Bahrain Grand Prix ratings drop versus 2012

Coverage of the Bahrain Grand Prix dropped on both Sky Sports F1 and BBC One versus 2012 last Sunday, overnight ratings show. Whilst the two channels averaged 4.24 million in 2013, the number is down on the 4.39 million average in 2012.

Sky Sports F1’s race coverage on Sunday averaged 656,000 viewers (6.1% share), peaking with 1.29 million (12.0%) at 13:20. Both figures are down on the 2012 numbers of 738,000 viewers (6.2%) and a peak of 1.6 million, following the trend seen so far this season where Sky’s figures are down versus last year. The race average itself was 1.19 million, compared with 1.4 million in 2012. The closeness in the average and peak figures again shows how Sky’s figures stay very stable during the race, but fail to bring any big peaks.

BBC One’s highlights show averaged 3.58 million, down on the 3.65 million versus from 2012. The figures are by no means a big drop, in the grand scheme of things it is fairly small compared to some of the huge drops we seen late last year for the Asian flyaways.

Overall, the 2013 ratings will be below 2010 which averaged a high 4.76 million viewers due to it being a season opener, but the weighted number for 2013 (892,000 viewers for 12:10 to 15:15 for Sky and 3.58 million for BBC’s highlights) is above 2009’s number of 4.39 million viewers. So whilst there was a drop versus last year, it is not a big enough of a drop to be concerned about and appears to within the usual year-to-year fluctuations for Bahrain.

Sky Sports F1 – Top 10 ratings (week ending 14th April, 2013)

From BARB:

1 – 489k – Live Chinese Grand Prix (Sunday, 06:30)
2 – 290k – Live Chinese Grand Prix Qualifying (Saturday, 06:00)
3 – 105k – Chinese Grand Prix Qualifying Replay (Saturday, 12:30)
4 – 69k – The F1 Show (Friday, 11:00)
5 – 66k – 1993 European Grand Prix (Saturday, 08:49)
6 – 61k – Live Chinese Grand Prix Practice 2 (Friday, 06:45)
7 – 57k – Live Chinese Grand Prix Practice 1 (Thursday, 26:45)
8 – 44k – 1993 European Grand Prix (Sunday, 12:01)
9 – 41k – Chinese Grand Prix Practice 1 Replay (Friday, 15:31)
10 – 41k – Chinese Grand Prix Replay (Sunday, 12:30)

The main stand out here is the 1993 European Grand Prix ratings, over 100,000 viewers combined. Interesting as well to note that the Sunday airing made the top 10, but the preceding F1 Legends episode did not. Although I do think the series is a great strand by Sky, the choice of person (Tony Brooks) would be recognisable to very little of their current audience.

No Chinese Grand Prix airings made BBC’s top ten, but Driven: The Fastest Woman in the World (their title, not mine) scraped into BBC Two’s top ten with 1.15 million viewers.

Note: Bahrain Grand Prix overnight ratings will be on the site in the next day or two.

Sky Sports F1 – Top 10 ratings (week ending 7th April, 2013)

From BARB:

1 – 65k – The F1 Show (Friday, 20:00)
2 – 19k – F1 Legends (Friday, 18:00)
3 – 16k – The F1 Show (Friday, 22:01)
4 – 15k – The F1 Show (Saturday, 10:00)
5 – 13k – Ted’s Australian Race Notebook (Wednesday, 21:30)
6 – 12k – Williams FW35 Car Build (Monday, 19:31)
7 – 12k – Malaysian GP2 Feature Race Replay (Tuesday, 22:01)
8 – 12k – Inside Track: Damon Meets Lewis (Wednesday, 21:46)
9 – 12k – Australian Grand Prix Highlights (Wednesday, 20:00)
10 – 11k – The F1 Show (Sunday, 20:01)

As an extra this week, here is how Sky Sports F1’s reach is fairing year-on-year:

2012 vs 2013
– Australia race week – 3.405 million vs 2.383 million
– Malaysia race week – 3.473 million vs 2.832 million
– No race week 1 – 684,000 vs 751,000
– No race week 2 – 608,000 vs 394,000

Overall, the channel is trending down versus last year, if you can average out reaches year-on-year then it is an ‘average’ weekly reach of 2.04 million vs 1.59 million.

Football competition hurts Chinese Grand Prix ratings

Competition from Sky Sports 1’s Ford Super Sunday and ITV’s coverage of The FA Cup yesterday dented Formula 1’s ratings yesterday, overnight figures show. BBC One’s re-run show averaged only 1.35 million viewers, the lowest ever figure for a Chinese Grand Prix re-run. On Sky, their second Ford Super Sunday game from 14:00 averaged 1.21 million viewers, whilst ITV’s FA Cup coverage had over 4 million viewers.

The dent in the re-run rating did not increase the live ratings, as both BBC and Sky were down year-on-year. BBC One’s live coverage brought 2.58 million (35.6 percent) to the channel, compared with 2.85 million (39.4 percent) last year. Sky averaged 455,000 viewers from 06:30 to 11:00, compared with 480,000 from 06:30 to 11:30 last year. Overall, here is a summary of the overnight race ratings:

2008 – 4.42 million (2.44m + 1.98m)
2009 – 4.63 million (3.23m + 1.40m)
2010 – 4.70 million (3.17m + 1.53m)
2011 – 4.74 million (3.27m + 1.47m)
2012 – 4.93 million (2.85m + 1.60m + 480k)
2013 – 4.38 million (2.58m + 1.35m + 455k)

The live race on BBC One peaked with 3.88 million, compared with 4.21 million last year; Sky’s peak being 846,000 viewers versus 887,000 viewers last year. Whilst the football was a valid reason for the BBC’s re-run ratings, it does not explain the drop for the race ratings, especially when you consider that a Brit was on pole.

Whilst the race was down year-on-year, Qualifying and Practice performed very well, soaring to record highs for China despite the farce that Qualifying turned into. BBC’s live coverage averaged 1.13 million, up on 1.09 million last year. The re-run averaged 1.90 million (20.6 percent) versus 1.17 million (11.9 percent) last year, albeit last year’s Qualifying re-run was on BBC Two. Sky’s coverage was marginally up – 283,000 viewers versus 251,000 viewers last year. Here is a round-up of Qualifying in China:

2008 – 1.96 million (0.63m + 1.33m)
2009 – 2.90 million (1.00m + 1.90m)
2010 – 2.30 million (1.13m + 1.17m)
2011 – 2.93 million (1.38m + 1.55m)
2012 – 2.53 million (1.09m + 1.17m + 251k)
2013 – 3.31 million (1.13m + 1.90m + 287k)

Finally practice on BBC Two performed very solidly for the channel. Live coverage of practice 2 averaged 201,000 viewers, whilst the re-runs averaged 311,000 viewers and 470,000 viewers.

Sky Sports F1 – Top 10 ratings (week ending 31st March, 2013)

From BARB:

1 – 110k – The F1 Show (Thursday, 20:00)
2 – 22k – 2009 German Grand Prix (Saturday, 21:01)
3 – 17k – Inside Track: Horner on Malaysia (Friday, 21:00)
4 – 15k – Ted’s Malaysian Race Notebook (Tuesday, 23:05)
5 – 15k – The F1 Show (Sunday, 10:00)
6 – 14k – Inside Track: Horner on Malaysia (Sunday, 20:32)
7 – 14k – Martin’s Malaysian Grid Walk (Tuesday, 23:20)
8 – 14k – The F1 Show (Friday, 20:00)
9 – 13k – Inside Track: Horner on Malaysia (Thursday, 24:45)
10 – 13k – Malaysian Grand Prix Replay (Monday, 19:01)

Superb rating for The F1 Show, its second highest rating ever, only behind the launch show in March 2012, which had over 200k.