1 – 366k – Live Belgian Grand Prix (Sunday, 11:00)
2 – 277k – Live Belgian Grand Prix: Qualifying (Saturday, 12:00)
3 – 105k – Live Belgian Grand Prix: Practice 3 (Saturday, 09:45)
4 – 58k – Live Belgian Grand Prix: Practice 1 (Friday, 08:45)
5 – 55k – Live Belgian Grand Prix: Practice 2 (Friday, 12:45)
6 – 46k – Porsche Supercup: Europe (Saturday, 11:15)
7 – 35k – Belgian Grand Prix Highlights (Sunday, 19:00)
8 – 30k – Belgian Grand Prix Qualifying Replay (Saturday, 17:34)
9 – 29k – Live Belgian GP2 Feature Race (Saturday, 14:35)
10 – 28k – F1 Legends (Saturday, 11:30)
The first thing here is that the Sky Sports F1 channel reached only 1.98 million people for the Belgian Grand Prix week, which is the lowest reach ever for the channel during a race week. But that, for me, does not mean we can just ignore the above figures.
The highlights programme, that essentially forced the IndyCar Series onto the Red Button, whichever way you look at it, is poor. A programme that had 35,000 viewers forced the IndyCars onto the Red Button? That is just depressing. Sky don’t have enough faith in it to think it can get more than 35,000 viewers? Given that the title could have been decided in Sonoma, and with a bit of promotion during the F1 programme (maybe adverts during the breaks), it would have easily surpassed 35,000 viewers, in my opinion.
The GP2 figure is embarrassing, I can’t say it more bluntly than that. As the other GP2 and GP3 live programmes are outside the top ten, it means they had under 28,000 viewers. Which, is again embarrassing. Even their live The F1 Show on Friday evening in Spa had under 28,000 viewers. I know people criticise Sky’s Formula 1 coverage, but The F1 Show deserves a lot more than 28,000 viewers! Those two figures are just sad. I’m going to put up a blog about GP2 at some point in the next week before Singapore, because given that it is the title decider, I hope Sky dedicate more air-time to GP2. Will they? I doubt it. Although I don’t have figures to hand, Eurosport probably had around the same for GP2, while in 2008 I believe GP2 had just under 100,000 viewers on ITV4.