set the tone for a chaotic race comparable to Destruction Derby.

Unfortunately, the one-dimensional commentary worked as much as it did not, and similarly incorporating shots of the drivers in their rigs gave a small flavour of where some of the guys were situated, although it was out-of-sync. With the largest audience by far, F1 failed to impress on the big stage.

If the first two weekends were busy, the third weekend proved that oversaturation could hit Esports sooner than imagined. IndyCar, MotoGP, NASCAR, and SRO joined Veloce, F1 and The Race on the Esports stage, all trying to get a slice of the (smaller than real-life racing) pie.

The Race introduced a Legends event, in old cars, which was genius, just ask Jimmer who has been doing this for a while on his channel. Unfortunately, social isolation forced Nicholls and Palmer to commentate on the races from their own houses, which created minor technical issues. The pace of the broadcast resulted in a lot of studio chat, both pre-races and in between the heats.

The introduction of Esports personality Sadokist was a welcome addition, although the quality of the direction decreased compared to previous weeks. It just felt like everyone cared a little bit less, with this The Race’s third event in successive weeks.

Veloce switched to iRacing from F1 for the first time. Their partnership with sim racing experts Motorsport Games helped them understand other platforms, also replacing some of the ‘Veloce Athletes’ with a field of real-world racers. The on-screen line-up remained the same as previous weeks, meaning that, even with The Race’s own issues, Veloce’s product was still not as polished as The Race.

IndyCar shows all how to master the game…
A new king soon emerged in the form of IndyCar: a full grid of real-world drivers, combined with an awesome broadcast made for a great night of entertainment. NASCAR did the same the previous week, also on iRacing, but was unavailable to this writer.

IndyCar’s broadcast felt realistic to real-life: the same commentary line-up, a pre-race prayer and national anthem, and within eight minutes, the cars were off the line.

Lead commentator Leigh Diffey and the remainder of the crew treated sim racing with respect rather than a second-tier inferior product. On-screen interviews with retired drivers featured throughout, a nice addition to the broadcast.

It did not go quite as far as NASCAR showing drivers in their rigs, but ultimately it felt like a very slick production, one thinks F1 could learn a lot from the iRacing broadcasts. iRacing has benefited hugely in the US with both NASCAR and IndyCar Esports airing on linear TV.

SRO was next to step-up, using the visually stunning Assetto Corsa Competizione. Turn away, and it would be easy to think that you were watching a real event at Monza. It looked stunning. The racing was spellbinding and, coupled with the graphics, was immersive, but without the basics (such as replays), some of the storytelling disappeared.

…only to go live behind a pay wall one week later
After a successful opening weekend, IndyCar returned one week later at the start of April live on NBC for fans in the US and Sky Sports for fans in the UK. However, there was no live YouTube stream in sight, instead, IndyCar only uploaded a stream post-race to their social channels (see above).

VLN and the Porsche Supercup entered the fray to kickstart April, the latter aired on Eurosport, a first for sim racing. Both broadcasts were professional and clean, following the same iRacing model of broadcast.

The Race once again did their thing, needing to tweak the format due to competitor numbers, as well as getting some great competitors on-board. The addition of a proper functioning ‘on-board’ camera in Jenson Button’s house a treat. The Race refined their post-race visual interviews, however their numbers were again poor, by far their lowest of the four weekends so far.

Guess where the most entertainment came from? Testing! Yup, Saturday evening entertainment was joining 140,000 others with Jimmy Broadbent in a practice lobby with six Formula 1 drivers practicing in the virtual world, all having banter and a laugh with one another. “Can we just do this race on our own, it would be way more fun,” was one quote from Red Bull racer Alex Albon.

The F1 stream increased in quality massively compared to the first outing two weeks earlier, with more real-world drivers involved and much better wheel-to-wheel racing. However, continuing to host on-site from their Fulham studios with Alex Jacques, Jack Nicholls, Tom Deacon and Matt Gallagher is an extremely poor decision considering the lockdown restrictions currently in force in the UK.

Although Charles Leclerc winning generated some good PR, the evening was not without its faults. The F1 2019 game kicked Norris out before the race even started, leading to an amusing phone call from Verstappen, broadcast over Norris’s Twitch stream. “You should throw the game in the bin, that’s why I will never join that,” Verstappen said to Norris. Ouch…

With COVID-19 expected to last a while and F1 toying with cancelling July events, Esports is our new norm, for the moment, and providing us all with a lot of entertainment in this difficult hour. Here is hoping we don’t get overwhelmed by it all just yet…

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