From BARB:
1 – 531k – Live European Grand Prix (Sunday, 11:30)
2 – 348k – Live European Grand Prix: Qualifying (Saturday, 12:00)
3 – 70k – European Grand Prix Highlights (Sunday, 22:42)
4 – 64k – F1 Legends (Saturday, 09:35)
5 – 64k – Live European Grand Prix: Practice 3 (Saturday, 09:45)
6 – 64k – Live European Grand Prix: Practice 1 (Friday, 08:45)
7 – 61k – Live European Grand Prix: Practice 2 (Friday, 12:45)
8 – 49k – Fast Track (Sunday, 10:38)
9 – 47k – F1 Legends (Sunday, 11:06)
10 – 42k – European Grand Prix: Practice 2 Replay (Friday, 18:00)
Some notably poor figures above. Qualifying and the Race did fine, but all three practice sessions recorded surprisingly low figures, none of the three live showings breaking 64,000 viewers. In fact, the average of three sessions is the lowest since the Malaysian Grand Prix in March.
The channel reach was 2.19 million, which is also the lowest yet for a race weekend for the channel. BBC One’s live race programme entered the top 30 on BARB, with an average of 3.92 million viewers.
As I noted in my ratings piece last Monday, I expected the combined viewership to be the highest since 2000, and this is exactly the case with a viewership of 4.45 million viewers. The number is the second highest of the year, only behind the Chinese Grand Prix, also coincidentally a race that both Sky and BBC broadcasted live.
The Qualifying figure of 348,000 combined with BBC’s overnight rating of 2.24 million (25.2% share), brings a total combined viewership of 2.60 million, about 300,000 viewers down on last year.
Motorsport Broadcasting 