Sky Sports F1 – Top 10 ratings (week ending 20th May, 2012)

From BARB:

1 – 53k – The F1 Show (Friday, 20:00)
2 – 24k – Spanish Grand Prix Highlights (Monday, 16:31)
3 – 23k – 2008 Monaco Grand Prix (Sunday, 12:35)
4 – 22k – 2006 Season Review: Part 1 (Friday, 21:00)
5 – 20k – 2010 Monaco Grand Prix (Sunday, 17:30)
6 – 19k – 2007 Monaco Grand Prix (Sunday, 10:20)
7 – 15k – 1983 Monaco Grand Prix (Sunday, 09:40)
8 – 15k – 2006 Season Review: Part 3 (Saturday, 22:15)
9 – 15k – Spanish Grand Prix: GP2 Sprint Race Replay (Wednesday, 22:55)
10 – 13k – The F1 Show (Friday, 22:31)

The first point to note is that all of the top ten is above or equal to thirteen thousand viewers, the first time that has happened in a non race week since the week ending April 1st, 2012. In terms of the Sunday ratings, the classic races did fairly well when you think that the previous non-F1 Sunday the channel failed to get above 11k at all. Assuming the other classic races had 12k for the sake of argument, between 09:00 and 20:00 on Sunday 20th May, Sky Sports F1 averaged 18 thousand viewers. This compared with an average of eight thousand viewers for Sunday 6th May, 12 thousand viewers for Sunday 30th April and seven thousand viewers for Sunday 8th April.

Is 18 thousand viewers enough to justify showing classic F1 races? I don’t know. Don’t forget here, though, that each of the above races were repeated over the week, so maybe the totals will look a bit higher once they are accounted for (although I doubt any will appear in next week’s Top 10). The weekly reach was also high, a reach of 812 thousand was the highest for a non-F1 race week since the week ending March 11th, which was the channel launch week.

One thing also of note is that 2008 was the highest rating, which is no coincidence considering it was the most exciting race (and the fact that 2009 is no where to be seen, 2011 I imagine is not there as it fell into the more competitive primetime). Had they have been imaginative, and say repeated the 1996 Monaco Grand Prix, ratings across the day could have been slightly higher, although we’re talking a few thousands more here rather than anything over the top.

The F1 Show’s rating for it’s main Friday airing at 20:00, however, was the lowest since its airing on March 30th, which surprises me considering they had Pastor Maldonaldo as a guest. I do think it needs to be promoted a lot more as it rarely gets promotion outside of the channel.

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