The Spanish Grand Prix reversed Formula 1’s recent poor viewership numbers in the UK, unofficial overnight viewing figures showed.
Race
Live coverage on BBC One averaged 3.44m (28.7%) from 12:15 to 15:15 whilst the action on Sky Sports F1 averaged 642k (5.5%) from 12:00 to 15:30. Both numbers are up on the respective 2013 figures but slightly down on 2012. In 2012, 3.49m watched on BBC One and 680k on Sky Sports F1 for the equivalent slot. 2013 had 3.29m (29%) on BBC One and 444k (3.7%) on Sky Sports F1, again the equivalent slot number for Sky.
The combined figure of 4.08m is therefore up on 2013’s 3.73m but down on 2012’s 4.17m. Looking further back and it is up on 2010 albeit some way down on 2011’s 4.7m. In the grand scheme of things, it is a good rating for Spain. 2011 was an anomaly, in that it was extremely high thanks to Lewis Hamilton mirroring Sebastian Vettel’s every move in the last twenty laps. The rating is near identical to the Malaysian Grand Prix number, perhaps no coincidence I feel that the two races above four million viewers so far this season are the same two that have been live on BBC One.
Elsewhere, the track parade segment on Sky Sports F1 averaged 125k (1.7%), with their 45 minute Paddock Live show averaging 110k (0.8%).
Qualifying
The Qualifying session on Saturday fared brilliantly, with ratings hitting their highest heights since at least the late 1990s. An average of 2.25m (24.0%) watched on BBC One from 12:20 to 14:15, whilst an extra 414k (4.5%) tuned into Sky Sports F1 from 12:00 to 14:35. Fascinatingly, BBC’s number is actually down by 59k, with Sky Sports up by 118k, in other words, Sky recorded a 40 percent increase year-on-year (I incorrectly said 30 percent over on Twitter). It is also worth noting that those numbers exclude any other viewers who chose to watch the coverage on Sky1.
Sky’s number is up on both 2012 and 2013, BBC’s number is up on 2012 but down on 2013. Overall, the combined figure of 2.66m is the highest for a Spanish Grand Prix Qualifying session for many years, since at least the early ITV days. The previous highest was 2.65m in 2010 for BBC’s coverage, albeit the slot length was much shorter due to the General Election coverage. For the data junkies, that’s 2,660,900 in 2014 excluding Sky1 and 2,647,700 in 2011! The red flag might have had a part to be with the session taking up a larger proportion of the programme.
From a ratings point of view, Sky have more to smile about than BBC I feel, however it is nice to be able to finally report some positive F1 ratings news.
The 2013 Spanish Grand Prix ratings report can be found here.
Formula 1 returns to Europe this upcoming week after the four fly-away races with the Spanish Grand Prix from the Circuit de Barcelona-Catalunya. As was the case in both 2012 and 2013, this race will be shown live on both BBC One and Sky Sports F1. If you want to skip straight to the schedules, click the links below…
As well as heralding the first round of the 2014 GP3 Series season, it is also the first Grand Prix in 2014 that Eddie Jordan will be attending! This is Jordan’s first of twelve rounds this year. Over on Sky, expect the usual trio of Johnny Herbert, Damon Hill and Anthony Davidson back to take the channel through the early Summer races. Staying with Sky, and after Senna Week, there is more new Senna related programming during the Spanish Grand Prix weekend, whilst there are also two ‘GP Heroes’ documentaries from the Brunswick Film Archive – meaning there is new programming on race day from 11:00 through to 17:45.
Thursday 8th May
14:00 to 14:45 – F1: Driver Press Conference (Sky Sports F1) 21:45 to 22:00 – F1: Preview (BBC Radio 5 Live)
23:30 to 23:45 – F1: Gear Up for Spain (Sky Sports F1)
Friday 9th May
08:45 to 11:00 – F1: Practice 1 (Sky Sports F1)
08:55 to 10:35 – F1: Practice 1 (BBC Two)
11:00 to 11:50 – GP2: Practice (Sky Sports F1)
12:45 to 14:50 – F1: Practice 2 (Sky Sports F1)
13:00 to 14:35 – F1: Practice 2 (BBC Two)
14:50 to 15:30 – GP2: Qualifying (Sky Sports F1)
16:00 to 16:45 – F1: Team Press Conference (Sky Sports F1)
17:00 to 18:00 – The F1 Show (Sky Sports F1)
18:00 to 19:00 – GP Heroes: Peter Revson (Sky Sports F1)
18:45 to 19:00 – Inside F1 (BBC News Channel)
Saturday 10th May
07:25 to 08:45 – Historic Grand Prix of Monaco Qualifying (Motors TV)
08:45 to 09:20 – GP3: Qualifying (Sky Sports F1)
09:10 to 11:15 – Historic Grand Prix of Monaco Qualifying (Motors TV)
09:45 to 11:15 – F1: Practice 3 (Sky Sports F1)
09:55 to 11:05 – F1: Practice 3 (BBC Two)
12:00 to 14:35 – F1: Qualifying (Sky Sports F1)
12:00 to 14:35 – F1: Qualifying (Sky1)
12:20 to 14:30 – F1: Qualifying (BBC One)
13:00 to 15:35 – F1: Qualifying (Sky1 + 1)
13:25 to 17:25 – Historic Grand Prix of Monaco Qualifying (Motors TV)
14:35 to 15:50 – GP2: Race 1 (Sky Sports F1)
16:15 to 17:00 – GP3: Race 1 (Sky Sports F1)
18:45 to 19:00 – Inside F1 (BBC News Channel)
Sunday 11th May
08:20 to 09:10 – GP3: Race 2 (Sky Sports F1)
08:25 to 11:20 – Historic Grand Prix of Monaco (Motors TV)
09:30 to 10:30 – GP2: Race 2 (Sky Sports F1)
11:00 to 11:30 – Memories of Senna (Sky Sports F1)
11:30 to 16:15 – F1: Race (Sky Sports F1)
=> 11:30 – Track Parade
=> 12:00 – Race
=> 15:30 – Paddock Live
12:15 to 15:15 – F1: Race (BBC One)
12:55 to 17:40 – Historic Grand Prix of Monaco (Motors TV)
15:15 to 16:15 – F1: Forum (BBC Red Button)
16:15 to 17:15 – GP Heroes: Sir Jackie Stewart (Sky Sports F1)
17:15 to 17:45 – Senna: The Driving Force (Sky Sports F1)
Wednesday 14th May
20:30 to 21:00 – Midweek Report (Sky Sports F1)
Classic F1 on Sky Sports F1
03/05 – 21:00 to 22:00 – 1981 British Grand Prix Highlights
04/05 – 21:00 to 21:45 – 1983 United States Grand Prix West Highlights
05/05 – 21:00 to 21:45 – 1996 Japanese Grand Prix Highlights
06/05 – 21:00 to 22:00 – 1996 Australian Grand Prix Highlights
07/05 – 21:00 to 23:15 – 2012 Spanish Grand Prix (Sky commentary)
08/05 – 21:00 to 22:00 – 1996 Spanish Grand Prix Highlights
09/05 – 21:00 to 21:30 – 1981 Spanish Grand Prix Highlights
10/05 – 17:05 to 18:05 – 1976 Season Review
10/05 – 21:00 to 21:40 – 1991 Spanish Grand Prix Highlights
11/05 – 21:00 to 22:00 – 1994 Spanish Grand Prix Highlights
12/05 – 21:00 to 23:00 – 2007 United States Grand Prix
13/05 – 21:00 to 23:15 – 2009 Brazilian Grand Prix
14/05 – 21:00 to 22:45 – 1989 Australian Grand Prix
15/05 – 21:00 to 23:00 – 2010 German Grand Prix
16/05 – 21:00 to 23:00 – 2013 Hungarian Grand Prix (Sky commentary)
17/05 – 21:00 to 23:15 – 2008 British Grand Prix
18/05 – 21:00 to 22:00 – 1993 German Grand Prix Highlights
If anything changes, I shall update the schedule.
Update on May 3rd – I’ve added the Historic Grand Prix of Monaco coverage on Motors TV to the schedule.
Formula 1 continued its rocky ratings patch in the United Kingdom last weekend, as viewing figures for the Chinese Grand Prix dropped a million year-on-year, making it the worst Chinese Grand Prix rating in seven years.
Race
The race, which aired exclusively live on Sky Sports F1 from 07:00 to 10:30, averaged 681k (11.2%), which compares with 622k (8.4%) and 547k (7.4%) respectively in 2012 and 2013 for their shared coverage. BBC One’s highlights averaged 2.87m (21.1%) from 14:30, bringing a combined average of 3.55m.
Whilst Sky’s numbers are up about 20 percent as a result of screening it live, BBC’s numbers fall significantly when comparing against the live plus re-run numbers from years gone by. In 2012, BBC averaged 4.45m by that measure and 3.93m in 2013. In fact, BBC’s live numbers for both 2012 and 2013 were nearly higher than the highlights number that the channel recorded last weekend!
The combined average does not compare favourably with previous years as a result: the Chinese Grand Prix has averaged 4.4m or more for every year from 2008 to 2013 inclusive, making it the lowest Chinese Grand Prix number since 2007. It is a worrying trend, however we will only know how concrete it is when we get to Europe. If Spain and Monaco record averages in the low to mid three million range, then alarm bells have to start ringing.
Qualifying
Sky Sports F1’s live Qualifying coverage from 06:00 to 08:45 averaged 236k (7.1%), which is almost identical to last year’s rating, despite this year being exclusively live on Sky. BBC’s highlights brought 1.59m (18.6%) to BBC One, meaning that the combined figure was 1.82m. Again, and worryingly so, that combined figure harks back to the ITV days. Whereas 2009 through to 2013 were all above 2.00m, this figure falls short.
I sometimes get criticised for painting a negative picture, but that is the only picture I can paint here. Where viewing figures are concerned, there are no positives when steep drops are being recorded more often than not. Over half a million viewers, which is the gap in most cases, would not be clawed back via ‘other methods’. The fact is, some people have tuned out due to many different primary and secondary factors.
The 2013 Chinese Grand Prix ratings report can be found here.
Last Friday I was in the audience for The F1 Show, and having been behind-the scenes at the Sky F1 Media Day a month or so earlier I had a vague idea of what to expect. While the media day consisted of an afternoon watching the team fling paint around for a thirty-second feature, The F1 Show is an hour-long live show, and knowing Johnny Herbert, quite a lot of unpredictability! Before I start, sorry if I spoil any of the magic and thanks also to Dave for letting me write this for his blog.
I digress. The email from the production team told me to be at the studio for 6.15; I arrived a few minutes earlier than that to a queue of people already waiting outside. Name ticked off the list and complaints made about the Sky shuttle bus driver (next time when I ask to be taken to the studio, I don’t mean “can I be dropped off outside a Shell petrol station half a mile away, please?”) I waited around for further instructions and met the fellow audience-goes – a hardy bunch, some had travelled from Scotland to be in the audience and most (if not everybody) had never met any of the team, or indeed been in a television studio before.
After a few minutes of waiting around outside a producer appeared and asked for a few volunteers to do some filming for the pre-title sequence. Since it was (a) cold, (b) I wanted to get my face on TV as much as possible and (c) needed things to write about, I said yes and was led inside to the reception area, was told that I should say a thing or two about the race in Bahrain and led over to a man with a camera.
“Don’t look at the camera” the producer said, “look at me instead” as he held out a microphone in my general direction, ready for me to make my television debut. Thirty seconds and no “ers” or “ums” later my filming is complete. “Ace” I thought, “I’ll be on telly before the show even begins” as I watched the others do their filming.
Filming complete our small group were led outside and around a corner to a “Welcome Centre” where we would spend the next hour or so waiting around. After the world’s worst security check (“Oh, you have overnight stuff in your bag? I don’t want to see your pants, carry on” with a smile) I had to give in my disclaimer saying I’m happy to be filmed (durh) and was given a fetching pink wristband to wear. Thankfully, there were tea and coffee making facilities as well as a large-screen TV showing what was on the channel at the time. Being by myself and not having any 3G internet I watched what was on the TV and looked at the late arrivals. By this time, we were pretty close to the latest arrival time of 7pm and the room was filling up quite a bit.
At about 7.30 or so we were all told that were now going to be transferred to the studio. Figuring that there would be a queue of some sort to get in I walked a bit quicker than the majority of the people (who mostly, were pretty happy to have been picked to go in the audience in the first place) and leapfrogged about 20 people between the Welcome Centre and the reception area (where we did our filming earlier). Bag checked in and secure, I joined the two people in front of me to queue outside of the studio. By this point the tension was building; David Croft appeared every couple of minutes or so doing something or other but always stopped to either (a) rib the audience (pulling out the chap behind me with a very flowery shirt and asking if he was wearing it for a bet was a particular highlight) or (b) tell us one of many pirate jokes. For those who are planning on attending future F1 Shows I’ll leave them out so I don’t spoil the surprise.
Incidentally, the studio used is the same one that Saturday Night Football is filmed in. I’m guessing other sports-related programming takes place inside those walls too, but the fact that “Saturday Night Football” was written on the wall in the corridor alongside pictures of various footballers is a bit of a giveaway. The set itself is a lot bigger than you’d imagine it to be and the wooden bit is so easy to trip over when you’re not looking at where you’re walking.
Entering the studio, we were told to first of all line up on the raised wooden bit next to the (flimsy-looking desk), and also told to make more than one row if we could. It was awfully relaxed; not like a school photo where you’re placed against your will. I was in the second row, and although my view was slightly obstructed by the man in front of me I still had a pretty good view.
The F1 Show studio, screen grabbed from the launch episode this year (March 7th, 2014).
Audience in, the producer appeared with a clipboard containing the script and asked for someone to come out. “Well done” he said, “you’ve won the star prize of being selected to ask a question” not only getting a round of applause but a prime position.
“Daniel Puddicombe, could you put up your hand, please?” the producer said with a smile. I raised my hand, “you’ve been selected as the other person to ask a question” he continued as he led from my mediocre space and placed me right at the front slightly to the left of the Sky Pad. I genuinely wasn’t expecting any of my questions to be picked so was a little surprised to say the least. After looking at the script to see which question was selected (I submitted quite a few) I was left alone. The team then asked us all to switch our phones off and Crofty told yet more pirate-related jokes to warm us up.
With about five minutes to go (I think, my phone was off and I couldn’t see a clock) Natalie practiced a few lines, David asked Johnny what his favourite Lewis Hamilton race is and was met with silence. “You’ve got four minutes to come with an answer!” he says to roars of laughter. We’re then told to practice cheering (while being filmed each time), and at the third dummy run through the producer is satisfied.
“Titles! Clap!” and we were away. While VTs were playing and adverts being shown a clock appeared on the one TV screen showing what the viewers at home could see showing how long the team had before it was back to them. When the cameras weren’t focused, scripts were checked, water was consumed and the audience was interacted with. It felt like a well-oiled machine, like it was rehearsed several times over in the afternoon, but one thing that couldn’t be rehearsed was the audience bit – hence picking on the guy with the Rihanna t-shirt, and oiking the chap with the Ted Appreciation Society t-shirt out, as well as jokes about the Boat Race and many more besides.
In the studio, we didn’t have any sound aside from the team’s own voices so from where I was stood it was actually quite hard to hear what was being said other than when people were at the Sky Pad or indeed when I had my bit of airtime. Also what was slightly annoying was that there was only one TV screen showing what the viewers at home were seeing; if you saw me crane my neck to the right a bit, that’s why!
I noticed a few people on Twitter complain that although tech expert Craig Scarborough was in the audience, he wasn’t picked out. We were asked to submit questions to the production team by the Wednesday before the show, so it allowed the team to write up a script and come up with a plan. I have no idea whether not Scarbs submitted any questions or not, but it wasn’t as simple as going up to someone and sticking a microphone in their face – even pulling the chap with the Ted t-shirt was pre-planned, as David noticed this while doing a corridor walk and must’ve said something to someone.
Speaking personally, during one of the breaks Crofty shouted over to me:
“You’re 16 in three days’ time aren’t you, Daniel?”
“No, 19 three days ago, Crofty”
“Right, gotcha”
Hence the line that I was all grown up and wasn’t a 16 year old anymore, although he did still get the days wrong when we did it for real, and while we’re on this subject, I had no idea what David was going to say other than that I had a question to ask the panel, if you can call two people a panel. The same applies for his little joke about switching off mobile phones to Karun when he pretended to call Mr Haas, they stemmed from earlier comments, and that worked really well, however I’m can understand if people at home were saying “eh?” at that point.
At the end of the show, we were given a round of applause by the team, thanked for coming along and for being a great audience and were told that there would be photo chances and the like outside in the reception (why that was done I do not know – there’s a lot more room in the studio itself). Crofty being the joker he is walked over to a corner, shouted “Who wants a photo then? I’m guessing Natalie will be more popular than me, though”. For about half a minute, a crowd gathered around Natalie, Johnny and Karun (who dashed off quickly) and nobody was around Croft.
I’ve noted it in the past, and I’ll note it again, but the team are so friendly and down to earth. They didn’t have to spend 45 minutes hanging around talking to whoever came up to them and happily having many photos taken. Hanging back for a while, having walked out of the studio with Natalie and Karun, I looked around the reception area and couldn’t see one unhappy face – all in all, it was a well-executed evening.
Sure, having an audience in the studio can look a bit cheesy when you’re watching on TV, but when you’re in there; it makes sense, and brings a whole new element to the show that we haven’t seen until the start of this year, and for that, Sky should be given a pat on the back.
After a hectic start to the season, the 2014 Formula One calendar begins to space out from now until July. After a weeks break, the paddock heads to Shanghai for the Chinese Grand Prix. Following this race, the next meeting in Spain is not until May 11th, before we get into the usual race – week off – race – week off – race format into the European season.
If you want to skip straight to the weekend’s schedule, click the links below:
Bruno Senna is back with the Sky Sports F1 team for this weekend, his second appearance with the team this season, substituting with Anthony Davidson who is racing in round one of the FIA World Endurance Championship at Silverstone. I’ve added the scheduling details for the WEC below, which us live on Motors TV.
Over on BBC, alongside their TV highlights, you may notice an unfamiliar voice in the Radio 5 Live commentary booth. That is because China will be the first of four appearances for Jack Nicholls as lead commentator. At the age of 23, he will become the youngest lead commentator yet for Formula 1, surpassing Ben Edwards who currently holds that feat.
Thursday 17th April
08:00 to 08:45 – F1: Driver Press Conference (Sky Sports F1)
20:45 to 21:00 – F1: Gear Up for China (Sky Sports F1) 21:00 to 22:00 – F1: Preview (BBC Radio 5 Live)
Friday 18th April
02:45 to 04:50 – F1: Practice 1 (Sky Sports F1) 02:55 to 04:35 – F1: Practice 1 (BBC Radio 5 Live Sports Extra)
06:45 to 09:00 – F1: Practice 2 (Sky Sports F1) 06:55 to 08:35 – F1: Practice 2 (BBC Radio 5 Live Sports Extra)
09:00 to 09:45 – F1: Team Press Conference (Sky Sports F1)
11:00 to 12:00 – The F1 Show (Sky Sports F1)
18:45 to 19:00 – Inside F1 (BBC News Channel)
Saturday 19th April
03:45 to 05:15 – F1: Practice 3 (Sky Sports F1) 03:55 to 05:05 – F1: Practice 3 (BBC Radio 5 Live Sports Extra)
06:00 to 08:45 – F1: Qualifying (Sky Sports F1) 06:55 to 08:05 – F1: Qualifying (BBC Radio 5 Live Sports Extra)
13:15 to 14:30 – F1: Qualifying Highlights (BBC One)
19:45 to 20:00 – Inside F1 (BBC News Channel)
Sunday 20th April
06:30 to 11:15 – F1: Race (Sky Sports F1)
=> 06:30 – Track Parade
=> 07:00 – Race
=> 10:30 – Paddock Live 07:35 to 10:00 – F1: Race (BBC Radio 5 Live)
10:30 to 18:30 – BTCC: Donington (ITV4)
11:30 to 18:30 – WEC: Silverstone (Motors TV)
14:30 to 16:30 – F1: Race Highlights (BBC One)
Wednesday 23rd April
20:30 to 21:00 – Midweek Report (Sky Sports F1)
Classic F1 on Sky Sports F1
16/04 – 21:00 to 23:30 – 2007 Chinese Grand Prix
17/04 – 21:00 to 23:15 – 2008 Chinese Grand Prix
18/04 – 21:00 to 23:30 – 2011 Chinese Grand Prix
19/04 – 08:45 to 09:45 – 1974 Season Review
19/04 – 21:00 to 23:15 – 2013 Chinese Grand Prix (Sky commentary)
20/04 – 11:15 to 12:15 – 1975 Season Review
20/04 – 21:00 to 21:30 – 1990 United States Grand Prix Highlights
21/04 – 21:00 to 23:15 – 2010 Italian Grand Prix
22/04 – 21:00 to 22:00 – 1982 German Grand Prix Highlights
23/04 – 21:00 to 23:45 – 2011 Hungarian Grand Prix
24/04 – 21:00 to 23:00 – 1989 British Grand Prix
25/04 – 21:00 to 00:00 – 2011 Singapore Grand Prix
26/04 onwards – ‘Senna Week‘