The Twitter outlook – Williams and Maldonaldo benefit from Spain

Another week has passed since I monitored the Twitter account statistics, and with it a quite incredible weekend in Spain. A superb return to the top for Williams, followed by the horrendous events that unfolded in the Barcelona pitlane. How did Maldonaldo’s win affect the Twitter statistics? Keep reading to find out…

Drivers – The Top 10
01 – 935,256 – Jenson Button (McLaren)
02 – 802,754 – Lewis Hamilton (McLaren)
03 – 511,014 – Fernando Alonso (Ferrari)
04 – 403,770 – Bruno Senna (Williams)
05 – 326,508 – Mark Webber (Red Bull)
06 – 189,083 – Sergio Perez (Sauber)
07 – 175,641 – Pastor Maldonaldo (Williams)
08 – 151,302 – Nico Rosberg (Mercedes)
09 – 144,711 – Heikki Kovalainen (Caterham)
10 – 127,932 – Pedro de la Rosa (HRT)

Drivers – Biggest Increases
01 – 45,866 – Fernando Alonso
02 – 33,690 – Pastor Maldonaldo
03 – 16,004 – Lewis Hamilton
04 – 10,348 – Jenson Button
05 – 7,341 – Bruno Senna

Drivers – Smallest Increases
01 – 599 – Charles Pic
02 – 921 – Timo Glock
03 – 1,286 – Daniel Ricciardo
04 – 1,297 – Nico Hulkenberg
05 – 1,406 – Narain Karthikeyan

Before I get onto a significant jump, three barriers have been broken in the past week. Lewis Hamilton has broken 800 thousand followers, Fernando Alonso has broken 500 thousand followers and Bruno Senna has broken 400 thousand followers. Unsurprisingly, the majority of the increases this week are bigger than last week, with it being a Grand Prix weekend. Only two drivers’ failed to gain over one thousand followers. Charles Pic only gained 599 followers while Timo Glock gained 921 followers.

Back up the front end of the grid and Fernando Alonso breaking the 500 thousand follower barrier can be attributed to a huge 45 thousand jump in followers week-on-week. Behind him, however, and we have ‘the victory effect’. After his win this past Sunday, Pastor Maldonaldo has jumped a mammoth thirty-three thousand Twitter followers, moving him up to 7th in the Drivers’ Twitter table and above Nico Rosberg and Heikki Kovalainen. A great performance is reflected in the jump, perhaps unsurprisingly.

Teams – The Top 10
01 – 266,771 – Ferrari
02 – 186,748 – McLaren
03 – 125,857 – Mercedes
04 – 110,622 – Red Bull
05 – 104,493 – Lotus
06 – 72,592 – Caterham
07 – 63,630 – Marussia
08 – 62,382 – Force India
09 – 62,309 – Williams
10 – 51,851 – Sauber

Teams – Biggest Increases
01 – 7,132 – Williams
02 – 6,512 – Ferrari
03 – 3,714 – McLaren

Teams – Smallest Increases
01 – 737 – Toro Rosso
02 – 899 – Marussia
03 – 1,261 – Caterham

From one of the smallest increases last week to the biggest increase this week, Williams jumped seven thousand followers compared to last week’s table, although they remained 9th in the overall standings. I expect them to overtake Marussia and Force India in this leaderboard when we come to have a look next week. No other surprises elsewhere here, Toro Rosso and Marussia are the two teams to fail to gain over a thousand followers week-on-week.

Driver and Team statistics as of Monday 14th May 2012.

Sky Sports F1 to screen Friday’s Team Press Conference live on channel

Following on from the decision to shown Thursday’s Driver Press Conference live on their channel starting from last weekend’s Spanish Grand Prix, it appears that they have made the same move with Friday’s Team Press Conference.

Due to the Monaco Grand Prix scheduling (where practice takes place on Thursday’s), the first Team Press Conference will air on Thursday 24th May at 15:00 on Sky Sports F1.

Sky Sports F1 – Top 10 ratings (week ending 6th May, 2012)

From BARB:

1 – 83k – The F1 Show (Friday, 20:00)
2 – 19k – 2003 Season Review: Part 1 (Friday, 21:00)
3 – 19k – 2004 Season Review: Part 2 (Saturday, 22:30)
4 – 11k – Chinese Grand Prix Replay (Sunday, 11:00)
5 – 9k – 2004 Season Review: Part 1 (Saturday, 21:03)
6 – 9k – Malaysian Grand Prix Highlights (Tuesday, 21:02)
7 – 8k – Australian Grand Prix Replay (Saturday, 11:00)
8 – 8k – Bahrain Grand Prix: GP2 Race 1 Replay (Thursday, 17:01)
9 – 8k – Fast Track (Tuesday, 18:59)
10 – 7k – 2003 Season Review: Part 2 (Friday, 22:18)

On the bright note, The F1 Show recorded it’s highest individual figure since launch. That’s about the only bright note. Only four shows above ten thousand viewers which is the lowest number for the channel so far. This is not really surprising though – in the three week gap between Malaysia and China, the second ‘off week’ performed worser than the first, and that is exactly the same here, with this week performing worser than last week.

The weekly reach for the channel is the lowest yet, albeit very marginally. The channel reached 607 thousand viewers for the week ending 6th May, compared with 608 thousand viewers for the week ending 8th April. Overall, though it’s not particularly surprising, although it shows why Sky needs to put more of an effort into its mid-week programming as I showed in Part 4 of my ‘The Verdict so Far’ series.

Spanish Grand Prix peaks with 5.6 million viewers

The Spanish Grand Prix peaked at 5.6 million viewers on BBC One and Sky Sports F1, overnight figures have shown. BBC One had 4.6 million of these viewers, with Sky Sports recording a peak of 1.05 million – a split of 82% to 18% in BBC’s favour.

In terms of programme averages (which is what I tend to use for comparison purposes), BBC One had an average of 3.49 million viewers from 12:10 to 15:15, while Sky Sports F1 had an average of 512,000 (3.6%) from 11:30 to 16:45, their programme extended by 15 minutes due to the events in Barcelona. This totals up at exactly 4 million viewers, with a split of 87% to 13% in BBC’s favour. The split is larger for the averages due to Sky’s longer pre and post race show. Doing some calculations shows that Sky had in the region of 770,000 viewers between 12:10 and 15:15.

But how does the split compare with China (the last race where both BBC and Sky were live), and how do the averages compare with previous years? For the Chinese Grand Prix, BBC recorded a 5-minute peak of 4.21 million, whereas Sky Sports F1 had a peak of 887,000 viewers. This was a split of 82.6% vs 17.4% in BBC’s favour. You could argue the split was 0.6 percent higher in Sky’s favour for Spain, but in reality the numbers are in the usual margin of error that you would expect. Overall, since China it seems Sky has not clawed anything from BBC, and vice versa.

The comparisons to previous year’s make for interesting reading, though. Last year’s race – which had the highest rating since 1996 – peaked with 6.2 million viewers and had an average of 4.68 million viewers. So this year marks a 600 thousand viewer drop on that figure. For the Spanish Grand Prix, that figure was abnormally high, the remainder of the Spanish Grand Prix races in the 21st century have either had bang on 4 million viewers, or below 4 million viewers. The 2012 figure of 4 million is in-line with the 2010 race day average which had 3.99 million, and above the preceding years. I guess, from a viewers’ perspective, a battle between Sebastian Vettel and Lewis Hamilton is more intriguing than that of a relative unknown to viewers (Pastor Maldonaldo) and Fernando Alonso. It’s worth considering outside factors as well, it was the last day of the Premier League season yesterday which, although it did not clash with the F1, would have probably depleted the Formula 1 figures slightly.

Either way, although it’s down year-on-year, I think it was to be expected given last year’s surprisingly high figure. Moving onto Qualifying, Saturday on BBC One only had 2.10 million. I don’t yet know Sky Sports F1’s Qualifying figure, we probably won’t know until next Monday, but assuming it is above 200 thousand viewers, it will be higher than last year’s Qualifying figure of 2.30 million, albeit lower than 2009 and 2010.

In conclusion, I think the figures are solid, and as expected. Nothing too high, but nothing of much concern. Next, we move onto Monaco, which due to the glitz and glamour of the place and it being one of the main races of the year tends to bring higher viewing figures.

Note: The ratings information comes from Digital Spy, Media Guardian, the Controller of BBC News Kevin Bakhurst and BARB.

UPDATE: Seconds after posting this, James Allen claims that BBC’s show peaked with 6.2 million. I’m not sure how true this is, none of the averages or peaks that I have seen support his assertion.

Sky Sports F1 in u-turn: Classic F1 races to be shown on the channel

In a u-turn for Sky Sports F1, if the EPG is to go by, it looks like Classic F1 is coming to Sky Sports F1 starting next Sunday:

1982 Monaco Grand Prix – 40 minutes
– Sunday 20th May, 09:00 to 09:40
– Wednesday 23rd May, 19:20 to 20:00

1983 Monaco Grand Prix – 40 minutes
– Sunday 20th May, 09:40 to 10:20
– Friday 25th May, 19:25 to 20:05

2007 Monaco Grand Prix – 2 hours, 15 minutes
– Sunday 20th May, 10:20 to 12:35
– Monday 21st May, 20:00 to 22:15

2008 Monaco Grand Prix – 2 hours, 40 minutes
– Sunday 20th May, 12:35 to 15:15
– Tuesday 22nd May, 20:00 to 22:40

2009 Monaco Grand Prix – 2 hours, 15 minutes
– Sunday 20th May, 15:15 to 17:30
– Wednesday 23rd May, 20:00 to 22:15

2010 Monaco Grand Prix – 2 hours, 25 minutes
– Sunday 20th May, 17:30 to 19:55
– Thursday 24th May, 21:05 to 23:30

2011 Monaco Grand Prix – 2 hours, 50 minutes
– Sunday 20th May, 20:00 to 22:50
– Friday 25th May, 21:05 to 23:55

The length of the 2007 Monaco Grand Prix suggests that particular full race will be shown. I shall update this post later if more races are to be shown next Sunday, but definitely a great move considering it is a dedicated channel. Martin Turner said in his Questions and Answers blog on the Sky Sports F1 website a month ago that Classic F1 races would not be shown, hence my surprise at the u-turn. The lack of Classic F1 races I noted in my ‘The Verdict so Far’ posts, specifically here, so I am very glad to see a u-turn.

UPDATE at 20:50: Now that the EPG has updated, we can see that Sky are showing ‘Classic’ Monaco Grand Prix’s throughout the day next Sunday. I’m not sure that classic is the apt word here, but either way Sky are showing highlights of the 1982 and 1983 Monaco Grand Prix, along with the full races of Monaco for 2007 through to 2012. The length of the broadcasts suggest that this will be the World Feed only, with adverts throughout. Either way, it is a very pleasing step to see Sky take, and definitely makes it more like a Formula 1 channel now. I assume that this shall continue throughout the season, but as always, time will tell.

FURTHER UPDATE on 15th May at 14:00: The Radio Times website has the full Sky Sports F1 schedule through for 2 weeks, so I have added the Classic Monaco Grand Prix details above.