Sky have revealed their financial results for the second half of 2012 from June 30th, 2012 to December 30th, 2012. In it contains the following parts touting the success of Sky Sports F1:
“In its debut season, the Sky Sports F1 channel reached more than nine million viewers while Sky Sports on Sky Go, our mobile TV service, continues to grow in popularity, registering a record 234,000 unique users for live coverage of the Manchester derby in December.”
“Sports [programming costs] accounted for £48 million of the increase which was predominantly due to the inclusion of Formula 1 and Ryder Cup rights not in the prior year together with the England and Sri Lankan cricket tours to India and Australia respectively.”
With regards the first point, nine million viewers is the amount of the viewers that have watched the channel for three consecutive increase. This is an increase from the 7.3 million viewers it reached for the first 10 races last year, meaning that the channel reached 1.7 million new viewers in the second half of 2012. As noted previously, the reach figure is simply that, a ‘roof’ figure and should not be taken as nine million viewers watching each race as that, in my opinion, is PR spin when the average figures are significantly lower.
The second point concerns the record unique number of users for the football Manchester derby on Sky Go. That statement is unclear in nature because it says ‘mobile TV service’, therefore I don’t know if it includes every possible method of watching via Sky Go. If it does, I find that figure low myself, and given that Formula 1 is less popular than football, I would be interested to see how many watched the United States Grand Prix via this method. The football figure suggests it is not a lot, probably around ~150k or 200k at most – which would not bump the overall Formula 1 ratings significantly.