Japanese Grand Prix draws poor viewership numbers

The Japanese Grand Prix brought poor viewership numbers this past Sunday to BBC One, with the combined average expected to be the lowest since 2008, or potentially as far back as 2004.

BBC One’s re-run airing of the race from 14:05 to 16:05 had an average of 2.36 million viewers, a 20.9% share, peaking with 2.79 million viewers at 15:30. Without even considering the positive effect that the BBC and Sky deal should have on the BBC One highlights shows for Asian races, the fact that it is only slightly up on last year’s 2.3 million viewers, and 600k up on the 1.8 million viewers for 2010 can only be described as poor. Going further back, the 2008 daytime re-run on ITV1 had 2.36 million viewers, identical to this past Sunday, whilst the 2009 highlights show brought 2.25 million viewers on BBC One.

So yesterday’s highlights show did not fair significantly better than in previous years despite a lot less people no doubt watching the live airing. Last year’s live broadcast airing from 06:00 had 2.1 million viewers, and Sky Sports F1 had less than a quarter of that. Here is a breakdown on previous years for the Japanese Grand Prix:

2004 – 2.86 million (1.32 million + 1.54 million)
2005 – 3.32 million (1.32 million + 2.00 million)
2006 – 3.49 million (1.19 million + 2.30 million)
2007 – 3.04 million (729k + 2.31 million)*
2008 – 3.14 million (785k + 2.36 million)*
2009 – 3.61 million (1.36 million + 2.24 million)
2010 – 3.70 million (1.90 million + 1.80 million)
2011 – 4.40 million (2.10 million + 2.13 million)

* note – the drop for 2007 and 2008 can be attributed to the change of track from Suzuka to Fuji meaning that the race started 90 minutes earlier in the UK

The reason why the live airings have skyrocketed in the last two years is because of more people recording the live airing and watching it later in the day, anyone that watches a programme before 02:00 will be counted in that days overnights, so do not assume that 500,000 more people got up early in 2010 compared with 2009, it just means that more people watched the “live” airing of the Japanese Grand Prix (a little bit more on the data that I use here).

In any case, the 2.36 million for BBC for this past Sunday is not a “out of the ordinary” number. Yes it is joint top alongside 2008, but arguably it should be higher when you consider that Sky Sports F1 will have lower numbers. None of Sky Sports F1’s race airings made ITV Media’s top 10, meaning each individual airing had under 559,000 viewers.

I don’t like to include Sky’s first repeat number, in Sunday’s case the 11:30 because given the money people have forked out to pay for the channel I would like to think that they would make the effort to watch it live! In any case, even if the live airing (+ re-run airing if you wish to) had 670,000 viewers, it would be the lowest figure since 2004. Which would be quite frankly a horrific statistic. If I do see any Sky Sports F1 numbers, I shall add them, but expect “low” rather than “high”.

Onto Qualifying, the BBC highlights show had 1.64 million viewers, down on the 1.97 million viewers for last year’s re-run. So not pretty figures all around, really.

Sky Sports F1 – Top 10 ratings (week ending 30th September, 2012)

From BARB, thankfully there is no data delay this week so it is straight onto the top 10:

1 – 80k – The F1 Show (Friday, 20:00)
2 – 17k – Singapore Grand Prix Highlights (Monday, 16:30)
3 – 13k – The F1 Show (Sunday, 20:00)
4 – 11k – Fast Track (Tuesday, 23:00)
5 – 11k – Fast Track (Thursday, 18:30)
6 – 10k – The F1 Show (Friday, 23:20)
7 – 8k – Fast Track (Saturday, 12:00)
8 – 8k – 2002 Season Review: Part 2 (Friday, 22:10)
9 – 7k – Fast Track (Saturday, 11:00)
10 – 6k – Fast Track (Thursday, 20:30)

Welp. The F1 Show has its highest rating for a studio show since Friday 1st June, when the first showing had 86,000 viewers, but even so I was expecting over 100,000 viewers considering it was a massive news day by Formula 1 standards on that day, with Lewis Hamilton to Mercedes and Sergio Perez to McLaren. You can’t really get much bigger than that, yet it is under 100,000. Disappointing.

The rest of the line-up is what happens when the line-up is filled with repeats and programmes not aimed at the dedicated section of Formula 1 fans. The current slate of programming, “Weekend in Stills” and “Weekend in Words” are very rarely in the top 10’s.

Scheduling: The Korean Grand Prix

Formula 1 moves on from Japan to Korea, for the Korean Grand Prix as the first of the three dual fly-away races conclude. Like China earlier this year, this is only one of two Asian based races that are live on BBC and Sky.

As noted in the Japan schedule, BBC Radio 5 Live’s team will be Jonathan Legard, Sam Bird and Jennie Gow, whilst over on Sky, Damon Hill will be absent from proceedings again. Georgie Thompson will also be back in London, with Mark Blundell joining her on the Sky Pad. I think that is his first appearance with Sky this year.

I haven’t done a poll for a few races, so below is a poll for those reading to vote on: which channel will you be watching?

Unfortunately, MotoGP clashes with the Formula 1 this weekend as the MotoGP is from Motegi, however, the race should finish by about 06:45, and the Formula 1 race starts at 07:00, so it is not quite a direct clash between the two. Below are all the times you need, including “Britain’s Next F1 Star“…

Thursday 11th October
07:00 to 07:45 – F1: Driver Press Conference (Sky Sports F1)
19:30 to 20:00 – Britain’s Next F1 Star (2/6) (Sky Sports F1)

Friday 12th October
01:45 to 03:50 – F1: Practice 1 (Sky Sports F1)
01:55 to 03:35 – F1: Practice 1 (BBC Red Button)
05:45 to 08:00 – F1: Practice 2 (Sky Sports F1)
05:55 to 07:35 – F1: Practice 2 (BBC Red Button)
08:00 to 08:45 – F1: Team Press Conference (Sky Sports F1)
10:00 to 11:00 – The F1 Show (Sky Sports F1)
18:45 to 19:00 – Inside F1 (BBC News Channel)

Saturday 13th October
02:45 to 04:10 – F1: Practice 3 (Sky Sports F1)
02:55 to 04:05 – F1: Practice 3 (BBC Red Button)
05:00 to 07:30 – F1: Qualifying (BBC One)
05:00 to 07:45 – F1: Qualifying (Sky Sports F1)
13:00 to 14:30 – F1: Qualifying Replay (BBC One)
18:45 to 19:00 – Inside F1 (BBC News Channel)

Sunday 14th October
05:30 to 07:00 – MotoGP: Motegi (BBC Two)
05:30 to 10:15 – F1: Race (Sky Sports F1)
06:00 to 09:15 – F1: Race (BBC One)
09:15 to 10:15 – F1: Forum (BBC Red Button)
14:05 to 16:05 – F1: Race Replay (BBC One)

As always, if anything untoward happens, I’ll update the schedule. Blog amended on Friday 12th October to reflect Blundell being in London with Sky Sports F1.

“Britain’s Next F1 Stars” comment on Lewis Hamilton’s Mercedes move

Lewis Hamilton’s recent move to Mercedes, which was announced last week has, inevitably generated a lot of media interest with some wondering whether Hamilton has made the right move. I had the opportunity to speak with some of the youngsters involved in “Britain’s Next F1 Star”, currently screening on Sky Sports F1, to get their thoughts and opinions.

Seb Morris said “If the team I was in, was consistently winning races, and consistently fighting at the top, I would not wish to go anywhere else unless it was a completely safe bet that I was going to do even better than the current team I am in. ”

Josh Hill added to that saying that Hamilton may have wanted a new challenge, noting “I think that although you always want to be in a front running car, after a long stretch with the same team I would want to see how I perform in another car with another team. It’s nice to know that you can produce the same results in another situation.” Alice Powell agreed with Hill about new challenges, but also said that “you have to always look at your current situation as well. It is always a tough one, and I am sure Lewis’s decision was not an easy one to make!”

Jordan King made an interesting point, saying that “McLaren is a great team with a long pedigree and it’s hard to leave a team like that.”

My own feelings is that Hamilton was inevitably going to be leaving McLaren at some point or another. Hamilton had been at McLaren for six years, and continuing with McLaren at 2013 would have taken him into a seventh season. The problem with Hamilton, well not a problem, but rather a point worth making, is that he achieved so much in so little time that he did not have much else to achieve at McLaren. He won the Drivers’ Championship in his second season with McLaren, for him, there was not much else to achieve there.

There is the argument also that Hamilton will not do well next year. Even so, I think he is taking the option of “short term pain, long term gain” if the 2014 engine situation turns out to be a big advantage. A three year contract takes him to the end of 2015, although let us not forget that in recent time, Mika Hakkinen won his first championship in his sixth year at McLaren, Michael Schumacher won his third championship in year five at Ferrari, whilst Fernando Alonso won his championship in his third year at Renault. The point is that many will make rash and quick judgements after year 1, but in reality it will be a long term project for Hamilton and Mercedes like those mentioned above had. Once Hamilton has the team moulded around him in two years, then he can go for a championship.

Some Friday thoughts from Japan

The news last week that Formula One Management would be directing this weekend’s Japanese Grand Prix was greeted well by fans. What it meant today is that we were given a lot of new camera angles which made for some fantastic viewing. The new camera angles have been well placed as well to give a better sense of speed, such as at 130R where the direction change is telling. Trust me, if you haven’t see it yet, you will go “wow” the first time you see it. There seems to be as a lot more camera angles this year from FOM compared to previous years with Fuji Television, although that may just be an allusion from myself and not the actual truth.

One camera angle that I loved as well was the slow-mo camera angle of the cars at the final chicane, it distinctly reminded me actually of one of the shots in the F1 2012 game trailer, the shot looked “game like” rather than “real life like”. And that is a good thing in my opinion. They’ve definitely done a fantastic job with the camera angles this year in catching the raw speed and they should be applauded for it. No more hand held cameras this year!

Whilst I did love the camera angles, what I did not like was Sky’s director deciding to cut away from the World Feed and the stunning camera angles to show Natalie Pinkham interviewing a driver. I know what they look like, you don’t need to show me them, I can use my imagination to see what they look like. I first mentioned this in June, but this has been going on all season. There’s no need for it, unless someone is describing something critical, thus requiring a cut-away. Kimi Raikkonen’s KERS failure was a good example of a sensible cut-away from them. Their problem for me is that they have too many cameras. Too many times are we seeing FOM cut to pit-lane and next to them is a Sky person with a camera directed at the same driver. Why? It is a complete waste of resources when FOM are already doing an adequate job of capturing the action. Leave the “Sky cameras” to before and after the session when they are needed more.

The final point here concerns the Japanese fans. Despite the television audience declining, the hardcore faithful in Japan was as strong as ever. How many Grand Prix’s do you see probably in the region of 50,000+ for practice, probably more? Not many. Bahrain, Abu Dhabi, Korea and several more struggle to get that number for the race alone. So, why are we going to those races? To satisfy a few rich-hungry billionaires? Let’s go to countries where people want, crave and demand more Formula 1. I would happily see two Grand Prix’s in Japan or Australia if the grandstands are going to be full irrespective of session or day.