In a case of “it is a good day to bury bad news”, over in Netherlands today, it is being reported that pay TV station Sport1 are expected to win the rights to screen 18 races exclusively live, with the other races being shared with a terrestrial television free-to-air (FTA) broadcaster. In summary:
– 18 races: Sport1 exclusively, FTA broadcaster highlights
– 02 races: Sport1 and FTA live
As thus, the current broadcaster RTL7 will lose their current rights, with the FTA broadcaster next year either them or SBS. Netherlands are the latest country to switch to a pay-TV approach for Formula 1, with Britain and Italy the first countries to head in that direction. I’ve noted before that here in Britain, ratings have dropped since last year, that could be attributed to the new deal in place and/or the tough sporting competition this past Summer.
This past Sunday’s coverage of the Singapore Grand Prix had less than 356,000 viewers on RTL7.