US Grand Prix viewing figures improves on past two years

The United States Grand Prix performed better than 2012 and 2013 in the UK viewing figures, unofficial overnight numbers show.

Race
Live coverage of the race, simulcast across Sky Sports 1 and F1 averaged 1.34m (5.4%) from 19:00 to 22:30. The Sky Sports 1 airing brought 309k (1.2%) to the channel, with Sky Sports F1 averaging 1.03m (4.2%) in the same timeslot. Sky’s coverage peaked at 20:05, just as the race was starting, with 1.93m (7.5%) watching. At the time of the peak, the split was 1.45m versus 479k in Sky Sports F1’s favour. The numbers are up on both 2012 and 2013. In 2012, the race peaked with 1.63m (6.4%). Technically, it is not Sky Sports F1’s highest ever peak, but if you combine the two figures, then it is.

The fact that I’m left to combine them to get a higher number than 2012 means that this years figure is not great. In fact, given the Sky Sports 1 simulcast, you could argue that the race really should have peaked with over two million viewers. Maybe this is a case of me expecting too much, but clearly the ‘Hamilton factor’ is not that big to draw viewers to watch the races live on pay TV, otherwise Sky Sports F1 would have had a bigger audience. If the pay TV model is really going to work, then the viewing figures really need to show a serious shift, which in my opinion they are failing to do so.

An interesting note in the breakdown is that the build-up spiked at 19:20, hitting 1.01m (4.2%) before dropping back down to under a million viewers. That’s interesting, because that five-minute segment featured the Mentality of Winning VT starring Gary Neville, Carl Froch et al, so that part clearly appeased to casual viewers who were flicking through the pre-show.

Over on BBC One, their highlights show from 22:30 to 00:00 averaged 2.51m (22.9%). That number is up on previous years, but previously the US highlights show has ran for two hours instead of 90 minutes, which should be factored in. The combined average of 3.84m is significantly up on last year’s 2.47m, and up on the 3.38m recorded in 2012. However, both numbers are a far cry on the 5.24m (31.9%) average from 2007 when the race was live on ITV.

Qualifying
The qualifying programme on Sky Sports F1 averaged 532k (2.8%) from 17:00 to 19:45, with BBC Two’s highlights averaging 1.23m (7.1%), bringing us to a combined figure of 1.76m. That’s a really poor number for BBC Two’s highlights programme, again when you consider that there is a championship battle involving a British driver ongoing. The number is up on 2013, but down on 2012.

Next weekend should be very interesting, as the BBC have scheduled highlights of the Brazilian Grand Prix in the middle of primetime on BBC One. The highlights rating should be in the region of 4.5m to 5m, but with it now a dead rubber, I’m not very hopeful.

The 2013 United States Grand Prix ratings report can be found here.

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Scheduling: The 2014 Brazilian Grand Prix

It is strange to be going into the penultimate race of the season with the championship up for grabs, and yet calling it a dead rubber. But thanks to double points, it is indeed a dead rubber. Nevertheless, the Brazilian Grand Prix may well still have an effect on which Mercedes driver the championship is awarded to. Sky have exclusive live coverage, but the good news is that BBC’s highlights programme is on in the middle of primetime, on BBC One! Considering it follows directly after Strictly Come Dancing, I’ll be very interested to see how it rates.

Elsewhere, it is the MotoGP season finale exclusively live on BT Sport 2. I’m surprised to see this on the same weekend as an F1 race, however there is no direct clash so there is not much of an issue with it. Below are all the details you need…

Thursday 6th November
13:00 to 13:40 – F1: Driver Press Conference (Sky Sports F1)
21:00 to 22:00 – F1: Preview (BBC Radio 5 Live)

Friday 7th November
07:00 to 07:15 – Gear Up for Brazil (Sky Sports F1)
11:45 to 13:50 – F1: Practice 1 (Sky Sports F1)
11:55 to 13:35 – F1: Practice 1 (BBC Radio 5 Live Sports Extra)
15:45 to 18:00 – F1: Practice 2 (Sky Sports F1)
15:55 to 17:35 – F1: Practice 2 (BBC Radio 5 Live Sports Extra)
18:00 to 18:40 – F1: Team Press Conference (Sky Sports F1)
20:00 to 21:00 – The F1 Show (Sky Sports F1)

Saturday 8th November
12:45 to 14:15 – F1: Practice 3 (Sky Sports F1)
12:55 to 14:05 – F1: Practice 3 (BBC Radio 5 Live Sports Extra)
15:00 to 17:45 – F1: Qualifying (Sky1)
15:00 to 17:45 – F1: Qualifying (Sky Sports F1)
16:00 to 18:45 – F1: Qualifying (Sky1 +1)
16:50 to 17:05 – F1: Qualifying 3 (BBC Radio 5 Live Sports Extra)
21:00 to 22:30 – F1: Qualifying Highlights (BBC Two)

Sunday 9th November
09:30 to 14:15 – MotoGP: Valencia (BT Sport 2)
14:30 to 19:15 – F1: Race (Sky Sports F1)
=> 14:30 – Track Parade
=> 15:00 – Race
=> 18:30 – Paddock Live
15:30 to 18:06 – F1: Race (BBC Radio 5 Live)
19:15 to 20:15 – Tales from the Vault: Story of 1984 (Sky Sports F1)
20:30 to 22:00 – F1: Race Highlights (BBC One)

Wednesday 12th November
20:30 to 21:00 – Midweek Report (Sky Sports F1)

Classic F1 on Sky Sports F1
03/11 – 21:00 to 21:40 – 1983 United States Grand Prix Highlights
04/11 – 21:00 to 21:50 – 1992 Monaco Grand Prix Highlights
05/11 – 21:00 to 23:15 – 2003 Brazilian Grand Prix
06/11 – 21:00 to 23:00 – 2007 Brazilian Grand Prix
07/11 – 09:00 to 11:00 – 2008 Brazilian Grand Prix
08/11 – 14:15 to 15:00 – 1986 Brazilian Grand Prix Highlights
08/11 – 17:45 to 18:45 – 1978 Season Review
08/11 – 22:00 to 23:00 – 1991 Brazilian Grand Prix Highlights
10/11 – 21:00 to 23:15 – 2007 Malaysian Grand Prix
11/11 – 21:00 to 22:45 – 1989 Australian Grand Prix
12/11 – 21:00 to 23:15 – 2000 German Grand Prix
13/11 – 21:00 to 21:30 – 1991 Spanish Grand Prix Highlights
14/11 – 21:00 to 21:45 – 1986 British Grand Prix

As always, if anything changes, I will update the schedule.

Update on November 7th – In a late move (the schedule was only updated on Wednesday), Qualifying will be simulcast on Sky1.

The tweet that lit the fire

It was the day of the 2014 Italian Grand Prix. Lewis Hamilton had won the race following a mistake from his team-mate Nico Rosberg. That battle had taken a twist in the previous race at Spa, with much of the press leading up till Monza speculating about what may, or may not, happen between the two in the race. Following the race, there were much bigger issues on the table.

Sunday 7th September 2014. 15:34 UK time. Adam Parr, former chairman and CEO of Williams, wrote on Twitter: “This is the last year of F1 as we know it. In 2015 eight teams will contest the championship, with several teams entering three cars.” The replies to Parr’s tweet are amusing to look at in hindsight, one declaring that Parr is “of no relevance. No source. Goodbye.” Sky’s post-race broadcast was in the middle of #AskCrofty analysing the race, when focus quickly changed to Parr’s bombshell on Twitter. The mainstream Formula 1 press did not cover Parr’s tweet that much for whatever reason, whereas some journalists went to Twitter to counteract what Parr had said.

Eight weeks on from that tweet and Parr’s prediction is turning into reality. Two Formula 1 teams have collapsed. Caterham collapsed just under two weeks ago, with Marussia following on from that last weekend. There is also said to be the threat of boycott from three teams at tomorrow’s United States Grand Prix. To say that the situation looks bleak is an understatement. As of writing, three car teams has not yet been confirmed for F1 2015, but as the weeks pass, it looks like that is becoming ever more possible.

On the broadcasting side of things, I cannot imagine any broadcaster being happy with only 16 or 18 cars lining up in Melbourne in 2015. Does the BBC, for example, want to broadcast a motor racing series with only 16 cars lining up? Dieter Rencken for AUTOSPORT (£) believes that the TV contracts contain a clause saying that at least 16 cars participate in each event. Is a 16 car championship attractive to viewers? Would the casual viewers care if the likes on Force India, Sauber and Lotus collapse? Would the casual viewers care if three car teams are introduced? I don’t know the answer to those questions, but if viewers reject the idea of three car teams, that would send viewing figures downwards, again.

Going back to Parr’s tweet. One thing that intrigues me is how someone from outside the paddock broke the news before anyone in the paddock. How does that happen? Considering the Formula 1 paddock is close-knitted circle that travels the world every year, how does one of the most explosive stories of the year get broken by someone who is not part of the paddock circles? About half an hour after Parr’s tweet, F1 Paddock Pass tweeted this: “Rumour up and down the Paddock this weekend (and now made public)? 8 teams fielding 3 cars each in 2015. Fact or fiction? Source says: fact.”

I do wonder whether the third car story was ever meant to make it out into the public domain. Given the silence from the paddock at the time, the answer to that appears to be ‘no’. Had Parr not tweeted about that, would the outside world have ever known about the possibility of three car teams for 2015? One suspects not. Or at least the news would have been hidden from the public eyes for many more weeks before being made public. In future, I think we shouldn’t be so quick to dismiss things people outside the paddock say, especially if they have had contact with paddock circles before. In the case of Parr, it looks like he was telling us what those in the paddock knew, but were simply afraid to reveal…

On the subject of money…

Two comments in the past few days have raised my eye-brows and got me thinking a bit when you think about the current UK F1 television landscape in relation to the current situation we find ourselves in. The first is a comment from Ben Anderson on the AUTOSPORT website:

“It also doesn’t seem fair to try to squeeze more money out of TV companies and race promoters at a time of falling audiences and race attendance.”

The second is a comment from David Emmett, a MotoGP journalist, in a conversation I was having with him and a few others on Twitter last night:

“Not sure there’s as much room for Bernie to try to push TV revenue.”

The UK rights were negotiated in Summer 2011 as BBC renegotiated their existing deal, to bring Sky Sports into the picture to what we have now. As discussed earlier this year, the F1 rights currently are in the region of £55 million per year. Since 2011, BT Sport have entered the picture, and the cost of some rights has frankly entered the ‘silly’ territory. BT Sport paid £299 million per season to screen the Champions League from 2015-16. That’s absolute insanity. On a smaller level, MotoGP’s value multiplied several times over when it went from the BBC to BT Sport.

My point being that, with Formula 1 rights on lockdown until at least the 2019 season, FOM are losing a ton of money at the moment. If you renegotiated the rights today, or sent them to the market, in my opinion the rights value would easily head skyward of £100 million per year, probably near £200 million. And when you consider that it costs £75 million a year (based on current conversion rates) to run an F1 team, the £100 million difference between the current rights fee and what it could be in a hypothetical situation, FOM is missing out on a huge amount of money.

Of course, with any such increase, you can kiss goodbye to any terrestrial television coverage. What we have now is the best of both worlds, even if FOM are being short-changed…

F1 2014 DVD and Blu-ray to be released in early December

Good news for Formula 1 fans this year as it looks like both the DVD and Blu-ray will be released with plenty of time between it and Christmas. The DVD version will be released on December 8th, just fifteen days after the season concludes. The Blu-ray version will be released a week later. Both will again be produced by FOM and distributed by Duke.

Subject to change of course, but the length for both is listed as 240 minutes. No word on extras at this stage, I’ll update this post if/when details are announced.

Let’s hope the Blu-ray version is not pushed back into the New Year like last year

Update on December 2nd – It is that time of the year, where both the DVD and Blu-ray are delayed. The DVD, according to Duke, is now scheduled for release on December 19th with the Blu-ray following on December 22nd. The length of the DVD is 4 hours and 57 minutes, with the Blu-Ray length 22 minutes longer.