From BARB:
1 – 33k – The F1 Show (Friday, 20:00)
2 – 25k – Canadian Grand Prix Highlights (Monday, 16:30)
3 – 20k – 2009 British Grand Prix (Sunday, 17:00)
4 – 15k – Fast Track (Wednesday, 19:00)
5 – 15k – 2008 British Grand Prix (Saturday, 21:40)
6 – 10k – 2007 British Grand Prix (Saturday, 18:01)
7 – 10k – Fast Track (Tuesday, 19:30)
8 – 10k – GP Classics: 11th GP D’Europe (Friday, 19:40)
9 – 10k – 2011 British Grand Prix (Sunday, 21:30)
10 – 8k – The F1 Show (Sunday, 15:00)
Not a great set of figures there. The Classic races did not do as well as in Monaco, although the scheduling left a lot to be desired. I would be more likely to watch them on a Saturday or Sunday afternoon when nothing is on compared to a Saturday night when there is programming to watch on. Hopefully they revert to the Monaco scheduling, and maybe actually put some Classic races on. 2007 definitely is not a classic by any stretch of the imagination.
The thing is that they need to promote it more, I think some people have the assumption that outside of The F1 Show, they screen absolutely nothing outside of race weekends, which is actually quite true when you think about it. They need to make more of an effort, as I have said numerous times on this blog.
The F1 Show also slumped to its lowest figure yet. Not quite sure why, but for whatever reason, it did. Over on Sky Sports 3, the Live Goodwood Festival of Speed did very well, with 67,000 viewers watching on Sunday afternoon. A further 30,000 watched the repeat later in the evening on Sky Sports 4. Both of those figures dwarf the set of Sky Sports F1 figures above. Last year, live coverage of the festival had 60,000 viewers, while in 2010 it had 89,000 viewers.
Motorsport Broadcasting 