Sky confirm Sky Sports F1 pack changes from April 1st

The F1 Broadcasting Blog can confirm that from April 1st, new customers will need to take the Sports pack in order to view the Sky Sports F1 channel.

In a statement to this blog, Sky said “I can confirm that new HD customers will need to take Sky Sports in order to receive the F1 channel from April 1st, existing HD subscribers will continue to receive it however.”

This change has been rumoured for a while, ever since this post was put on the Sky Views website in mid February. The statement confirms that the change will affect new customers from April 1st, but that existing subscribers remain unaffected. Please note also that this affects Sky only, as far as I know, things will be remaining the same for Virgin Media subscribers.

The move also explains the advertising blitz from Sky concerning Sky Sports F1 and the HD Pack – even going as far as a ‘virtual grandstand’ via @SkyF1Fan on Twitter – in order to try and convert as many people over as possible before April 1st. For those not wishing to take up Sky’s offer, a list of ways of viewing Sky Sports F1, and via the cheapest methods for 2013 is here.

It is not a surprising development, it has to be said, but a disappointing one. Given that existing customers are already locked into the channel though, the change will not directly affect the viewing figures for the channel, and nor will it ‘mysteriously disappear’ from customers’ packages.

Testing ratings remain consistent

Sky Sports F1’s coverage of testing maintained its viewership from Thursday, but failed to bring in many more viewers, suggesting that it had already reached ‘the peak’.

After an unusual dip on Friday, where only a combined average of 20,000 viewers tuned in to see the coverage, Saturday and Sunday fared better. Saturday’s coverage brought a combined average of 67,000 viewers to Sky Sports F1, peaking with 122,000 viewers. Despite the lack of competition, Sunday failed to improve and dropped slightly, with an average of 57,000 viewers, peaking with a combined 120,000 viewers. Despite no extraordinary peaks, Sky will no doubt be very pleased to see that the viewing figures were largely consistent over the course of the weekend. As explained on Thursday, I have combined the figures for the live showing and first repeat as I believe it better reflects the viewing figures to cater for those that may not be able to watch the first live airing. Also, all ratings exclude Sky 3D and Sky Go online as BARB do not report those ratings.

The highest individual rating was for Saturday’s live coverage, which averaged 56,000 viewers (0.6%), peaking with 99,000 viewers (1.1%). Below is a summary of the four days:

Thursday 28th February
14:00 – Live Testing: 32k (0.50%)
– peak: 44k (0.52%) at 16:00
18:30 – Testing Repeat: 33k (0.20%)
– peak: 75k (0.34%) at 20:30

Friday 1st March
14:00 – Live Testing: 9k (0.12%)
16:30 – The F1 Show: 8k (0.06%)
17:30 – Testing Repeat: 11k (0.06%)
20:00 – The F1 Show: 15k (0.06%)

Saturday 2nd March
14:00 – Live Testing: 56k (0.59%)
– peak: 99k (1.17%) at 14:15
18:30 – Testing Repeat: 11k (0.05%)
– peak: 23k (0.12%) at 18:30

Sunday 3rd March
14:00 – Live Testing: 46k (0.37%)
– peak: 77k (0.67%) at 14:50
18:30 – Testing Repeat: 11k (0.04%)
– peak: 43k (0.19%) at 18:40

Combined
28/02 – 65k (0.70%), peak: 119k (0.86%)
01/03 – 20k (0.18%)
02/03 – 67k (0.64%), peak: 122k (1.29%)
03/03 – 57k (0.41%), peak: 120k (0.86%)

I would be surprised if they increase the coverage for next year, as I think we had the right amount for the four days in Barcelona. Whether they choose to do that for all three tests in 2014, we shall see.

The four testing stand-outs

This past weekend, Sky Sports performed two Formula 1 broadcasting firsts. The broadcaster not only shown live coverage of testing for the first time ever, but did so in both 2D and 3D. For the purposes of this blog post, I will be focussing on the live testing aspect of their coverage. I have not seen any of their 3D coverage, so I can’t comment on that.

The four days of testing seen Sky broadcast eleven hours of live coverage, two and a half hours on Thursday, Saturday and Sunday with three and a half hours on Friday including The F1 Show. Coverage of all four days began with a ten minute introduction with Simon Lazenby and a member of the Sky team, before handing over to David Croft and special guests. Croft then handed back to Lazenby just after the chequered flag to round up the coverage. As an aside, Sky produced both the 2D and 3D feeds, an unusual statement in recent times when it is normally Formula One Management (FOM) producing the feeds.

In my opinion, the crew performed a fantastic job across the four days. For the most part, the production was good, although the lack of timing graphics did let them down a little occasionally. Nevertheless, this was their first time producing Formula 1 live, and they hit all of the right notes for me. I would have liked them to have maybe used a few different angles instead of sticking to the normal FOM positions just to show what they can do, but I guess there was their 3D coverage to consider as well in their decision making process. Another thing I liked is that they did not ‘jazz it up’ in any way shape or form, or make it seem disproportionally important. It was just cars going round and round, with discussion in the background. Just as it should be.

Which leads me onto the brilliant job David Croft did at guiding the coverage – one of the four testing stand-outs. Croft along with a host of guests, such as Adrian Sutil and Nico Hulkenberg, provided an entertaining few days in the box. This is where Croft excels, it harked back to the BBC Radio 5 Live days where it was Croft and Anthony Davidson discussing all things Formula 1 and answering Twitter questions. It was great to listen to, and unusually enticing to watch. Croft and Johnny Herbert in particular on Thursday were a great combination in the box. I do wish they go to a discussion based approach for practice, like they had on 5 Live, but I don’t forsee a change of direction there.

Also alongside Croft, but never on screen, was the commentary box director Mark Hughes. On the screen on occasions, you had Hughes’ predictions come up from time to time, which I thought made for interesting reading, and I hope occurs more in the season, just to get a different take on things. Unfortunately, I suspect the way the rights are laid out with Formula One Management prevent Sky from overlaying whatever graphics they want, and also from taking a split screen approach, which is a much better way to show an interview rather than completely cutting away from the action.

The last two stand-outs have to be Ted Kravitz and Marc Priestley. Kravitz’s Notebook’s continue to excel in just about every way possible, informative, witty and highly entertaining. Things such as Development Corner have been thoroughly informative to viewers such as myself, Kravitz picking up the smallest of things that are not noticeable to the naked eye. His look into Sky’s 3D coverage on Saturday and the huge operation involved makes you appreciate the coverage ever so more. I hope the Notebook’s continue in a similar vein in 2013 with their sporadic nature. Lastly, Priestley brought a new level of expertise to the coverage thanks to his recent involvements with a top-level F1 team. Priestley was informative alongside Kravitz, with the two discussing things such as wheel nuts and other technical areas in their coverage. Whilst I wouldn’t necessarily see Priestley playing a role in Sky Sports’ coverage during every race, the odd appearance on The F1 Show and during a race weekend would definitely be worth seeing.

Overall, Sky’s testing coverage throughout the past four days has been what I expected it to be (which is by no means bad, as I have illustrated above), and I hope the same format occurs next year.

Sky Sports F1 replaying 2012 GP2 season

In the build-up to the new GP2 season, Sky Sports F1 are replaying last year’s GP2 season. The schedule times are as follows:

Tuesday 5th March
15:30 – Malaysia, Race 1
16:55 – Malaysia, Race 2

Wednesday 6th March
15:30 – Bahrain, Race 1 (Round 1)
16:55 – Bahrain, Race 2 (Round 1)

Thursday 7th March
15:30 – Bahrain, Race 1 (Round 2)
16:55 – Bahrain, Race 2 (Round 2)

Friday 8th March
15:30 – Spain, Race 1
16:55 – Spain, Race 2

Saturday 9th March
07:00 – Monaco, Race 1
08:25 – Monaco, Race 2

Sunday 10th March
08:00 – Europe, Race 1
09:25 – Europe, Race 2

Monday 11th March
15:00 – Britain, Race 1
16:25 – Britain, Race 2

Tuesday 12th March
15:00 – Germany, Race 1
16:25 – Germany, Race 2

Wednesday 13th March
15:00 – Hungary, Race 1
16:25 – Hungary, Race 2

Thursday 14th March
15:30 – Belgian, Race 1
16:55 – Belgian, Race 2

Tuesday 19th March
14:45 – Italy, Race 1
16:00 – Italy, Race 2

Wednesday 20th March
14:25 – Singapore, Race 1
15:55 – Singapore, Race 2

For 2013, Will Buxton has confirmed that he will be commentating on both the GP2 and GP3 World Feed’s for FOM, which will be shown on Sky Sports F1. His co-commentator has yet to be announced.

Testing coverage peaks with 119,000 viewers

Sky Sports F1’s extensive coverage of testing peaked with 119,000 viewers across two airings, overnight figures show. The two and a half hour show, also across two airings, averaged 65,000 viewers.

The live show, from 14:00 to 16:30, averaged 32,000 viewers (0.5%), peaking with 44,000 at the conclusion of the session. The repeat, from 18:30 to 21:00, averaged 33,000 viewers (0.2%), peaking with 75,000 at 20:30. At this point you are probably thinking “but isn’t adding up two separate airings at different times making the figures look better than what they really are?”. On the one hand, yes. But on the other hand, the amount of people that would have watched both airings is incredibly small meaning that at least 95 percent of the viewers will be unique. Another factor here is that not all of the 32,000 viewers that watched the live show will have watched it ‘live’ anyway, and instead will have watched it at some point before the 02:00 cut-off to be included in the BARB overnight ratings.

So to have a peak audience of 119,000 viewers in my opinion is extremely impressive, especially as that does not include Sky 3D which will probably add a few extra thousand onto that figure. Also, the BARB ratings do not include those that watched on Sky Go, meaning that you are looking at about a 140,000 peak across the two airings when you factor those two things in.

Below is a full round-up of yesterday’s ratings, excluding Sky 3D who’s figures are not publicly released:

14:00 – Live Testing: 32k (0.5%)
– peak: 44k (0.52%) at 16:00
18:30 – Testing Repeat: 33k (0.2%)
– peak: 75k (0.34%) at 20:30
21:00 – Testing Round-Up: 41k (0.2%)
– peak: 43k (0.19%) at 21:00
21:15 – Ted’s Notebook: 34k (0.2%)
– peak: 44k (0.2%) at 21:25

Heading into the weekend, there is not a significant amount of opposition for the testing, with no Six Nations and unusually only one Premier League game live on Sky, so testing might just pick up more viewers than many might expect into Saturday and Sunday with dry weather and a lot of running anticipated. If early figures are to go by, then Sky have made the right decision to broadcast testing live, and may well be pushing Formula One Management (FOM) to let them do it again in the future.