Motor sport ratings (week ending 21st July, 2013)

The second and final week of the first Formula 1 mid-season break meant that MotoGP shined again on BBC Two. This time, the series was in primetime on BBC Two, airing from 22:00 to 23:00 live on Laguna Seca. The programme averaged 1.30 million viewers, which is a 28 percent increase from the Sachensring rating on July 14th. Although up on 2012, it is down on 2009 and 2011.

MotoGP – Laguna Seca ratings
2009 – 1.53 million
2010 – 1.45 million or below
2011 – 1.49 million
2012 – 1.13 million
2013 – 1.30 million

Over on ITV4, the Tour de France came to a conclusion in primetime also on the Sunday. The final stage recorded an average of 1.17 million viewers and peaked with over 2 million viewers as Chris Froome won the tour. The peak was higher than the MotoGP peak. Highlights through the week averaged between 561,000 and 751,000 viewers. The F1 Show Special on Sky Sports F1 failed to bring in any extra viewers than usual with an average of 74,000 viewers. As always, promotion is the issue here – it was never destined to do better than usual because the promotion was level outside of the ‘Sky F1 Twitter bubble’. Nevertheless, 63 percent of those polled on this blog want to see it again, although there are several comments which are definitely worth food for thought should this be done again.

Several repeats of the Goodwood Festival of Speed also made Sky Sports 4 and F1’s top ten ranging from 12,000 to 27,000 viewers. Across four airings, the total was 81,000 viewers. Lastly for the channel, the 1986 Hungarian Grand Prix highlights made the top ten with 12,000 viewers on Saturday evening. ESPN’s motor sport contribution to this post comes via Indy Lights highlights which averaged 17,000 viewers on Wednesday 17th July at 21:45. DTM, in the preceding hour, brought 13,000 viewers to the channel.

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