The tyre company blackcircles.com have announced that they are to sponsor Sky Sports F1’s coverage. The article on their official website goes onto say that their sponsorship will feature “in opening/closing credits and a lot of on-air promotions”.
Eagle-eyed viewers will have spotted their sponsorship during The F1 Show on May 4th at the start and the end of the show, as well as during commercials with break bumpers. Voice overs are provided by legendary commentator Murray Walker. Their trailer can be found here. While Santander will continue to sponsor Sky Sports F1’s main Formula 1 programme, blackcircles.com will sponsor their supplementary programming on the channel, including The F1 Show, F1 Fast Track and the Season Reviews.
blackcircles.com joins Texaco, Sony and Shell, amongst others to sponsor Formula 1 coverage in the United Kingdom.
Motorsport Broadcasting 
Good to see newer smaller companies sponsoring the support instead of the usual big companies.
Note that this post is from May last year. Last year they sponsored The F1 Show, as of yet, I haven’t spotted them sponsoring anything this year unfortunately.