The Twitter outlook

After a frantic – and quite scary at times – Belgian Grand Prix weekend, the Formula 1 roller-coaster moves onto Italy for the Italian Grand Prix. If you were on Twitter over the weekend, you would have probably noticed one particular drivers’ tweets appear, and then disappear. Well, that has helped that driver jump over 1 million followers, in a week where a lot of records for this particular blog series went tumbling down.

Drivers – The Top 10
01 – 1,103,800 – Jenson Button (McLaren)
02 – 1,036,876 – Fernando Alonso (Ferrari)
03 – 1,028,627 – Lewis Hamilton (McLaren)
04 – 477,923 – Bruno Senna (Williams)
05 – 424,236 – Mark Webber (Red Bull)
06 – 257,627 – Sergio Perez (Sauber)
07 – 254,819 – Pastor Maldonaldo (Williams)
08 – 191,254 – Nico Rosberg (Mercedes)
09 – 172,677 – Heikki Kovalainen (Caterham)
10 – 169,882 – Pedro de la Rosa (HRT)

Drivers – Biggest Increases
01 – 50,110 – Fernando Alonso
02 – 45,223 – Lewis Hamilton
03 – 21,180 – Jenson Button
04 – 7,620 – Mark Webber
05 – 7,298 – Felipe Massa

Drivers – Smallest Increases
01 – 712 – Charles Pic
02 – 936 – Jean-Eric Vergne
03 – 1,011 – Timo Glock
04 – 1,694 – Daniel Ricciardo
05 – 1,894 – Kamui Kobayashi

Last week I predicted Fernando Alonso would jump to over one million followers. That has happened. What I didn’t predict is that Lewis Hamilton would join him. The reason I didn’t predict that is because of this:

A comparison of the amount of Twitter followers Fernando Alonso and Lewis Hamilton have gained per week between April 2012 and September 2012.

The graph above shows that this past week’s gain by Hamilton is his largest yet since I started doing this blog by a considerable margin, his previous highest was thanks to his victory in the Hungarian Grand Prix. Irrespective of whether his tweets this past weekend were right or wrong, it seems to have done him well in the Twitter stakes, that is for sure, pushing him above one million followers earlier than I anticipated. It now leaves a somewhat bizarre situation in that we have three drivers’ over one million followers, and then a large gap, with no one between 500,000 and one million! Further down, Felipe Massa’s large gain (by his standards) has moved him ahead of Paul di Resta.

Teams – The Top 10
01 – 327,583 – Ferrari
02 – 225,546 – McLaren
03 – 150,131 – Red Bull
04 – 144,598 – Mercedes
05 – 131,426 – Lotus
06 – 84,716 – Caterham
07 – 78,729 – Marussia
08 – 74,874 – Force India
09 – 73,461 – Williams
10 – 71,618 – Sauber

Teams – Biggest Increases
01 – 8,282 – Ferrari
02 – 4,563 – McLaren
03 – 3,599 – Red Bull

Teams – Smallest Increases
01 – 826 – Williams
02 – 910 – Toro Rosso
03 – 1,053 – Caterham

A huge team gain by Ferrari extends their gap at the front, and is also a record high gain for them since I started this series of blog posts.

Driver and Team statistics as of Monday 3rd September 2012.

Belgian Grand Prix slumps to five year ratings low

Formula 1’s difficult Summer ratings wise continued as the Belgian Grand Prix recorded the lowest rating for a Grand Prix race since the 2008 season. In terms of averages, from 12:10 to 15:15, BBC averaged 2.77 million viewers, a low 24 percent share of the total audience, while from 11:00 to 16:15, Sky Sports F1 averaged a very low 335,000 viewers. I’ll deal with the Sky Sports average first for those thinking that the low average is due to the long build-up.

For example purposes, assume the 11:00 to 11:30 portion averaged 50,000, which seems a reasonable number. That would mean that from 11:30 to 16:15, Sky Sports F1 averaged 360,000 viewers. That, along with BBC’s 2.77 million viewers averages 3.13 million viewers, which is still a low for the season so far. Using the 35.1 percent theory, then from 12:10 to 15:15, Sky Sports F1 averaged 486,000 viewers. Add that to the 2.77 million for BBC F1 and you get 3.26 million viewers. For the purposes of tracking the ratings in my spreadsheet, I will use the 3.10 million figure which comes from adding 2.77 million and 335,000 together, but in contrast to previous years for the Belgian Grand Prix:

– 2007: 2.56 million
– 2008: 3.68 million
– 2009: 3.38 million
– 2010: 4.08 million
– 2011: 3.76 million
– 2012: 3.26 million (direct comparison)/3.10 million (full programmes)

I know the above paragraph to some may seem tedious, but I am just putting the facts out there that, no matter which way you look at the ratings, that there is a drop in comparison to previous years. It is an undeniable fact that, irrespective of how you use the programme averages, that the Belgian Grand Prix average was the lowest since 2007. The peak yesterday of 4.58 million was the lowest since 2009, 2010 and 2011 both recorded peaks of over 5 million while 2009 had a peak of just under 4.5 million. That doesn’t mean 2009 did worse, arguably 2009 did better than yesterday, 2009 – as have all previous years – been on Bank Holiday weekends whereas yesterday was not, and if you remember both Jenson Button and Lewis Hamilton went out on lap 1 in 2009, no doubt removing some of the casual interest. The peak splits down as 3.69 million on BBC One and 889,000 on Sky Sports F1, which is a split of 80.6% versus 19.4%. That is closer than previous splits, the previous peak splits having been around 84% versus 16%.

As a comparison, the 3.13 million viewers that I have quoted in the second paragraph would make the Belgian Grand Prix the lowest rating Formula 1 race since the 2008 Japanese Grand Prix, while the 3.10 million viewer number would take you back to the 2008 European Grand Prix.

One factor for the low rating yesterday was tougher competition, firstly from the Paralympic Games. Normally, Channel 4 on a Sunday afternoon would probably struggle to get over 500,000 viewers, whereas yesterday it probably had three times that number, although I have seen no specifics regarding their afternoon average. Another factor, ironically has to be the football on Sky Sports 1. The first game, Liverpool vs Arsenal, from 13:00 to 15:30, averaged 1.33 million viewers in that time period.

So while the ratings were down, it is not a case of “it’s because of the new deal”, it is simply an unusual case of where there were two other big sporting occasions clashing with the Formula 1 which hurt it’s overall rating. That seems to be the situation constantly throughout the season so far, doesn’t it?

Sky Sports F1 – Top 10 ratings (week ending 26th August, 2012)

From BARB:

1 – 41k – The F1 Show (Friday, 20:00)
2 – 16k – Fast Track (Monday, 18:00)
3 – 16k – F1 Legends (Thursday, 22:15)
4 – 16k – 1988 Season Review (Thursday, 21:00)
5 – 14k – 1989 Season Review (Friday, 21:00)
6 – 13k – F1 Legends (Thursday, 23:15)
7 – 10k – Hungarian Grand Prix Replay (Sunday, 11:00)
8 – 9k – Fast Track (Tuesday, 18:00)
9 – 7k – Fast Track (Wednesday, 18:32)
10 – 7k – German Grand Prix Highlights (Wednesday, 19:31)

The F1 Show recorded its highest figure for a studio show since the edition on July 13th, when it had 45k. The two season reviews also performed respectably.

One thing I am going to do with this weekly blog post is that, while the title will stay the same, I am going to include any other motor sport figures that I spot in the BARB Top 10’s. With that in mind, the Speedway Grand Prix on August 25th had 96,000 viewers at 17:30 on Sky Sports 2.

Twitter goes retweeting crazy as F1 journalists break the Grosjean news

Romain Grosjean has been banned from the Italian Grand Prix as a result of the multiple car pile up at the start of the Belgian Grand Prix. Within seconds of the decision being announced, Twitter lighted up with a lot of Formula 1 journalists tweeting the news instantly, and others favouriting and retweeting it. The first on my particular timeline to break the news was Ian Parkes. The following is based on my timeline from 16:41 to 16:51, with the amount of times each tweet has been retweeted and favourited up to about 17:20/17:25 UK time.

16:41 – Ian Parkes (Press Association) – 210 retweets, 5 favourites
16:41 – Pete Gill (Sky Sports) – 214 retweets
16:42 – Simon Strang (AUTOSPORT) – 10 retweets
16:43 – Jonathan Noble (AUTOSPORT) – 197 retweets, 10 favourites
16:43 – Jennie Gow (BBC) – 31 retweets
16:43 – Andrew Benson (BBC) – 118 retweets, 2 favourites
16:44 – Will Buxton (SPEED) – 17 retweets, 1 favourite
16:44 – Adam Cooper – 92 retweets
16:45 – Tom Cary (Daily Telegraph) – 20 retweets, 1 favourite
16:46 – Joe Saward – 9 retweets
16:46 – Dimi Papadopoulos – 3 retweets
16:46 – Sky Sports F1 – 536 retweets, 14 favourites
16:47 – Jake Humphrey (BBC) – 727 retweets, 50 favourites
16:49 – F1Fanatic.co.uk – 23 retweets
16:50 – Natalie Pinkham (Sky) – 9 retweets, 1 favourite
16:51 – Lee McKenzie – 281 retweets, 17 favourites

From those 16 tweets, which all say the same thing in one way or another, the most retweeted tweet comes from Jake Humphrey, despite reporting the news six minutes later than the first tweet in the list, thanks to his large amount of followers, especially some with probably little interest in Formula 1. The 16 tweets were retweeted by a massive 2,497 users (you can probably minus 5 percent off that for those that retweeted multiple of the above), while if you include the favourites column, that number increases to 2,598 tweets, although favourites don’t appear on other people’s timelines while retweets do.

As I outline every week in my blog, half of the Formula 1 drivers currently have over 100,000 followers, but over in broadcasting, the Sky Sports F1 account has 154,434 followers which would place it sixth in that list, while Jake Humphrey has nearly 600,000 followers which would place him fourth in the drivers’ list!

Of course, most of the above 16 accounts are Formula 1 specific accounts, more general accounts tend to have a lot more followers, and therefore are likely to get retweeted more often. Either way, the above is just a look at how far and wide 16 tweets can go on the “Twitter universe”. If we didn’t have Twitter chances are you wouldn’t have found that out until a few hours later, or via some other medium, such as a news channel, but because of Twitter the news was found instantly and retweeted to thousands of other people.

Scheduling: The Italian Grand Prix

The best double header of the season, without question, continues next weekend with the Italian Grand Prix at the wonderful Monza circuit. This is one of the races that BBC TV will be providing highlights only for, meaning that Sky Sports have exclusive live coverage of the weekend’s action.

One minor point to note, for those that watch is, is that GP3 Qualifying is on earlier than usual on Saturday, with Qualifying starting at 08:00 UK time instead of 08:45 UK time. The same also applies for the GP3 Race on Sunday, with the race beginning at 08:00 UK time instead of 08:25 UK time. The Radio Times website has the normal times, I am basing the below from what the official Formula1.com website says.

Away from TV, I have listed the BBC Radio times below as I usually do for when BBC TV is not live. For Italy, however, none of the practice sessions are live on BBC Radio due to the Paralympic Games, with only Qualifying and Race live on BBC Radio 5 Live. I imagine a link will be put up on the BBC F1 website for those wanting to listen, however.

For those of you wishing to whet your appetite, the BBC Red Button will have Classic Italian Grand Prix’s from Wednesday night onwards. The races that will be re-shown in extended highlights form are 1987, 1988, 1990, 1994 and 1995, thanks to the BBC’s Tom Bowker on Twitter for the information.

Thursday 6th September
14:00 to 14:45 – F1: Driver Press Conference (Sky Sports F1)

Friday 7th September
08:45 to 10:50 – F1: Practice 1 (Sky Sports F1)
10:55 to 11:35 – GP2: Practice (Sky Sports F1)
12:45 to 14:50 – F1: Practice 2 (Sky Sports F1)
14:50 to 15:40 – GP2: Qualifying (Sky Sports F1)
16:00 to 16:45 – F1: Team Press Conference (Sky Sports F1)
17:00 to 18:00 – The F1 Show (Sky Sports F1)
18:45 to 19:00 – Inside F1 (BBC News Channel)

Saturday 8th September
07:55 to 08:35 – GP3: Qualifying (Sky Sports F1)
09:45 to 11:10 – F1: Practice 3 (Sky Sports F1)
12:00 to 14:35 – F1: Qualifying (Sky Sports F1)
13:00 to 14:00 – F1: Qualifying (BBC Radio 5 Live)
14:35 to 16:05 – GP2: Race 1 (Sky Sports F1)
16:15 to 17:05 – GP3: Race 1 (Sky Sports F1)
17:15 to 18:35 – F1: Qualifying Highlights (BBC One)
18:45 to 19:00 – Inside F1 (BBC News Channel)

Sunday 9th September
07:55 to 08:45 – GP3: Race 2 (Sky Sports F1)
09:30 to 10:35 – GP2: Race 2 (Sky Sports F1)
11:30 to 16:05 – F1: Race (Sky Sports F1)
13:00 to 14:30 – F1: Race (BBC Radio 5 Live Sports Extra)
17:35 to 19:05 – F1: Race Highlights (BBC One)
19:05 to 20:05 – F1: Forum (BBC Red Button)

As always, the timings are subject to slight alterations, so I shall update this blog if and when that happens.

Update on September 5th: As a result on Jerome d’Ambrosio replacing Romain Grosjean at Lotus for Monza, Dani Clos will be alongside Will Buxton for GP2.