US Grand Prix Qualifying peaks with 2.55 million viewers

Live coverage of the penultimate Qualifying session of the 2012 Formula One season peaked with 745,000 viewers at 18:55 last night on Sky Sports F1, overnight viewing figures show. That, combined with a BBC Two peak of 1.81 million viewers brings the combined peak to 2.55 million viewers.

The Sky Sports programme from 17:00 to 19:45 averaged 418,000 viewers, a 2.07 percent viewing share. The build-up averaged 293,000 viewers (1.71% share), the session itself had 671,000 (3.19%) share whilst post-session reaction had 247,000 viewers (1.04% share) from 19:00 to 19:45. Despite it being close to the end of the season, if it timeshifts less than 65,000 viewers, it will not be the highest rated Qualifying session of the season, that honour at the moment going to Canada which had 483,000 viewers in the consolidated BARB ratings.

Over on BBC Two, their highlights programme from 21:00 to 22:15 averaged 1.58 million viewers, a 6.7 percent share, peaking with 1.81 million viewers at 21:40. Comparisons with previous years are difficult to make, due to it being the first US Grand Prix since 2007 although the combined average of 1.99 million is down on the 2.3 million combined average from 2007.

Friday’s practice sessions on Sky Sports F1 had near identical figures. Practice 1 had 110,000 viewers (1.32 percent share) from 14:45 to 16:50, peaking with 152,000 viewers at 15:45, whilst Practice 2 had 107,000 viewers (0.50 percent share) from 18:45 to 21:00, peaking with 164,000 viewers at 19:15. The Saturday session had a slightly lower average with 100,000 viewers from 14:45 to 16:10, peaking with 159,000 viewers at 15:55 at the climax of the session.

Outside of the sessions, The F1 Show only just registered on the richter scale on Friday night, averaging 14,000 viewers (0.12 percent share) from 23:00 to 00:00. Thankfully one repeat on Saturday performed considerably better with the 13:45 repeat averaging 59,000 viewers (0.58 percent share).

Sky Sports F1 – Top 10 ratings (week ending 4th November, 2012)

From BARB:

1 – 541k – Live Abu Dhabi Grand Prix (Sunday, 11:30)
2 – 315k – Live Abu Dhabi Grand Prix: Qualifying (Saturday, 12:00)
3 – 117k – Live Abu Dhabi Grand Prix: Practice 3 (Saturday, 09:45)
4 – 88k – Live Abu Dhabi Grand Prix: Practice 1 (Friday, 08:45)
5 – 76k – Abu Dhabi Grand Prix: Qualifying Replay (Saturday, 15:45)
6 – 67k – Live Abu Dhabi Grand Prix: Practice 2 (Friday, 12:45)
7 – 66k – Abu Dhabi Grand Prix: Qualifying Replay (Sunday, 08:45)
8 – 46k – Britain’s Next F1 Star (Sunday, 16:17)
9 – 45k – Inside Track: Sebastian Vettel (Saturday, 11:45)
10 – 40k – Legends (Saturday, 11:15)

A good set of ratings here considering it was a BBC live weekend. The live race day programmes compares favourably to other rounds where BBC are also live:

– Spain: 523k
– Monaco: 565k
– Europe: 531k
– Singapore: 475k

Furthermore, Britain’s Next F1 Star makes its first appearance in the top 10, interestingly for its Sunday repeat and not the Thursday première airing, which shows that the Sunday post-race slot is more attractive than a stable Thursday slot at 19:30 as the Formula 1 audience is already there.

The Inside Track show with Sebastian Vettel was an extended interview he did with Ted Kravitz recorded during the Indian Grand Prix weekend. Like above, this wasn’t a première airing, although it was worth a watch as it was the raw version rather than a trimmed down version. It was nice seeing Vettel mess around a bit in the extended version, which did not make the cut down version. Of course, only those that were lucky enough to spot the late addition to the schedule were able to watch it.

No F1 Show in the top ten either, I do wonder whether they will change the Friday scheduling of that next year because the editions on race weekend seem to vary wildly ratings wise.

Sky Sports F1 – Top 10 ratings (week ending 28th October, 2012)

From BARB:

1 – 604k – Live Indian Grand Prix (Sunday, 08:00)
2 – 321k – Live Indian Grand Prix: Qualifying (Saturday, 08:30)
3 – 66k – Britain’s Next F1 Star (Sunday, 12:47)
4 – 55k – Porsche Supercup: Belgium (Saturday, 11:15)
5 – 54k – Live Indian Grand Prix: Practice 2 (Friday, 09:15)
6 – 46k – Live Indian Grand Prix: Practice 3 (Saturday, 06:15)
7 – 40k – Indian Grand Prix: Qualifying Replay (Saturday, 12:45)
8 – 34k – Indian Grand Prix Replay (Sunday, 13:17)
9 – 31k – Live Indian Grand Prix: Practice 3 (Thursday, 29:15)
10 – 31k – Porsche Supercup: Italy (Saturday, 11:30)

Update on March 4th – Data now inserted.

Abu Dhabi Grand Prix peaks with nearly six million viewers

Yesterday’s live coverage for the Abu Dhabi Grand Prix peaked with nearly six million viewers across BBC One and Sky Sports F1, overnight figures show. According to James Allen, BBC One’s coverage peaked with 4.8 million, with Sky Sports F1’s coverage expected to add a further 0.8 million to 1.0 million to that figure, bringing the figure to near 6 million. When you put that into context with the remainder of this season against sporting competition at times, that is a very solid figure in my opinion.

The peak figure is up on last year’s 5.52 million five-minute peak figure recorded at 13:35, whilst it is in-line with a fifteen-minute peak of 5.9 million in 2009. It is, however, down on the mammoth peak of 7.35 million viewers from 2010, although that was thanks to the 2010 race being a title decider involving four different drivers.

On BBC One, ITV Media reports that the BBC coverage averaged 3.895 million viewers, with a 29 percent share from 12:10 to 15:30. Sky Sports F1’s coverage averaged under 574,000 viewers from 11:30 to 16:15, meaning a combined average around the 4.4 million mark, which would be the lowest average yet. If you were to compare like to like though, taking the Sky Sports F1 average from 12:10 to 15:30, you would probably find that rise slightly, albeit marginally below the 4.56 million from 2011 and below 4.8 million (2009) and 5.78 million (2010).

Admittedly there is not a plethora of information above, so I note that Sascha Mohr, who runs a German media blog posted the German ratings from yesterday over on his Twitter feed. In Germany, 7.18 million viewers watched on RTL, 430k on Sky Deutschland and 780k on ORF. Compared to the 85% to 15% or 80% to 20% we see here for BBC versus Sky, in Germany it is a similar split it seems between RTL and Sky/ORF if not slightly higher. The figures are very good for Germany, as this historical comparison shows figures over there peaked with 10.4 million viewers average in 2001 during Michael Schumacher’s third title defence.

Figures were always above 8 million during his title reigns with Ferrari, although as the graph shows they were not as high during his first two title reigns at Benetton. In any case, it appears that Sebastian Vettel is definitely popular in Germany, whether he is as popular as Schumacher was at his peak remains to be seen though. Nevertheless, I thought it would be good to include German figures seeing as I spotted though as we rarely get those figures.

Sky Sports F1 – Top 10 ratings (week ending 21st October, 2012)

From BARB:

1 – 51k – The F1 Show (Friday, 20:00)
2 – 10k – Malaysian Grand Prix Highlights (Saturday, 12:31)
3 – 10k – The F1 Show (Sunday, 09:58)
4 – 10k – The F1 Show (Sunday, 17:00)
5 – 8k – Korean Grand Prix Highlights (Thursday, 22:00)
6 – 8k – 2005 Season Review: Part 3 (Sunday, 18:00)
7 – 7k – 2005 Season Review: Part 2 (Saturday, 18:01)
8 – 6k – Korean Grand Prix Highlights (Monday, 16:30)
9 – 6k – Legends (Thursday, 19:00)
10 – 5k – The F1 Show (Saturday, 17:00)

The tenth entry in there is the lowest ever for the table, not once before has the top 10 for Sky Sports F1 gone as low as five thousand viewers.

Elsewhere, on ITV4, the final race day for the British Touring Car Championship averaged 318,000 viewers from 10:30 to 19:00 on Sunday 21st October, a very good number for the championship considering the long run-time. On two wheels, highlights of the British Superbike Championship had 215,000 on the previous Wednesday at 20:00.

Over on Motors TV, all of their entries ranged from ten thousand viewers to 20,000 with things such as highlights of the World Rally Championship, British F1 Sidecars and even Tractor Pulling (whatever the latter may be). The channel even reached more people than Sky Sports F1 through the week, 445,000 viewers for Sky F1 versus 450,000 viewers for Motors TV.