Alex Jacques on the joy of F1 commentary and the ‘unwinnable’ battle it presents

Alex Jacques has been the one of the leading voices in motor sport for the past decade.

Despite being relatively young compared to some of his compatriots, Jacques has risen rapidly up the ranks, having already covered prestigious events such as the 24 Hours of Le Mans and Indianapolis 500.

Currently, Jacques is Formula 1’s lead commentator for Channel 4 and F1 TV, combining the responsibility with his Formula 2 duties, 2024 his tenth season holding the Formula 2 microphone.

I caught up with Jacques at the Black Book Motorsport Forum on his journey so far and where he is heading next…

The road to Formula 1

Like many before him, Jacques worked with various BBC local radio stations on his way up alongside working for The Times newspaper, covering anything and everything the stations threw at him. Helping Jacques during his early broadcasting career was BBC Radio Suffolk’s sports editor Graham Mack.

“All the time, I was building a demo that I could send to producers if the right opportunity arose, and Mack was such a big help with all of that,” Jacques tells me.

“He lent me Radio Suffolk’s spare ISDN box, which was useful because I didn’t have the money for that equipment. I would get the box, go to anywhere that would have me and plug it in.”

“I did any local radio station that would take me for any sport. So, BBC Radio Suffolk, BBC Radio Leeds, BBC Radio Norfolk, BBC Radio Manchester, it didn’t matter if it was football, cricket, handball.”

While travelling around the country on a limited budget ‘couldn’t last forever’ in Alex’s own words, what it did give him was a range of opportunities that wouldn’t have otherwise presented themselves.

“I covered non-league football all the way up through to Premier League football, encountering every type of scenario,” he says.

“I was in press conferences with Premier League winning managers when just four years previously I was trembling holding the microphone outside non-league football waiting, hearing the manager shouting at players in the dressing room and knowing I’ve got to ask him three questions otherwise I’m in trouble. I loved doing all of that.”

The early days

Jacques’ breakthrough came in 2015, when Will Buxton announced his surprise departure from the GP2 commentary box (since rebranded Formula 2), in a decision Buxton called ’one of the hardest of my professional career to make.’

“It’s so odd when you recount it,” Jacques says. “It was an extreme slice of luck that I saw there was an opening because of his blog. I’ve been obsessed with motor racing my entire life, and I thought I could take my passion as a fan and distil it into commentary.”

His pitch to F1’s TV producers was simple: treat Formula 2 and Formula 3 as if the two were on an equal footing to Formula 1.

“The number one thing I said was that I will treat Formula 3 and Formula 2 like Formula 1. You fuel up the helicopter to do the start, now I know that’s a practice for Formula 1, but you still put fuel in the helicopter. You’ve still got some of the best operators in the world in that gallery, they’re not on lunch break, they’re doing Formula 2.”

“It needs to feel as vital and important [as F1], and it needs to tell the story of the people that you will eventually hear about in Formula 1 in the same way. And I think that pitch got me the job.”

The early races were challenging for Jacques, as he was subject to social media criticism following Buxton’s departure. Nevertheless, F1 stuck with Jacques and fans began to warm to his commentary alongside the likes of Jolyon Palmer and Davide Valsecchi.

“The first few races weren’t what I wanted them to sound like, but everyone, both the audience and the people behind the scenes, were very patient with me,” Jacques says, talking to me nearly 10 years on and over 500 races in the bag.

“It’s natural when you start [to overthink]. You always look back on the early days of a job and they feel like months because you’re sweating every minute of it.”

Alex Jacques in the commentary booth during the British Grand Prix weekend.

“The advice I’d give anyone at the start of their career, whether it be broadcasting, whether it be print journalism, is not to sweat it. The good days are never as good as you think they are and the bad days are never as bad as you think they are.”

“And the more reps you get, the more you get into a rhythm of it. The wonderful thing about Formula 2 is that the championship provides so much drama that you go through every conceivable circumstance.”

Talking through the highs and lows

“You cannot do unforgettable commentary unless there is a compelling story at the centre of it,” Jacques says. Luckily for Jacques and Valsecchi in the Formula 2 commentary box, that compelling story came in 2017 when Charles Leclerc took the championship by storm.

In the Bahrain sprint race, Leclerc made an unexpected pit stop, before overtaking 13 cars on his way to victory, a sign of things to come.

“Valsecchi’s next to me, saying, ‘what’s he doing, it can’t be done!’ We’re like, of course, it can’t be done, and then Charles just starts carving it up like it’s a PlayStation game!”

“You desperately want that narrative; you want the drama. People talk a lot about bias, the only thing any sports broadcaster is biased towards is it being good.”

Since the early years, Jacques’ commentary has received plaudits and colleagues alike, the most recent example being Jacques’ call at the end of the Monaco Grand Prix as Leclerc won in Formula 1 for the first time on home soil.

While Jacques is now in his element, it wasn’t until mid-2016 that Jacques began to felt more comfortable in the booth, aided by classic moments such as Leclerc’s Bahrain drive, and a drag race to the line between Pierre Gasly and Raffaele Marciello.

“It was one of those wonderful moments that didn’t matter in the grand scheme of things, but it was there where I was beginning to sound like how I wanted it,” Jacques recalls.

As lead commentator for Formula 2, Jacques has watched the future stars go wheel-to-wheel, waxing lyrical at their every move. On the other end of the spectrum, Jacques led Formula 2’s on-air tribute to Anthoine Hubert, who was tragically killed during the 2019 Belgian Grand Prix weekend.

“Anthoine was a terrific guy on and off track and it was such a cruel set of circumstances,” Jacques tells me. “I knew instantly it would be serious and then I felt an immense responsibility to the championship and my broadcast team. At that point you push all the emotion out and just deal in the facts that you have available.”

“Afterwards it was very tough when the news came through. It was difficult to comprehend that it had happened on a modern Grand Prix weekend and that someone you’d spoken to two hours ago was gone. It was just appalling for his team, friends, and family.”

At the start of Formula 2’s Italian Grand Prix broadcast the following weekend; Jacques gave a heartfelt speech.

When the sport that brings you joy suddenly brings you heartbreak, you are confronted with a choice. Stop and despair, or endure and continue. The drivers of Formula 2 reject despair, not because they do not grieve, but because they are determined in their defiance. Know this with certainty. Anthoine Hubert will never be forgotten. He was special, on and off the track, and the 17 on the grid today choose to honour him. They choose to race.

Alex Jacques, speaking at the start of Formula 2’s 2019 Italian Grand Prix broadcast.

“Those were my words and thoughts,” he says. “The thing about the production team is they have always put huge trust in me. In Italy there wasn’t even a discussion beyond checking I was okay. It will always be that way with my commentary.”

“It was seeing the determined defiance from the drivers in the paddock which inspired it. It’s the most honest and direct piece of broadcasting I’ve done and hopefully I’ll never have to do anything remotely like it again.”

Jumping to F1

Jacques moved up to covering F1 for their direct-to-consumer platform F1 TV, later becoming Channel 4’s F1 lead commentator from 2021 onwards.

“We’re all taught by the late great Murray Walker, there’s no such thing as a dull Grand Prix,” Jacques says. “And if you want to hold the microphone, you’ve got to try and make that true.”

Luckily, Jacques did not have much difficulty with that in 2021, as Lewis Hamilton and Max Verstappen raced towards a dramatic finale in Abu Dhabi.

One of their flashpoints at Silverstone was Jacques’ first live commentary on free-to-air television in the UK, joining an elite few to hold the honour of doing so, Jacques succeeding Ben Edwards in the position.

“I was talking to Ben about it in the week afterwards, it means a lot to be part of that group. There’s very few people who have had the honour of doing one of the great fixtures of the British sporting summer for a free-to-air audience.”

“That meant a lot as a 10-year-old who loved the commentary of Murray Walker and Martin Brundle. The idea then that I would be doing that, that was a very strange situation to try and wrap my head around.”

“If you tell everyone from a very young age that you want to be a Formula 1 commentator and they let you do it on Channel 4 live, you better be good! I’ve never felt pressure like that in my life and then to be rewarded with what happened.”

“It was one of the greatest distillations of what makes Formula 1 great that I’ve ever seen.” Hamilton and Verstappen raced towards Copse, but only Hamilton would continue beyond Copse, the two colliding as Verstappen slid off into the gravel.

“You just wanted it to carry on and on and on, but unfortunately it didn’t. Off the back of COVID, that felt like the first race that Formula 1 was back: it suddenly felt like it was vivid again.”

For Jacques, Silverstone 2021 was his favourite race to commentate on “by a mile, not because of who won, not because of what happened, just because of the occasion.”

Alex Jacques presenting alongside Billy Monger in the paddock for Channel 4.

Jacques is complementary of both of his co-commentators during that Silverstone race, David Coulthard, and Mark Webber.

“I was always so grateful for him [DC] for not pulling rank, understanding how I would do it differently, working with me [after Ben left]. He could not have been more accommodating, and I massively appreciated that when I switched to Channel 4”, Jacques says.

“I don’t there’s anybody else in broadcasting who will talk about the under rotation of an axle in the first part of a sentence and then give you pop lyrics in the second. He’s the same guy who has beaten Alonso, Schumacher, Hakkinen on his day suddenly then going, ‘what’s that pop song from 1980’ and then going ‘that might be because of d-rating!’”

“And with Mark [Webber], you just leave the commentary box with a smile on your face.”

As for his other co-commentators? Jacques has had just a few over the past decade and has compliments for them all, whether its Alex Brundle’s “brilliant one liners” or Jolyon Palmer’s “superb” analysis of the race.

“I think that is probably where I have been the most fortunate. Because of the range of brilliant co-commentators I’ve had, it’s given me the ability to work with so many different broadcasters with different skills.”

Jacques evolved his commentary style upon getting the Formula 1 gig, noting that the sport’s audience has radically changed over the past decade, with the sport attracting a younger audience every weekend.

“Commentary should always feel warm, and as broad as possible, especially in this era of Formula 1,” he believes. “We’ve got a large percentage of the Formula 1 audience who don’t know who Sebastian Vettel is, and he’s a four-time champion! Every time we commentate, we’re having to recap the basics.”

“I had a fan come up to me recently and say ‘why is there a safety car?’ It makes you re-examine everything. It’s wonderful that we’ve got so many more people interested in it, and that Formula 1 is pushing that into different places because it’s not rocket science. It’s prototype technology with brilliant athletes racing.”

“You do have to drive the commentary yourself, and you have to have that editorial judgement of what the commentary should sound like in someone’s living room to keep moving forward.”

Final thoughts

Jacques joined Discovery+ last year to cover the 24 Hours of Le Mans for the first time. The famous race presented him with a new, unique challenge, giving him the opportunity to start ‘from scratch.’

“You’ve got to know absolutely everything. You’re on that microphone at five in the morning with a team of experts, and you need to know everything inside out.”

“I loved going back to the start and going right, I’ve been a fan of this, now I’m going to try and wrap my head around the spectacle of the race. It was just wonderful that we got a race that matched the occasion [in 2023].”

“It was great [doing something brand new] because there are things that I learnt from that week that I then took to Formula 1. Ultimately, I just love broadcasting motor racing and I’m a commentary fan as well. It’s a consistently moving target.”

Nearly, a decade on from his opening act in 2015, Jacques does not see himself moving away from the commentary booth any time soon, openly admitting that he’s yet to have a ‘perfect’ race from a broadcasting perspective!

“Every single time I go into a pit lane or a commentary box, that moment hits. ‘Yes, this is cool!’ It never gets old and the moment it gets old you should be out of that commentary box. It should never be a job; it should mean more.”

“With broadcasting, there is nothing I enjoy more. Commentary for me is this unwinnable battle. The highest percentage you can ever get to is 99%.”

“There’s a race, and I won’t tell you which one, I got close, but I still know the thing I didn’t get quite right. It wasn’t wrong, it wasn’t a mistake. I thought I had a good race and then the next day I was like, ‘oh, you could have explained that a different way!’”

“Commentary is this wonderful thing that keeps me coming back, and long may it continue.”

If you enjoyed this article, consider contributing to the running costs of Motorsport Broadcasting by donating via PayPal. If you wish to reproduce the contents of this article in any form, please contact Motorsport Broadcasting in the first instance.

F1 to remain on Channel 4 until 2026

Channel 4 will continue to broadcast Formula 1 highlights until the end of 2026 after agreeing to an extension with Sky Sports.

As part of Sky’s arrangements with F1, the pay TV broadcaster must make certain aspects of the Grand Prix season available on a free-to-air basis.

Sky has chosen to extend its partnership with Channel 4, now covering the 2024, 2025, and 2026 seasons.

The free-to-air broadcaster will air live coverage of the British Grand Prix weekend, as well as highlights of every qualifying session, sprint, and Grand Prix over the next three seasons.

Channel 4’s Chief Executive Alex Mahon said “We’re thrilled to have struck another Formula 1 deal with Sky and are delighted to once again bring UK audiences Formula One for free.”

“The partnership between Channel 4 and Sky benefits the British public and allows everyone to get into the sport and brings in new fans and ensures Formula 1 gets much wider reach and prominence with British audiences.”

“Just like British audiences I love that unique Formula One combination of engineering technology, personal humanity, glittering glamour and unbelievable race tension.”

Stephen van Rooyen, CEO Sky UK & Ireland said “Together with Channel 4 we’ve shared some of the most iconic moments in sporting history and our relationship is as strong as ever.”

“The length and nature of this deal shows Sky’s deep commitment to help increase the reach of Formula 1 and continue to support one of the most exhilarating, and fastest growing sports in the world.”

Whisper produces Channel 4’s F1 offering, their existing agreement running until the end of this season. Steve Jones and Lee McKenzie present their output, alongside analysts such as David Coulthard, Mark Webber, and Alice Powell,. Alex Jacques leads the commentary in collaboration with F1 TV.

FTA broadcaster extends arrangement despite tightening purses

Channel 4’s Formula 1 audience has been declining in recent years, with the majority of the Grand Prix fanbase now consuming the sport that they love through Sky.

As the jointly issued press release notes, Sky’s audience has surged in recent years, with 2022 being the most-watched season ever on Sky, experiencing a 49% increase compared to when Sky first began exclusively broadcasting live F1 in 2019.

Sky has also seen an increase in younger audiences, with 28% of viewership now coming from those under 35, compared with 20% in the previous year. However, while Sky has benefited from Drive to Survive, Channel 4 has not.

According to consolidated audience data published by industry website Thinkbox, highlights of the Austrian Grand Prix averaged 1.21 million viewers, a decrease of half a million viewers compared with 2019. Overall, Channel 4’s highlights programme has gradually declined in viewership since 2019.

In recent months, Channel 4 has faced financial constraints due to persistent inflation and the cost of living crisis, with shows such as Naked Attraction, Four Weddings, and The Last Leg impacted.

Despite this, the latest extension between Channel 4 and Sky indicates that sports programming has been unaffected. However, neither party has revealed the financial terms of the latest deal.

It remains crucial to maintain a free-to-air path for F1 moving forward, even if free-to-air audiences are declining. This ensures that an open option is available in the future for championship showdowns or other scenarios to air live.

If you enjoyed this article, consider contributing to the running costs of Motorsport Broadcasting by donating via PayPal. If you wish to reproduce the contents of this article in any form, please contact Motorsport Broadcasting in the first instance.

How to follow Formula 1 in 2023

After an extended winter break thanks to the men’s football FIFA World Cup, Formula 1 roars back into action this weekend with the Bahrain Grand Prix, and fans have a plethora of ways to enjoy the action.

23 races take Formula 1 from Bahrain on March 5th through to Abu Dhabi on November 26th, with twists and turns guaranteed. Familiar venues such as Suzuka, Silverstone and Spa combine with newer venues such as Las Vegas, Miami and Zandvoort, giving fans a mixture of the new world and old throughout 2023.

From a broadcasting perspective, the landscape is increasingly fierce for content creators who want to stand out from the chasing pack. There are multiple options for fans consuming the content to choose from across live and highlights, video, and audio, and online or in the traditional newspaper format.

So, what is returning, what has changed over the hibernation period, and who are new kids on the block? Motorsport Broadcasting takes an in-depth look…

Channel 4 to take F1’s in-house commentary

A new year means new graphics on the television front, with F1 promising some incremental changes for 2023.

Speaking recently to SVG Europe, F1’s director of broadcast and media Dean Locke highlighted that fans will see six to eight live helmet cameras during a race weekend, audio upgrades, “new opening titles”, as well as the potential for biometric graphics later in the season, subject to FIA approval.

The sport has revamped their UK TV base, giving broadcasters the choice of hosting their offerings from an augmented reality (AR) studio at Biggin Hill. Locke says that F1 “will host various broadcasters’ commentary here as well, potentially.”

Fans in the UK can watch every session live on Sky Sports. Sky returns as the UK’s main F1 broadcaster, the pay television outlet entering their 12th season covering the series.

Sky will remain involved for the foreseeable future after agreeing a new rights deal late last year, taking them to the end of 2029 in the UK, and to the end of 2027 in multiple other European territories.

Their roster of motor sport programming expands beyond F1, and this year the broadcaster will air Formula Two, Formula Three, IndyCar, as well as the Indy NXT series for the first time.

The latter, previously branded Indy Lights, features current W Series champion Jamie Chadwick, Chadwick making the jump stateside. However, it is unclear whether W Series, minus Chadwick, will happen in 2023 owing to financial issues.

In the off-season, Sky have tweaked their on-air roster, with both Johnny Herbert and Paul di Resta departing. The rest of the team, including the commentary pairing of David Croft and Martin Brundle, remains the same.

Expect Nico Rosberg’s presence on Sky’s coverage to increase this year, as the FIA have relaxed its COVID-19 paddock protocols for 2023. F1 banned Rosberg from the paddock last season due to his COVID vaccination status.

As announced late last year when they renewed their deal with F1, Sky viewers can access all 20 on-board cameras this season in addition to a new ‘Battle Channel‘, giving Sky Q and Sky Glass subscribers a similar level of service to that overseas fans can receive via F1 TV Pro.

All details for Sky Sports F1 unless stated.

Friday 3rd March
11:00 to 13:00 – Practice 1 (also Sky Sports Main Event)
14:45 to 16:20 – Practice 2 (also Sky Sports Main Event)
17:00 to 18:00 – The F1 Show (also Sky Sports Main Event)

Saturday 4th March
11:15 to 12:40 – Practice 3
14:10 to 16:30 – Qualifying (also Sky Sports Main Event from 15:00)
16:30 to 17:00 – Ted’s Qualifying Notebook
19:30 to 21:00 – Qualifying Highlights (Channel 4)

Sunday 5th March
13:30 to 18:30 – Race (also Sky Sports Main Event from 14:00 to 16:00)
=> 13:30 – Grand Prix Sunday
=> 14:30 – Race
=> 17:00 – Chequered Flag
=> 18:00 – Ted’s Notebook
21:00 to 23:30 – Race Highlights (Channel 4)

The full UK TV schedule for the 2023 Bahrain Grand Prix. Updated on 3rd March to reflect the shorter ‘Grand Prix Sunday’ length and longer ‘Race’ length for Sky F1.

Channel 4’s free-to-air highlights package continues this season, with highlights of every race, as well as live coverage of the Silverstone weekend, airing on their main linear outlet.

Their coverage features a change which appears minor to begin with, but is significant underneath the surface. Alex Jacques remains Channel 4’s F1 lead commentator, however Jacques is no longer part of the core Channel 4 team. Confused?

Jacques has moved back to F1’s in-house team in the off-season, and will commentate on every race for F1’s streaming service, F1 TV Pro.

Instead of producing their own bespoke commentary, Motorsport Broadcasting can confirm that Channel 4 will take F1’s in-house commentary this year, Jacques alongside a team that includes ex-IndyCar racer James Hinchcliffe, Jolyon Palmer, and Channel 4 analyst David Coulthard.

The look and feel of Channel 4’s pre- and post-race programming stays the same. For Bahrain, Steve Jones will present alongside Coulthard, Mark Webber, Alice Powell, and Ariana Bravo, while Lee McKenzie, Jamie Chadwick, Billy Monger, and Lawrence Barretto will join them throughout the year.

F1 has announced various rights extensions in the off-season overseas, including in Mexico and Belgium, where the sport will continue to air on FOX Sports Mexico and Play Sports.

Over in Asia, the sport will continue its long-standing partnership with Fuji Television in Japan, with their agreement with DAZN also continuing in the market until the end of 2025.

Fans in India will have access to live action via F1’s over-the-top service for the first time, while beIN SPORTS will cover F1 in ten territories across Asia, including Singapore, Malaysia, and Indonesia.

Elsewhere in the motor sport spectrum, 2023 sees the end of the BT Sport brand in the UK. While MotoGP remains live on BT Sport, and both World Superbikes and British Superbikes remain on Eurosport, all three will become part of the TNT Sports brand in the medium term.

TNT Sports becomes the new name for BT Sport from July, with Eurosport merging into the brand “sometime into the future” following the announcement of a joint venture between BT Group and Warner Bros. Discovery last year.

The F1 Academy series launches in April; however, details of broadcasting arrangements are unknown as of writing.

Plenty on offer in the podcasting world

The BBC remains F1’s radio rights holders in the UK, with every race airing across either BBC Radio 5 Live, BBC Radio 5 Live Sports Extra or the BBC Sport website.

Thursday 2nd March
20:00 to 21:00 – Season Preview (BBC Radio 5 Live)

Friday 3rd March
11:25 to 12:45 – Practice 1 (BBC Radio 5 Live Sports Extra)
13:30 to 14:00 – Bahrain Grand Prix Preview (BBC Radio 5 Live)
14:55 to 16:15 – Practice 2 (BBC Radio 5 Live Sports Extra)

Saturday 4th March
11:25 to 12:45 – Practice 3 (BBC Radio 5 Live Sports Extra)
14:55 to 16:15 – Qualifying (BBC Radio 5 Live Sports Extra)

Sunday 5th March
14:45 to 17:30 – Race (BBC Radio 5 Live Sports Extra)

The full UK radio schedule for the 2023 Bahrain Grand Prix.

Rosanna Tennant leads their offering for the start of 2023 season following Jennie Gow’s serious stroke at the end of December. Writing on Twitter last week, Gow said  “I’m gutted not to be well enough to return to the paddock and to bring you all the excitement.”

“My recovery is progressing well – considering eight weeks ago I wasn’t able to move fully or speak at all!” Motorsport Broadcasting wishes Gow well on her recovery.

Jack Nicholls and Harry Benjamin will share the lead commentator microphone on 5 Live, alongside a roster of talent including Formula E driver Sam Bird, Chadwick and Palmer. Supplementing the BBC’s main race offering will be their Chequered Flag podcast, presented by the 5 Live team.

Joining 5 Live in the motor sport space this year is talkSPORT, who have launched a one-hour weekly show in collaboration with Formula E.

Presented by Jon Jackson, On Track airs on talkSPORT 2 on Tuesday afternoons, focusing not only on the electric series, but also on other championships, including F1 and MotoGP.

Where original audio and podcast content is concerned, the BBC’s and talkSPORT’s offering is only the beginning in a vast landscape this season.

Sky have launched their own podcast, with new episodes premiering every Tuesday. Presented by Matt Baker, The Sky Sports F1 Podcast replaces Any Driven Monday, which will not return to Sky’s YouTube channel after a single season on air.

Say hello to the faces of the newest F1 podcast, The Fast and The Curious: Greg James, Christian Hewgill and Betty Glover (l-r).

The Race Media have refreshed their WTF1 brand in the winter break, with two of the brand’s key players, Tom Bellingham and Matt Gallagher moving to pastures new.

The two have been largely responsible for the brand’s growth over the past decade, taking the brand from start-up to major player in the motor sport landscape. Instead, the two opted to create P1 with Matt & Tommy, a brand that they have full creative control over.

Content creators Andre Harrison, Hannah Atkinson, Ciaran Oakes, and Charley Williams have joined WTF1 ahead of the new season, with Jack Nicholls’ hosting WTF1’s s flagship Internet’s Best Reactions YouTube series.

“I believe the new team we have assembled gives us the best opportunity to keep the brand relevant and cater to the next generation of Formula 1 fans,” said The Race Media founder and COO Andrew van de Burgt.

Another new addition to the podcasting world this season is The Fast and The Curious, with a few recognisable faces to a non-F1 audience. BBC Radio 1 presenter Greg James hosts the podcast alongside Betty Glover and Christian Hewgill.

The show’s creators says that the podcast is “die-hard fans as well as those who are curious to learn more about the fascinating F1 world and the characters that inhabit it,” with guests in the opening episodes including Mercedes driver George Russell and Lewis Hamilton, and new Williams rookie Logan Sergeant.

And, if that was not enough, ex-Sky F1 pundit Herbert and Monger have launched the Lift the Lid podcast, while Whisper have launched a podcast with Coulthard and Eddie Jordan.

Lift the Lid has been “brought together through a love of F1 and their joint experience of life-changing crashes,” the two “join forces to give a unique drivers-eye-view on all the hottest topics from up and down the F1 grid each week!”

The Athletic joins the F1 media pack

A big addition on the writing front for 2023 is The Athletic, who have snapped up journalists Luke Smith from Autosport and Madeline Coleman from Sports Illustrated to kick start their coverage.

Introducing their F1 offering, The Athletic’s Managing Editor for F1, Alex Davies said “Our coverage will build on The Athletic’s mission of going beyond the chyron delivering scores and stats to the bottom of your TV screen.”

“From each racetrack around the world, we’ll dive deep into the personalities, technology, strategy, business, politics, culture and miscellanea of F1,” Davies added.

“Whether you’re new to F1 or a Serious Fan, we’ll get you up to speed by telling you not just who won, but how and what it means. Not just fighting words, but the roots of the rivalries. Not just how to tune into a race, but how to watch it like a pro.”

Davies highlights Drive to Survive as a factor in The Athletic beginning its F1 coverage, which has already been recommissioned for season six covering the 2023 season.

Autosport and The Race remain on the starting grid both in the written media and podcasting world, the latter now firmly embedded into the paddock and heading into their fourth season covering the sport.

Other faces to follow across social media in 2023 include Auto Motor und Sport’s Tobi Grüner and technical expert Albert Fabrega, the two breaking stories before the UK contingent of journalists.

AMuS’s most recent exclusive concerns the future of the AlphaTauri team, with owners Red Bull considering to put the team up for sale, a suggestion later denied by the team.

If journalists or broadcasters are not your thing, there is the other option of going DTT: direct-to-team. Expect plenty of content across the ten teams’ and 20 drivers social media channels this year, bringing fans closer to the action.

While Drive to Survive and broadcasters, such as Sky, aim to give all the grid ample coverage, some teams receive the short straw last season.

A tweet posted a few weeks ago by Williams suggested that they were releasing a behind the scenes documentary series focusing on their 2022 season, however Williams have since deleted the tweet.

Whether it is Red Bull’s Behind the Charge series or McLaren’s Unboxed, there is plenty of content to engage fans throughout 2023 across the different platforms.

Are Red Bull set to dominate 2023?

Audience figures stayed stable in 2022, with F1’s commercial rights holder Liberty Media reporting a cumulative audience of 1.54 billion viewers, resulting in an average per race worldwide of 70 million viewers.

Other metrics reported by Liberty indicate that F1 remains on the rise, with strong attendances following the COVID-19 pandemic and a 23% rise in the number of social media followers.

Early signs from testing suggest that Red Bull are the outfit to beat this year, as Max Verstappen looks to clinch his third consecutive Drivers’ Championship. Nevertheless, F1 will be hoping for a closer championship battle this year to keep the audience engaged through the 23 races.

Can Red Bull remain at the front, or will Ferrari, Mercedes and even Aston Martin pose a threat this season? Will it be Verstappen celebrating at the end of 2023, or are we looking at Verstappen vs Hamilton, round 2?

In the words of Sky Sports: enjoy the ride.

If you enjoyed this article, consider contributing to the running costs of Motorsport Broadcasting by donating via PayPal. If you wish to reproduce the contents of this article in any form, please contact Motorsport Broadcasting in the first instance.

Last updated on March 3rd at 20:20 to add details about Channel 4’s on-air team, Sky’s multi-screen options, a minor tweak to Sky’s schedule and a new podcast from Whisper.

F1’s UK audience figures rise in 2021, but series sees worldwide dip

Formula 1’s UK audience figures rose to their highest level in around four to five years as the titanic battle between Max Verstappen and Lewis Hamilton came to a climax, however, audience figures dipped worldwide, analysis from Motorsport Broadcasting shows.

The consolidated UK data, released by BARB, includes viewers who watched the Grand Prix within seven days of the original transmission across TV, PC, smartphone, and tablet (defined by BARB as ‘four-screen viewing data’), the body no longer splitting these out into separate components.

A small number of historical data points are missing; however, these are not statistically significant enough to impact the overall trajectory.

In addition, this analysis excludes the Russian Grand Prix, as Sky’s figures for that weekend are unavailable, but does include the shortened Belgian Grand Prix.

Sky’s figures rise to highest ever level…

On race day, Sky split their programming into three or four blocks, depending on weekend.

Their build-up normally lasts 85 minutes, with the race segment lasting 135 minutes. The ‘Chequered Flag’ programme follows the podium for 60 minutes, whilst Ted’s Notebook sometimes wraps up proceedings.

Across a mix of Sky Sports F1, Sky Sports Main Event and Sky Showcase, an average audience of 1.59 million viewers watched the 22 races live on Sky during 2021, their highest ever audience for Formula 1.

Year-on-year, Sky’s figures increased by 25.7% from 1.27 million viewers in 2020, the fourth consecutive year that Sky’s F1 audience has increased.

For the first time, over 2 million viewers watched an F1 race live via one of Sky’s television channels. The season started well in Bahrain, with an average of 1.94 million viewers watching the race, peaking above the 2 million mark.

Later in the year, 2.11 million viewers watched a dramatic Saudi Arabian Grand Prix unfold, with 2.30 million opting to stay with Sky for the season decider in Abu Dhabi. The latter figure excludes those who decided to watch Sky’s broadcast on Channel 4.

At the other end of the spectrum, the Dutch Grand Prix was Sky’s lowest rated of 2021, averaging just 1.12 million viewers.

Competition from other channels was easier than usual, with no Premier League football, however the race followed the farcical Belgian Grand Prix one week earlier, which may have invertedly caused a dip.

Sky’s wrap around programming felt the benefit of the championship battle, with their pre-race build-up increasing by 13.9% year-on-year, while their post-race analysis increased by 31.1%, both double their 2018 averages.

Unsurprisingly, both Britain and Italy saw larger post-race audiences, thanks to Hamilton and Verstappen’s on-track incidents, with 407,000 viewers sticking around for the Silverstone post-race analysis and 448,000 viewers sticking around for the Monza debrief.

The new F1 Sprint format also performed well, with an average of 739,000 viewers watching Hamilton charge through the field in Brazil, the figure including Sky’s extensive wrap-around programming.

Sky gained an extra competitive session because of the change, with the displaced Friday qualifying session performing strongly. Both the Italian and Brazilian qualifying programmes averaged 470,000 viewers, comfortably above Sky’s usual practice average.

…as Channel 4’s audience continues to drop…

While Sky benefited from the intense championship battle, Channel 4 saw no obvious benefit, outside of the Abu Dhabi decider.

Highlights of 20 races on the free-to-air broadcaster (excluding Silverstone and Abu Dhabi) averaged 1.50 million viewers, down 14.4% of the 2020 average of 1.75 million viewers.

Including Silverstone and Abu Dhabi, the 23 races on Channel 4 averaged 1.63 million viewers, down on the equivalent 2020 figure of 1.80 million viewers. An average of 3.36 million viewers watched the season decider live on Channel 4.

The return of USA and Mexico to the F1 calendar hurt Channel 4’s average, both bringing in less than a million viewers after 7 days of consolidation, in part thanks to their late night time slot on Sunday.

Channel 4’s weak average was compounded by the fact that five of the European based races (France, Styria, Belgium, Netherlands and Turkey) averaged under 1.50 million viewers compared with one race (Abu Dhabi) in 2020.

Nevertheless, there were some positive numbers in amongst the overall decline for Channel 4, with the Emilia Romagna, Hungarian and Italian rounds drawing in close to 2 million viewers for their 150-minute highlights packages.

An average of 1.97 million viewers watched as Hamilton and Verstappen collided for the second time in 2021 at Monza, a slight increase on an equally dramatic 2020 Italian Grand Prix, which brought in 1.88 million viewers.

…but the overall UK picture is positive…

Unsurprisingly, Hamilton versus Verstappen drew in the viewers in 2021.

3.22 million viewers watched across Sky Sports and Channel 4, an increase of 5.1% on 2020 average audience of 3.06 million viewers, bringing audience figures back to a level last seen in 2016 and 2017.

However, the 2021 average dropped slightly at end of season compared with the mid-season figure of 3.24 million viewers.

As referenced both the USA and Mexican rounds performed poorly on Channel 4, with Sky’s live audience failing to offset the Channel 4 drop. The lack of increase may also suggest audience fatigue crept in as the season progressed.

For example, the Qatar Grand Prix averaged 3.15 million viewers, 1,000 viewers fewer than the Emilia Romagna Grand Prix, despite the championship battle having stepped up considerably by that point.

The season finale in Abu Dhabi was the most watched race of 2021, with 5.66 million viewers watching live across Channel 4 and Sky Sports, this figure including some of the pre-race build-up and post-race wrap-around.

Overnight data showed that a peak of 7.4 million viewers watched as Verstappen overtook Hamilton to win the F1 title.

Saudi Arabia, Britain and the season opener in Bahrain also drew strong audiences. The inaugural race in Saudi averaged 3.88 million viewers, F1’s highest average at that time since the 2018 US Grand Prix.

Channel 4’s and Sky’s F1 audiences continued to converge, with a 49:51 split between the two broadcasters.

Assuming Sky’s audience figures remain strong this season, it is increasingly likely that they will become the dominant F1 broadcaster, from an audience share perspective, in the UK moving forward.

…as F1 faces a worldwide audience dip

While Formula 1’s audience increased in the UK thanks to the championship battle between Hamilton and Verstappen, worldwide the sports average audience dropped significantly.

An average of 70.3 million viewers watched each race, a decrease of 20% on 2020’s average of 87.4 million viewers, and down on the 2019 figure of 91 million viewers.

F1 says that the decrease is due to a change in broadcast rights in Germany and Brazil. For markets where broadcast rights have remained identical, audience figures increased by 13% to 60.3 million viewers, which F1 says is the best figure since 2013.

Taking the figures at face value, this implies that where broadcast rights changed hands between 2020 and 2021, F1’s average audience dropped by 24.1 million viewers, from 34 million viewers in 2020 to 9.9 million viewers in 2021.

SeasonCumulative Audience% y-o-yAverage Audience% y-o-yRaces Held
20181.76 billionn/a83.7 millionn/a21
20191.92 billion9%91.5 million9%21
20201.49 billion-23%87.4 million-5%17
20211.55 billion4%70.5 million-19%22
Source: Formula 1 press releases / Motorsport Broadcasting analysis

The drop is significant for F1, but unsurprising in some ways. F1 themselves highlighted in their 2019 data release that Brazil and Germany were two of their top markets, a statistic that will have since changed two years later.

While not impacting the whole of 2021, it is likely that the closure of Fox Sports in Asia also dented F1’s average across the season. F1 needed to find new homes in territories such as Hong Kong, Singapore and Malaysia after Fox closed its doors in early Autumn.

The fact that F1’s figures have increased for territories where the TV rights have stayed the same is good, but it fails to account for the overall worldwide drop that F1 has experienced. Like Formula 1, Formula E also used their cumulative audience data to hide a race-by-race drop.

Over on F1’s digital platforms, analysis by this site shows that the amount of people watching F1’s race highlights packages on YouTube has increased by 41% year-on-year, from an average of 5.24 million viewers in 2020 to 7.38 million viewers in 2021.

Both the cumulative TV audience and unique audience increased by 4% and 3% respectively year-on-year to 1.55 billion viewers and 445 million viewers, reflecting the longer calendar compared with 2020.

Contribute to the running costs of Motorsport Broadcasting by donating via PayPal. If you wish to reproduce the contents of this article in any form, please contact Motorsport Broadcasting in the first instance.

Scheduling: The 2021 Abu Dhabi Grand Prix

Verstappen versus Hamilton. 21 races down. 1 to go. The 2021 championship fight is going down to the wire, in one of the most intense Formula 1 seasons in years, as both drivers go into the Abu Dhabi Grand Prix level on 369.5 points.

If Lewis Hamilton beats Max Verstappen, he will become an eight-time Drivers’ Champion, breaking the record set by Michael Schumacher in 2004.

If Verstappen wins, he will win his first Drivers’ Championship, becoming the 34th person to win the championship, and the first from the Netherlands.

The race will air live on free-to-air television after a deal was struck between Sky and Channel 4.

In addition, Sky will air special programming throughout the weekend, with specials on Friday and Saturday, and an extended race day broadcast on Sunday.

Highlights of the race will still air on Channel 4 in an early evening time slot, with qualifying airing at 18:55 on Saturday, with race at 17:30 on Sunday, three hours after the chequered flag has fallen.

Radio coverage airs across BBC’s online platform, BBC Radio 5 Live Sports Extra, with updates also during the race itself on BBC Radio 5 Live.

The weekend could be BBC’s last for covering F1 on radio, with no formal announcement yet on who will be covering F1 from 2022 onwards.

All F1 sessions are available to listen live via BBC’s F1 website

Thursday 9th December
15:00 to 16:00 – The F1 Show (Sky Sports F1 and Sky Sports Main Event)
16:00 to 17:30 – F1: Drivers’ Press Conference (Sky Sports F1)
20:00 to 21:00 – F1: Preview (BBC Radio 5 Live)

Friday 10th December
08:05 to 08:50 – F2: Practice (Sky Sports F1)
09:00 to 10:45 – F1: Practice 1 (Sky Sports F1, Sky Sports Main Event and Sky Showcase)
12:45 to 14:25 – F1: Practice 2 (Sky Sports F1, Sky Sports Main Event and Sky Showcase)
=> also BBC Radio 5 Live Sports Extra from 12:55 to 14:05
14:25 to 15:05 – F2: Qualifying (Sky Sports F1 and Sky Sports Main Event)

15:05 to 15:35 – The F1 Show: Decider in the Desert (Sky Sports F1 and Sky Sports Main Event)

Saturday 11th December
08:10 to 09:15 – F2: Sprint Race 1 (Sky Sports F1 and Sky Sports Main Event)
09:45 to 11:10 – F1: Practice 3 (Sky Sports F1, Sky Sports Main Event and Sky Showcase)
12:00 to 14:40 – F1: Qualifying (Sky Sports F1, Sky Sports Main Event and Sky Showcase)
=> also BBC Radio 5 Live Sports Extra from 12:55 to 14:05
14:40 to 15:40 – F2: Sprint Race 2 (Sky Sports F1 and Sky Sports Main Event)
15:40 to 16:40 – F1: Champions Special (Sky Sports F1, Sky Sports Main Event and Sky Showcase)
16:40 to 17:10 – Ted’s Qualifying Notebook (Sky Sports F1)
18:55 to 20:25 – F1: Qualifying Highlights (Channel 4)

20:30 to 21:30 – IndyCar Season Review (Sky Sports F1)

Sunday 12th December
08:50 to 10:10 – F2: Feature Race (Sky Sports F1)
11:30 to 17:00 – F1: Race (Sky Sports F1, Sky Sports Main Event and Sky Showcase)
=> 11:30 – Grand Prix Sunday
=> 12:55 – Race
=> also BBC Radio 5 Live Sports Extra from 12:45 to 15:00
=> 15:00 – Chequered Flag

=> note: Sky Sports Main Event leaves the F1 at 16:00, Sky Showcase leaves the F1 at 16:30
=> 16:30 – Ted’s Notebook

12:00 to 16:00 – F1: Race (Channel 4)
=> 12:00 – Build-Up
=> 12:55 – Race
=> 15:00 – Reaction
=> note: simulcast of Sky Sports from 12:15 to 15:30
17:30 to 19:00 – F1: Race Highlights (Channel 4)

Full scheduling details for the 2021 Abu Dhabi Grand Prix. Scheduling details correct as of Thursday 9th December and are subject to change.

If scheduling details do change, this article will be updated.

Updated on Thursday 9th December at 17:50.

Contribute to the running costs of Motorsport Broadcasting by donating via PayPal. If you wish to reproduce the contents of this article in any form, please contact Motorsport Broadcasting in the first instance.