Sky Sports F1 will be available in high definition to Virgin Media subscribers for the first time, it has been confirmed. In a joint press release with Sky, the cable company said that, alongside their current Sky offerings, they “will also offer its TV customers Sky Sports 3 HD, Sky Sports 4 HD, and Sky Sports F1 HD, with Sky Sports News HD and Sky News HD to follow.”
A date has yet to be confirmed although I imagine it will happen in the next month or two. Jeremy Darroch, Chief Executive, Sky, said: “We’re pleased to have extended our partnership with Virgin Media, which increases the reach of our content and reinforces our broadly-based approach to growth. This agreement builds on our long-standing relationship with Virgin Media, enabling us to deliver our great channels to even more homes across the UK and opening up additional sources of revenue.”
Tom Mockridge, Virgin Media’s Chief Executive Officer, added: “We are excited our customers will be able to watch even more great TV from Sky on more devices as a result of the most extensive agreement ever signed between Virgin Media and Sky. This promises to be a fantastic summer of entertainment and our customers, whether at home or on the go, will get to enjoy Sky’s range of channels for years to come as a result of our investment.”
It looks like the extra HD channels will be free to Sky Premium HD subscribers. It’s very good news for Virgin Media subscribers, and about time, in my opinion.
Update on July 16th – Sky Sports F1 HD was added to the Virgin Media line-up yesterday. Here is the press release from earlier this week.