News round-up: F1 to remain on ESPN in US; Eurosport UK to air British Speedway

In the latest Motorsport Broadcasting round-up, ESPN extends their relationship with F1 stateside, whilst British Speedway finds itself with a new home in the UK…

The round-up gives a bite sized view of the latest news making the waves, as well as interesting snippets that I have picked up along the way.

ICYMI: Round-Up #6 (October 15th): New Brabham film released; MotoGP moves towards HDR resolution

ICYMI: Round-Up #5 (September 12th): Bratches set to exit F1 role; Eurosport executive joins Formula E

ICYMI: Round-Up #4 (July 23rd): New Formula Two documentary coming soon; Facebook touts MotoGP success

ICYMI: Round-Up #3 (July 1st): Sky F1 to air special Williams documentary; Formula E wins award for TV product

Site update
Some of you may remember the site update I posted at the end of September, with details on a major change for me (not for the site). The good news: I moved into my own house in the middle of October! So far, I am pleased to say that everything has gone according to plan, with no hitches.

Of course, that does mean I have spent less time on the site front in recent weeks, a situation I expect to continue until the festive period before the usual New Year cycle kicks in.

In the meantime, I hope you enjoyed the guest articles from Jack Ainslie and Nigel Chiu focusing on IndyCar and World RX respectively, giving a different perspective on motor sport broadcasting. A huge thanks to both Jack and Nigel for their contributions in recent weeks.

If anyone else is interesting in writing a guest article over the next few months, please drop me a line, all ideas are welcome.

Formula 1

  • ESPN have retained the rights to broadcast F1 in the US through to the end of 2022 in a new three-year deal. The broadcaster will again simulcast Sky Sports’ UK offering commercial free, covering every F1 session as well as F2, F3 and the Porsche Supercup.
    • Despite earlier suggestions that NBC were interested in reclaiming the rights they lost back in 2017, I understand that NBC and F1 were some distance apart from both a financial and forward-thinking perspective.
    • F1’s US audience figures have increased significantly since ESPN came on-board, increasing by 24 percent since NBC’s final season in 2017.
  • Netflix’s Drive to Survive, which returns for season two in early-2020 has undoubtedly helped the surge in interest stateside.
    • The increased interest also applies to Mexico where circuit organisers say has caused an increase in the number of women attending the Mexico race.
    • Speaking to RaceFans, Mexico’s race promoter Alejandro Soberon said “We noticed that we have like a 30 percent increase in interest [from] women. We have tested and it’s related directly related to the Netflix series. And they answer and they comment and at least in Mexico, it was wildly successful.”
  • By far the biggest story in terms of column inches surrounded a new graphic which debuted at the Japanese Grand Prix showing the condition of each tyre. The graphic depicted the condition in intervals of ten, in percentage form from 100% (full grip) to 0% (no grip).
    • However, the graphic came under heavy criticism, with Pirelli’s Mario Isola calling the graphic “misleading“, and that they are not supplying F1 with the data.
    • It did not take F1 to respond, issuing a press release just an hour before the Mexican Grand Prix, with a full explainer of what the ‘improved’ graphic contained.
      • In their explainer, F1 noted that the graphic, powered by AWS, uses several public sources, such as live timing data, live telemetry data, tyre compound and stint length to build the overall picture.
    • RaceFans have a detailed article on F1’s thinking on the graphics front, featuring comment from Dean Locke, who is F1’s Director of Broadcasting and Media.
  • Leeds Crown Court have jailed a man for 18 months after he threatened to shoot BBC F1 commentator Jack Nicholls and journalist Clive Myrie.
    • Ian Hargreaves, 66, sent threatening messages about both Nicholls and Myrie through the BBC’s online complaints form.
    • Writing on Twitter, Nicholls said “Some people really don’t like my commentary. A huge thanks to the BBC who have been amazing throughout.”
  • Good news for fans of the official F1 season reviews: Duke Video have confirmed that the 2019 season review is reverting to the 2017 format after heavy criticism of the 2018 review.
    • As in 2017 and before, additional content will supplement the feature-length four-hour review.
  • The F1 team performed what was a herculean effort to get operations back up and running following Typhoon Hagibis ready for race day at the Japanese Grand Prix.
    • Motorsport.com interviewed Andrew James, who works as F1 centre’s technical director to get the inside story.
  • F1 came away as winners from the Broadcast Tech Awards, winning ‘Best 360 / VR Production’ award.

Formula E

  • As first revealed by e-racing365, Bob Varsha will not be part of the Formula E commentary booth for the upcoming season, which begins on Friday 22nd November in Saudi Arabia. Jack Nicholls and Dario Franchitti remain with the team on commentary.
  • I am expecting Formula E to announce this week the destination of several television deals for season six, including their UK free-to-air partner.
    • Last season, the championship aired across the BBC, Quest, Eurosport and BT Sport. The Eurosport arrangement is a two-year agreement that started last season, but the status of the other three are unknown as of writing.

Meanwhile on two-wheels…

  • A new MotoGP television graphic debuted during the Japanese Grand Prix weekend. First focusing on Yamaha rider Maverick Vinales, the graphic shows the heart rate of a rider during the heat of the action.
    • In the example Vinales tweeted, his heart rate is at a rather calm 112 beats per minute.
  • Eurosport in the UK have secured the rights to British Speedway until the end of the 2024 season.
    • British Speedway for many years aired live on Sky Sports, gaining a passionate following, but since 2017 has aired to a smaller audience on BT Sport.
    • The move to Eurosport, along with free-to-air highlights on Quest and DMAX, will help revitalise speedway in the UK, which has been on the decline in recent times.

See anything else worth mentioning on the news front? Drop a line in the comments section below.


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News round-up: New Brabham film released; MotoGP moves towards HDR resolution

In the latest Motorsport Broadcasting round-up, information of a new film focusing on Sir Jack Brabham, and MotoGP moves towards HDR…

The round-up gives a bite sized view of the latest news making the waves, as well as interesting snippets that I have picked up along the way.

ICYMI: Round-Up #5 (September 12th): Bratches set to exit F1 role; Eurosport executive joins Formula E

ICYMI: Round-Up #4 (July 23rd): New Formula Two documentary coming soon; Facebook touts MotoGP success

ICYMI: Round-Up #3 (July 1st): Sky F1 to air special Williams documentary; Formula E wins award for TV product

ICYMI: Round-Up #2 (May 28th): F1’s US audience figures increase; Formula E hits the big screen

Formula 1

  • Transmission Films have released a trailer for a new film looking at the life of Sir Jack Brabham.
    • The film highlights Jack’s story to a new generation, with snippets from John Surtees, Sir Stirling Moss and Sir Jackie Stewart.
    • In development since 2013, there are two versions of the film: a 84-minute theatrical version out now in Australia, and a 52-minute television version to be released in 2020.
  • McLaren’s Carlos Sainz has criticised Formula 1’s television direction, believing that the midfield runners get little attention on the main F1 World Feed.
    • Speaking to Motorsport.com in response to criticism of F1’s Singapore Grand Prix direction, Sainz said “Many midfield drivers have complained about it. It’s not only me. I was talking to a few of them the other day, we can clearly see a few battles they are missing.”
    • “It’s something I’ve been very critical about and something I think every midfield driver has been critical about because we feel like the fans are missing out on a lot of battles in the midfield, many of them you don’t get at the front.”
  • F1 has announced a partnership with youth brand Complex. The partnership sees F1 team up with US rapper A$AP Ferg in a five-part series called The Pit.
    • Ferg learns more about Formula 1 in the series, with segments featuring Carlos Sainz, Lando Norris, Daniel Ricciardo and Kimi Raikkonen.
    • “We want to showcase Formula 1 in a different way, and getting A$AP Ferg’s unique perspective on the sport with some of the world’s best drivers is a brilliant way to immerse new fans into the sport,” explains Ellie Norman, F1’s Director of Marketing and Communications.
    • “Securing a partnership with Complex ensures we are talking to a new audience in a way that’s right for them and we are really excited to see how the series progresses.”
    • The first video is available to view on Facebook here.
  • The contract to produce Channel 4’s Formula 1 coverage in 2020 has gone out to tender.
    • In the tender document, Channel 4 stated that they will only consider proposals “from companies with extensive experience of production in the motor sport arena.”
    • The first stage closed to prospective applicants on Friday 4th October, with a final decision expected by the end of November.
  • Over in the US, ESPN continues to reach excellent audience figures for their F1 coverage.
    • An audience of 574,000 viewers watched the Singapore Grand Prix on ESPN2, an increase of 20 percent year-on-year, and the largest for the Singapore round on record.
    • 12 of the 15 races up until Singapore have recorded year-on-year increases, the season as a whole averaging 659,000 viewers across ESPN’s portfolio of channels.

MotoGP

  • Dorna have appointed Audio-Technica as their official Microphone Services Solutions Provider. The two parties began roll out at the start of the European season in May following a successful period of testing.
    • The solution comprises of “265 Audio-Technica microphones, headsets and monitoring solutions including 53 track feed microphones, 76 interview and ENG camera microphones, as well as Audio-Technica System 10 2.4GHz wireless microphone solutions for 16 roving ENG cameras.”
    • “Working with Dorna at the actual live MotoGP races around the world is a great extension to our research laboratory, and further demonstrates Audio-Technica’s commitment to sports audio broadcasting,” said Kazuhiro Onizuka, Audio-Technica’s Head of Global Engineering.
  • BT Sport filmed a special feed of this year’s British Grand Prix in 4K HDR (high dynamic range) and HD HDR resolution, whilst Sony filmed snippets from the Italian Grand Prix in 8K HDR resolution. Both were showcased to audiences at the International Broadcasting Convention last month.

Electric racing

  • A cumulative television audience of over 411 million viewers watched the 2018-19 Formula E season, according to figures published by the championship. The figure is an increase of 24 percent year-on-year.
    • As a result, an average of 32 million viewers watched each race in 2018-19, compared with 28 million viewers for the 2017-18 season, an increase of 14 percent.
    • The reason the cumulative increase is larger is because the 2018-19 season had one more race than 2017-18 (13 compared with 12), skewing the cumulative metrics.
    • It is unclear whether the figures Formula E have cited only account for the race broadcast, or whether it includes other media, such as news snippets.
  • Formula E also touted a growth of 61 percent year-on-year in the video space, whilst 72 percent of their followers are under 35. Unsurprisingly, Formula E’s social media experiment, Voltage, was absent from their media release.
  • Extreme E is teaming up with Paramax Films and Titan Cinema to bring the off-road series to the silver screen in a Giant Screen / IMAX project. Extreme E is giving filmmakers behind the scenes access the teams, drivers, and locations throughout Extreme E’s conquest.
  • FOX Sports Asia is to air Extreme E live across Southeast Asia from series launch in February 2021.
    • “[The deal] represents a huge commitment from a leading sports media company and ensures we will be able to bring top-tier coverage of the series to millions of households across Southeast Asia,” explained Ali Russell, Extreme E’s Chief Marketing Officer.

See anything else worth mentioning on the news front? Drop a line in the comments section below.


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The over-the-top challenge facing motor sport

Over-the-top broadcasting. It is a phrase many visitors to this site will have seen referenced repeatedly, and it is only going to become more prominent as time progresses.

What it means is relatively simple: to deliver a service direct to the customer watching at home, rather than through a third-party satellite television channel or cable platform.

In the modern media landscape that poses many questions as to what the right or wrong approach is to take, if there is such a simple answer.

Motor sport faces a major challenge in not only understanding the landscape, but also exploiting it, satisfying stakeholders, and most importantly broadening the reach of the sport in the process.

An upward struggle
Whether it is MotoGP, World Rally Championship or Supercars over in Australia, most of motor racing’s big entities have an over-the-top platform now of some nature. All vary to different degrees, and hold a different level of importance for each series.

Late to the game and trying to catch up on the digital front, Formula 1’s over-the-top platform went live in May 2018 with F1 TV. However, the platform struggled on the technical front, with a variety of teething problems, leading to suggestions that the platform launched too early.

Speaking in front of industry experts at the Black Book Motorsport Forum, their Director of Marketing and Communications Ellie Norman was unashamed to admit that it has not been the smoothest of starts for F1 in the OTT world.

“It’s been a bumpy ride, I would suggest that we definitely launched F1 TV too soon,” Norman says.

Norman points to a ‘growth hacker’ mentality that F1 now has, the organisation unafraid to try things out to see what works, and what does not, even if it backfires.

“Working within digital is a really different space to working in broadcast, and often you are always in beta mode. But one thing I think we’ve done is, we’ve listened to the fans, and responded quickly by refunding them,” Norman told the audience.

“Twelve months on, the product is more stable, and I think it’s in a much better place now with the fan input, seeing how users engage with it, use it, and what they want for it. And that has been invaluable.”

The battle between pay-TV and OTT
But F1’s roadblocks on the over-the-top front expand far beyond the first twelve months.

Whilst most of the world can access F1 TV’s basic offering, many countries, including the UK, cannot access F1 TV’s premium tier. The only way UK fans can access the live race action is via Sky Sports, thanks to an agreement signed between Sky and ex-F1 supremo Bernie Ecclestone back in 2016.

For many, this is a source of frustration, with some fans feeling locked out of live F1 for the foreseeable. For F1, and sport in general, the balance is ‘delicate’ between over-the-top and pay television.

Over-the-top pricing
A snapshot for UK fans

MotoGP (live) – £177.26
WRC (live) – £79.76
WEC (live) – £38.99
Supercars (live) – £32.98
F1 TV (archive and non-live) – £19.99

Pricing per year.
WEC covers 2019/20 season.
WEC excludes Le Mans.

Do motor sport brands throw live content onto their over-the-top platform, allowing them to target a different audience directly, but potentially miss a key revenue stream?

Or, do the brands air their content live on pay television, helping the bank balance, but not their reach?

Gernot Bauer, Eurosport’s incoming Head of Motorsport, puts it bluntly. “As a broadcaster, I won’t pay a lot of money if every federation has a competing product because it puts so much challenge on us as a broadcaster.”

For broadcasters such as Eurosport and Sky, the emergence of a new over-the-top platform could cause their audience figures, and therefore revenue streams, to fall.

Having invested £1 billion over six years, unlocking F1 TV in the UK would cause consternation between F1 and Sky.

“Our investment is significant as one of the one of the investments that underpins F1, as all our rights do in every sport,” explained Scott Young, Sky’s Head of F1.

“I think that’s one of the differences between an OTT platform right now and major sporting broadcasters, like Sky and Eurosport, that actually invest a large amount of money that goes into those sports of which they need to help fund the teams to compete.”

Young denied suggestions that Sky’s relationship with F1 had become ‘strained’ because of F1 TV, but warned of the consequences if the balance between pay and over-the-top changed too quickly.

“There’s an ecosystem in there that is quite delicate, and if you unravel it too quickly it can have some lasting effects,” he said.

The NASCAR approach
The World Endurance Championship and World Rally Championship are examples of series that are nicely suited to the modern OTT way.

Both are long in duration, meaning that they can play out live in their entirety on OTT, without interruption from other sports on linear television.

Not every championship uses their over-the-top offering for live action though (for contractual or strategic reasons), which leads to the question of just how valuable OTT is without much live content to bring the viewer in.

“As each racing series creates their own OTT product it forces us, and them, to rethink that philosophy,” Bauer says.

“What is OTT, are you an alternative broadcaster for life? Are you a video on demand for archive material, or are you an app where you combine everything from Instagram to Twitter and so on? There is not one answer.”

For NASCAR, the situation is tricky, as all their premium-tier live content is exclusive to Fox and NBC in the US through until 2024, meaning that the series has no choice but to get creative with their domestic OTT offering.

NASCAR owns the Fans Choice platform and the RaceView service, but neither offer fans domestically live coverage of NASCAR races (overseas fans have access to Trackpass which offers live coverage).

“If we’re doing OTT, then it’s got to be driver lifestyle content, or it’s got to be some of our other series that we broadcast internationally,” explains Jill Gregory, NASCAR’s Executive Vice President and Chief Marketing Officer.

“I think as we look to the new media landscape, as everybody is today, we’re trying to decide what is the right mix.”

“We need to think about what goes on to traditional broadcasting, and what do you keep out for either your own OTT product, or even partnerships with social media platforms, the Amazon’s, and the Hulu’s.”

“For us, it’s about knowing where the fans want their NASCAR content and maximizing our exposure,” Gregory concluded.

2019 WEC - 6 Hours of Silverstone - OB Truck.jpg
Inside the World Endurance Championship OB truck at the 6 Hours of Silverstone, WEC one of the many tackling the OTT hurdle head on.

Second screen “has become first screen”
Of course, the likes of Sky, Fox and NBC have their own over-the-top platforms.

In the case of Sky, Now TV is becoming a more prominent player for cord-cutters due to its lower entry price. As Young alluded to however, Sky “need to do a better job” of promoting their other services to audiences.

That job is becoming increasingly important because, as Motorsport Broadcasting pointed out last month, research from UK’s communications body Ofcom shows that traditional viewing is falling quicker than ever before, with around half of UK homes now subscribing to at least one streaming service.

“You don’t need to be at home in front of your TV anymore [to consume sport]. Many people still think that way but they are not acting this way,” Bauer told the audience.

“I am constantly on my phone, watching on my phone on my iPad, on my laptop. I consume not the whole race anymore but certain bits of highlights, and that is interesting to me as it helps smaller federations to get a direct engagement with the fans.”

Young added that Sky’s current F1 audience is viewing other streams alongside the main F1 channel. In his opinion, the second screen “has become first screen.”

“We’re seeing a lot of data now on people actually not only watching data channels but watching other streams, watching our highlights, watching social feeds come through whilst they’re actually watching the live race.”

“And that to me is an amazing opportunity that we’re focused on tapping into.”

For broadcasters and championships alike, it is a constant battle to try to not only retain existing audiences, but to bring in a new, younger audience. That battle will only intensify over the forthcoming years.

Is over-the-top going to become the long-term destination for F1 and motor sport, replacing pay television for the next generation, or can the two entities coexist side-by-side? Could free-to-air television even make a resurgence?

Only time will tell.


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News round-up: New Formula Two documentary coming soon; Facebook touts MotoGP success

In the latest Motorsport Broadcasting round-up, initial details surrounding a new Formula Two documentary emerge, whilst Facebook touts MotoGP’s success on the social media platform.

The regular round-up is intended to give you a bite sized round-up of the latest news making the rounds, as well as interesting snippets that I have picked up along the way. The snippets I mention would not normally be mentioned in longer pieces, so consider the round-ups additional to the other material posted.

ICYMI: Round-Up #3 (July 1st): Sky F1 to air special Williams documentary; Formula E wins award for TV product

ICYMI: Round-Up #2 (May 28th): F1’s US audience figures increase; Formula E hits the big screen

ICYMI: Round-Up #1 (May 13th): Turner returns to F1 fold; F1 adjusts OTT pricing; Barrat joins Formula E’s TV team

Formula 1

  • Formula 1 are working on a new documentary shining a light on their feeder series Formula Two, this site can reveal. Details are sketchy, but I understand Martin Turner and Formula Two’s television producer Mark Tomlinson are two names working on the documentary, filming interviews during recent race weekends.
  • Joe Saward reports that Formula 1 could be returning to NBC in the US, taking F1 away from incumbent rights holder ESPN.
    • F1 left NBC for ESPN at the end of the 2017 season, following a dispute between F1 and NBC. At the time, NBC wanted to retain exclusive digital rights to F1, something F1 were unwilling to let happen, as this would have prevented the over-the-top F1 TV product from launching in the US.
    • Since then, NBC’s owners Comcast have bought Sky UK, so a return to NBC for F1 would make strategic sense for all parties. Maybe NBC no longer sees F1 TV as a major threat either, which does not spell good news F1 TV’s subscriber numbers if that is indeed the case…
  • Readers may remember that back at the Canadian Grand Prix, Valtteri Bottas spun coming out of the second corner during qualifying.
    • The spin aired live on some outlets, such as Radio 5 Live and Channel 4 (during their highlights show), but other outlets, such as Sky Sports F1, did not air it live.
    • Each camera operator has a ‘push to live’ button meaning that, if an incident is unfolding in front of them, they can push a button that bypasses the director and allows them to go live to air (although clearly this should only be used under exceptional circumstances).
    • In Canada, the feed Sky was taking was different to that Radio 5 Live, Channel 4 and others took – there are four different ‘World Feed’ options, catering for different regions.
    • At the time of the Canadian qualifying session, the ‘push to live’ mechanism was only being sent to two of the four feeds. The issue was rectified for race day.
  • Formula 1 has launched F1 Tracks, a music playlist that will be updated on a weekly basis across major audio streaming platforms, including Spotify, Apple and Deezer. The tracks are filtered into four categories (Pace, Mechanical, Spirit and Fan).
    • To quote F1 themselves in response to a fan question on Twitter, F1 Track “gives us a dynamic platform for fans that brings [music and sport] together – and allows us to create exciting promotional opportunities within F1 such as getting talent in to races for performances, DJ sets, interviews, and others.”
  • Fans heard a new voice on the World Feed during the British Grand Prix weekend. Jake Sanson commentated on Formula Two practice and qualifying, as well as all of Formula Three’s sessions alongside Alex Jacques.
  • The most recent series of Top Gear featured a segment looking at the Lotus 79, which won the 1978 Constructors’ Championship. Honestly, this is an excellent VT from start to finish, and is Top Gear at its strongest.
    • Chris Harris narrates the piece, and takes the Lotus 79 out on-track in the latter half of the segment. The piece also features contributions from Peter Wright (R&D at Lotus from 1975 to 1983), Mario Andretti and Clive Chapman.
    • UK readers can watch the segment on BBC iPlayer here (46 minutes in), the episode available on iPlayer for the next eleven months.

Elsewhere…

  • Facebook are touting MotoGP as one of their success stories on the platform. The social media outlet says that MotoGP “aimed to drive incremental referral traffic to its website differently, through a strong links publishing strategy on Facebook with a video focus.”
    • After implementing the strategy, MotoGP saw their referral traffic from social media to their website increasing by 40 percent year-on-year, with referrals from Facebook leaping by 90 percent year-on-year.
  • The new electric SUV off-road racing series Extreme E, which is operated by Formula E, has signed a multi-year broadcast deal with Fox Sports. The deal, which covers USA, Canada, and the Caribbean, will see Fox Sports cover the first three campaigns beginning with the inaugural series in 2021.
    • Bill Wagner, who is Fox Sports’ EVP and Head of Programming, said “FOX Sports is excited to add Extreme E to its programming line-up in 2021. Extreme racing in extreme environments, all using the latest electric technology makes for inviting programming across multiple audiences.”
  • The BBC published an article looking at Shiv Gohil’s Formula E photography which is worth a read (here).
  • Greenlight Television have announced that King of the Roads will air on Motorsport.tv. All ten Road Races will air on a same day basis on the over-the-top platform.

Spot any stories making the rounds worth mentioning? Drop a line in the comments section.


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News round up: Sky F1 to air special Williams documentary; Formula E wins award for TV product

In the latest Motorsport Broadcasting round-up, Sky Sports ramp up preparations for their British Grand Prix coverage, whilst Formula E have won an award focussing on their television offering.

ICYMI: Round-Up #2 (May 28th): F1’s US audience figures increase; Formula E hits the big screen

ICYMI: Round-Up #1 (May 13th): Turner returns to F1 fold; F1 adjusts OTT pricing; Barrat joins Formula E’s TV team

Formula 1

  • Mercedes boss Toto Wolff has confirmed that the team will feature in the Netflix’s second season of Drive to Survive, having played no part in season one. Speaking to Motorsport.com, Wolff said that Netflix will film with the team at one race this year, which will “probably be Hockenheim.”
  • Ahead of the British Grand Prix next month, Sky Sports F1 have been busy filming different features.
    • Damon Hill and Johnny Herbert have been revisiting the 1995 British Grand Prix in Sky’s own cinema. Herbert won the race after Hill collided with Michael Schumacher in the closing stages.
    • A documentary celebrating Frank Williams’ fifty years in Formula 1 will premiere following the Silverstone qualifying session. The documentary features current Sky analyst and Williams Heritage driver Karun Chandhok driving the Brabham BT26, which was entered in 1969 by Williams as a privateer. Piers Courage raced the car to second place in the 1969 Monaco Grand Prix, their first ever podium.
  • F1’s in-house digital team have filmed two excellent pieces of content in recent weeks.
    • The team gave fans a peek behind the scenes with McLaren during the Monaco qualifying session.
  • F1’s in-house digital team is now also producing the content for Formula Two and Formula Three across social media, which explains the recent surge in video content across both of those championships.
  • To help with Formula Two’s growth, Formula 1 has launched an official podcast for their feeder series. Following in the footsteps of Beyond the Grid which launched a year ago, the Road to F1 podcast sees Alex Jacques and Rosanna Tennant interview the stars of Formula Two on their way to F1.
  • W Series commentator Claire Cottingham substituted for Jennie Gow during 5 Live’s coverage of the Austrian Grand Prix. Gow will be back in pit lane for 5 Live at Silverstone.
  • Recent audience figures in the Netherlands make for interesting reading. Live coverage airs on pay-TV outlet Ziggo Sport, and according to audience agency SKO
    • The Monaco Grand Prix averaged 547k (34.3%) for the pre-race build-up, 1.24m (46.1%) for the race itself and 637k (22.8%) for the post-race analysis.
    • In comparison, coverage of the French Grand Prix averaged 396k (26.5%), 824k (40.9%) and 357k (19.8%) respectively.
    • Max Verstappen’s dramatic victory in Austria averaged 479k (29.1%), 1.20m (49.5%) and 878k (36.9%).
    • France rated lower across all metrics. Austria rated lower than Monaco for both the pre-race build-up and race, noticeably closing the gap for the latter. Amazingly, Verstappen’s victory meant that the post-race segment for Austria rated higher than the French Grand Prix itself!
  • ESPN in the US continue to tout their own F1 audience figures. Live coverage of the Canadian Grand Prix attracted 1.1 million viewers on ABC, an increase of 17 percent on last year’s figure.

Formula E

  • Formula E TV won the ‘Best in Sports Media’ prize in 2019 Sports Business Awards. Formula E fought off competition from the likes of BBC Sport and the PGA European Tour to win the category.
    • The SBA said that Formula E’s television content “creates jeopardy, develops character and narrative throughout, uses technology and innovation to create a point of differentiation, and educates consumers about electric mobility while giving global manufacturers a platform to test and develop road-relevant technologies.”
  • The BBC’s technology programme Click went to Berlin at the end of May to find out more about the innovations driving the electric series (link).
  • On the social media side, Formula E’s team have been busy linking the championship in with popular culture. Heading into the Bern E-Prix, Formula E put their own spin on Crash Team Racing across their social channels.

Elsewhere…

  • IndyStar posted in the run up to the Indianapolis 500 an excellent behind the scenes look at NBC’s IndyCar coverage. The article is well worth a read, even if a little late noting on my behalf.
  • According to Adam Stern of the Sports Business Journal, an audience of 1.10 million viewers watched the IndyCar Grand Prix at Road America on NBC in the US, their highest IndyCar audience on record outside of the Indianapolis 500.
  • The remainder of the 2019 VLN Series will air live on Lets Go Racing’s YouTube channel. The channel, which also airs the Japanese Super Formula championship, was founded following the demise of Nismo TV at the end of last season.
  • Fans of the British Superbike championship in the US and Canada can now watch the championship live via MotorTrend On Demand platform.
  • A trailer for the new Ford versus Ferrari film was released last month ahead of its theatrical release in November. The film, which starts Matt Damon and Christian Bale, focuses on Ford’s attempts to beat Ferrari in the run up to the 1966 24 Hours of Le Mans. For UK readers, the film will premiere under the title of Le Mans ’66.
  • The Le Mans Esports Series generated some big numbers across digital media during the 24 Hours of Le Mans weekend. Ben Rossiter-Turner, the Managing Director of Virtually Entertained, gave readers a behind the scenes look at the series on his LinkedIn page.
  • In today’s unusual mention, Channel 4 Weather is now sponsored by W Series.

Spot any stories making the rounds worth mentioning? Drop a line in the comments section.