Sky’s IndyCar scheduling this weekend

So this weekend there is Live IndyCars on Sky Sports 2 at 02:30. Which is fair enough, that’s just the luck of the draw unfortunately that some races are on in the early hours. What I don’t get, though, is where the repeats are scheduled, or rather the lack of repeats are scheduled on one particular channel. Scrolling through the channels, I see:

– 02:30 to 05:00 – Sky Sports 2 [live]
– 10:00 to 12:00 – Sky Sports 2 [repeat]
– 17:00 to 19:00 – Sky Sports 4 [repeat]
– 20:00 to 22:00 – Sky Sports 3 [repeat]

Two of the three repeats are either against F1 or Football while the other repeat is against the Legends programme featuring Mika Hakkinen on Sky Sports F1.

With scheduling like this, it is as if Sky are not willing to commit to IndyCars given the disastrous three thousand viewers last Saturday. Fact is there, there are a lot of people that want to watch IndyCars, but can’t. Why? Because they have Sky Sports F1 but don’t have the other Sky Sports channels. I outlined the various ratings reasons here, but to summarise, this is how the IndyCar Series has rated so far this season:

Round 1 – St. Petersburg
– first hour and a half shown behind Red Button due to Malaysian Grand Prix overrunning
– Sky Sports F1
– Sunday 25th March, 19:00 to 20:30
– programme average: 21,000 (0.09%)
– peak: 34,000 (0.15%) at 19:05

Round 2 – Barber
– Sky Sports 4
– Sunday 1st April, 20:00
– programme average: under 30,000; outside of BARB Top 10

Round 3 – Long Beach
– Sky Sports 4
– Sunday 15th April, 21:00
– programme average: under 25,000; outside of BARB Top 10

Round 4 – São Paulo
– was originally meant to be shown on Sky Sports 4, but moved to Sky Sports F1 as race time was moved earlier (more here)
– Sunday 29th April, 16:30 to 19:00
– programme average: 16,000

Round 5 – Indianapolis
– Sky Sports 4
– Sunday 27th May, 16:30 to 21:00
– programme average: 28,000
– peak: 53,000 at 17:20

Round 6 – Detroit
– Sky Sports 4
– Sunday 3rd June, 20:30 to 25:00
– programme average: under 35,000; outside of BARB Top 10

Round 7 – Texas
– Sky Sports 1
– Saturday 9th June, 01:30
– programme average: ???

Round 8 – Milwaukee
– Sky Sports 3
– Saturday 16th June, 18:00 to 22:00
– programme average: 3,000 (0.01%)
– race average from 20:00 to 22:00: 4,000 (0.02%)

The above ratings are criminally low, and are in fact lower than all live content that airs on Sky Sports F1, including GP2 and GP3. With that in mind, would it not make sense to move it to Sky Sports F1 to try and boost ratings?

The current schedule for this Sunday on Sky Sports F1 is:

09:30 – LIVE: GP2 Series
10:35 – filler
11:30 – LIVE: European Grand Prix
16:15 – NEW: Legends: Mika Hakkinen
17:15 – filler
19:00 – NEW: European Grand Prix Highlights
20:30 – Legends: Mika Hakkinen (R)
21:30 – GP2 Race 2 (R)
22:35 – European Grand Prix Highlights (R)
24:05 – Legends: Mika Hakkinen (R)
25:00 – off-air

Filler’s are in the wrong place there quite frankly. The schedule, in my opinion, should go:

09:30 – LIVE: GP2 Series
10:35 – NEW: Legends: Mika Hakkinen
11:30 – LIVE: European Grand Prix
16:15 – NEW: IndyCar Series
18:15 – NEW: European Grand Prix Highlights
19:15 – Legends: Mika Hakkinen (R)
20:15 – GP3 Race 1 (R)
21:00 – GP3 Race 2 (R)
21:50 – GP2 Race 1 (R)
23:15 – GP2 Race 2 (R)
24:20 – off-air

The schedule above has nine hours back-to-back of original content without any fillers to get into the way, with the highlights show sensibly on slightly earlier to avoid a clash with Euro 2012.

For those wondering, the Legends’ series has had:

– Nigel Mansell, 18th March: 76,000 (1.03%)
– Jody Scheckter, 25th March: 49,000 (0.65%)
– Alan Jones, 22nd April: 25,000 (0.16%)
– John Surtees, 13th May: 15,000 (0.10%)

So a timeslot change for itself to earlier in between GP2 and the main Formula 1 show on Sky may actually help it. Although I suspect for such a cheap programme, ratings are not as relevant, plus they are repeated multiple times so do their job well. Back to IndyCars though, and this particular Sunday moving the Legends programme to 10:30 would open up a slot for the IndyCar Series repeat to go into at 16:15 and give it some much needed exposure on Sky Sports F1.

Because let’s face it, the IndyCar Series ratings above are not only sad, but also plain embarrassing.

24 Hours of Le Mans performs well as MotoGP and IndyCar ratings plunge

The 24 Hours of Le Mans performed in line with 2011 over the week, overnight television ratings show as MotoGP and IndyCar Series ratings dropped significantly here in the UK.

The endurance event, screened on British Eurosport and British Eurosport 2, averaged a solid 49,000 viewers, marginally up on the 47,000 average it had in 2011. The peak for 2011 was higher though than this year, with a peak of 162,000 at the end of the race. Unsurprisingly, the race had a higher viewership than in the opening few hours, tailing off in the night as you would expect, before increasing on Sunday morning, but to a lower number than in 2011, due to the race all but decided by that point this year.

24 Hours of Le Mans – 2011 vs 2012
13:45 to 19:30 – 46,000 vs 77,000
19:30 to 02:00 – 45,000 vs 39,000
02:00 to 09:00 – 16,000 vs 16,000
09:00 to 14:15 – 97,000 vs 76,000

As the breakdown shows, last year’s race was benefited by the battle between Audi and Peugeot for the victory which went down to the final hour, whereas this year it was pretty clear late on Saturday night after Anthony Davidson’s crash that it would be an Audi whitewash (even if they nearly did mess it up nearly on Sunday morning!).

Despite being up against the 24 Hours of Le Mans both years, the MotoGP from Silverstone on BBC Two found it’s ratings slashed year-on-year. Airing from 12:30 to 14:30 in both 2011 and 2012, the race averaged 1.76 million, with a 15.3 percent share for the programme. That compares with 882,000 viewers and a 10.0 percent share this year, a fairly significant drop year-on-year, even if it did win its slot. The race itself from 13:00 to 13:45 this past Sunday averaged 1.07 million viewers, which is still a big drop on the 2011 average. Eurosport’s coverage of the Moto2 and Moto3 races had 105,000 and 85,000 viewers respectively.

The biggest ouch, however, comes from the IndyCar Series’ IndyFest race on Saturday night. Between 18:00 and 22:00 on Saturday night, Sky Sports 3 averaged three thousand viewers, with the race itself from 20:00 averaging four thousand viewers, equating to a 0.02 percent share. That’s the lowest IndyCar Series rating that I have come across, and especially considering the primetime slot, an incredibly poor rating. You could argue it went against the football and Le Mans, but even so, no live sport should be averaging three thousand viewers unless there are extraordinary circumstances. Maybe it is about time that the Sky bods move it to Sky Sports F1, and give it some suitable promotion. I’ve outlined “why” multiple times on this blog, the most recent of which is here. It is a sad state of affairs when the Indianapolis 500 only gets 27,000 viewers.

As always, comments and thoughts on anything I publish and write about are welcome.

Sky Sports F1 – Top 10 ratings (week ending 27th May, 2012)

From BARB, two days late due to a few celebrations of national importance:

1 – 565k – Live Monaco Grand Prix (Sunday, 11:30)
2 – 388k – Live Monaco Grand Prix: Qualifying (Saturday, 12:00)
3 – 148k – Live Monaco Grand Prix: Practice 3 (Saturday, 08:45)
4 – 89k – Live Monaco Grand Prix: Practice 2 (Thursday, 12:45)
5 – 80k – Live Monaco Grand Prix: Practice 1 (Thursday, 08:45)
6 – 77k – The F1 Show (Friday, 17:02)
7 – 64k – Brundle Drives a Ferrari (Saturday, 14:45)
8 – 57k – F1 Legends (Saturday, 11:30)
9 – 55k – Bahrain Grand Prix: Porsche Supercup (Saturday, 11:10)
10 – 55k – The F1 Show (Friday, 20:06)

The Indianapolis 500 only just made Sky Sports 4’s Top 10 with 29 thousand viewers. The channel reached 2.469 million viewers for the week, the highest for a non-Sky exclusive race yet.

Neither of BBC F1’s programmes entered BBC One’s Top 30.

Why the Indianapolis 500 gets little news coverage in the UK

I’ve seen several people and journalists say on Twitter “why does the Indy 500 not get much coverage” in the UK, despite a Scottish winner? I admit, it’s a valid question. The answer is, unfortunately, that people are not really interested in this country about the Indianapolis 500 or American motor sports as a whole. Here’s the Indy 500 overnight viewership for this year and the past two years:

2010 – 14,000 viewers (17:30 to 22:00 – peaked with 27,000 at 21:10)
2011 – 39,000 viewers (16:30 to 21:00 – peaked with 65,000 at 20:10)

And this past Sunday on Sky Sports 4 averaged 28,000 viewers between 16:30 and 21:00, peaking with 53,000 at 17:20, interestingly at the start of the race rather than the end of the race.

One would have to ask whether the above 2012 rating would have been higher had it have been on Sky Sports F1. Unquestionably, yes, given the reasons I outlined here about the similar audience profiles. In comparison, an unadvertised IndyCar Series race live on Sky Sports F1 on April 29th had 16,000 viewers (moved from Sky Sports 4 at late notice).

One thing that bemused me was how they failed to promote it at the end of the Monaco Grand Prix programme, yet, if you were watching Sky Sports 4 for the Indy 500 you would have been bombarded with “the new home of F1 in HD” trailers. I mean, surely the majority of people watching Sky Sports 4 would have previously been watching the Monaco Grand Prix? It shall be interesting to see how the repeat of the Indianapolis 500 does on Sky Sports F1 tomorrow at 20:00, we should find out a week on Monday in the official BARB update.

I’m sure over the next months I’ll probably do a blog on MotoGP ratings, BTCC ratings and the such like, but in general, the situation in the UK in terms of ratings is…

1) Formula 1 (BBC and Sky)
2) MotoGP (BBC and Eurosport)
3) BTCC (ITV)

All of the rest is under 200k, or even under 100k the majority of the time. Things like GP2, WTCC and IndyCars are nearly always under 100k. Back to the original point though, the result of the Indy 500 does not get mentioned in news bulletins because it is something of minority interest in the UK, as the ratings show.

Comments and thoughts, as always, are welcome.

Note: The ratings information comes from BARB, Digital Spy and Attentional.

The benefits of putting Indy 500 on Sky Sports F1

There are several reasons why this weekend’s Indy 500 should be shown on Sky Sports F1 and not Sky Sports 4. The current schedule has it on Sky Sports 4 from 16:30 to 21:00.

The first reason is quite a simple one. It’s promoted as “the world’s greatest motor race” (or something along those lines, I can’t remember the exact wording), yet it’s on the least viewed of Sky Sports’ channels? Is that not a oxymoron? Sticking with that train of thought, would it not make sense to have the Monaco Grand Prix and the Indy 500 on the same channel one after the other? That sounds like a motor racing fan’s heaven – which is exactly what Sky Sports F1 should be. All the motor sport fans are likely to be watching Sky Sports F1, which is another reason for moving it there.

In terms of Sky Sports F1 and Sky Sports 4, which is better, the answer is Sky Sports F1, as it reaches more people. During the Spanish Grand Prix week, Sky Sports F1 reached 2.444 million people, while Sky Sports 4 reached 1.929 million people. Although you could argue that the difference is only 513 thousand, in terms of audience profiles, the Indy 500 would be a much better fit on Sky Sports F1, where you could cross promote it a lot better than on Sky Sports 4. Let’s be honest, Sky Sports 4 is only for things that can’t be fitted anywhere on Sky Sports 1, 2 or 3.

Also, Sky Sports F1 is available to HD and Sport subscribers, meaning potentially a bigger audience for Indy 500, which could increase its audiences in the future. For the other races, I don’t think it matters as much, but if there’s one race which deserves priority on Sky Sports F1, it’s the Indy 500.

The only things I can see here are positives for Indy 500 and Sky Sports F1. So why is it not on Sky Sports F1? Who knows. Maybe Bernie says no? But then you could argue that two of the first few IndyCar races have been on Sky Sports F1, albeit due to scheduling clashes, but the point stands. In my opinion, it should be on Sky Sports F1. And I hope that it happens.

Ratings statistics in paragraph three are from BARB.