Having looked at both BBC Sport’s and Sky Sports’ Formula 1 output at race weekends this season and at how both line-ups have performed, the latter two parts will focus on two separate issues. Part 6 (this part) will look at Sky Sports F1’s output outside of race weekends while part seven will look at the ratings picture from this past season and examine whether ratings have gone up or down as a result of the BBC and Sky deal that came into effect at the beginning of 2012.

Following the decision to create a channel for Formula 1 at the end of 2011, it meant that more programming had to be created so that Sky Sports F1 felt and looked like a channel. As thus, this season after every race weekend, Sky Sports F1 has broadcast:

– Fast Track – a quick-fire look back at a race weekend accompanied by a backing track (30 minutes)
– Weekend in Stills – photographs from a race weekend via Sutton images with a backing track (30 minutes)
– Weekend in Words – a review of the interviews done across a race weekend (60 minutes)

Since the Summer break, when I did my August review, the only programme that has been added to the schedule was a six part series entitled “Britain’s Next F1 Star“, looking at the stars coming up through the ranks into Formula 1. Apart from that, though, nothing else has been added meaning that my mid-season thoughts are largely unchanged. Whilst I can see why some would find Weekend in Stills a good programme to watch, I don’t feel the same way for either Fast Track and Weekend in Words. Neither offer a new perspective for a race weekend, and instead are there to regurgitate material that has already been released. Weekend in Words in particular smacks of lazy programming in my opinion, at the best of times Formula 1 drivers sound and feel like ‘PR bots’ so I do not know why people would want to sit through this in any way, shape or form.

Instead, Sky should look at exploiting the footage that is hidden behind the Red Button and not released publicly and turn that into a programme. In my opinion there is so much programming that could be made from the footage, yet they are doing nothing with it. Whether that is for contractual reasons or not, I do not know. I made a little list back in August and will do the same below (although I won’t go back to that post to look at those thoughts, the list below will be similar to the one back then).

– The Heart of Racing – an onboard view from one driver only, intersperced with their team-radio – whether its the race winner or someone further down (30 minutes)
– Going Hybrid – a better version of the World Feed, except comprising of the World Feed, plus Onboard, Pitlane feeds and exclusive team-radio (60 minutes)
– A Weekend with… – a weekend with a particular member of a team or an official looking at their activities during a race weekend from Thursday to Sunday from a video diary perspective (30 minutes)
– The Little Extras – the little bits of footage that was shown on Sky Race Control during a race weekend, but never made the World Feed (30 minutes)
– Extended Interview – an extended interview from the race weekend with no cuts (30 minutes – similar to the one they shown with Sebastian Vettel and Ted Kravitz following India. The beauty of that 15 minute cut was that it felt much ‘rawer’ than what it came across in the shorter 5 minute cut during the Indian Grand Prix race show as you seen a different side of Vettel and the laughs and jokes that do not come across in shorter cuts. The extended cuts would also show the drivers’ as more relaxed as well as the full answers to questions posed to them rather than a cut down version)

The thing is, at the moment there is nothing to entice me to watch Sky Sports F1 outside of race weekends, aside from The F1 Show, which is one hour out of a potential 15 hours (3 hours per day, Monday to Friday). The viewing figures outside of a race weekend are terribly low because there is zero incentive for anyone to tune in. All the channel consisted off for the majority of the year was repeat after repeat. Another show I would had, which I deliberately have not mentioned above is a studio show with journalists giving their opinion on all things Formula 1. It seems like this was trialled out in the Summer with David Croft presenting and I hope this returns in 2013 as it would significantly bolster their line-up. Unlike the above shows, it would not need to be every week, maybe six or seven editions a year spread throughout the year depending on what stories crop up in Formula 1, the benefit of having them spread out means you can get different journalists on screen and therefore different viewpoints.

As well as the above, a nod to the past must be given with documentaries being shown alongside the F1 Legends series. Unfortunately, though the signs are that Sky have been rejecting documentary series’, see these two tidbits here and here. The comment in the second link is staggering: “As an aside, when I approached the Head of F1 at Sky TV with the programme, (I showed him a 5 min clip) his ONE comment was ‘The interviews are crap but the old film is good.'” The fact that a dedicated Formula 1 channel is rejecting old documentaries shows that there is something seriously wrong with the decision making process. It is a channel that should be aimed at Formula 1 fans. You are not going to find Formula 1 documentaries that will cater to the casual Formula 1 fan, that won’t happen. They should be accepting the documentary offers as it would help increase the channel reputation and it would only help the channel further in the future. As with everything, you have to start somewhere, and it is not automatically the end of the world if one ‘bad’ documentary makes it to air. Whether it is old documentaries, or just ‘Top 10 Greatest Drivers’ and ‘Top 10 Greatest Races’ for example in the pre-season, things like this will help increase the reputation of the channel. Having a sparse channel outside of the weekend makes it look like the channel is run on a shoe-string budget which is not the impression they should be giving.

There are plenty of directions Sky could go with potential documentaries in 2013 but the outlook does not appear rosy. In 2012, you could argue that they were short of time as they only won the rights in July of 2011, but in March 2013, that argument falls down like a stack of cards. The channel should be stacked of programming come March, there really is zero excuse. After all, why bother having a dedicated Formula 1 channel, yet only make a half hearted effort of it? With the pre-season, as I noted above, they could air a ton of pre-season documentaries along the lines ‘Top 10s’ and get the contributions of their own on-air team alongside Formula 1 legends. Things like that would be relatively cheap compared to a detailed Formula 1 documentary on a team’s history, but it fills airtime, it does the job and brings a feel of ‘newness’ to the channel rather than yet more repeats. Sky seem to have the attitude that nothing before 2012 matters, hence why there is a heavy weighting on 2012 programming with the programming on ‘rinse and repeat’ in the off-season currently.

Which brings us nicely to classic races. The lack of classic Formula 1 races in 2012 on Sky Sports F1 was bewildering and staggering when you consider BBC’s fantastic classic F1 series online. Yes, they screened classic races from Monaco and Britain, but that was it. Nothing in the latter half of the season. In 2013, classic Formula 1 races is a must. Not season reviews, but classic F1 races. You may say, “they may not have the rights to screen them”. If so, it is beggars belief that they would create a channel without having the core archive rights beforehand as you leave yourself falling down a hole by doing that. In my opinion, classic F1 races are absolutely essential for the channel to succeed. After all, why bother building a channel without the core rights? It does not need to be tons of classic races, otherwise they will run out fast, but two or three a week would be sufficient before a race weekend. In fact, it does not even need to be a ‘classic’. Every race has a story. Why not exploit that story and re-tell the story in a new format (like ‘Senna’, but just one race), which goes back to the documentary mentions above.

With the above in mind, I would consider the following a strong schedule after a particular race weekend, in this case after the Australian Grand Prix and before the Malaysian Grand Prix:

Monday 18th March
19:00 – Replay from the Circuit
– replay of the Australian Grand Prix

Tuesday 19th March
19:00 – Fast Track
19:30 – The Heart of Racing
20:00 – Going Hybrid
21:00 – Classic F1: 2001 Malaysian Grand Prix

Wednesday 20th March
19:30 – A Weekend With…
20:00 – The Little Extras
20:30 – Extended Interview
21:00 – Classic F1: 2002 Malaysian Grand Prix

Thursday 21st March
19:30 – Weekend in Words
20:30 – Weekend in Stills
21:00 – Classic F1: 2011 Malaysian Grand Prix

Friday 22nd March
01:30 – Live from the Circuit
04:45 – Going Hybrid (R)
05:45 – Live from the Circuit
09:45 – The F1 Show
10:45 – Classic F1: 2001 Malaysian Grand Prix (R)
12:45 – Replay from the Circuit (R)
16:00 – Replay from the Circuit (R)
20:00 – The F1 Show (R)
21:00 – F1 Legends
21:30 – A Weekend With… (R)
22:00 – The Little Extras (R)
22:30 – Extended Interview (R)
23:30 – Fast Track (R)
23:30 – The Heart of Racing (R)

Saturday 23rd March
02:45 – Live from the Circuit
06:15 – Going Hybrid (R)
07:15 – Live from the Circuit
09:45 – Classic F1: 2002 Malaysian Grand Prix (R)
11:45 – The F1 Show
12:30 – The Little Extras (R)
13:00 – Replay from the Circuit (R)
17:30 – Replay from the Circuit (R)
20:00 – The F1 Show (R)
21:00 – Classic F1: 2011 Malaysian Grand Prix (R)

Sunday 24th March
06:00 – Live from the Circuit
12:30 – documentary
13:30 – Replay from the Circuit (R)
20:00 – Malaysian Grand Prix Highlights (R)

In the very least, there needs to be more content outside of race weekends. The media and sponsorship releases last week made no mention of any new content outside of race weekends, so time will tell whether the schedules look any different come late February and early March. I will praise the fact that they have some new content on over Christmas, specifically their 2012 season review and the twelve individual team reviews as they could have took the easier option and shut the channel over the Winter. Of course, with any new programming, it needs to be advertised – not once was Britain’s Next F1 Star trailed in adverts on Sky Sports F1, a problem that was common across the channel this season.

I don’t like to criticise, but it is not often a sport is given a dedicated channel and at the moment I do not feel Sky are exploiting the channel to its full potential outside of race weekends. This part of the ‘2012 Verdict’ may sound like the most critical, but for me, this was by far the weakest part of the product. Sky are approaching this as a ‘programme’ without thinking about the remainder of the channel. If they are thinking of it as a ‘programme’ then they should axe the channel in all honesty. There is nothing on Sky Sports F1 at the moment that they could not do on another Sky Sports channel. Which is why they need to bolster the content to justify the channel’s existence. Like I say though, this past season there may have been a perfectly valid reason that there was not enough time between July 2011 and March 2012 to commission, film and air content – although they did a very good job with what they did air, such as the Legends show which is returning in 2013. Hopefully the scope for that is expanded, also with sensible scheduling as once a week as I don’t think scheduling it after races worked.

As always, your thoughts and comments are welcome. Do you think Sky’s mid-week output needs to improve? Coming up in part seven, it is my look at the 2012 ratings.

Following on my part looking at BBC F1’s weekend output last week, it is time for the ‘2012 Verdict’ series to move on to look at Sky Sports F1’s output from this past season as the broadcaster embarked on its first season covering Formula 1. Thankfully, last week’s announcements do not affect this particular blog post significantly, although I will reference it from time to time if necessary.

Press Conferences
Sky’s coverage of a race weekend begins with covering the Thursday and Friday press conferences – the Thursday press conference featuring answers from six drivers’ chosen by the FIA, whilst the Friday press conference features answers from six team members’, again chosen by the FIA. The footage is purely from the Formula One Management (FOM) World Feed.

A nice addition to the race weekend and can be a bit hit or miss depending on the weekend and depending on the drivers’ chosen, but it is worth watching as the drivers’ do lighten up some of the time and crack a joke. Anything is better than ‘Your Home of Formula One’ on a rolling loop, and given that the Thursday and Friday press conferences were not readily available before 2012, this is a small, but worthwhile addition to the race weekend.

Practice
The first Formula 1 action takes place on Friday with practice, all of which is covered by Sky, albeit the practice is interrupted by commercials. Thankfully there are not too many commercials though, and even so, I do not believe it is particularly valid to complain about practice because the viewer has the option to access Sky Race Control (onboard or pit lane feeds at the push of the Red Button) so the commercials are a good opportunity to press red for a few minutes. One thing that I will say on that subject though is that the constant ‘going off air 7 minutes’ early is particularly irritating, especially after practice three on Saturday mornings, a dedicated channel should not be going off air three minutes after a session has ended.

The commentary itself is mostly fine with David Croft and Anthony Davidson, but as I alluded to in the mid-season verdict and in my earlier posts, I do feel too much emphasis is put on the track action here when in fact the emphasis should be getting viewers’ opinions and thoughts in from Twitter like back when the two commentated with BBC Radio 5 Live. Personally for me it is more about the viewer debate as you do not learn the practice stories until later (why X struggled, why Y was fast) so it is worthwhile to ask for people’s questions during the session.

Before and after the session you tend to have Simon Lazenby alongside Johnny Herbert and Martin Brundle. Not much is discussed before the session apart from your usual talking points, although it is difficult to with only seven minutes air-time before commercials and the FOM sting. Back in 2002, F1 Digital+ had more of a relaxed studio based discussion on Friday’s before and after practice and this is something I think Sky should attempt on Friday’s at the circuit. Being down in the pit-lane on Friday does not really serve any purpose as there is no atmosphere, the crowds are sparce and the sun is only just rising. You can have a vibrant studio that comes across well on screen as Sky proved with their fantastic studio and Sky Pad set-up during the Ryder Cup which was on-location.

Also, as I said in my Sky individual team piece, I think Brundle’s role needs to be re-evaluated during practice as well as Sky constantly cutting away from the FOM World Feed, both need to cut down significantly for 2013. If you are going to use Brundle in 2013, then he needs to be used effectively (such as sending him to the fast chicane during FP2 at Melbourne with a pair of binoculars for example to see which cars look more stable and giving his instant live thoughts to a camera). Seeing him interview someone during practice does not do much for me, especially when that interview could be conducted before the session or after the session.

The F1 Show
For the purpose of this piece, I will only focus on The F1 Show during the race weekends. During the race weekends, The F1 Show is normally presented on location with both Georgie Thompson and Ted Kravitz, although ocassionally Thompson has been back in London in the F1 studio. The magazine show normally goes to air two and a half hours after practice, the programme rounding up the Friday action as well as presenting one of two features in the hour long show.

As I have re-iterated before, The F1 Show remains the best part of the Sky Sports F1 weekend. As a duo, Kravitz and Thompson are a fantastic presenting team alongside Johnny Herbert for the show. It is unfortunate therefore that The F1 Show has the unfortunate honour of being the lowest rated output across the race weekend this season that Sky Sports produce, it is an honour that it should not have, or deserve to have in my opinion. I personally would like to see an extra 30-minute F1 Show added on Saturday evenings with Kravitz and (or as an addition) Thompson presenting the show as they wrap up Saturday’s action and talk about any penalty decisions. I always found it a bizarre situation where Sky Sports News were talking about a penalty live (Spain and Abu Dhabi) but Sky Sports F1 was in repeat mode. The show would incorporate Kravitz’s Notebook as well as go in-depth with each team’s Qualifying performance. At the Monaco and British Grand Prix’s, Sky added a Thursday show. I don’t think this is always necessary as all that you can do in these shows is regurgitate pre-race interview material, whereas there is more potential for a Saturday show in my opinion.

Unlike above, where I suggest a studio for practice, I think The F1 Show should remain a paddock based show as there the paddock and pitlane is actually quite busy during the evenings while the show is on air with mechanics repairing cars from Friday practice as the sun goes down for the day. Unfortunately, the poor ratings make it seem unlikely that The F1 Show will be extended beyond a one-hour Friday show for next year, although it is good news to see that it has been recommissioned for 2013 with Thompson presenting, no mention of whether Kravitz will be presenting as well but I suspect he will be.

Support races
As well as Formula 1, Sky Sports F1 has also broadcast the GP2 and GP3 Series this season, focussing on the future Formula 1 hot prospects such as James Calado and Davide Valsecchi. The channel aired every GP2 session alongside the GP3 Qualifying and Race sessions. Sky chose to take the FOM World Feed footage in its entirety, with commentary from Will Buxton and Jerome d’Ambrosio. As of writing, it is not known if Buxton will return to his support race duties for 2013. I duly hope he does though as he is clearly enthusiastic about the feeder series’ which always helps during commentary. Buxton is also outspoken during commentary, something that is rare nowadays (as to not upset anyone higher up) which is great to see. A particularly funny moment this year was seeing Buxton and d’Ambrosio taking a Q&A session live on air during the red flag delay in Belgium.

I’m not particularly fussed as to whom is alongside Buxton, whilst d’Ambrosio is a competent commentator, he is not a major loss if he does not return for 2013, the main thing for me is that Buxton is back in the commentary box for 2013. One thing I am wondering is whether Sky will increase its commitment to the series. Yes, they broadcast every session of both series’ (bar GP3 Practice, but that is as dedicated as you will get, and I believe no commentary is provided for that), but outside of that there is little support series coverage. The only mention it got on Sky Sports News concerned the horrifying crash of Conor Daly’s from the GP3 race in Monaco, whilst it got little coverage outside of that on the Sky F1 channel. My hope for 2013 is that Sky Sports add some presentation and colour to it outside of the World Feed and promote it a lot more, after all this is the future of Formula 1 yet it is treated somewhat shabby at the moment. It does not need to be much, 10 minutes before a race and after a race to introduce us to the faces that exist behind the helmets and to persuade more viewers to watch, like The F1 Show above, the feeder series’ have not drawn many viewers on Sky. ITV4 had on-site presentation in 2008, hopefully Sky Sports F1 can have on-site presentation five years later.

Pre-Session
Moving onto Saturday and Sunday, Sky this past season have provided one hour of build-up for each Qualifying session with 90-minutes build-up for each race. Post-Qualifying tends to have about 30 minutes, with the post-race having about 1 hour, 45 minutes of debrief. The Qualifying programmes I thought were mostly fine this season, but one of my main concerns for both of the pre-shows is the pacing. For me, and this is partially due to the commercials, it seems chop and change quickly going from one topic to another without any flow. It is one thing the BBC have done fantastically in the build-up to integrate everything together whereas in my opinion Sky have not done that yet.

Looking at their 2013 sponsorship document, it was stated that three commercials would remain in the race build-up. I think it is worth them having a break directly before the 5-minute sting as in terms of what is covered in those 3 minutes is ‘dead air-time’ and just wrapping things up before the race itself. The benefit also of taking a break here is that it means one less break during the actual build-up which would help the flow significantly in my opinion. Unfortunately though, the sponsorship document states “3 breaks in the build-up, with the last break running no later than 30/60 minutes before the race starts.” meaning you have more breaks constrained to less air-time. From an advertisers perspective, I would have thought having a break 10 minutes before the start would be more valuable as there are more viewers available, but Sky may argue there is a much higher chance of viewers turning over at the particular junction. Although I was not a fan of ITV’s breaks, the break before the start was definitely the most useful!

In terms of the VT features, I have enjoyed the majority of them on Sky, in particular the Nigel Roebuck segments have definitely been the highlight for me. Seeing Jacques Villeneuve driving his Dad’s Ferrari at Maranello was also a highlight as was the Racing Lines segments. One thing I will say about VT’s is that, whilst some VT’s have been fantastic, for a 90 minute show, some that have been produced are too short and not delivered. For a 90 minute build-up, time should not be a pressing factor. I would happily have a longer feature if it meant less of the scenario shots and slow motion montage shots of drivers’ walking through the paddock, the latter has been a particular bugbear of mine as the season has progressed. Okay, slow motion can be good (especially during races) but it is as if someone at Sky has took slow motion as being flavour of the day to the extreme.

On a final note, and this applies for the Post-Race section, I think that Lazenby’s role should be reduced for 2013 and the duties shared more with Thompson as Lazenby is presenting too much which is a detriment to the coverage. Of course, Lazenby should improve for 2013, but the presenting burden should be spread more thinly with Thompson.

Post-Race
The post-race length is similar of that to BBC, but despite being a dedicated channel seems more ‘stricter’ with the length and as thus does not feel as relaxed as BBC. There are definitely stronger areas in the post-race compared to the BBC, for example Ted’s Notebook again is a highlight as Kravitz wanders up and down the pit-lane focussing on each and every team which is always nice to see. Another strength of the post-race is the Sky Pad which allows Davidson and Thompson to focus on the key incidents. This was particularly evident at the Belgian and Japanese Grand Prix’s where their virtual camera allowed them to pinpoint the exact moment where contact was made. I know some are critical of the Sky Pad, but in these incidents the Sky Pad really comes into its element and ‘its own’.

I think by the end of the season Sky had definitely got much better at the post-race section of their coverage, unlike everything else, the post-race is impossible to rehearse as you have no idea what is going to happen. At the start of the season it seemed in a bit of no mans land, but has definitely come on leaps and bounds since.

Looking ahead to 2013, if I was working at Sky, this would be my preferred weekend schedule for European races:

Friday
08:30 – Live from the Circuit
– 08:30 to 08:33 – Adverts
– 08:33 to 08:52 – Studio Chat and Discussion
– 08:52 to 08:55 – Adverts
– 08:55 to 10:35 – F1 Practice 1
– 10:35 to 10:38 – Adverts
– 10:38 to 10:52 – Studio Chat and Discussion
– 10:52 to 10:55 – Adverts
– 10:55 to 11:35 – GP2 Practice
– 11:35 to 11:38 – Adverts
– 11:38 to 11:42 – Studio Chat and Discussion
– 11:42 – Off-Air
11:45 – Classic F1
– gives viewers a reason to stick with Sky Sports F1 during the break instead of sticking on another Fast Track repeat
12:45 – Live from the Circuit
– 12:45 to 12:48 – Adverts
– 12:48 to 12:55 – Studio Chat and Discussion
– 12:55 to 14:35 – F1 Practice 2
– 14:35 to 14:38 – Adverts
– 14:38 to 14:52 – Studio Chat and Discussion
– 14:52 to 14:55 – Adverts
– 14:55 to 15:35 – GP2 Qualifying
– 15:35 to 15:38 – Adverts
– 15:38 to 15:45 – Studio Chat and Discussion
– 15:45 to 16:30 – Team Principles Press Conference
– 16:30 to 16:42 – Studio Chat and Discussion
– 16:42 – Off-Air
16:45 to 17:45 – The F1 Show
– live from the paddock with Ted Kravitz, Georgie Thompson and Johnny Herbert

The purpose of ‘Studio Chat and Discussion’ segments is so Formula 1 personalities can drop into the studio whether it is past, present or future to discuss all matters F1 and so viewers can tweet or e-mail questions into the studio. The studio would be an ‘extension’ of the Sky Pad studio akin to the Ryder Cup as noted above.

Saturday
08:30 – Live from the Circuit
– 08:30 to 08:33 – Adverts
– 08:33 to 08:40 – Studio Chat and Discussion
– 08:40 to 09:20 – GP3 Qualifying
– 09:20 to 09:23 – Adverts
– 09:23 to 09:35 – Studio Chat and Discussion
– 09:35 to 09:38 – Adverts
– 09:38 to 09:52 – Studio Chat and Discussion
– 09:52 to 09:55 – Adverts
– 09:55 to 11:05 – F1 Practice 3
– 11:05 to 11:12 – Studio Chat and Discussion
– 11:12 – Off-Air
11:15 – Classic F1
– gives viewers a reason to stick with Sky Sports F1 during the break instead of sticking on another Fast Track repeat
12:15 – Live from the Circuit
– 12:15 to 12:18 – Adverts
– 12:18 to 12:30 – Paddock Chat with Simon Lazenby
– 12:30 to 12:38 – Studio Chat and Sky Pad
– 12:38 to 12:41 – Adverts
– 12:41 to 12:52 – Paddock Chat with Simon Lazenby
– 12:52 to 12:55 – Adverts
– 12:55 to 14:05 – Qualifying
– 14:05 to 14:10 – Press Conference
– 14:10 to 14:13 – Adverts
– 14:13 to 14:20 – Studio Chat and Sky Pad
– 14:20 to 14:27 – Paddock Chat with Simon Lazenby
– 14:27 to 14:32 – Gridwalk
– 14:32 to 14:35 – Adverts
– 14:35 to 15:50 – GP2 Series
– 15:50 to 15:03 – Adverts
– 15:53 to 16:00 – Paddock Chat with GP2 interviews
– 16:00 to 16:03 – Adverts
– 16:03 to 16:12 – Paddock Chat and Gridwalk
– 16:12 to 16:15 – Adverts
– 16:15 to 17:10 – GP3 Series
– 17:10 – off-air
17:15 – The F1 Show
– featuring Ted’s Qualifying Notebook and interviews not featured earlier. Length variable depending on what was and what was not covered.

Sunday
08:15 – Live from the Circuit
– 08:15 to 08:18 – Adverts
– 08:18 to 08:25 – Studio Chat and Discussion
– 08:25 to 09:05 – GP3 Series
– 09:05 to 09:08 – Adverts
– 09:08 to 09:17 – Paddock Chat (GP3 and any F1 news)
– 09:17 to 09:22 – Gridwalk
– 09:22 to 09:25 – Adverts
– 09:25 to 10:35 – GP2 Series
– 10:35 to 10:42 – Studio Chat and Discussion
– 10:42 – off-air
10:45 – Classic F1
– gives viewers a reason to stick with Sky Sports F1 during the break instead of sticking on another Fast Track repeat
11:45 – Live from the Circuit
– normal build-up and post-race as now

Although I have done the above, the reason why the above will never happen is because Sky are too focussed on what the BBC are doing and not much on themselves. It is a channel, therefore it should look and feel like a channel. The above, in my opinion, does that instead of being like a string separated into separate pieces. Sky feel that their Qualifying and Race programme should be longer than BBC. Not really, it should be about bringing content to the F1 fan irrespective of what time of day it may be during the race weekend. There is too much emphasis on being like the BBC and having the content in one or two places when in reality it should be spread across the race weekend. Think of it like a piece of bread, instead of putting all the butter on one corner of the piece (Qualifying and Race build-up), it should be spread more thinly across the bread.

Coming up next will be the Sky mid-week verdict followed up by the ratings verdict. As always your thoughts and comments are welcome!