Poll: Will ITV broadcast season two of Formula E live?

Formula E testing from Donington Park has come and gone. Now, the long journey begins for the 40 cars to head to Beijing in time for the 2015-16 season opener on Saturday 17th October.

On the track, many questions remain about the pecking order, and these questions will not be answered until the first qualifying session of the season has finished. Off the track however, one question remains for UK readers. Who will be broadcasting season two of Formula E? As of writing, nothing has been officially confirmed. The most likely outcome is that ITV will continue to screen live coverage. Mentions of Formula E remain in ITV Sport’s Twitter bio, whilst ITV’s Formula E website has been giving testing updates over the past few weeks, although there was no ITV presence at Donington. So, why has there been no official announcement? I think there are three main reasons.

The first potentially contentious point surrounds whether a London ePrix will take place next June. As noted previously, the London ePrix weekend is taken up by the British Grand Prix. AUTOSPORT says that an early July slot is likely, but that’s yet to be made official. Were the London ePrix to be dropped, then this makes Formula E less attractive to UK broadcasters, given that the big season finale would instantly disappear from their radar. A peak audience of 1.2 million viewers watched the season finale on ITV’s main channel, a point Formula E CEO Alejandro Agag emphasises in his AUTOSPORT interview.

The second stumbling block is money. In order to get Formula E on free-to-air television for its inaugural season, I imagine ITV paid peanuts to broadcast it. It was an unknown entity, nobody knew what was going to happen. Now that we’re heading into season two, it is not unreasonable to expect that Formula E may well want a few more pounds off ITV in order to broadcast the series. If the figure ITV wants to pay and the figure Formula E thinks it should get are not in the same ballpark, that could be the source of some contention. Okay, this is mostly conjecture, but new motor sport series live and die off money, whether we like it or not. An extra million off ITV could be vital for Formula E’s health in the long term, however the investment off Liberty Global and Discovery Communications is believed to help Formula E enormously.

The third issue is pay-TV. I doubt Sky Sports would be interested, they have Formula 1, GP2 and GP3 for single-seater action. Formula E would add nicely to BT Sport’s portfolio, bearing in mind that the channel did show delayed highlights last season. However, the biggest link for me is between Formula E and British Eurosport. Eurosport are owned by Discovery Communications who, as mentioned above, have a minority investment in Formula E. I think, this early in its life cycle, it would be an absurd move to put Formula E live on pay-TV, and it would go smack in the face of Formula E’s ethos to be accessible to the public. I don’t think ITV4’s numbers for Formula E were big enough to attract major pay-TV interest, that could change though in the future if Formula E stayed on ITV to an increased number of viewers.

As of August 6th, an ITV spokesperson told this blog that the 2015/16 broadcast rights were still “to be decided.” In reality, I would be surprised if an agreement is not announced between ITV and Formula E soon. Last year’s deal was announced in March. But until that time comes, there is always a chance that another broadcaster could swoop exclusive live rights to Formula E.

Update on September 8th – No news to report publicly. Provisional schedules for the week commencing Saturday 17th October are released on Thursday 1st October. We should hear something before then, I’d be really surprised if we don’t.

Update on September 9th – Looks like we have an extra week to play with now that Beijing is on Saturday 24th October.

Belgium draws identical audience year-on-year

The Belgian Grand Prix, won by Lewis Hamilton, drew an identical audience year-on-year, overnight viewing figures show.

Race
Live coverage of the Grand Prix on BBC One, which aired from 12:10 to 15:30, averaged 2.44m (22.5%), peaking with 3.38m (27.5%) at 14:25 as Hamilton won. Last year’s race aired across the same timeslot to an identical audience, albeit a different share: 2.44m (26.4%), with a peak of 3.27m (31.8%) as Daniel Ricciardo won. The trend, the same audience but lower share is repeated over on Sky Sports F1. Their race day show, from 12:00 to 15:30, averaged 470k (4.3%), peaking with 768k (6.2%) at 14:05. Last year’s Sky coverage averaged 475k (5.1%), peaking with 784k (8.3%) at 13:05.

It is not often you get an identical audience year-on-year, let alone an identical channel breakdown. The combined average for 2015 of 2.91m is the same as 2014, and the combined peak of 4.15m is up on the peak of 4.04m. Unfortunately, because the 2015 average is lower than 2014 (2.9065m vs 2.9103m), it does mean that the 2015 Belgium Grand Prix now holds the unwanted statistic of being the lowest rated European round since the 2008 European Grand Prix. That race went up against the Olympic Games closing ceremony from Beijing.

There are multiple reasons though why I don’t think Belgium’s numbers are anything to worry about. Alongside the warm weather, Belgium was up against a lot of sporting opposition. Premier League football on Sky Sports would have taken away a chunk of the audience, and The Ashes cricket no doubt played a factor as well. The biggest opposition though came from Usain Bolt running in the 100m final at the World Athletics Championship in Beijing. Screened live on BBC Two, the athletics hit 3m (24.4%) at 14:15. During the same five minute period, the F1 dropped to 3.12m (25.7%), showing the effect that Bolt had, albeit a very short effect given the length of the 100m race!

Looking ahead, the Italian Grand Prix in two weeks time should bring in a good number. It is a highlights race, and as we saw with 2012, should draw a big number in comparison to previous years.

The 2014 Belgian Grand Prix ratings report can be found here.

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Dissecting Bernie Ecclestone’s latest BBC F1 quotes

There are multiple websites this morning reporting quotes attributed to Bernie Ecclestone, made yesterday during the Belgium Grand Prix weekend, with relation to the current BBC and Sky deal that is due to expire at the end of 2018.

The quotes, which can be attributed to the Telegraph, AUTOSPORT or the Daily Mail, have Ecclestone saying: “I hope [BBC] continue. We’re not interested in the money, we’re interested in entertaining the public and doing a service. That’s what we’re there for. I think it would be good [to continue as we have at the moment]. It’s works at the moment, so there’s no reason why it should change. Sky have done a super job. They’ve lifted the level and lifted the BBC up.”

In relation to whether BT Sport are interested in Formula 1, Ecclestone said: “Let’s see. They’ve not been in to see me, but then even if they had I wouldn’t tell you.” The quotes were made in response to the news that RTL have extended their current deal in Germany to cover both 2016 and 2017. The price quoted by the Daily Mail for the RTL deal is 25 million per season (I’ve adjusted this sentence, Karol296 in the comments section notes that this is €25m, which is £18m, a bargain). The Daily Mail also say that it is £25 million per year for the current BBC deal, although I have in the past put that number at between £15 million and £20 million. You won’t find any information about the exact number in the public domain, but both RTL and BBC are definitely paying less than previously.

All three websites have also reported a factual inaccuracy. The current BBC and Sky deal does not expire as the end of 2017 as the three websites note. It expires at the 2018, as the BBC say themselves on their website. Where 2017 comes from, I have no idea, but I would have thought ‘end of 2018’ is a basic fact in the story. By bringing that date forward a year, you are changing the complexion of the story somewhat. I talked about what could happen in the future last month. If BBC want to stay in Formula 1, then they will enter negotiations with Sky and Formula One Management earlier than expected. A BBC spokesperson told this blog last month “We remain committed to our existing contracts for Formula 1.”

We’re not interested in the money, we’re interested in entertaining the public and doing a service. – Bernie Ecclestone (August 21st, 2015)

The majority of Ecclestone’s quote is your normal talk and nothing out of the ordinary. The only line, in my opinion, that is worth discussion is the one I’ve put in the block quote above. Coming from Ecclestone, it is difficult to look at a quote of that nature with a straight face. Every other sporting contract in the recent past has seen their value jump such as the Premier League and UEFA Champions League. The last F1 contract renewal which started the current arrangement was completed before BT Sport entered the fray. Fact is, if someone throws Ecclestone a bundle of money at the table, he is unlikely to reject it. That is just my opinion, after all Formula 1 is more a business than an entertainment franchise.

If money is no object either, then why is every race not live on free-to-air television? If RTL are paying £25 million to cover every race live, is there not precedence for saying that the BBC should be able to cover every race live by paying the exact same amount? If money is no object, then you may as well invite ITV or Channel 4 to the table and come up with a deal similar to the recent Six Nations deal that was announced. For a business built, and skewed, around money, that quote is surprising. What I think the quote does show with certainty that Ecclestone wants BBC to stay in the game. Maybe it shows that he is concerned that BBC could exit Formula 1 soon, but I’m not sure as no doubt that quote applies to RTL as well.

The earliest in my opinion that we will hear any news is the middle of next year, but that is only if BBC want to renegotiate. If they want to continue in the same vein as now, then I don’t expect to hear any news until 2017.

An afternoon at Donington

My latest exploits sent me to Donington Park for an afternoon of Formula E testing. Blog readers may remember that I went to Silverstone last year to watch the opening round of the World Endurance Championship. I may not have watched any actual racing on Monday, but the day was still enjoyable, albeit for different reasons compared to Silverstone. Monday marked day three of six of the Formula E testing season, and with free entry, it was a fairly easy decision to head up to Donington (and to use a day of annual leave, he says). In the days before the test, I did ask a few non motor sport fans what they thought of Formula E, given that they knew that I liked it and was going to the test. One pointed out that Formula E isn’t Formula E “without the EJ”, a reference to Formula E’s music. Another, who watched the London ePrix on TV, liked the use of the battery graphics and how it played into the strategy of the race, a point I made during the lunch break to Formula E commentator Jack Nicholls (more on that later).

On arrival, I didn’t anticipate the size of the queue considering it was testing. I did use the moment to get a look at the demographic that had turned out. Walking around it was quite clear that there was a real mix of people, from kids experiencing their first sight of motor sport to those who had been to the circuit year in, year out. It was great to see families in their droves there, especially during the pit walk. I’d estimate around 2,000 people were there on Monday, not that the number really matters, the main thing is that Formula E successfully engaged with the fans that did attend, which they did. Whilst the gap between testing and race one is long, you can see the benefits of holding the tests during the school holidays in order to get a broader demographic attending. I didn’t speak to fans as I walked around the circuit, but you got the feeling that for some of them, even older people, it was their first time here.

Sam Bird in the Virgin tackles the chicane on day three of Formula E testing at Donington Park.
Sam Bird in the Virgin tackles the chicane on day three of Formula E testing at Donington Park.

The only place I could start was by heading up towards the Melbourne Loop. Comparing Formula E with different forms of motor sport is difficult. You walk into most motor sport events, and you know the sound will blow you away, as the 6 Hours of Silverstone did last year. Formula E gives you a different sensation. Whilst the sound of the cars did not make the hairs on the back of my neck stood up, it did bring a different element to proceedings. Readers who have watched Formula E on television will notice how you can hear every squeal, and a multitude of different sounds as the drivers tackle the machinery. The same is true here. The rumble across the kerbs on the exit of Melbourne Loop was one example, or the locking of the brakes into the hairpin, as many drivers experienced on Monday afternoon.

As I did at Silverstone, you can not go to a motor sport event or test day without taking a stroll down pit lane. I was surprised, again, at the size of the queue given that it was £5 to get in, but it was fantastic to see the interest that people had. Being alone did give me the freedom to stroll down the pit lane, which may have been a slight mistake, because what followed in the half hour was a series of ‘selfies’ with multiple drivers: Bruno Senna, Nick Heidfeld and Nelson Piquet, Jr to name a few. Don’t worry, I won’t republish the selfies here! Alongside the selfies, I did chat to Formula E commentator Jack Nicholls (thankfully we made contact earlier in the day, so it was not an awkward introduction!). Nicholls was great on the circuit commentary throughout the day… I should probably plug the Donington museum at this point, but I’ll resist. Seriously, it was great to chat to Nicholls, to walk down pit lane and to have a moment with the stars. If anything, it served as a reminder of the fan-friendly nature that Formula E brings, that you can easily get to interact with those in the spotlight. I can’t recommend it enough.

The Mahindra mechanics at work during day three of Formula E testing.
The Mahindra mechanics at work during day three of Formula E testing.

After the lunch break, I briefly went towards the infield section near the Craner Curves. The first thing that stands out is the sheer elevation. The elevation does come across on TV, but that whole sequence looks much more impressive in real life. The only problem is that the Formula E cars probably look the least impressive going through here due to the lack of speed. Which wasn’t surprising at all, but it did mean that I went back towards the Melbourne Loop and The Esses quicker than I expected. The moment of the afternoon running that I witnessed came from Jacques Villeneuve locking up, and avoiding the Esses chicane altogether, heading towards the gravel trap.

I made the point to Nicholls during the lunch break that Villeneuve could well bring new fans towards Formula E because of his F1 World Champion status, but we shall see whether that really happens or not. I do hope that Formula E grows in stature for season two, but I’m writing this and we still have no news about whether ITV have a contract in place for the forthcoming season, which is concerning. The chicane did draw a crowd into the afternoon, as it is probably the best place to get a good shot, and see Formula E cars at a decent pace. Again, I make the point that you’re unlikely to be blown away from the speed, however the cars in the flesh look like beasts, and something that motor racing cars should look like.

A bit like my day at Silverstone, the sun was rarely spotted, although it did make an appearance before the running began whilst I was queueing up. I’ll avoid making a direct comparison between my day at Silverstone last year and Donington this past Monday, because they’re two completely different kettles of fish – last year was witnessing my first motor race; Donington was Formula E testing. Overall though, Monday was an enjoyable day. I’m glad I decided to go to one of the test days! There are still two more days of testing left, so if you’re free next week I’d strongly recommend heading up to Donington. It is not often you can get hours of enjoyment, for very little cost, and it is an easy way to spend a family day out and entertain the kids.

Scheduling: The 2015 Belgian Grand Prix

Formula 1 is back…. again! It feels like a very long time since we had regular Formula 1 action, but the Belgian Grand Prix kick-starts a fifteen week period in which we will see nine races. The races really do come fast from now until the end of November, with two double headers coming up. Belgium is the last of three races on the bounce that the BBC will be showing live, as a result of the German Grand Prix absence.

There’s a few schedule changes over on the BBC this weekend. The World Athletics Championship from Beijing means that qualifying will be broadcast on BBC Two. At first, I did find the move surprising, considering you’d expect F1 qualifying to perform better than the athletics, but it is the opening day of the athletics, so you can see why BBC would be keen to put the opening day on BBC One. Alongside the athletics, the final Ashes test means that neither practice or qualifying will be broadcast on BBC Radio, not that it matters too much with it being a BBC TV live weekend.

The major change over on Sky is that all of the session repeats will be chopped down, removing any pre and post session build-up. For example, the live qualifying broadcast is 155 minutes, whereas the replay later on Saturday is 70 minutes, featuring only the World Feed content and Sky’s content in between the three sessions. It’s a big diversion from the previous three years on the channel. It may make things easier for those wanting to watch only the session, but it doesn’t bring anything new to the channel, only increase the amount of repeats. Another point worth mentioning is that the simulcasts on Sky Sports 1 have ended, for the moment.

As always, the full schedule is below…

BBC F1
BBC TV – Sessions
21/08 – 08:45 to 10:40 – Practice 1 (BBC Two)
21/08 – 12:45 to 14:45 – Practice 2 (BBC Two)
22/08 – 09:55 to 11:05 – Practice 3 (BBC Two)
22/08 – 12:10 to 14:30 – Qualifying (BBC Two)
23/08 – 12:10 to 15:30 – Race (BBC One)
23/08 – 15:30 to 16:30 – Forum (BBC website and connected TV)

BBC Radio – Sessions
23/08 – 13:00 to 15:00 – Race (BBC Radio 5 Live)

Supplementary Programming
20/08 – 21:00 to 22:00 – Preview (BBC Radio 5 Live)
21/08 – 14:45 to 15:45 – F1 Rewind: Schumacher (BBC Two)
21/08 – 18:45 to 19:00 – Inside F1 (BBC News Channel)
22/08 – 19:45 to 20:00 – Inside F1 (BBC News Channel)

Sky Sports F1
Sessions
21/08 – 08:45 to 11:00 – Practice 1
21/08 – 12:45 to 15:00 – Practice 2
22/08 – 09:45 to 11:15 – Practice 3
22/08 – 12:00 to 14:35 – Qualifying
23/08 – 11:30 to 16:15 – Race
=> 11:30 – Track Parade
=> 12:00 – Pit Lane Live
=> 12:30 – Race
=> 15:30 – Paddock Live

Supplementary Programming
20/08 – 14:00 to 14:30 – Driver Press Conference
20/08 – 20:45 to 21:00 – Paddock Uncut: Belgium
21/08 – 16:00 to 16:45 – Team Press Conference
21/08 – 17:00 to 18:00 – The F1 Show
26/08 – 20:30 to 21:00 – Midweek Report

GP2 Series – Belgium (Sky Sports F1)
21/08 – 11:00 to 11:50 – Practice
21/08 – 14:50 to 15:30 – Qualifying
22/08 – 14:35 to 16:05 – Race 1
23/08 – 09:30 to 10:45 – Race 2

GP3 Series – Belgium (Sky Sports F1)
22/08 – 08:45 to 09:20 – Qualifying
22/08 – 16:10 to 17:10 – Race 1
23/08 – 08:20 to 09:20 – Race 2

If anything changes, I will update the schedule above.