Sky Sports F1’s pre-season coverage: What’s going on?

One of the key questions posed to Sky Sports F1 lately on Twitter has gone along the lines of “will you be screening testing?”. The answer, at the moment, is unknown, the channel seemingly secretive about any coverage information.

As of writing, the only thing we know is that The F1 Show will be returning each Friday from February 15th. When that announcement was made, the article in question said “The F1 season kicks off on Sky Sports with The F1 Show on 15 February followed by coverage of all three February tests and car launches.” At the time, on this blog, I pointed out the inaccuracy in that sentence, as test one at Jerez and the car launches take place before February 15th. That inaccuracy is still there on the page as I write.

So, what else is Sky Sports F1 doing? The answer appears to be, not much. Schedules released, up to and including February 9th indicate that it is just 2012 repeats on a loop. Which is more than disappointing in my opinion. Let me state now that I don’t expect the channel to screen every minute of testing live, something like that is pure fantasy and never realistically going to happen. Plus, I don’t imagine many people would want to sit through live testing for an entire day. The last two days of testing, coincidentally fall on a Saturday and Sunday, so live coverage may be worth considering – depending on demand and how the ‘story of testing’ has gone down until that point.

Something more realistic in my opinion would be a thirty minute show each evening with Ted Kravitz and the Sky Sports News person on location rounding up the days events. It doesn’t need to be anything ground breaking, but just something to bring everything together for the F1 fan who has been unable to keep an eye on things during the day, a few interviews, a bit of analysis and paddock gossip interspersed with a few clips, and job done.

In terms of car launches, nothing is scheduled on Sky Sports F1. On Sky Sports News however, they will be covering it. They will also be covering testing, with live reports from Rachel Brookes and Craig Slater during testing, like they did in 2012. Whilst their coverage was very good, for the Formula 1 fan, who just wants the Formula 1 pieces all in one place, this is effectively useless. Most of the time they are live, I (and others) will be at University and at work, and I don’t think many will want to fast-forward through eight hours of recording to get to the F1 bits. It would be much better placed on Sky Sports F1 as one show with all the clips bundled into a show later on – or as a live standalone show like I noted above.

Sky will probably argue that their Sky Sports News coverage is enough and will cover the main points, or that testing does not justify extensive coverage on Sky Sports F1. I’m afraid I disagree, Formula 1 will be on Sky Sports News, yet their dedicated Formula 1 channel will still be in repeats mode? That sounds incredibly like backwards logic to me. Also, why bother having the channel on-air if it is going to remain dormant? It may be that they are going to announce something definite regarding testing and the car launches really late. But even so, it is disappointing that we are being kept in the dark about their plans. Hopefully more coverage will be announced soon, but with two weeks before the first test, it does not look highly likely.

Update on January 20th – Doing a few look arounds’ on the Sky Sports website to see if I can dig up anything more, I noticed this side bar note on an article they published on Thursday: “From dawn to dusk, Sky Sports Online will be providing live interactive commentary from trackside at both Jerez and Barcelona on every day of testing this winter, while Sky Sports News will be providing regular live updates from the tests, starting with Jerez on February 5-8.” The title of the side bar note is titled “Testing on Sky Sports F1”, yet the description shows that nothing of the sort will be on Sky Sports F1 aside from The F1 Show starting on February 15th after test one. Regular live updates is, as I noted above, similar to last year with Rachel Brookes or Craig Slater alongside Ted Kravitz every so often giving an update on proceedings. I’ll update the blog if anything changes.

Update on January 26th – Sky have added a 15 minute round-up show to each day at 21:00, not live but just edited together from the day. Hopefully this is actually 15 minutes long and not 7/8 minutes of content in a 15 minute slot. Now whether that is enough for a dedicated Formula 1 channel is open to interpretation. I’ve outlined my thoughts on that clearly above.

Sky Sports F1 – Top 10 ratings (week ending 6th January, 2013)

From BARB:

1 – 17k – McLaren Season Review (Monday, 11:31)
2 – 14k – Toro Rosso Season Review (Monday, 13:59)
3 – 14k – Marussia Season Review (Monday, 15:00)
4 – 14k – Caterham Season Review (Monday, 14:31)
5 – 12k – HRT Season Review (Monday, 15:30)
6 – 9k – Red Bull Season Review (Tuesday, 19:32)
7 – 8k – Williams Season Review (Monday, 13:30)
8 – 7k – Marussia Season Review (Thursday, 21:30)
9 – 7k – Red Bull Season Review (Monday, 10:30)
10 – 6k – HRT Season Review (Wednesday, 21:30)

Fairly solid figures here in comparison to previous weeks, unsurprisingly though still very low in the off-season. Motors TV recorded viewing figures around the same level as well.

Brundle “very happy” with first year at Sky

Martin Brundle has expressed his happiness at how his first year with the Sky Sports F1 team has gone.

Speaking at the AUTOSPORT Show, Brundle said “I’m very happy. Last year, sitting here at the AUTOSPORT Show, I was wondering [about my decision] because it took me a long time to make the decision as I liked what we were doing at the BBC, but I also liked what Sky were proposing to do and the role they wanted me to play. It wasn’t until the first race in March that I quickly began to realise that I really was happy with my decision. I think they put on a great show [for their first year], and we’ve got a good rapport among the people working in vision at Sky and those working behind [the scenes] as well.”

“We’re putting out 14 hours a weekend at a grand prix, a huge amount of content, and I’m probably working twice as hard as ever before on Formula 1 television. We’ve got the resource, and if you look back through the Olympics, who was still running F1 stuff? Sky. If you look through the Winter, who is out there with F1? Sky. Nobody is really out there [doing anything] in the television world.”, Brundle said regarding the amount of output Sky produced.

Brundle also commented about how Formula 1 broadcasting has moved on, noting “In the ITV days, we had 5 x 2’45” breaks which the fans did not like at all, we would have gone back to that. I think the solution was quite an elegant, at the time the fans were upset [about the BBC and Sky deal]. I don’t get that kind of feedback any more.”

In my opinion, it depends whether you look at Sky Sports F1 as a programme or a channel. If you just see it as a programme, then yes the first year has been very successful. But as a channel, there is significant room for improvement, as outlined before. The weekend output, which Brundle is involved in, is largely fine. Okay, there needs to be some changes to perfect it, but for the first year it was a good starting point to begin at. I’m not sure I particularly agree with Brundle’s point about being still on air throughout the Winter, after all the Sky Sports F1 channel is full of repeats from 2012, there is nothing in the schedules to bring the aficionado into watch.

A few news pieces

A few bits of interesting news have been making the rounds today, some of which can only be construed as disappointing.

The first piece of news is that FanVision will no longer be accessed by Formula One fans around the world attending races in 2013. FanVision’s release states that they were “not going to be able to agree terms with FOM”. What I think is worth noting here is that it would have been the first renewal of contract between the two parties since the two parties joined forces back in the middle of 2006, FanVision then under the Kangaroo TV moniker. The suspicion I have is that FanVision became too popular for its own good, Formula One Management wanted to hike the price and FanVision said no. I cannot say I particularly blame them if the product is more popular, but at the same time it would not surprise me if this was a negotiating tactic from FanVision, release this news, get some outcry from Formula One figures and media, and then strike a late cut price deal on the eve of Australia.

Next up is that Motors TV have announced that they will not be covering the World Rally Championship this year, meaning that as of writing it the series will not be shown in the United Kingdom. The news is a bitter blow to rallying fans, coverage of the sport once seen on ITV1 and Channel 4 ten years ago has since nosedived and has not touched terrestrial television much since. Steve Rider covers rallying in detail in his new book, which I may make the subject of a future blog.

Back onto the Formula 1 shores and newly signed NBC Formula 1 broadcaster Leigh Diffey has revealed that he was approached by BBC to commentate (I assume commentate) on their coverage. The move could have happened at one or two junctures, one at the end of 2011 or at the end of 2010 when Jonathan Legard was dropped. Our resident insider on Digital Spy says it was the latter. Hindsight is a wonderful thing, but I am actually glad this did not happen as Martin Brundle and David Coulthard was a fantastic partnership in 2011, whilst Coulthard and Ben Edwards commentating has been similarly superb this past season. So this is one move that I am glad did not happen.

And finally, staying with Formula 1, Sky Sports F1 website writer Pete Gill has confirmed that Sky Sports Online will be providing live and interactive commentary of all three pre-season tests. I do not really consider this much of an announcement or revelation (hence why this piece of news, AUTOSPORT have been doing this for several year, as have BBC and multiple other Formula 1 sites. Interactive to my mind is responding to readers’ tweets, although some for whatever reason interpret it as live video, which is not the case. Given that Sky Sports F1 is on throughout February, I would like to be proven wrong…

Sky Sports F1 – Top 10 ratings (week ending 30th December, 2012)

From BARB:

1 – 13k – F1 2012: A Season to Remember (Tuesday, 19:00)
2 – 8k – F1 2012: A Season to Remember (Monday, 17:59)
3 – 8k – Lotus Season Review (Thursday, 19:30)
4 – 7k – Britain’s Next F1 Star (Tuesday, 14:30)
5 – 7k – F1 2012: A Season to Remember (Wednesday, 16:30)
6 – 7k – Williams Season Review (Saturday, 15:31)
7 – 7k – Force India Season Review (Saturday, 15:00)
8 – 6k – Britain’s Next F1 Star (Tuesday, 14:00)
9 – 5k – Ferrari Season Review (Wednesday, 19:31)
10 – 5k – Red Bull Season Review (Wednesday, 19:02)
== – 5k – Legends (Wednesday, 18:31)