The 2016 MotoGP season ended on Sunday live on BT Sport, but was beaten by Formula E’s second round of its new season in Morocco, overnight viewing figures show.
Formula E continues solid start on Channel 5
Live coverage of the Marrakesh ePrix aired on Channel 5 from 15:30 on Saturday (12th November). The two-hour programme averaged 281k (2.1%), peaking with 443k (3.3%) at 16:40. Bearing in mind that Formula E was resoundingly beaten on ITV4 whenever it clashed with Formula 1, this is a solid number.
The Marrakesh event also holds the feat of being one of the most watched races so far in Formula E’s history, only behind the London ePrix and the inaugural Beijing ePrix. This shows that their deal with Channel 5 is already paying off, and helping the championship reach a larger audience than it could on ITV4. Formula E at the moment needs to take baby steps on Channel 5, to try to increase the audience.
However, Formula E’s numbers were lower than Channel 5’s slot average which might be concerning for the network. Formula E’s deal with Channel 5 is two years long, so there is time to improve numbers. The large calendar gaps won’t help, but hopefully Formula E can maintain a positive trajectory when it returns in February.
MotoGP bows out lower than 2015, but up on 2014
The 2016 MotoGP season has done as well as you would probably expect, given the way Marc Marquez wrapped up the championship several races early. Live coverage of the Valencian MotoGP averaged 107k (1.2%) from 09:30 to 14:15 on BT Sport 2. The MotoGP segment itself from 12:30 to 14:00 averaged 176k (1.8%), peaking with 234k. Unsurprisingly, overnight viewing figures are down around 45 percent on last year’s record high audiences for Valencia.
Across the season as a whole, the pattern is repeated year-on-year. BT Sport’s MotoGP race day programmes in 2016 averaged 114k (1.9%), compared with 132k (2.3%) in 2015 and 90k (1.4%) in 2014. The MotoGP portion of BT’s programming from 12:30 to 14:00 or equivalent averaged 181k (3.1%), compared with 212k (3.6%) in 2015 and 139k (2.0%) in 2014. Cal Crutchlow’s maiden victory in the Czech Republic peaked with a strong 282k, up 13.5 percent on 2015. The highest peak audience of 2016 went to Austin, which peaked with 325k.
It should not be a surprise to see 2015 with higher viewing figures: the season went down to the wire and would have hooked the attention of a broader range of viewers. On the other hand, 2016 was much more exciting than 2014 for MotoGP with nine different winners. I think the viewing figures are about where I would expect for BT. Not amazing, but not poor by any stretch of the imagination. As always, viewing figures do not include BT Sport’s app, nor MotoGP’s Video Pass which will make up a small portion of the difference year-on-year.
ITV4’s highlights programme continued to drop compared with 2014 and 2015. Their highlights programme, which aired on Monday nights, averaged 285k (1.4%) according to overnight viewing figures, compared with 306k (1.5%) in 2015 and 344k (1.7%) in 2014. A drop of 7 percent is smaller than the 11 percent drop experienced between 2014 and 2015. I don’t have the numbers to hand, but I believe ITV4’s viewing share is down as a whole, which may explain why MotoGP has followed that trend.
The combined UK audience for MotoGP is made up of BT’s MotoGP portion (90 minutes or equivalent) plus ITV4’s highlights. The total of 466k is a record low, down on both 2014 and 2015, which is slightly disappointing. I do think audiences would improve if ITV4’s highlights programme was better placed, or aired on the Sunday evening for European races, but I doubt BT would allow that. The same goes for BT with MotoGP as it does for Sky with Formula 1: both need to find ways to make their channels more accessible to the wider public, as pay TV audiences have stagnated. TV does make up a smaller piece of the pie than in previous years, but it is still an incredibly important piece of the jigsaw.