Behind the motorcycling microphone: Keith Huewen on four decades of broadcasting

MotoGP fans worldwide will remember 2020 for many reasons, and not only because of the COVID-19 pandemic. On track, the action was thrilling, with Juan Mir stepping out into the limelight to secure his first championship in the premier class, and Suzuki’s first since 2000.

The pandemic resulted in changes across the board: a truncated MotoGP season of just 14 races started in July, culminating on November 22nd in Portugal. Some broadcasters stayed away from the paddock, including UK broadcaster BT Sport, who recently extended their deal to cover MotoGP until the end of the 2024 season.

BT based themselves to begin with at Triumph’s UK headquarters in Hinckley, before moving to the iconic BT Tower in London from September. For the personnel involved, 2020 meant a season closer to their loved ones, for the first time in years.

During the Czech Republic weekend, I mused around BT’s temporary Triumph base to see how they were adapting to the ever-changing pandemic, chatting to the stars in front of the camera, including lead commentator Keith Huewen.

But little did I, or perhaps he, know at the time, 2020 would be Huewen’s last with the BT Sport team. Following the season finale, Huewen announced that he was stepping down as BT’s lead commentator.

Here, we look back at Huewen’s broadcasting career…

The early days

Before stepping into the broadcasting arena, Huewen raced across the UK and overseas, like many before and after him, including at Mallory Park, which is just a stone’s throw away from the Triumph building where we recollect about the past.

Huewen raced into his early 30s in the 1980s, when injury forced him onto the side-lines at a “relatively early” age. “I won my last British championship when I was 30, and retired when I was 31,” he tells me.

“The fact is, at a certain age, you know as a rider, that the time is right [to retire]. Some go through denial; others are forced out through injury. For me, it was a bit of both. I had shoulder injuries that were hampering me, and it felt like the time was right to move on.”

It was during his racing days that Huewen met journalist Julian Ryder, a friendship now almost 40 years in the making, and one that has evolved over the years through various commentary stints with multiple broadcasters.

The two began their partnership with Eurosport, before moving to Sky, in an era where satellite TV was just coming to the forefront, and the sports television boom on pay-TV was beginning.

“It was pioneering back in those days,” Huewen recalls. “I always remember my mates at the BBC and elsewhere laughing their socks off when they knew I was going satellite.”

“But, of course, within two or three years, all the sports departments you had at Anglia Television and Look South had gone. A lot of the people I worked with at, say, Anglia are now working with different production companies all over the country.”

“Satellite television really took sport on and improved it in my view. There’s a lot of people that baulked at the idea that sport would cost people money to watch on TV but the fact is sport pretty much lives off the television nowadays.”

Whilst pioneering, there were fewer people involved in front of the screen compared to today, with the likes of Huewen ‘doubling up’ as both presenter and commentator.

Huewen not only presented Sky’s World Superbikes offering from Chiswick in the mid-1990s, but would then join Ryder in the commentary box straight after. Whilst “quite good fun,” Huewen does look back on certain aspects of their commentary slightly differently, and not with rose-tinted glasses either.

“TV commentary has moved on hugely since the ’90s. I listen to some of our old commentaries and cringe slightly. I’m sure if you spoke to Jules, he’d be exactly the same!”

“The professionalism involved in our television broadcast now is hugely better than it was back then, in both the production standards, and I hope in commentary standards,” Huewen believes.

As with many commentators, Huewen has bounced around various places, on both two wheels and four. See if you recognise the commentator in the clip above, published to F1’s YouTube channel, featuring Lewis Hamilton climbing from back to front during his karting days in 1998…

The second coming

With Sky moving away from World Superbikes however as the 1990s ended, the Huewen and Ryder pairing ended, for now at least.

Huewen spent the 2000s presenting Sky’s motor sport portfolio, from A1 Grand Prix to IndyCar, and whilst he admits he “could have ticked over at Sky forever,” presenting motor sport in a studio when other broadcasters were evolving their offering around him, was not where he wanted to be.

In addition, the emergence of Sky F1 at the beginning of 2012 meant that Sky’s existing motor sport rights became even less of a priority.

For Huewen, MotoGP’s move from the BBC and Eurosport to BT Sport ready for the start of 2014 season, presented new opportunities, and more importantly, a potential return to what he loved doing.

“The point here is that I really, really, really felt the loss of not being at the track covering World Superbikes or MotoGP and when BT took MotoGP on, I wanted to be there.”

The jigsaw fell into place for the Northampton-based commentator. Internal support from the powers that be at BT Sport sealed the deal for Huewen, whilst Huewen himself made it clear to Dorna, MotoGP’s Commercial Rights Holder, that he wanted to be back in the paddock.

“I’d made sure that the right people had known that we [Huewen and Ryder] were available to the point where I’d even gone out to Le Mans in 2013 to meet with [CEO] Carmelo Ezpeleta at Dorna to make sure that he knew so that if anybody from BT asked the boss at Dorna his opinion regarding commentators, he would know that I was in the marketplace,” Huewen recalls.

“Grant Best [BT’s Executive Director of Talent, Creative and Programming] at the time decided that he wanted Jules [Ryder] and I back together again. That meant that the likes of Steve Parrish and Toby Moody both very capable commentators, lost out.”

“But they lost out on the BT deal because it was decided that Jules and I were going to get back together again, and the rest is history as they say.”

Huewen is full of praise for the BT team that he leaves behind.

“The team that’s on BT is a well-oiled machine, everybody works well together. We’re very fortunate in that everybody shares information, which you don’t get in broadcasting that often. It’s an unusual situation.”

“Going back to the racing analogy, it’d be like sharing your notes as far as your data is concerned, with somebody that’s outside of your team, it’s rare.”

Commentating with Ryder and Hodgson

Contrary to what some on social media may believe, Huewen and Ryder are genuine friends, even if they sometimes did “aggravate each other” in the commentary box!

“People often ask ‘do you actually like each other.’ And we really do, we are good mates. We’re opposites in many of our viewpoints, but we always end up properly agreeing.”

“Our arguments have always been whoever can argue the most reasonably wins. If you’ve got the most reasonable argument over the other person, you win, eventually.”

“He’s never hit me. Although I think he probably wanted to.”

Hopefully not in commentary…

“It’s been close! I’ve had to stand up in front of the screen so I can get a go sometimes.”

Joking or not (reader, I will let you decide), Huewen’s and Ryder’s friendship goes beyond the commentary box, and the two still speak regularly about the action on track.

“Yeah, we still speak every week about what’s going on. We’re all connected in our field, journalists, riders, mechanics. We’ve known each other for decades.”

“Motorcycling is your life, and the fact you’re broadcasting now, even though it is a job in comparison, you’re still just as enthusiastic about it as you were then. I’ve spent nights lying in bed, looking through time sheets. Some people think that’s bloody ridiculous,” Huewen laughs.

“And it’s not because I have to, it’s because I want to!”

More recently, Neil Hodgson has succeeded Ryder in the commentary box alongside Huewen, a pairing that in Huewen’s eyes has worked “really well.”

“He’s got personality and he knows what he’s talking about at the end of the day. He’s like me, man and boy came up through the paddock. I knew his Mum and Dad for a long time, and I of course commentated on a lot of stuff Hodgy had done.”

“We have a very similar sense of humour, which always helps. We’re like brothers from a different mother, and that works really well.”

Citing the “unexpected positive effect of the pandemic,” Huewen stepped aside from BT’s offering following the conclusion of the 2020 season, but is also keen to emphasise that, like Ryder a few years earlier, he is not retiring.

What next then for both Huewen, and BT Sport’s MotoGP coverage? Who will succeed Huewen in the BT box? That is the next chapter to follow…

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BBC and Eurosport retain Formula E rights as season 7 approaches

The BBC and Eurosport will continue to show Formula E for the 2020/21 season, it has been confirmed.

As in the past two seasons, the BBC will air live coverage across their free-to-air platforms, including the Red Button service, BBC iPlayer, and the BBC Sport website.

Some races may also air on BBC One or BBC Two, however this is dependent on how the Formula E schedule evolves across 2021 owing to the coronavirus pandemic.

“Extending our partnership with the BBC gives us the platform to bring the unpredictable action of our all-electric racing to people in the UK on mainstream channels and the popular BBC digital channels, as we also look to engage the next generation of sports fans around the world with our BBC Global News content partnership,” said Aarti Dabas, Formula E’s Chief Media Officer.

In addition to the BBC’s offering, live coverage will air on Eurosport, whilst fans can also watch every session live via Formula E’s YouTube channel.

Since launching in 2014, Formula E’s live coverage has jumped around various stations: from ITV4, to Channel 5 and now remaining on the BBC. It is unknown whether Formula E benefits financially from the current BBC deal.

Normally the broadcaster pays the series to air their content, but it is likely that the amount of money exchanged here is negligible, given that the electric series benefits more from the deal than the BBC.

The season kicks off this Thursday, with 2 night races in Diriyah, Saudi Arabia.

Thursday 25th February
15:10 to 16:10 – Practice 1 (YouTube)

Friday 26th February
10:55 to 11:55 – Practice 2 (YouTube)
12:45 to 14:15 – Qualifying (YouTube / BBC Red Button)
16:30 to 18:30 – Race 1 (YouTube / BBC Red Button / Eurosport 2)
=> Eurosport 2 coverage runs from 16:50 to 18:00

Saturday 27th February
10:55 to 11:55 – Practice 3 (YouTube)
12:45 to 14:30 – Qualifying (YouTube / BBC Red Button)
16:30 to 18:30 – Race 2 (YouTube / BBC Red Button / Eurosport 2)
=> Eurosport 2 coverage runs from 16:50 to 18:00

Full scheduling details for the 2021 Diriyah E-Prix. Scheduling details correct as of Sunday 21st February and are subject to change.

Fresh from the I’m a Celebrity castle, Vernon Kay returns as Formula E presenter, Kay now heading into his fourth season with the team. Joining him in pit lane are the usual trio of Jack Nicholls, Dario Franchitti and Nicki Shields.

Who’s who?

Behind the lens, Formula E partners with many external stakeholders to execute its vision.

Production companies Aurora Media Worldwide and North One Television bring their expertise together to form Formula E TV, the entity responsible for producing World Feed coverage of every session.

Aurora have been part of the Formula E journey since the championship’s first ever race in Beijing in 2014, with North One joining them ready for the 2017/18 season.

On the facilities front, Timeline TV provides equipment and facilities for the production team to use every race weekend, ensuring that everything Formula E TV wants to achieve on-screen is technically possible.

No series is complete without a strong brand and social media presence, which is where both Little Dot Studios and CSM enter the picture.

In recent years, Little Dot has been responsible for some of Formula E’s best social media projects, including their stunt involving a Formula E car and a cheetah in 2017. The stunt has amassed 45 million views on YouTube, easily the most watched video on Formula E’s YouTube channel.

In addition, Little Dot works with Formula E’s outfits, helping them on their social media journey.

Meanwhile, CSM’s involvement surrounds Formula E’s PR and branding, on and off-site, ensuring that the championship’s branding is consistent across all platforms, from trackside hoardings all the way through to Twitter.

Eight races are currently scheduled for season seven, with further race announcements expected in early spring.

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Sky’s UK F1 audience figures jump in second year of exclusivity

Formula 1’s viewing figures in the UK bucked the worldwide trend in 2020 and increased in volume, with Sky Sports benefiting the most, analysis conducted by Motorsport Broadcasting shows.

Viewing figures quoted below are sourced from consolidated data released by BARB. The audience figures are for those viewers who watched coverage via the TV set, either live or up to seven days after broadcast.

Although this excludes viewers who opted to watch via PC/laptop, tablet, or their smartphone, it does allow for the most accurate historical comparisons.

Comparing 2020’s audience figures with that of previous years may seem unfair given that the 2020 season took place primarily in Europe, whereas the 2019 season featured events across the globe.

However, previous analysis published by this site last October shows that the early morning flyaway races and primetime American-based races off-set each other, meaning that the 2020 data is comparable to previous years.

Sky Sports F1 reaches more viewers as figures rise…

2020 saw Sky stay on the air longer than ever before as events unfolded around them.

Their race day coverage from Bahrain lasted almost as long in length as their cricket broadcasts, after Romain Grosjean’s horrific accident stretched their offering out.

The pay-TV broadcaster stayed on air for six and a half hours, from 12:30 all the way to 19:00, including Ted Kravitz’s post-race Notebook. Six and a half hours on race day is easily a record for any UK broadcaster covering F1.

Sky’s coverage of the Bahrain week (from November 23rd to 29th) reached 3.37 million viewers on Sky Sports F1, the channel’s highest reach in eight years.

The last time the F1 channel reached such highs was in July 2012, when Sky’s free coverage of the German Grand Prix on the F1 channel reached 3.52 million viewers.

Pierre Gasly’s shock victory at Monza also reached over 3 million viewers on Sky F1, becoming the first race week to do so on the F1 channel since the 2014 Brazilian Grand Prix.

Of course, Sky have simulcast many races since then on Sky Sports Main Event, depleting the F1 channel’s overall reach, and therefore painting a fuzzy picture across years.

Nevertheless, it shows overall that Sky’s audiences have risen compared to previous years. Races in previous years have aired exclusively on Sky Sports F1 (without simulcasts), but failed to reach over 3 million viewers.

Across the whole of 2020, Sky’s F1 channel reached an average of 1.25 million viewers each week, an increase of 2.6% on the 2019 figure of 1.21 million, despite there being four fewer races.

Accounting for race weeks only, the channel reached 2.72 million viewers, a much bigger increase of 19.8% on last year’s figure of 2.27 million.

…as over one million viewers on average watch each race on Sky…

Consistency was the name of the game for Sky, as audience figures fluctuated less than usual throughout the year, helped by the championship remaining in Europe.

Note that there are some missing data points to the below figures. At most, this means that the figures below are likely 10,000 to 20,000 lower than reality, however this is not enough to make a material difference to the overall picture.

COVID did impact Sky’s race day structure in 2020. Sky scrapped plans for a marathon 130-minute build-up, the broadcaster opting to stick with their tried and tested 100-minute build-up.

On average, an audience of at least 1.22 million viewers watched each of the 17 races on Sky (excluding wrap around content), a jump of 19.1% on the 2019 average of 1.02 million viewers, and avoiding a slump in their second year of exclusivity.

For the first time since F1 moved to Sky, every race averaged over 1 million viewers on their television platforms.

Their highlight was the title deciding Turkish Grand Prix which averaged 1.44 million viewers across Sky Sports F1 and Sky Sports Main Event (the simulcast part of the reason the race does not feature amongst Sky F1’s highest reaches for 2020). Turkey was Sky’s highest race average since the 2018 Mexican Grand Prix.

Bahrain ties with Turkey at the top, and draws ahead when taking the race and post-race segments as a weighted average.

For Bahrain, there was no post-race segment officially recorded, but the race segment averaged 1.21 million viewers across a 4-hour duration, higher than any of the other combined race and post-race weighted averages.

The demand for content from fans during the fast and furious F1 calendar filtered through to their wrap around broadcasts.

Sky’s F1 pre-race segment averaged 347,000 viewers across 2020, an increase of around 39.7% year-on-year, this despite the loss of Martin Brundle’s grid walk owing to the pandemic.

…whilst Channel 4’s average also increases…

Channel 4’s audience increased, but not to the same level as their pay-TV partners.

The broadcaster aired a longer highlights edit in 2020 compared with 2019, with around 60 minutes of each race airing on the channel.

Their race day offering averaged 1.72 million viewers, representing a 4% rise year-on-year on the 2019 figure of around 1.65 million viewers. The exact 2019 figure is unknown, as both Mexico and Brazil failed to make Channel 4’s top 15.

The free-to-air broadcaster’s average increases to 1.77 million viewers when accounting for their live coverage of the British Grand Prix.

Like with Sky, Channel 4’s highlight was Turkey, which averaged 2.06 million viewers on its return to the F1 calendar as Lewis Hamilton sealed his 7th Drivers’ Championship.

Whilst above 2 million, Channel 4’s highlights high is below their 2019 highlight, when 2.10 million viewers watched a dramatic German Grand Prix.

Unlike Sky, which held up remarkably well after Hamilton sealed the crown, Channel 4’s highlights audience fell sharply, dropping to two season lows following Turkey. Sakhir averaged 1.22 million viewers (albeit in a later time slot), whilst Abu Dhabi brought in 1.38 million viewers one week later.

This is not surprising though: the free-to-air highlights audience has always fluctuated more depending on ongoing events, and two ‘dead rubber’ F1 races are not a draw to the free-to-air audience.

…resulting in a 10% increase year-on-year

An average of 2.98 million viewers watched Formula 1 across Channel 4 and Sky in 2020, the audience split 60:40 in Channel 4’s favour.

The average covers Channel 4’s highlights programming, plus live coverage of the race segment itself on Sky Sports (excluding the bulk of pre- and post-race content).

F1 themselves report a 10% increase year-on-year for the UK market, in-line with Motorsport Broadcasting’s analysis.

Worldwide, F1’s audience dropped 4.5% on average compared with 2019, so for the UK to buck the trend is impressive.

China and Russia saw bigger percentage growths at 43% and 71% respectively, whilst Max Verstappen’s continued impact in F1 helped audience figures in the Netherlands rise by 28%.

On one hand, it would be easy to argue that the UK rise was due to lockdown. But, if that was really the case, why did other countries audience figures not increase by a similar number?

Lockdown did help, but for the UK audience, there clearly was an added excitement of always having ‘something new’ around the corner, whether it was Mugello, Portimao, Imola, Turkey or the short Bahrain circuit, even if this is not necessarily reflected in other markets. The winner may have stayed largely the same, but the journey to the destination was not.

F1 tried to revert to their pre-COVID calendar for 2021, but events around them mean that this is unlikely to be possible. Arguably, it is disappointing that they tried to do exactly that, instead of formulating a new calendar for a new era.

Should F1 have used COVID as an opportunity to ‘reset’ their entire calendar structure or, is getting back to normal (even if it is, for F1, the same structure as before) of greater importance?

Should F1 start their season in Australia, only to then head back out east later in the year, or should races in a similar time zone be ‘clustered’ together to form one regional group, an idea that was mooted many years ago?

F1’s 2020 audience figures – for the UK at least – suggest that fans liked the consistent start times, with viewing figures remaining stable throughout as a result.

Neither Sky or Channel 4 responded to a request for comment at time of writing.

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Billy McGinty appointed Sky’s Director of Formula 1

Sky Sports have appointed veteran producer Billy McGinty as their Director of Formula 1, Motorsport Broadcasting can confirm.

A mainstay at Sky for many years, McGinty previously worked as a producer on Sky’s F1 coverage in their earlier seasons.

An internal reshuffle in 2017 saw McGinty promoted to Senior Producer, moving over to work on Sky’s Premier League football coverage.

Now, McGinty succeeds Scott Young as Sky’s Director of Formula 1, in a process that this site understands concluded late last year. Sky themselves have independently confirmed McGinty’s appointment to Motorsport Broadcasting.

By appointing McGinty, Sky have opted to stick with what they see as a safe internal hire, in a similar vein to how Martin Turner became Sky’s Head of F1 in 2011.

In comparison, Young emerged from the outside, making unpopular decisions in the process.

Croft and Brundle remain in the box for 2021

David Croft and Martin Brundle will remain Sky’s commentary pairing for 2021, as the broadcaster heads into their 10th year of F1 broadcasting.

Speaking about his Sky future on the Motor Sport Magazine podcast at the end of 2020, Brundle says that he expects to be replaced “soon”, and is surprised that such a move “hasn’t already happened.”

“My job is very simple, I’ve got to put fans on the grid pre-race, in the cockpit during the race and on the pit wall, because that’s my knowledge base. I don’t need notes to do that,” Brundle said, talking to Ed Foster.

“Somebody will come along and blow me out of the water soon in terms of their knowledge and their work rate, and what they’re prepared to do to make Formula 1 television, and when it does, I’ll go and do something else. I’m surprised it hasn’t happened already to be honest.”

“I’m just looking at a new deal now [speaking at the end of 2020]. I haven’t started a Grand Prix since 1996, but I get away with that, as long as I’m still really up to date.”

Rumours that Sky, under Young’s leadership at the time, were looking to replace Brundle never came to fruition, Brundle now heading into his 25th F1 season as a full-time commentator.

The 2021 season is set to begin with the Bahrain Grand Prix on Sunday 28th March, with every race airing live on Sky Sports F1.

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Site Announcement: “And you’re back with us, here on Motorsport Broadcasting”

After a three-month break and a few interruptions along the way, Motorsport Broadcasting is back, with a new look.

I honestly want to say thank you to everyone who commented and messaged following my announcement last October.

During the last year, there were times where I felt like there were fewer people reading the site, or enjoying what I wrote, and that the site was becoming a burden to maintain. What you made me realise was that this is simply not the case.

If anything, I needed a break, and I am glad I took said break. I have reflected on events, both inside and outside of Motorsport Broadcasting, trying to focus on the long-term picture, long after this pandemic has disappeared.

There will be a day when motor sport journalists and experts can mingle in the paddock. There will be a day when fans, en masse, can flock to racing circuits across the UK and worldwide to watch their favourite drivers race. There will be a day when we can smell the rubber for ourselves.

And there will be a day when I walk into a circuit representing this brilliant site once again to chat to the wonderful artists that bring this amazing sport to the small screen. I honestly cannot wait until that day comes (although I suspect I will be a little misty eyed when it comes).

It is for those reasons why stopping Motorsport Broadcasting would be an error of judgement on my behalf. As the 7 Habits say, “Begin with the end in mind,” thinking about the long-term goals, not the short-term hurdles.

Some changes

I want Motorsport Broadcasting to be distinctive in nature, of high quality, and a reputable source for motor sport broadcasting content.

Motorsport Broadcasting will focus on exclusive news stories broken before mainstream media outlets, whilst also taking readers behind the scenes to show how the sport reaches fans worldwide.

If you work in motor sport broadcasting and want this site to shine a light on your part of the world, drop me a message. This site is authored by a fan, for the fans.

Underpinning the distinctiveness is an emphasis on analysis, both social media and television, understanding the latest numbers and providing a unique take on the story of the day.

And lastly, Motorsport Broadcasting is interested in hearing what you think of the current landscape, through guest articles. Occasionally, the site may deviate onto other topics, where time allows.

I have, regrettably, decided to stop publishing scheduling articles on a regular basis, for the moment at least. I know many of you rely on them, but ‘list’ content is not only low quality, but also very time consuming to compile.

Instead, I intend to publish schedules for the key events in the motor sport calendar (e.g., F1 and MotoGP season openers, British Grand Prix, Le Mans, and Indianapolis 500), supplementing that with additional information in standalone articles where time allows.

I enjoy giving you, the reader, a unique perspective on this sport. When I do write content, I want my head to be in that space.

There will be fewer articles but of higher quality during 2021. Previously I became irritated if I did not write something by a certain date, but now I have accepted, that it is okay to go a couple of weeks without writing.

2021. Time to get started….

Thanks,
Dave
Owner and Editor of Motorsport Broadcasting