Hamilton’s Canadian win peaks with 6.4 million

Lewis Hamilton’s victory in the Canadian Grand Prix peaked with 6.4 million viewers in the UK, according to overnight viewing figures.

Race
The race, broadcast live on BBC One from 18:25 to 21:00, averaged 4.62m (25.0%). The number is near identical to the past two years. 2013’s race averaged 4.61m (23.6%) from 18:15 to 21:10, whilst coverage in 2014 averaged 4.59m (23.3%) from 18:20 to 21:00. To have three different years separated by just 30k shows how consistent the numbers have been for BBC’s coverage in Canada. BBC’s peak audience of 5.48m (26.0%) came as Lewis Hamilton crossed the line, marginally down on 2013’s peak of 5.55m. In the grand scheme of things, the numbers are good, perhaps they would have liked it to be slightly higher but it’s not a disappointing result by any stretch of the imagination.

Over on Sky Sports F1, their coverage averaged 619k (3.4%) from 18:00 to 21:30. Last year’s coverage across the equivalent slot averaged 818k (4.2%), which is a fairly hefty drop of 24 percent year-on-year. However, including the Sky Sports 1 simulcast, which averaged around 117k (0.6%), brings the percentage drop down to 10 percent. Which is still bad, but not as bad, although I question whether you should bundle Sky Sports 1 and F1 together and then make a comparison with the Sky Sports F1 only figure from last year. Either way, it is again not a pretty picture for Sky. Why have Sky’s ratings dropped compared to 2014, and more interestingly, will the trend continue? It was a similar story for Sky’s peaks: 1.13m last year compared with 952k this year (including Sky Sports 1), a 16 percent drop.

The combined audience of 5.35m is down on both 2013 and 2014 marginally. 2014 averaged 5.40m, whilst 2013 averaged 5.36m. It is the third race in a row which has seen viewership drop year-on-year. The Austrian Grand Prix is guaranteed to reverse that trend, with highlights being screened on BBC One this year as opposed to BBC Two last year.

Formula E drops further
The inaugural Formula E season continued to stumble towards the finishing line, hitting a near low for the Moscow ePrix. Live coverage of the race, airing on ITV4 from 13:00 to 15:30 on Saturday, averaged just 77k (1.0%). If it wasn’t for the Putrajaya ePrix, which averaged 66k (5.1%) in the early hours of the morning last November, that number would have been a series low.

The race, won by Nelson Piquet Jr, peaked with 128k (1.7%), compared with 137k (7.2%) for Putrajaya, so from a peak perspective, Moscow was a series low. The series low’s should stop now, with the London ePrix up next, but it is impossible to tell how much the numbers will increase with the series being on home turf.

The 2014 Canadian Grand Prix ratings report can be found here.

Scheduling: The 2015 Canadian Grand Prix / Moscow ePrix

Formula 1 heads to North America for its annual June stop in Montreal for the Canadian Grand Prix! Both BBC and Sky Sports will be covering the action live over the weekend.

Elsewhere, on ITV, it is a congested line-up with the UEFA Champions League Final (for the last time live on ITV before it heads to BT Sport), England vs Ireland in a football friendly and the French Open Finals. What that means is that the BTCC action on ITV4 on Sunday 7th June is split into two shows, with the French Open airing on ITV4 whilst ITV covers the friendly. I assume BTCC will be on ITV.com from 13:30 to 15:15 on the Sunday, but I haven’t seen that confirmed.

Formula E is also racing next weekend from Moscow, however qualifying will not be broadcast on ITV4 as was the case for Monaco and Berlin. It will be interesting to see if it returns for London’s races. Below are all the scheduling details you need…

BBC F1
BBC TV – Sessions
05/06 – 14:45 to 16:45 – Practice 1 (BBC Two)
05/06 – 19:00 to 20:35 – Practice 2 (BBC Three)
06/06 – 14:55 to 16:00 – Practice 3 (BBC Two)
06/06 – 17:00 to 19:15 – Qualifying (BBC One)
07/06 – 18:25 to 21:00 – Race (BBC One)
07/06 – 21:00 to 22:00 – Forum (BBC Red Button)

BBC Radio – Sessions
05/06 – 14:55 to 16:35 – Practice 1 (BBC Radio 5 Live Sports Extra)
06/06 – 14:55 to 16:05 – Practice 3 (BBC Radio 5 Live Sports Extra)
06/06 – 17:55 to 19:05 – Qualifying (BBC Radio 5 Live)
07/06 – 18:30 to 21:00 – Race (BBC Radio 5 Live)

Supplementary Programming
05/06 – 21:30 to 22:00 – Preview (BBC Radio 5 Live)
06/06 – 16:00 to 17:00 – F1 Rewind (BBC Two)

Sky Sports F1
Sessions
05/06 – 14:45 to 16:50 – Practice 1
05/06 – 18:45 to 21:00 – Practice 2
06/06 – 14:45 to 16:15 – Practice 3
06/06 – 17:00 to 19:45 – Qualifying
07/06 – 17:30 to 22:15 – Race
=> 17:30 – Track Parade
=> 18:00 – Pit Lane Live (also Sky Sports 1)
=> 18:30 – Race (also Sky Sports 1)
=> 21:30 – Paddock Live

Supplementary Programming
04/06 – 16:00 to 16:30 – Driver Press Conference
04/06 – 20:45 to 21:00 – Paddock Uncut: Canada
05/06 – 21:00 to 21:45 – Team Press Conference
05/06 – 23:00 to 00:00 – The F1 Show
10/06 – 20:30 to 21:00 – Midweek Report

Formula E – Moscow (online via FIAFormulaE.com)
06/06 – 06:10 to 07:10 – Practice 1
06/06 – 08:25 to 09:10 – Practice 2
06/06 – 09:45 to 11:10 – Qualifying

Formula E – Moscow (ITV4)
06/06 – 13:00 to 15:30 – Race
07/06 – 10:10 to 11:15 – Highlights

BTCC – Oulton Park (ITV4)
07/06 – 11:15 to 13:30 – Part 1
07/06 – 15:15 to 18:30 – Part 2

IndyCar Series – Texas (BT Sport 2)
07/06 – 01:00 to 04:00 – Race

As always, if anything changes, I’ll update the schedule.

Monaco Grand Prix remains above 4 million

The Monaco Grand Prix performed solidly during the Bank Holiday weekend, unofficial overnight viewing figures show.

Race
With warm weather damaging ratings across the board on Saturday and Sunday, Formula 1 escaped relatively unscathed thanks to a good figure for BBC’s highlights show, although Sky Sports F1’s live coverage was hit badly. Live coverage of the race on Sky Sports F1 averaged 797k (8.5%) from 12:00 to 15:30, which compares with 1.10m (12.1%) for the equivalent slot last year. That’s a drop of around 30 percent across both viewer and share measures. The total TV audience for the slot was marginally up yesterday for the slot, so for whatever reason, the race just didn’t perform well, unsurprisingly perhaps given that very little happened in the first 60 laps. There’s a pattern emerging that Sky’s coverage is struggling ratings wise year-on-year, which needs to be tracked as the season progresses.

BBC’s highlights programme was up year-on-year. The show averaged 3.44m (23.3%) from 17:05 to 18:05, up on last year’s highlights number of 3.33m (23.3%). That’s a good number, when you consider that last year’s highlights programme was boosted by Nico Rosberg’s qualifying incident. Overall, the combined audience of 4.23m is down 4.7 percent on last year’s audience of 4.44m. It is, however, up on 2013’s number of 4.00m. Overall, it is a good number, although I suspect one side will be a lot more pleased than the other.

Formula E and Indianapolis 500
Over the weekend, viewers failed to turn up for ITV4’s Formula E coverage from Berlin, which dropped to its lowest number since the Putrajaya ePrix last November. Live coverage on ITV4 from 14:00 to 16:30 averaged 112k (1.6%), peaking with 154k (2.2%) at 15:05. What’s unusual here is that the pre-race portion was above 100k for the majority, which is unusual, except that the programme failed to gain viewers after 15:00, and remained stagnant around 140k. It’s not a good number, being on the same weekend as the Monaco Grand Prix won’t help matters. Hopefully under the “lessons learnt” category for season one, the organisers add “don’t clash with F1.” As a general rule of thumb, having a race at the end of May won’t help anyone as all the attention from motor sport media is elsewhere.

Speaking of elsewhere, the Indianapolis 500 averaged 19k (0.1%) from 16:00 to 21:00 on ESPN. The race itself, from around 17:30 to 20:50 averaged 22k (0.1%), peaking with 46k (0.3%) at 18:15. One point I’d like to add, especially in the case of the 500, is that the numbers don’t include online viewing. Anyone (including myself) who watched via the BT Sport app will not be included in the above number, and the same applies for anyone who watched via any other sources.

The 2014 Monaco Grand Prix ratings report can be found here.

Scheduling: The 2015 Monaco Grand Prix / Berlin ePrix

Next weekend sees two of the three blue riband events take place in the form of the Monaco Grand Prix and the Indianapolis 500! The Monaco Grand Prix is exclusively live on Sky Sports F1, with the Indianapolis 500 exclusively live on ESPN. For those without the F1 channel, qualifying for Monaco is also live on Sky Sports 1.

Over on the BBC, their radio output is depleted due to Test Match cricket on 5 Live Sport Extra meaning that practice commentary will be via the website only. I know it is the luck of the draw sometimes, but I’m mildly amused that BBC’s qualifying highlights show is longer than their race highlights show, which is certainly a first since their current deal came into effect at the beginning of 2012. In terms of supplementary programming, Sky are airing their first Tales from the Vault programme of 2015 looking back at past Monaco races.

The Indianapolis 500 is being broadcast live on ESPN from 16:00 next Sunday. As noted earlier, it appears that BT’s output has been reduced with less studio coverage. If that changes, I will update the schedule, but it doesn’t appear that way at the moment. Over at Formula E’s Berlin ePrix, Mike Conway will again be alongside Jack Nicholls in the commentary box with Andy Jaye presenting the coverage for ITV.

Below are all the details you need for the blue riband events, plus much more…

BBC F1
BBC One
23/05 – 17:10 to 18:45 – Qualifying Highlights
24/05 – 17:05 to 18:35 – Race Highlights

BBC Radio
21/05 – 21:00 to 22:00 – Preview (BBC Radio 5 Live)
23/05 – 13:00 to 14:00 – Qualifying (BBC Radio 5 Live)
24/05 – 13:00 to 15:00 – Race (BBC Radio 5 Live)

Supplementary Programming
22/05 – 18:45 to 19:00 – Inside F1 (BBC News Channel)
23/05 – 16:10 to 17:10 – F1 Rewind (BBC Two)
23/05 – 18:45 to 19:00 – Inside F1 (BBC News Channel)

Sky Sports F1
Sessions
21/05 – 08:45 to 11:00 – Practice 1
21/05 – 12:45 to 15:00 – Practice 2
23/05 – 09:45 to 11:15 – Practice 3
23/05 – 12:00 to 14:15 – Qualifying (Sky Sports 1)
23/05 – 12:00 to 14:45 – Qualifying (Sky Sports F1)
24/05 – 11:30 to 16:15 – Race
=> 11:30 – Track Parade
=> 12:00 – Pit Lane Live
=> 12:30 – Race
=> 15:30 – Paddock Live

Supplementary Programming
20/05 – 14:00 to 14:30 – Driver Press Conference
20/05 – 20:45 to 21:00 – Paddock Uncut: Monaco
21/05 – 16:00 to 16:45 – Team Press Conference
21/05 – 17:00 to 18:00 – The F1 Show
22/05 – 17:00 to 18:00 – The F1 Show
22/05 – 18:00 to 19:00 – Tales from the Vault: Monaco Special
27/05 – 20:30 to 21:00 – Midweek Report

GP2 Series – Monaco (Sky Sports F1)
21/05 – 11:00 to 11:50 – Practice
21/05 – 15:10 to 15:50 – Qualifying
22/05 – 10:10 to 11:40 – Race 1
23/05 – 15:05 to 16:20 – Race 2

World Series by Renault – Monaco (BT Sport 2)
24/05 – 10:00 to 11:00 – Race

Formula E – Berlin (online via FIAFormulaE.com)
23/05 – 07:10 to 08:10 – Practice 1
23/05 – 09:25 to 10:10 – Practice 2

Formula E – Berlin (ITV4)
23/05 – 11:00 to 12:15 – Qualifying
23/05 – 14:00 to 16:30 – Race
24/05 – 08:30 to 09:30 – Highlights

IndyCar Series – Indianapolis 500 (ESPN UK)
24/05 – 16:00 to 21:00 – Race

Speedway Grand Prix – Czech Republic (British Eurosport 2)
23/05 – 18:00 to 21:00 – Race

World Superbikes – Donington Park (British Eurosport 2)
23/05 – 11:45 to 13:00 – Superpole
24/05 – 11:15 to 16:30 – Races

As always, if anything changes, I will update the above schedule.

Spanish Grand Prix falls to seven year low

After a promising start to the year, Formula 1 ratings in the UK have hit the rocks, with the Spanish Grand Prix falling to its lowest number since 2008, according to unofficial overnight viewing figures.

Race
Live coverage of the race, which was broadcast exclusively live on Sky Sports F1, averaged 674k (7.0%) from 12:00 to 15:30. The exclusivity aspect is interesting, given that BBC covered the Spanish Grand Prix live in 2012, 2013 and 2014. This is the first year since they acquired the rights from ITV that BBC have not covered Spain live. However, Sky’s numbers were boosted very little. Last year’s coverage from 12:00 to 15:30 averaged 642k (5.5%) in comparison. The share may be up 27 percent, but the raw number is up only 5 percent, implying that there could be external weather factors associated in Sky’s increase not being as big as expected. It is, however, Sky’s second lowest ever number for an exclusive European-based round, only in front of the 2013 Abu Dhabi Grand Prix which averaged 667k.

BBC’s highlights coverage did not make up any ground as a result of Sky’s lower than expected numbers. Highlights, which aired on BBC One from 17:05 to 18:30, averaged 2.90m (19.7%). In comparison, last year’s live coverage averaged 3.44m (28.7%). For a BBC highlights programme, that is a poor number, although the share stands out for me more, under 20 percent share of the available audience is unusual. The combined audience of 3.57m is the lowest since 2008 for the Spanish round. Australia, Malaysia and Bahrain were up year-on-year, whilst China was stable, so the drop in viewers for Spain is unexpected and surprising. As always with viewing figures, it remains to be seen if this number is just a blip and nothing more, or whether it is part of a trend.

Qualifying too strong for Formula E
The Formula E series moved to Europe with the Monaco ePrix attracting a peak audience of 239k (2.5%) on Saturday afternoon. Live coverage of the race on ITV4 averaged 151k (1.6%) from 14:00 to 16:35, with the peak coming as the race concluded at 15:45. The coverage thrashed the GP2 Series on Sky Sports F1, which averaged 32k (0.3%) from 14:35 to 16:05, although it wasn’t enough to beat Formula 1 qualifying itself. Live coverage of F1 Qualifying on Sky Sports F1 averaged 336k (3.9%). Bear in mind that ITV4 is available to a lot more people than Sky Sports F1, and you start to see the scale of the task ahead for the electric series.

In my opinion, Formula E has been brilliant so far in its inaugural season, but the viewing figures are not moving a muscle on ITV4. ITV’s advertising seems to have stopped, which is preventing viewing figures from improving. They need to get the message out in my opinion about the series, but are failing to do so. The scheduling hasn’t been great, but it looks like season two will be better in that regard. You could argue that they have lost faith in the series already, but ITV did air Formula E qualifying live on ITV4 for the first time this past weekend to an audience of 42k (0.6%). When you look at the audiences though, I think that Formula E needs ITV more than ITV needs Formula E. The moment Formula E goes to BT Sport live is the moment you kill the series in this country. And that wouldn’t be good for anyone involved.

Elsewhere, Formula 1 qualifying highlights on BBC One averaged 2.25m (16.8%).

The 2014 Spanish Grand Prix ratings report can be found here.