The F1 Broadcasting Blog continues to go from strength to strength and today marks the sites fourth birthday. The past few months have seen the site break milestones and set new records on the backdrop of two new UK F1 broadcasting deals that have elicited reaction from far and wide.
Here are some of the key performance indicators for the site:
– Total of 1.2 million hits
– 240000 hits so far in 2016
– 57000 unique visitors in March
I never set KPI targets simply because you do not know what is round the corner, the site traffic ebbs and flows depending on what is topical within the motor sport broadcasting world.
As some of you know this site is run single-handed, which has been the case since the site was founded in April 2012. The reward is the comments, the feedback and praise from those within the industry and beyond. The reward is the invitation to press days: such as Channel 4’s Formula 1 media morning last month which was a pleasure to attend from start to finish, for that, I thank them.
Writing and editing this site is just as rewarding and exciting today as it was on day one. I don’t need or have to write this, but I do so because I enjoy it. It is an area that interests me alongside my full-time day job (that is: data science). Readers may have noticed some changes over the past few months: the layout change, domain change, and advertising. But the fundamentals of this website remain the same: it will always be broadcasting based and it will always be my honest opinion and analysis.
Inevitably there is only a finite amount that can be covered in the time available meaning that some topics have been neglected so far this year. Now that the frantic period within the UK F1 broadcasting scene is over, expect the variety of posts to slowly return in forthcoming weeks as my batteries recharge and the motor racing season is getting into its element.
As always thank you for reading and supporting the blog throughout the past four years!