Heading into 2018, there are several stories which promise to keep bubbling away during the next twelve months, some of which have significant relevance to UK readers.
A new look Formula 1 will greet fans at the start of the 2018 season, both on and off the track. On track, we say hello to the Halo. Will the introduction of the cockpit protection system cause a ratings drop worldwide for F1, or will audiences continue to be enticed by the machinery on offer?
Off the track, F1 unveiled its new branding at the end of the Abu Dhabi Grand Prix, which will be rolled out across all forms of media at the start of 2018. How will fans react to the new visual on-screen look? Friendly, more playful is the intention, we wait to see if fans like what they see come Melbourne, if not earlier.
Also, Formula 1’s new over-the-top services are highly anticipated, which should launch in a number of countries. Sean Bratches publicly confirmed the service during the Abu Dhabi Grand Prix weekend, but early 2018 will see firm details unveiled, such as pricing and content. Will an entry level tariff allow F1 to reach new fans and markets? Will the platform make a noise to start with if the initial user base with access is low?
With an over-the-top network comes personnel. Will Formula One Management poach personnel from their existing broadcasters’, or bring new pundits into the sport? Will we see the likes of Will Buxton and Jason Swales (both part of NBC’s former F1 line-up) play a part?
In the UK, as readers are aware, Sky Sports hold exclusive television rights from 2019 to 2024, marking a significant shift in the market. However, is there appetite from them to sublet a highlights-only package to a free-to-air station, allowing Formula 1 to continue to reach the masses? As it stands, 2018 will be Channel 4’s third and last season covering Formula 1.
We should also in the first half of 2018 find out which UK broadcaster will air MotoGP from 2019 onwards. BT Sport’s contract expires at the end of 2018. They are expected to retain the rights, but it is not a nailed on certainty, and Eurosport could still steal back the premier motorcycling sport.
So many questions unanswered as we head into 2018. If you love your broadcasting news, do not change the channel…