Highlights of the World Rally Championship will return to ITV4 in a “multi-year” deal, securing the free-to-air future of the series, Motorsport Broadcasting can confirm.
The series aired in highlights form on ITV4 from 2013 to 2015, before moving to Channel 5 in 2016, with an audience of around 300,000 viewers enjoying the rallying action on the network.
Although good for rallying, the average audience on Channel 5 for WRC was below the slot average, with question marks hanging over the free-to-air rights prior to the 2019 season.
Free-to-air viewers missed action from the 2019 Monte Carlo Rally as a result, however a deal was struck to keep WRC on the Channel 5 network from round two onwards, this time on sister network 5Spike.
Now, organisers have confirmed to this site that the series will return to ITV4 this season, with highlights airing predominantly on Tuesday evenings at 20:00.
As with Channel 5’s previous deal, ITV4 will also air live coverage of the Power Stage from the Wales Rally GB and daily highlights of that event.
All Live to remain on BT Sport platform
WRC’s existing arrangements with pay-TV broadcaster BT Sport remain the same, with live coverage and event highlights airing across BT’s linear channels.
In addition, as in 2019, BT will again show every stage live via their Red Button service, the broadcaster taking WRC’s All Live service.
WRC’s over-the-top All Live platform returns for a third season with the Monte Carlo Rally from Thursday 23rd January, priced at £7.69 per month, or £76.97 across the year based on current conversion figures.
Coverage of the Wales Rally GB remains on S4C, whilst Red Bull TV will continue to air highlights and live coverage of one Saturday stage from each event.
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One thought on “World Rally Championship highlights to return to ITV4 in “multi-year” deal”
Great to see the WRC back on mainstream TV