Sky Sports have unveiled their 2015 Formula One season trailer that will air in the run-up to the Australian Grand Prix. The trailer, aptly named #TheChasingPack, will air across Sky’s portfolio of channels from today.
It also marks the first time that promotion is being done across Sky’s pan-European network, meaning that viewers in Italy and Germany will get exactly the same trailer as UK audiences.
Sky say that the trailer was shot over four days in Lake Arrowhead Forest, California at 7,000 feet, with 2 x Alexa cameras and 3 x GoPro cameras being used. The wolves used have appeared in shows such as Game of Thrones, Twilight and The Vampire Diaries. The trailer itself reflects a Formula One race, wolves being shot as if they were going around corners and down straights.
The entire campaign being based around pressure, as Sky themselves note: “The pressure of being an F1 World Champion and looking forward to the new season in the hopes of keeping the title, which means fighting off the other drivers who want the same. The drivers are compared to a pack of wolves with the pack leader (Lewis) fighting to stay at the front #thechasingpack.”
The trailer can be viewed below: