Happy 3rd Birthday!

Three years ago, I set up The F1 Broadcasting Blog, and since then it has attracted visitors from all around the world..

– Total of 780,000 hits
– Over 6,200 followers on Twitter
– Average of 800 views per day
– Visitors from nearly 200 countries
– Connections with members of the F1 paddock and beyond

As regular readers will be aware, I have been juggling maintaining this blog with University work, which is quickly coming to an end! It’s funny, because I set this blog up at the end of my first year of University, and now, the end is near… expect the blog activity from me to pick back up in the next few weeks, although it will no doubt take time to get back into the swing of things. With another year passed, its also a good opportunity to see what the most read posts are in the blog’s history. There’s only one new post compared to this time last year, and even that post was written in 2013, I think that is because there has been no huge F1 broadcasting stories in the past year which have dominated the landscape. I’ve left the descriptions the same, so here is the top ten as it currently stands:

10. A few thoughts on Jake Humphrey leaving the BBC – September 18th, 2012
In September 2012, it was announced that Jake Humphrey would be leaving the BBC. In typical style, I published my reaction to his departure and speculated about who would replace him as F1 presenter. In all cases here, I was wide of the mark with my guesses.

9. Tom Clarkson added to BBC’s F1 TV team – March 6th, 2013
Tom Clarkson, who is he. Well, that’s what a lot of blog readers are still wondering, as this article has jumped back inside the top ten, despite Clarkson now in his third year as part of BBC’s Formula 1 team.

8. Doing the sums: the cost of viewing Sky Sports F1 this year – January 31st, 2013
Unsurprisingly, a popular article in 2013 involved people looking for the cheapest way to view Sky Sports F1 legally. The popularity of that article spawned a 2014 version, and more recently a 2015 version. Worryingly, the 2015 version is about to become outdated, with Sky’s prices going up again.

7. Are Sky going to withdraw F1 channel from old ‘HD Pack’ subscribers this month? – September 1st, 2013
Trying to update readers on the status of Sky’s legacy ‘HD Pack’ wasn’t easy. This is not the only entry on the subject inside the top ten…

6. Italian Grand Prix records highest rating since 1998 – September 10th, 2012
I can thank Jake Humphrey for this one. Another ratings related article, except in this case Humphrey decided to share it via Twitter. To date, September 10th, 2012 remains the most viewed day in the blog’s history, which shows how much power Twitter has (this statistic remains true in 2015).

5. Predicting BT Sport’s MotoGP team – October 24th, 2013
I should have learnt my lesson with number ten to not bother predicting things, sadly I didn’t learn and decided to predict BT’s MotoGP team. Nevertheless, I don’t think anyone predicted who the presenter would turn out to be! Thankfully, that particular person didn’t remain with the team too long…

4. ITV4 win rights to screen MotoGP highlights – March 8th, 2014
The big news from early last year was that ITV4 were going to screen MotoGP highlights on Monday evenings, following BT Sport winning the rights to screen the series exclusively from 2014 onwards.

3. Georgie Thompson leaves Sky’s F1 team – February 15th, 2013
In a surprising move, Georgie Thompson left the Sky Sports F1 team after only a year in the role, with Natalie Pinkham taking over her duties. The news was broken exclusively on this blog, with mainstream newspapers picking the story up a week later.

2. Are current Sky ‘HD Pack only’ customers with Sky Sports F1 set for a shock? – June 1st, 2013
Any money related articles are popular. This, the first ‘HD Pack’ rumour falls into that category. Once again, I don’t envisage any future articles on this particular train of thought, the consensus for Sky subscribers is “switch from the legacy HD Pack, and you will lose Sky Sports F1”.

1. Gary Anderson to leave BBC’s Formula 1 team – January 13th, 2014
Another person leaving, one year after Thompson. This time it was Gary Anderson, as he parted company with the BBC team. This remains the most read article in the blog’s history.

So, the question is “what happens next?” As always, who knows, although as I mentioned earlier, I fully expect blog activity to pick up in the next few weeks. I know it has been slow on the blog front in the past few months, but thanks for all the interactions, for getting involved and for engaging with the blog on a weekly basis. It really is appreciated. Here’s to another year of blogging!

Thanks,
Dave,
Owner of The F1 Broadcasting Blog

News round-up: Australia gets 50/50 split; F1 website roll-out coming

Before I get into the round-up, a quick update on the status of this blog. As regular readers may be aware, I am currently in the final year of my undergraduate degree. This means that, especially in the last few months, I have been spending less time maintaining the blog, which is why the news round-up’s have turned up sporadically, so I can bundle what would be three or four separate articles into one succinct post.

On some days, time is limited to just University work (or relaxing!), meaning that writing new content for the blog is an afterthought. The reduction in content will continue for at least the next month, but should pick back up as we head into April. In the mean time, this is what has been dominating the agenda during the past week.

Australia gets a BBC/Sky style deal
It was rumoured late last year that Australia would be heading towards a shared coverage deal from 2016. Critically, the structure of the deal would be different to that of BBC and Sky, with Network Ten and Fox Sports sharing coverage every race, but Fox Sports would broadcast every practice and qualifying session exclusively live.

The shared deal between Fox and cash-strapped Network Ten has now been confirmed. Unfortunately for Australian readers, there were two big surprises. The first is that the deal between Fox Sports and Network Ten will be structured in exactly the same way as the BBC and Sky deal in the United Kingdom. Secondly, the deal comes into effect from this season. Yes, that is the season that is less than a month away!

Reading around, it looks like Fox Sports will be taking Sky Sports F1’s UK commentary. Some people have interpreted this as meaning that Australian viewers will also have access to content such as Ted’s Notebook and Sky’s pre and post-race coverage. I don’t believe that is the case. Australian television has taken the UK commentary for years, going back to the late 1990’s, perhaps even earlier, and never was it accompanied by the extras that UK viewers get.

The new F1 website gets closer
A teaser banner promoting the new Formula 1 website has been posted on the current Formula 1 website, with the tag-line “All the action, anytime, anywhere.” The images in the banner clearly show that the new website is mobile ready and configured for different types of devices. It looks like the new website will arrive before Australia, although no date has been confirmed. Presumably it will be the same date as the new 2015 Formula One app, but nothing has been made official.

You would have to squint to decipher anything else from the four screens, but a member button is clearly visible in the top right of each screenshot, which supports previous comments made by Marissa Pace, Formula One Management’s Digital Media Manager. In an article (£) this week, Jonathan Noble, AUTOSPORT’s Group F1 Editor, said that Formula 1 needs YouTube, a thought I completely agree with, as it would help immensely in introducing F1 to the next generation. Pace mentioned that YouTube will happen with regards to F1, but when? Well, that’s the million dollar question. Beyond the membership area, there is nothing else to say about the screenshots, but good luck to anyone who wishes to try…

Changes elsewhere
Speaking of AUTOSPORT, there is a fair bit of movement happening over there, almost like the F1 media has its own transfer window! Pablo Elizalde left AUTOSPORT to join Motorsport.com as of February 1st. Elizalde was not the only journalist heading out of AUTOSPORT’s doors, earlier this week, it was announced that Jonathan Noble will be joining Motorsport.com from May. Both of them are huge gains to Motorsport.com’s portfolio, as it becomes increasingly clear that they are looking to become a major player in the digital world. With Charles Bradley leading the ship, it will be fascinating to see where things head from here.

With exits, there are arrivals. Lawrence Barretto jumps ship from BBC’s F1 online team to AUTOSPORT as their new F1 reporter. That in itself is a big move, not only do AUTOSPORT gain a talented writer, but BBC’s F1 online output is once again sliced. At this point, Andrew Benson must be the only permanent F1 writer that BBC have.

More pre-Australia scheduling news
The special Formula 1 edition of A Question of Sport will air next Friday (27th February) at 19:30 on BBC One, it has been confirmed. I’m a bit surprised that this wasn’t held back until the Friday before Melbourne if at all possible to help build-up to the new season. The edition features McLaren test driver Kevin Magnussen and Red Bull boss Christian Horner alongside BBC F1 team members Suzi Perry and David Coulthard.

Elsewhere, the Australian Grand Prix Qualifying programme will be broadcast live on Sky Sports F1 as usual, but also Sky Sports 1 and Sky1, which is an unusual occurrence! The benefit of it being on Sky1 is that Sky1 has a +1 service, for anyone who wishes to have an extra hour in bed. The race will still be exclusively live on Sky’s F1 channel.

The top 10 blogs of 2014

In 2014, The F1 Broadcasting Blog has been viewed over 370,000 times, with 2015 set to be another fascinating year. Melanie Sykes, Gary Anderson, BBC F1, Formula E are just some of the talking points of this past year. The most viewed blog posts of 2014 feature two main strands: Melanie Sykes’s BT Sport departure and Gary Anderson’s BBC F1 departure.

10. Statement from BBC’s Head of F1 following Gary Anderson’s departure – February 11th
As the top ten posts show, Gary Anderson parting company with BBC Sport was a big story in the early part of the year. This post shows what Ben Gallop, BBC’s Head of Formula 1, had to say about Anderson leaving the team. This was published one day after…

9. Anderson: BBC believe that viewers not interested in technical analysis – February 10th
…Anderson claimed that, according to the BBC, viewers were not interested in the technical side of Formula 1. Suffice to say that Anderson has never been properly replaced, with Tom Clarkson voicing over some technical features here and there.

8. BT Sport announces Melanie Sykes’s MotoGP departure – May 30th
After a few weeks where things were unclear (see #2), this was not a surprise. The announcement that Melanie Sykes was going to be BT’s MotoGP presenter was met with quiet disapproval. She lasted three months and did one race on location before leaving the role.

7. What today’s announcement means for Sky Sports F1 across Europe – July 25th
Steven in the comments put this one correctly by stating that “we will notice no difference at all.” Six months after that post, what we do know is that BSkyB will be rebranded as Sky. Nothing noticeable has happened on screen, and is unlikely to for some time yet, if at all.

6. BBC announces F1 team for 2014 season – January 27th
The BBC announced their 2014 team, minus Anderson, at the end of January. Their announcement made no reference to Anderson’s departure, with the remainder of the team staying the same.

5. New FOM graphics for 2014 and Coulthard gets a tablet – March 7th
It has to be said that Formula One Management did not give their graphics a complete overhaul, but they did tweak what they had slightly in time for the 2014 season. As for the BBC’s new tablet, it was not used too much on screen and didn’t really make a difference to the end product.

4. Scheduling: The 2014 Jerez test on Sky Sports F1 – January 8th
The first test of any Grand Prix season is hotly anticipated, and this proved to be the case again in 2014 with the new V6 power units. Sky’s 2015 schedule already goes up to January 30th, which means that provisional scheduling details for the first 2015 test will be on the blog in the next week or two…. eek. That’s come around quickly!

3. Melanie Sykes’s BT Sport MotoGP status – May 18th
As discussed above, Sykes at the beginning of May went AWOL from BT Sport’s MotoGP programming. The reason given at the time was “personal circumstances”. Nevertheless, she soon left their coverage, closing a chapter that BT Sport probably want to forget.

2. ITV4 wins rights to screen MotoGP highlights – March 8th
With BT Sport claiming exclusive live rights to MotoGP, the question was whether anyone was going to screen highlights to a wider audience. Thankfully, ITV filled the void, screening a one hour programme on ITV4. What we don’t know is whether that programme will still be around in 2015…

1. Gary Anderson to leave BBC’s Formula 1 team – January 13th
The news revealed not long after the New Year that Gary Anderson was not going to be part of BBC’s team for the 2014 Formula One season. A whopping 95 percent of you said that Anderson leaving was bad for the BBC’s product overall.

2015 will bring with it a new Formula 1 website, when exactly that will be, we don’t know, but that will be a main story during 2015.

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The magic 2014 numbers

The F1 Broadcasting Blog launched in April 2012, and has since amassed nearly 750,000 views. But just where do the visitors come from? How do readers access the blog?

2014 has seen nearly 370,000 views (or just over 1,000 views a day). Unsurprisingly, again the United Kingdom dominates things, but with more people accessing the blog, the relative percentage has dropped. Australia and the United States have bucked the trend, it would not surprise me if the increasing popularity of Formula 1 has helped where the US is concerned.

Top 10 Countries – Percentage of all hits
01 – 75.0 percent (2013: 81.8) – United Kingdom
02 – 5.8 percent (2013: 3.3) – United States
03 – 2.0 percent (2013: 2.3) – Ireland
04 – 1.7 percent (2013: 1.1) – Australia
05 – 1.5 percent (2013: 1.4) – Canada
06 – 1.0 percent (2013: 0.9) – Netherlands
07 – 0.9 percent (2013: 0.6) – Germany
08 – 0.9 percent (2013: 0.7) – France
09 – 0.9 percent (2013: 1.0) – Italy
10 – 0.7 percent (2013: 0.4) – Spain

The interesting piece to take away when compiling the statistics is that the amount of people coming to the blog from Twitter has halved percentage wise year-on-year, which really surprised me considering that the amount of people following the blog on the social media site has increased year-on-year. Reddit makes an appearance in third, however it is still the search engines that dominate things, dwarfing the competition.

Top 5 Referring Website
01 – 73.5 percent (2013: 64.8) – Search engines
02 – 13.2 percent (2013: 22.2) – Twitter
03 – 2.9 percent (2013: 0.0) – Reddit
04 – 2.9 percent (2013: 2.3) – Facebook
05 – 2.8 percent (2013: 4.7) – F1Fanatic.co.uk

Social media is fantastic if you want an article to go viral, but in terms of day to day traffic, the majority of it comes straight from search engines. It is fantastic having a brilliant social media presence, but you also need good search engine optimisation (SEO). As always, there were some stories that dominated the year, and that was clearly evident in how readers arrived from search engines.

Top 10 Search Queries
01 – f1 broadcasting blog
02 – gary anderson f1
03 – f1 broadcasting
04 – gary anderson
05 – tom clarkson f1
06 – bbc f1
07 – gary anderson bbc
08 – melanie sykes motogp
09 – itv4 motogp
10 – bt sport motogp presenters

It is pleasing to see ‘f1 broadcasting’ again the top search query, aside from that, Tom Clarkson again makes an appearance which shows that viewers do not know too much about him and his expertise outside of BBC’s F1 programming. Elsewhere, Gary Anderson and BT Sport’s MotoGP coverage dominated the top ten, which is not too surprising given that both were key topics in the first half of 2014.

The top ten blog posts for 2014 will be summarised as usual on New Year’s Eve, but I thought it would be interesting to see how reading habits have changed year-on-year.

Statistics compiled and correct as of December 26th, 2014.

Merry Christmas from The F1 Broadcasting Blog

I’m not entirely sure where 2014 has gone, but my third calendar year of running this blog is coming to an end. To everyone reading this, I hope you have enjoyed the content that has gone up in the past year, whether it has been two wheels, four wheels or something of the electric variety. I’d like to wish each and every one of my blog readers a Merry Christmas and a very Happy New Year!

As 2014 comes to a end, in one sense, it begins how it started. Whilst we all have our own heroes on the track, this Christmas, I think it is fair to say that the motor sport community is united in saying two things: #KeepFightingMichael and #ForzaJules. Let us hope that 2015 is the year where both men win their battles.

To all of you, please stay safe over the holiday period and I hope that 2015 gives us more to talk about over in broadcasting land.

Cheers,
Dave
Owner of The F1 Broadcasting Blog