The BBC F1 Team: The 2013 Verdict so far

The first half of the 2013 Formula One season has been exciting both on and off the circuit. On the broadcasting side of things, 2013 has seen some things remain the same, and also some new faces on both BBC and Sky Sports F1. As is now tradition on this blog, it is time for ‘The Verdict so far’. For those unfamiliar, through a series of blog posts, I will look at and analyse all things F1 Broadcasting in the United Kingdom:

– part 1 will focus on each member of the BBC F1 television and radio team
– part 2 will focus on each member of the Sky Sports F1 television team
– part 3 will focus on BBC F1’s programming
– part 4 will focus on Sky Sports F1’s programming
– part 5 will look at the ratings picture and emerging trends

The format is identical to this time last year in case you wish to compare and contrast. Unlike last year, I will look at the BBC radio team as well as the television team. I haven’t listened to a huge amount of their coverage, but have listened to enough for me to do a small piece for each person.

Allan McNish – @AllanMcNish
Despite nearly making Formula 1 several times in the late 1990s, only once did Allan McNish break into the sport with Toyota in 2002. An unreliable car meant that he failed to score any points in their debut season. McNish however is more famous for his efforts in the 24 Hours of Le Mans, having won the famous race three times. McNish failed to secure a drive for the 2003 Grand Prix season but remained a part of the Formula 1 paddock, appearing several times as a member of the ITV F1 team alongside Jim Rosenthal and Tony Jardine.

It would be another nine years before a UK broadcaster would pick him up, that being Sky Sports F1 as McNish became a regular member of the team last year from the Monaco Grand Prix onwards. He appeared at several races for the remainder of the season. Thanks to his ability to convey technical information over the microphone, McNish was the only person to surprisingly transfer from side-to-side during the off-season, heading from Sky to BBC. I’m interested to know whether Sky put any fight to keep him on board for 2013. Saying that, I don’t think he was a significant loss for the Sky side. Yes, they probably wished he was with them, but it wouldn’t have made a major difference.

What was amusing here was that BBC touted his move as some kind of big announcement, when in fact he was only scheduled to appear at six out of the nineteen races! It begged the question “who will fill his void” at the other races. Nothing against McNish, I was just surprised that BBC have not tried to get more weekends out of him. It was a coup for BBC to get McNish, but it doesn’t do much for the listeners if he is only going to be present for less than a third of the year.

Ben Edwards – @BenEdwardsTV
Now in his second season as BBC F1 lead commentator, Edwards started his commentating exploits twenty years ago. When his racing career did not get off the ground, he turned his attention to commentary. His first race was the 1994 Japanese Grand Prix, commentating alongside John Watson for Eurosport instead of Allard Kalff. The role became permanent from 1995 with Edwards and Watson soon bonding as a commentary pairing. When Eurosport (and BBC) lost the rights to screen Formula 1 at the end of 1996, Edwards turned to American racing, specifically Champ Car at the start of the millennium, still with Eurosport.

Edwards and Watson reunited for Sky’s F1 Digital+ service in 2002, but when Bernie Ecclestone pulled the plug at the end of the year, it again left Formula 1 audiences without his commentary. Still, he had yet to hit the mainstream, after all at this point Eurosport and F1 Digital+ were in front of the die hards. A1 Grand Prix followed, also on Sky Sports and alongside Watson, before a stint with ITV Sport as lead British Touring Car Championship commentator. The latter would spring him towards a bigger audience with the series being broadcast on ITV4. The question as to why ITV overlooked him in 1997 and 2002 for the F1 commentary role, and for BBC in 2009 will probably never be answered, but 2012 was to be his foray back into the Formula 1 world.

Alongside David Coulthard, Edwards has commentated on Formula 1 for the BBC since the beginning of 2012. The beauty of Edwards commentary is his pants on fire style, which is synonymous with viewers as that is the same style that Murray Walker used for his commentary. The great thing with Edwards and Coulthard is that the pairing after a year and a half feels natural which is fantastic to see. Of course, at the same point, Edwards does well to keep the viewer interested and engaged during the BBC TV live practice sessions. It is a pity therefore that BBC viewers only get to hear his full commentary at half of the races, whereas overseas viewers get the BBC live feed for every race. Sometimes, the highlights can take away from the commentary as it is all excitement, with the breathing, less exciting bits being removed. I do see a fair bit of criticism for Edwards over social media, but that unfortunately comes with the territory when you are commentating to a much bigger audience than previously. Nevertheless, I hope the Edwards and Coulthard combination continues for a few years yet.

David Coulthard – @TheRealDCF1
Born in Twynholm in 1971, Coulthard made his motor racing debut at the age of 11. Quickly, Coulthard moved up the ranks, becoming Williams test driver in 1993. His first Formula 1 race start came sooner than expected at the 1994 Spanish Grand Prix, due to the death of Ayrton Senna. Coulthard remained part-time with Williams in 1994, deputising for Nigel Mansell for a few races and becoming full time in 1995. It was there that he won for the first time in his Formula 1 career, at the 1995 Portuguese Grand Prix. The Scotsman moved to McLaren for 1996, spending nine seasons with the team and finishing runner up in the 2001 championship.

It was Red Bull where Coulthard finished his fifteen year career, joining them in 2005. He spent four years with the team, stepping aside for Sebastian Vettel at the end of the 2008 season. Coulthard remained in the paddock, joining the newly formed BBC team for the start of the 2009 season alongside Eddie Jordan and Jake Humphrey as part of the pre and post race analysis. The three were an instant hit with the viewers and made the analysis worth tuning in for, unlike the style ITV took previously where the boundaries were seemingly pushed very little with Steve Rider and Mark Blundell.

Coulthard moved up to commentary in 2011, firstly alongside Martin Brundle and then Ben Edwards. Like I said above in the Edwards section, I enjoy the combination in the box. Commentary is a tough beast if you are not used to it, but I think a season and a half in that Coulthard has settled in well into the role. He has also settled well on the grid walk, and doesn’t go for the barging in approach, instead just waiting his turn to get drivers, which probably earns their respect more than taking the first method. Of course, he is also alongside Suzi Perry during the build up and post race reaction, and again is a reliable pair of feet should things go wrong around him. Now a year and a half into the new seven year contract, I don’t see Sky poaching Coulthard and it seems Coulthard is happy where he currently is at the BBC. If anything, he would have been lost in the shuffle at Sky, so I’m glad he remained with the BBC.

Eddie Jordan
Someone who I don’t think will stay around with the BBC F1 team for many more years though is Eddie Jordan. Jordan is most famous for founding the Jordan Grand Prix team at the beginning of 1991. It was with Jordan that Michael Schumacher made his Formula 1 debut, before being poached by Benetton three races later. Jordan became a consistent mid field team, achieving their first podium thanks to Rubens Barrichello at the 1994 Pacific Grand Prix. It was the famous 1998 Belgian Grand Prix where Jordan’s team secured their first victory, Damon Hill leading a one-two with Ralf Schumacher close behind.

The team remained at the front of the mid-field pack, but soon money struggles emerged towards the end of 2001 and the team dropped down the pecking order. Giancarlo Fisichella’s win in a red flagged 2003 Brazilian Grand Prix was their final highlight before the team was sold in early 2005. Jordan disappeared from the Formula 1 paddock for a few years, returning in 2009 as part of the BBC F1 team. Jordan’s opinionated style, as I noted above has in the past four years made the build-up and forum shows must watch as a result.

Jordan is also famous for breaking big Formula 1 driver transfers, Lewis Hamilton to Mercedes to name one. The decision was made at the beginning of 2012 for Jordan not to appear on the BBC F1 highlight shows which has weakened his contribution significantly compared with 2011 and before. Whilst it has been fantastic to have Jordan’s perspective from a team owner perspective, I do wonder how many more years he will stick around for – assuming BBC see out their contract. Jordan turned 65 this past March. In March 2018 (ie, in the last year of the current contract) he will be 70. I’m not so certain about whether I see him still with the team in five years time. I don’t think he will formally leave the team, but instead the amount of races he attends will simply drop as he years pass.

Gary Anderson
A major factor in the Jordan team being moderately successful was Gary Anderson, who was technical director through Jordan’s years in the sport. Before Jordan, Anderson worked as mechanic for Tyrrell and McLaren in the 1970s and 1980s. Anderson’s Jordan stay lasted from 1991 to half way through 1998, when he joined Jackie Stewart’s Stewart Grand Prix team. With Stewart, he was part of the 1999 European Grand Prix winning team, but it was not long before Anderson was back at Jordan however, returning for 2002 and 2003.

Like Coulthard did with racing, Anderson jumped straight from technical director to broadcasting, becoming part of RTE’s Formula 1 team and later Setanta Sports in Ireland. Alongside this, he regularly writes features for AUTOSPORT. With Ted Kravitz moving to Sky Sports F1, BBC went for Anderson as their pit lane reporter from 2012 onwards. At the time, it was definitely the most logical choice, and also helps balance out the broadcast as it meant that BBC had a former team boss, former driver and a former technical director, whereas Sky is loaded with former drivers, but very little in other departments.

Anderson I felt started off slowly at the beginning of 2012, but has grown on me significantly since then. Instead of the interactivity on the iPad that Sky offers, Anderson gives his analysis using a pen and paper. It does the job perfectly at a much lower cost, so why not? As well as this, Anderson regularly gives his thoughts on strategy and predicts, mostly correctly, what he expects the teams to do in the race. Arguably, the technical analyst role is the most difficult to convey information to a casual audience without alienating them, but in my view, Anderson is doing just fine at the moment. Alongside his BBC television commitments, he is regularly alongside James Allen in the radio commentary box (hopping from the TV to radio box and vice versa), a first in UK F1 broadcasting to have a technical analyst alongside the lead commentator. It is an interesting dynamic to get the strategy side of things updated in real time. I have not had a proper chance to listen to the 5 Live commentary outside of sound bite form, but it seems to be going down well.

James Allen – @JamesAllenOnF1
One of the few people to make a return to Formula 1 broadcasting, Allen’s pit lane exploits began with ESPN in the early 1990s until the end of the 1996 Formula One season. It was in 1997 that UK viewers were introduced to Allen as ITV appeared on the radar. Allen would roam and interview drivers up and down the pit lane alongside Louise Goodman, also a new voice to the UK audience at the time. Allen continued the role until he succeeded Murray Walker as lead commentator. His first race commentary though was on the 2000 French Grand Prix which Walker missed due to recovering from a previous operation.

Allen took over full time from Walker at the beginning of the 2002 season, commentating on ITV’s coverage alongside Martin Brundle until their coverage ended in 2008. Allen’s commentary was criticised though, partially as a result of Walker’s boots being extremely tough to fill, and also because of some ‘debatable’ commentary calls. I probably don’t need to remind readers of the scream at the end of the 2006 Hungarian Grand Prix, or some of the Lewis Hamilton ‘love in’ in 2007 and 2008 (although admittedly the latter was probably a call from above rather than Allen himself in order to improve viewing figures).

At the end of 20008, Allen disappeared from the UK scene, to concentrate on running his own website whilst making sporadic appearances with Channel TEN in Australia. Allen maintained that he did not want to return to television commentary in the UK, but with radio posing a new challenge, he came back in 2012 to the 5 Live Formula 1 team. Since 2008, I think Allen’s commentary has toned down significantly, and also turned into a more relaxed style to cater for the radio audience. With ITV, his commentary at times did feel forced, whereas now with 5 Live it feels more natural.

Jennie Gow – @JennieGow
Like Suzi Perry, Gow’s first foray into the broadcasting world was on two wheels. It was 2010 when Gow replaced Perry to present the MotoGP coverage on BBC. Despite a solid first year, Gow was dropped at the end of 2010 with the coverage now being produced by Century TV and replaced by Matt Roberts. Although that was probably a cost-cutting move, at the time I didn’t really agree to Gow being dropped after just one season, but clearly other forces were at work.

Gow was not out of the motor sport spotlight for long though. Half a year after being dropped as presenter of BBC’s MotoGP coverage, she had swapped four wheels for two, as part of the BBC Radio 5 Live team at the 2011 Canadian and Hungarian Grand Prix’s, stepping in for Natalie Pinkham. It was this which led to her becoming full time pit lane reporter from 2012 onwards, a role she has continued this season. Gow also occasionally appears on BBC television’s free practice coverage in the pit lane alongside Tom Clarkson.

Alongside her usual pit lane commitments, she has presented the 5 Live Formula 1 discussion shows, such as ‘Slicks-o-Six’ after the British Grand Prix. I personally enjoyed the ‘Slicks-o-Six’ show from Silverstone, it is not often we get Formula 1 phone in shows straight after the race of that nature, so I hope we see it again. Also at some point in the future, I’d like to see Gow move up to the television team if any changes occur on that front in the future as I feel she has gelled into the 5 Live team nicely since joining them.

Lee McKenzie – @LeeMcKenzieF1
Before her BBC Formula 1 debut, viewers may have recognised her from somewhere else. Remember Speed Sunday? She was presenter of that, which was on ITV on Sunday’s in 2004. The show unfortunately did not last very long (although may not be too out of place on Sky Sports F1, if they had more rights) and was soon consigned to the dustbin. But, it was McKenzie’s foray into the motor sport world. McKenzie moved on to being the A1 Grand Prix pit lane reporter for their World Feed, a role that she held from 2005 to 2008.

It was there that she made an impression on BBC’s F1 production team, who approached her for the 2009 pit lane role, a position she accepted and has held ever since alongside presenting Inside F1 on the BBC News Channel. Whilst Jake Humphrey was presenting at Euro 2012 and the Olympics, McKenzie stepped in, presenting the Canadian, Germany and Hungary highlights rounds. It was this that made me have McKenzie down as the front runner to succeed Humphrey as lead presenter for this season onwards.

As it turned out, either McKenzie didn’t want the role or BBC chose elsewhere as Suzi Perry was announced as lead presenter last December. I was disappointed that McKenzie was overlooked, but you can see why BBC would want to go with Perry given her previous motor sport presenting experience. It will be interesting to see if McKenzie stays beyond this season, I hope she does, but at the same point if opportunities appear elsewhere, I won’t be surprised if she moves elsewhere – after all this is year five for her now in the pit lane role. She did say a little bit after Malaysia with multi-21 (I think it was on the Motorsport magazine podcast) how her role is arguably better than the presenting role as she gets to interview all the drivers’ after the race, whereas a presenter doesn’t.

Suzi Perry – @SuziPerry
Leading on nicely from the above, it was Perry that got the nod for the BBC F1 presenter role ahead of McKenzie. Perry is extremely familiar with motor sport fans, but more so for those who like two wheels, having presented BBC’s MotoGP coverage until the end of 2009. Since then, Perry has presented for The Gadget Show on Channel 5 alongside various other gigs. Jake Humphrey leaving BBC’s Formula 1 team left an opening in the presenting position gave Perry an opening, leading her to be confirmed as presenter for the 2013 season.

When Perry was announced, there were many that were saying that she “hates” Formula 1. What I don’t know is when that was said. I assume this was said around 2005 to 2007. Which, without going into a long discussion, the 2006 version of Formula 1 is significantly different to that seen this year. I would be surprised if she still hates Formula 1 considering she is currently presenting it, but stranger things have occurred. A fair comparison for Perry would be compare her first half year to Simon Lazenby’s first half year at Sky, given that both are presenting Formula 1 for the first time. I think overall the first half year has been better than Lazenby’s, but the same nervous tendencies have been displayed.

During the highlight shows, Perry is fine, with Coulthard and her generating good discussion, but things are not that way during the live shows, due to the nature of them. This was particularly noticeable last weekend in Hungary, on Saturday, BBC went live for the last two minutes of their highlights show to report on Romain Grosjean’s possible penalty, and the difference was obvious to see. It should be noted that during her MotoGP days it was 30 minutes build-up and 45 minutes post-race reaction, her Formula 1 commitments are double in both measures. Saying the above, it has been a solid start for Perry. Not as good as Jake Humphrey’s first half year, in my view, but not a disaster either. Attention for me turns to what could happen if BT Sport come knocking. I think it is within the realms of possibility that Perry could end up presenting MotoGP for them next season. Will it happen? Personally, I’d rate it as unlikely, but again, stranger things have happened….

Tom Clarkson – @TomClarksonF1
The first UK viewers heard of Tom Clarkson was during last year’s Canadian Grand Prix, who was in Lee McKenzie’s role for that race among others due to Humphrey being elsewhere. Before being introduced to UK viewers on BBC’s broadcast, Clarkson was apart of Australia’s TEN Sport broadcast and is also a writer for F1 Racing magazine.

There is not too much to say for Clarkson here as he has only been on the screen for half a year and the amount of air time then is even less. The thing with Clarkson is that he has not formally replaced anyone and is therefore sharing duties with McKenzie and Gow so at this point I’m not quite feeling his contribution to the output.

Overall, it is difficult to find any way to change the BBC team for the better, at the moment they have as close to the perfect team as you would find. The question marks lie with whether anyone is poached in the future, or if anyone decides to leave. But for the moment, I don’t see any reason why BBC should make changes to the team. In part two I will look at each member of the Sky Sports F1 team and analyse their contribution to the team, whilst parts 3 and 4 will look at each channel’s output. As always, your thoughts and comments are welcome. Do you agree or disagree with what I have wrote?

BT Sport launches tomorrow

It is a big day for BT tomorrow (August 1st) as they launch their two sports channels in an attempt to take on BSkyB’s supremacy in the market. The launch, which will be fronted by former BBC F1 presenter Jake Humphrey from Queen Elizabeth Olympic Park, takes place at 18:00 and will be live on both BT Sport channels. For those ordering the channel, today is your last opportunity to order BT Sport with high definition at no added cost for a year. The cost there after is an additional £3.00 to watch BT Sport in HD. More details about the cost can be found here.

In terms of motor sport, BT Sport will be providing live coverage of the IndyCar Series from this Sunday onwards, whilst they will also be providing NASCAR coverage and exclusive Moto3, Moto2 and MotoGP coverage from 2014. A lot of people may be judgemental about BT Sport early on, but as I noted two weeks ago, it is not the first month that matters, instead it is more so about the first half a year where trends may emerge.

BT Sport 1 and 2 can be found on channels 58 and 59 on BT Vision, 507 and 508 on YouView and channels 413 and 414 on the Sky platform. ESPN UK’s channel number will be remaining the same, but as a result of the transaction, ESPN America and ESPN Classic will cease broadcasting today. As of writing however, no carriage deal has been announced with Virgin Media. I will update this blog if that changes.

Motor sport ratings (week ending 21st July, 2013)

The second and final week of the first Formula 1 mid-season break meant that MotoGP shined again on BBC Two. This time, the series was in primetime on BBC Two, airing from 22:00 to 23:00 live on Laguna Seca. The programme averaged 1.30 million viewers, which is a 28 percent increase from the Sachensring rating on July 14th. Although up on 2012, it is down on 2009 and 2011.

MotoGP – Laguna Seca ratings
2009 – 1.53 million
2010 – 1.45 million or below
2011 – 1.49 million
2012 – 1.13 million
2013 – 1.30 million

Over on ITV4, the Tour de France came to a conclusion in primetime also on the Sunday. The final stage recorded an average of 1.17 million viewers and peaked with over 2 million viewers as Chris Froome won the tour. The peak was higher than the MotoGP peak. Highlights through the week averaged between 561,000 and 751,000 viewers. The F1 Show Special on Sky Sports F1 failed to bring in any extra viewers than usual with an average of 74,000 viewers. As always, promotion is the issue here – it was never destined to do better than usual because the promotion was level outside of the ‘Sky F1 Twitter bubble’. Nevertheless, 63 percent of those polled on this blog want to see it again, although there are several comments which are definitely worth food for thought should this be done again.

Several repeats of the Goodwood Festival of Speed also made Sky Sports 4 and F1’s top ten ranging from 12,000 to 27,000 viewers. Across four airings, the total was 81,000 viewers. Lastly for the channel, the 1986 Hungarian Grand Prix highlights made the top ten with 12,000 viewers on Saturday evening. ESPN’s motor sport contribution to this post comes via Indy Lights highlights which averaged 17,000 viewers on Wednesday 17th July at 21:45. DTM, in the preceding hour, brought 13,000 viewers to the channel.

Hungarian Grand Prix increases year-on-year

Coverage of yesterday’s Hungarian Grand Prix increased marginally year-on-year, overnight ratings show. It is one of the few races recently where the ratings have remained in line with 2012 with the last three races seeing significant jumps.

Highlights of the race, screened on BBC One at 17:05 averaged 3.64 million viewers (24% share). There is nothing unusual about the number, except that it is identical to 2012’s highlights rating in the overnights! The share is different though, the 2012 showing averaging 20.3% throughout the broadcast. Sky Sports F1’s live coverage from 11:30 to 16:30 brought an average of 741,000 viewers (8.% share), which is up on the 658,000 viewers (5% share) in 2012. As I said last week, traditionally the Hungarian round performs above expectations due to the British good fortune at the race:

Hungarian Grand Prix – Official Ratings
2002 – 2.77 million
2003 – 2.73 million
2004 – 2.11 million
2005 – 2.79 million
2006 – 2.57 million
2007 – 3.37 million
2008 – 3.88 million
2009 – 4.83 million
2010 – 4.55 million
2011 – 4.76 million
2012 – 4.42 million / 4.67 million (using ‘35 percent theory‘)
– overnight figures were 4.30 million / 4.55 million
2013 – 4.38 million / 4.64 million (overnight rating)

For ease of confusion, some of you may be saying “the above shows 2012 above 2013, yet you’ve just said otherwise!”. When the 2013 official ratings come in, 2013 will end up marginally above 2012, as it is in the overnight ratings. A graphical version of the official ratings above can be found here in a post I wrote in June 2012 looking at the lowest Formula 1 ratings in the UK from the mid 2000’s. Qualifying had a combined BBC and Sky audience of 2.81 million viewers, making it comfortably the most watched Hungarian Qualifying session since records began (which means from 1996 onwards as that is when Qualifying for Hungary was consistently live). It also continues a trend where Qualifying is consistently bringing in between 2.6 million and 3.0 million viewers.

In a few weeks, I will be doing my mid-season ratings summary. Overall, ratings are up versus 2012. And, more impressively, they are up significantly more than you may think…

The 2012 Hungarian Grand Prix ratings report can be found here. Ratings are sourced from ITV Media.

Analysing viewing figures ‘by the month’

Over the past few years, it has become noticeable when the Formula 1 calendar is released that the calendar is somewhat ‘lop sided’. This has been most noticeable with this year’s calendar.

– The first nine races take place in a sixteen week period.
– The last nine races take place in a thirteen week period.

Now, it is only a three week difference, but it means that the first half of this season has been somewhat stop-start. Yes, I’ve enjoyed the season so far, but multiple three week breaks make the season less difficult to enjoy due to it being broken up into sections. It is difficult for the media to sustain stories through the season due to the way the calendar has been mapped out. I would honestly prefer it if one of the flyaway races at the end of the season (Korea) was moved to the beginning of the calendar after Malaysia. But I don’t think that is going to happen anytime soon. To visually space it out, this season has looked like this:

– March 17th – Australia (Melbourne)
– March 24th – Malaysia (Sepang)
– March 31st
– April 7th
– April 14st – China (Shanghai)
– April 21st – Bahrain (Sakhir)
– April 28th
– May 5th
– May 12th – Spain (Barcelona)
– May 19th
– May 26th – Monaco (Monte Carlo)
– June 2nd
– June 9th – Canada (Montreal)
– June 16th
– June 23rd
– June 30th – Britain (Silverstone)
– July 7th – Germany (Nurburgring)
– July 14th
– July 21st
– July 28th – Hungary (Hungaroring)
– August 4th
– August 11th
– August 18th
– August 25th – Belgium (Spa)
– September 1st
– September 8th – Italy (Monza)
– September 15th
– September 22nd – Singapore (Marina Bay)
– September 29th
– October 6th – Korea (Yeongam)
– October 13th – Japan (Suzuka)
– October 20th
– October 27th – India (Buddh International Circuit)
– November 3rd – Abu Dhabi (Yas Marina)
– November 10th
– November 17th – United States (Austin)
– November 24th – Brazil (Interlagos)

A team’s work from June through to the end of September can be undone if they have a pretty horrid October and November. From a cost point of view, it makes sense having double headers so that team personnel can just fly from Korea to Japan for example, instead of flying home for a few days only to head straight back up there. But looking at the above, and it feels like the calendar is badly laid out from the beginning.

Obviously looking at the above we can see that two months are being avoided: July and August. Again, it does make sense given that is the period of the Summer holidays which can deplete viewing figures. But does it? The F1 Broadcasting Blog has analysed all the viewing figures from 2008 to 2011 and worked out the average per month. The British Grand Prix is excluded from calculations as that is one of the highest rated races of the season, as are all the American based rounds for the same reason. Viewing figures show that traditionally, June and August are indeed the worst months for holding European or Asian based races in terms of viewing figures:

Monthly Formula 1 viewing figures
4.45 million – March across six races
4.34 million – April across nine races
4.03 million – May across ten races
3.77 million – June across five races
4.30 million – July across six races
3.85 million – August across seven races
4.02 million – September across nine races
4.14 million – October across eight races
5.14 million – November across three races

Every month has averaged over 4 million viewers, except two: June and August. The pattern throughout the year, apart from a few exceptions is largely as you would expect. The season typically starts off with strong ratings in Australia and Malaysia thanks to pre-publicity campaigns and hype before dipping off as we head more so towards the Summer. But July is the exception, as figures rebound back to the high figures seen at the beginning of the season. Why? The British Grand Prix has been removed, so that is not a factor. For the six races in July from 2008 through to 2011 only one had under 4 million viewers and that was the 2008 German Grand Prix.

Despite July typically being a low viewing month, races in that month do exceptionally well. It helps that the Hungarian Grand Prix is a British/Australian hotspot in terms of wins, which definitely has a major influence in dictating the monthly average. July is therefore definitely an anomaly in the wider scheme of things, but worth noting. August dips back down under 4 million, and the Summer holiday effect is noticeable in that only 2010’s August average was above 4 million (although again Hungary was an influence there).

Heading into the latter end of the season, you can see why races are stacked up into September and October. Both of those monthly averages are above 4 million thanks to title fights coming to a head. 2011 aside though, October has been a low month, it is only thanks to a fantastic 2011 that the October average is above 4 million viewers. The fly aways can hurt viewing significantly (as we seen in 2012) thanks to the race results already being known before the daytime broadcast. Viewers are more likely to watch a re-run if a British driver won the race versus when a British driver did poorly.

Bottom five country averages
3.35 million – France (1 race)
3.60 million – Turkey (4 races)
3.61 million – Europe (4 races)
3.71 million – Japan (4 races)
3.74 million – Italy (4 races)

Coincidentally, the two lowest races there are no longer on the calendar. But again, France, Turkey and Europe were typical middle of the season races which as a result meant that they delivered lower viewing figures than the remainder. Overall though, you can see why on the whole races are not scheduled in August. There is little point scheduling a race during the European Summer holidays when your core audience is away and less likely to watch as a result. As much as I would love the calendar to become more balanced again, from a commercial perspective, the negatives outweigh the positives for going back to that approach.

2008 to 2011 viewing figures only. Official ratings used.