Again as with last week there is only Sky Sports F1 ratings to report from BARB for the Abu Dhabi Grand Prix. Thankfully this time the race day number has indeed been split into three which breaks down as follows:
– 570,000 – Live Race (Sunday, 11:30)
=> 212,000 – 11:30 to 12:00
=> 748,000 – 12:00 to 15:20
=> 167,000 – 15:20 to 16:10
When you consider that 570,000 viewers is the average for an exclusive race, I imagine Sky will be quite disappointed as that is only 5 percent up year-on-year. Okay, the title race is over, but I imagine they were hoping for a higher average than that.
Elsewhere on Sky Sports F1:
– 457,000 – Live Qualifying (Saturday, 12:00)
– 106,000 – Live Practice 3 (Saturday, 09:45)
– 56,000 – Live Practice 1 (Friday, 08:45)
– 54,000 – Live Practice 2 (Friday, 12:45)
No promotion means that none of the GP2 or GP3 championship deciding races made it into Sky Sports F1’s top ten. Okay, things did not go Sam Bird’s way, but I don’t think I even seen cross promotion on Sky Sports News. A lesson to learn for 2014, I feel. Qualifying fared impressively, one of Sky’s higher ratings of the year, but the rating may have been influenced by only 20 minutes reaction afterwards (which probably makes GP3’s first race failing to make Sky’s top ten even more disappointing).