The viewing figures for yesterday’s United States Grand Prix come in a smidgen under the Canadian Grand Prix ratings from June.

Live coverage of the race programme, screened on Sky Sports F1 from 17:30 to 22:30, averaged 856,000 viewers, a 3.3 percent share, which is slightly under the figure recorded in Canada which was just below 1 million viewers. BBC’s highlights coverage averaged 2.22 million viewers, again slightly under the 2.39 million viewers recorded for Canada in the 22:25 to 00:25 slot. The combined average is therefore around 3.0 million to 3.1 million viewers, a very disappointing figure for a primetime Formula 1 race. Looking at all of the averages from 2000 onwards for USA, all of them have been above 4 million viewers, except for 2000 which was screened live on ITV2 and 2006 which had 3.46 million viewers.

You could argue that a lot of people would be watching on Sky Go with it being a primetime race, but would that make up an extra million viewers? I am not so sure. There is definitely a ‘lost’ viewership somewhere. With both averages slightly below that of Canada, it would be a fair assumption to say that the peak was below the 4.87 million peak recorded for Canada. For what it is worth though, I believe the Canada figures are more acceptable than the USA figures because Canada was not a potential title decider and Canada was in the middle of the Summer of Sport so was lost in the shuffle. If the title had been won, it would have probably been the lowest title decider ratings since the days when the championship was decided in Japan.

The Qualifying ratings, and Sky’s practice ratings, can be found here.

Note: The ratings information comes from ITV Media and Digital Spy.

Update – The peak for Sky Sports F1 was 1.63 million (6.4% share) at 19:15. The BBC F1 peak was 2.82 million (15.9% share) at 22:35, meaning the combined peak is 4.45 million viewers. Have to say I am disappointed with the Sky peak, specifically the fact that it was at 19:15 and not towards the end of the race. The peak is not the largest of the season, either, that honour going to Canada’s 1.77 million, so as predicted the peak is slightly below that of Canada. It again shows the power that a terestrial channel has that a multichannel does not, Sky Sports F1 does not get casual viewers tuning in throughout the race, meaning it fails to gain a large peak at the end. Arguably 1.63 million is large for a multichannel, but not for Formula 1 and not for a potential title decider in primetime. That peak will probably also end up lower than the Ford Super Sunday game, which was between Fulham vs Sunderland.

Live coverage of the penultimate Qualifying session of the 2012 Formula One season peaked with 745,000 viewers at 18:55 last night on Sky Sports F1, overnight viewing figures show. That, combined with a BBC Two peak of 1.81 million viewers brings the combined peak to 2.55 million viewers.

The Sky Sports programme from 17:00 to 19:45 averaged 418,000 viewers, a 2.07 percent viewing share. The build-up averaged 293,000 viewers (1.71% share), the session itself had 671,000 (3.19%) share whilst post-session reaction had 247,000 viewers (1.04% share) from 19:00 to 19:45. Despite it being close to the end of the season, if it timeshifts less than 65,000 viewers, it will not be the highest rated Qualifying session of the season, that honour at the moment going to Canada which had 483,000 viewers in the consolidated BARB ratings.

Over on BBC Two, their highlights programme from 21:00 to 22:15 averaged 1.58 million viewers, a 6.7 percent share, peaking with 1.81 million viewers at 21:40. Comparisons with previous years are difficult to make, due to it being the first US Grand Prix since 2007 although the combined average of 1.99 million is down on the 2.3 million combined average from 2007.

Friday’s practice sessions on Sky Sports F1 had near identical figures. Practice 1 had 110,000 viewers (1.32 percent share) from 14:45 to 16:50, peaking with 152,000 viewers at 15:45, whilst Practice 2 had 107,000 viewers (0.50 percent share) from 18:45 to 21:00, peaking with 164,000 viewers at 19:15. The Saturday session had a slightly lower average with 100,000 viewers from 14:45 to 16:10, peaking with 159,000 viewers at 15:55 at the climax of the session.

Outside of the sessions, The F1 Show only just registered on the richter scale on Friday night, averaging 14,000 viewers (0.12 percent share) from 23:00 to 00:00. Thankfully one repeat on Saturday performed considerably better with the 13:45 repeat averaging 59,000 viewers (0.58 percent share).