Bahrain Grand Prix ratings drop versus 2012

Coverage of the Bahrain Grand Prix dropped on both Sky Sports F1 and BBC One versus 2012 last Sunday, overnight ratings show. Whilst the two channels averaged 4.24 million in 2013, the number is down on the 4.39 million average in 2012.

Sky Sports F1’s race coverage on Sunday averaged 656,000 viewers (6.1% share), peaking with 1.29 million (12.0%) at 13:20. Both figures are down on the 2012 numbers of 738,000 viewers (6.2%) and a peak of 1.6 million, following the trend seen so far this season where Sky’s figures are down versus last year. The race average itself was 1.19 million, compared with 1.4 million in 2012. The closeness in the average and peak figures again shows how Sky’s figures stay very stable during the race, but fail to bring any big peaks.

BBC One’s highlights show averaged 3.58 million, down on the 3.65 million versus from 2012. The figures are by no means a big drop, in the grand scheme of things it is fairly small compared to some of the huge drops we seen late last year for the Asian flyaways.

Overall, the 2013 ratings will be below 2010 which averaged a high 4.76 million viewers due to it being a season opener, but the weighted number for 2013 (892,000 viewers for 12:10 to 15:15 for Sky and 3.58 million for BBC’s highlights) is above 2009’s number of 4.39 million viewers. So whilst there was a drop versus last year, it is not a big enough of a drop to be concerned about and appears to within the usual year-to-year fluctuations for Bahrain.

Sky add 1983 classic races to May Day weekend

For those of you that will be enjoying next weekend’s May Day Bank Holiday, good news as the first five races of 1983 are heading your way on Sky Sports F1. All races will air on the channel in highlights form.

Friday 3rd May
21:00 to 21:30 – 1983 Brazilian Grand Prix Highlights

Saturday 4th May
21:00 – 1983 United States Grand Prix West Highlights
21:40 – 1983 French Grand Prix Highlights

Sunday 5th May
21:00 – 1983 San Marino Grand Prix Highlights
21:40 – 1983 Monaco Grand Prix Highlights

And then then the repeat airings:

Monday 6th May
22:30 to 23:00 – 1983 Brazilian Grand Prix Highlights

Tuesday 7th May
22:30 to 23:10 – 1983 United States Grand Prix West Highlights

Wednesday 8th May
22:30 to 23:10 – 1983 French Grand Prix Highlights

Thursday 9th May
21:30 – 1983 San Marino Grand Prix Highlights
22:10 – 1983 Monaco Grand Prix Highlights

The reason, for those wondering, why it is only highlights airing, is because in some cases, only the highlights package exist in the FOM archive with commentary, therefore it is impossible for Sky to show the full race.

Happy 1st Birthday!

One year ago, I launched The F1 Broadcasting Blog. The first blog was your standard ‘Welcome‘ piece. From there, the site grew. Bigger and better than I ever could have imaged. 345 posts later and today marks the first birthday for The F1 Broadcasting Blog. I couldn’t be more proud of how far the site has come. Here are a few statistics on how far the site has come:

– Total of 155,000 hits
– Over 1,500 followers on Twitter
– Amassed over 800 comments since inception
– Average of 500 views per day
– Visitors from 134 countries
– Connections with members of the BBC and Sky F1 team

To all of those that have visited, praised, criticised, commented and liked, thank you for making it the success that it has been. And as a milestone has been passed, here is the regular review of the most read articles since the site began:

10. Doing the sums: the cost of viewing Sky Sports F1 this year – January 31st, 2013
Unsurprisingly, a popular article so far in 2013 has been people looking for the cheapest way to view Sky Sports F1 legally this season.

9. BBC axe 2012 opening titles – March 1st, 2013
Formula 1 opening titles tend to last three years, or at least they did throughout the ITV era. BBC had other ideas though and decided to dump their 2012 titles after only one season.

8. Tom Clarkson doing Lee McKenzie’s job this weekend – June 9th, 2012
With Jake Humphrey elsewhere, Lee McKenzie was promoted to the presenter role for the 2012 Canadian Grand Prix. In her place was Tom Clarkson, which led to the birth of the above blog article. For me, this was the first time I noticed that the blog was going to properly take off.

7. Dissecting Georgie Thompson’s decision to leave Sky F1 – February 25th, 2013
I attempt to look at the decision by Georgie Thompson to leave the Sky Sports F1 team. Two months on, and neither has made an official comment on the matter.

6. Tom Clarkson added to BBC F1 TV team – March 6th, 2013
The news in early March that Tom Clarkson had been added as a permanent member of the BBC F1 team, featuring in their coverage of every race.

5. The status of the IndyCar’s UK broadcasting rights – January 8th, 2013
The confusion surrounding the IndyCar rights concerned fans on the back-drop of a great year of racing in 2012. Unfortunately, it would turn out that Sky Sports opted to not renew the rights, with the series moving to ESPN. What happens from August 1st onwards though, is anyone’s guess.

4. Predicting the 2013 calendar pick order – September 21st, 2012
As the 2013 calendar was announced, I took a gamble, stepped into the BBC’s and Sky’s shoes and predicted what actions they would take in determining which races would be live on BBC, and which would be exclusively live on Sky. Whilst I was right some of the time, I was not right all of the time as we found out on December 21st.

3. A few thoughts on Jake Humphrey leaving the BBC – September 18th, 2012
As a follow on to number nine, later in the day on September 18th, I published my reaction to Jake Humphrey’s BBC F1 departure and speculated about who would replace him. In all cases though, I was wide of the mark.

2. Italian Grand Prix records highest rating since 1998 – September 10th, 2012
Before Jake Humphrey announced his BBC F1 departure, all was going swimmingly well. Until on the Monday after Monza it turned out that there were a few famous faces reading this blog. Cue a influx of hits sending the web traffic up many notches!

1. Georgie Thompson leaves Sky’s F1 team – February 15th, 2013
The story that I exclusively broke earlier back in February, that Georgie Thompson had left the Sky Sports F1 team after only a year in the role, with Natalie Pinkham taking over her duties.

As always, thanks for reading!
Dave,
Owner of The F1 Broadcasting Blog

Sky Sports F1 – Top 10 ratings (week ending 14th April, 2013)

From BARB:

1 – 489k – Live Chinese Grand Prix (Sunday, 06:30)
2 – 290k – Live Chinese Grand Prix Qualifying (Saturday, 06:00)
3 – 105k – Chinese Grand Prix Qualifying Replay (Saturday, 12:30)
4 – 69k – The F1 Show (Friday, 11:00)
5 – 66k – 1993 European Grand Prix (Saturday, 08:49)
6 – 61k – Live Chinese Grand Prix Practice 2 (Friday, 06:45)
7 – 57k – Live Chinese Grand Prix Practice 1 (Thursday, 26:45)
8 – 44k – 1993 European Grand Prix (Sunday, 12:01)
9 – 41k – Chinese Grand Prix Practice 1 Replay (Friday, 15:31)
10 – 41k – Chinese Grand Prix Replay (Sunday, 12:30)

The main stand out here is the 1993 European Grand Prix ratings, over 100,000 viewers combined. Interesting as well to note that the Sunday airing made the top 10, but the preceding F1 Legends episode did not. Although I do think the series is a great strand by Sky, the choice of person (Tony Brooks) would be recognisable to very little of their current audience.

No Chinese Grand Prix airings made BBC’s top ten, but Driven: The Fastest Woman in the World (their title, not mine) scraped into BBC Two’s top ten with 1.15 million viewers.

Note: Bahrain Grand Prix overnight ratings will be on the site in the next day or two.

Bahrain and ‘catch 22’

Whilst the Formula 1 season heads into round four, as with 2012, the main headlines focus not on what is happening on the track, but instead an attempt to divert the situation to the events that are occurring off the track. The Bahrain Grand Prix is again a talking point as the media wonders whether Formula 1 should be in the country racing, or not. For the purposes of this blog, I’m not going to answer that question, mainly because I do not know that answer. I am not in Bahrain, nor do I have on me the facts or figures that led those in a position of power and Formula One Management (FOM) to choose to race at the Bahrain International Circuit this weekend. The purpose of this blog is mainly to address a few gripes of mine, but also to try and understand the reasons behind it.

The main gripe concerns journalists appearing to jump onto the Formula 1 bandwagon, only to criticise the sport. On Twitter last night, the example I gave was senior BBC Sport journalist Dan Roan, who does not follow the Formula 1 circus. The problem I have is that journalists such as Roan do not appear to praise Formula 1 and only seem to criticise where necessary. For example, Roan was not present at last month’s Chinese Grand Prix, nor did he interview Sebastian Vettel or Mark Webber following the team orders’ controversy. As far as the current season is concerned, that is definitely the biggest story so far with many possible ramifications, yet journalists such as Roan were not present to follow that story. One Formula 1 team member told me last night “it feels safer here than [in] London”. So why do journalists such as Roan go to Bahrain?

The answer is fairly complex. Roan, as a BBC Sport journalist would go to Bahrain with the written intention of reporting on the Grand Prix. Once in Bahrain, however, he and his team are free to do what they like and report on whatever they see, regardless of where it may be within the country. Who wins or who loses this Sunday is not an issue for him or for his particular story – the only purpose of the ‘Sports journalist’ tag in this context is to get him into Bahrain. Had BBC sent out a correspond with the ‘Middle East journalist’ tag to report on the issues in Bahrain at any other time of the year, they would have been arrested on the spot. Last year, Channel 4 News’ Foreign Affairs Correspondent Jonathan Miller was arrested and deported. Today, ITN’s news team and a France 24 correspondent were arrested and released earlier today. It is a catch 22 situation. I may not like that, because it brings a lot of bad publicity towards Formula 1, but it is the only way journalists can get into the country to report on the countries issues.

A secondary issue I don’t like is how Formula 1 is used for political purposes. Formula 1 is primarily a sport and entertainment spectacle. It should not used as a political tool for or against the regime in charge. I do not believe that this is an issue this year, but it definitely was last year with the “UniF1ed: One Nation in Celebration” poster. To bring that poster to perspective, it would be the equivalent of the British Grand Prix supporting the current government. The situations of course are extremely different in nature, but the promotional tool used would be identical. So then you may ask, why is Formula 1 racing in Bahrain? If it brings bad public press, then surely Formula 1 should just stop racing there. If journalists are going to enter Bahrain at the same time as Formula 1 every year, then what benefit does Formula 1 bring to the country? If you are to argue that their human rights record means that they should stop racing there, then couldn’t the same be said for Brazil or China or multiple other countries? I don’t know.

The sad thing is that after this weekend the journalists will soon move back out of Bahrain and the people of Bahrain will be left without an international voice for another year. It all seems to be a rather sad state of affairs that Formula 1 has – again – become embroiled in.